Automotive Chain Tensioners Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0186314
  • Format: Electronic (PDF)
  • Number of Pages: 213
  • Author(s): Joshi, Madhavi

Report Overview

The Automotive Chain Tensioners Market size was estimated at USD 1.8 billion in 2023 and is projected to reach USD 2.9 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.80% during the forecast period (2024-2030).

Automotive Chain Tensioners Market

(Market Size)
$1.8 billion
$2.9 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.80%
2023 Market Size USD 1.8 billion
2030 Market Size USD 2.9 billion
Key Players BorgWarner, Tsubakimoto, Iwis, Renold, Regina

Market Summary

The automotive chain tensioners market is an integral component of the global automotive and transportation industry, primarily focused on the production and distribution of devices that maintain optimal tension in timing chains and other drive chains within vehicle engines. These components are critical for ensuring engine efficiency, reducing wear and tear, and minimizing noise and vibrations during operation. The market caters to both original equipment manufacturers and the aftermarket sector, serving passenger cars, commercial vehicles, and two-wheelers. With the automotive industry increasingly emphasizing fuel efficiency and emission reduction, chain tensioners play a vital role in enhancing overall engine performance and longevity. Technological advancements and material innovations are further driving the development of more durable and efficient tensioning systems. The market is characterized by a competitive landscape with several key players investing in research and development to introduce products that meet evolving regulatory standards and consumer demands. Geographically, the market demonstrates varied growth patterns influenced by regional automotive production rates, economic conditions, and technological adoption levels.

Key Highlights

The automotive chain tensioners market is distinguished by several key highlights that underscore its significance and trajectory. One prominent aspect is the shift towards lightweight and high-strength materials such as advanced polymers and composites, which contribute to reduced vehicle weight and improved fuel economy. Another highlight is the integration of smart tensioning systems equipped with sensors for real-time monitoring and adjustment, aligning with the broader trend of vehicle electrification and automation. The aftermarket segment remains a substantial contributor to market revenue, driven by the need for replacement parts due to wear and aging vehicles. Additionally, stringent global emission norms and safety regulations are compelling manufacturers to innovate and produce more reliable and efficient chain tensioners. Collaboration between automotive OEMs and component suppliers is fostering technological exchange and accelerating product development. The market is also witnessing increased investment in automation and precision manufacturing processes to enhance product quality and reduce production costs.

Drivers, Opportunities & Restraints

Several drivers are propelling the growth of the automotive chain tensioners market. The rising production of vehicles globally, particularly in emerging economies, is a primary driver, as it directly increases the demand for engine components. The ongoing trend towards downsized and turbocharged engines, which require efficient timing systems, further boosts market growth. Additionally, consumer preference for quieter and smoother engine operation is encouraging the adoption of advanced tensioning solutions. Opportunities in the market are abundant, especially with the expansion of the electric vehicle segment, where chain tensioners are used in auxiliary systems and hybrid powertrains. The aftermarket sector presents significant growth potential due to the increasing average age of vehicles in operation. However, the market faces restraints such as the high cost of advanced tensioning systems and the complexity involved in their installation and maintenance. Fluctuations in raw material prices and supply chain disruptions also pose challenges. Moreover, the shift towards belt-driven systems in some engine designs could potentially restrain market expansion.

Concentration Insights

The automotive chain tensioners market exhibits a concentrated competitive landscape with a few major players holding significant market share. Companies such as BorgWarner, Schaeffler Group, Tsubakimoto Chain, and Dayco Products are prominent participants, leveraging their extensive product portfolios and strong global presence. These established players focus on strategic initiatives like mergers, acquisitions, and partnerships to strengthen their market position and expand their geographic reach. There is also a notable presence of regional manufacturers who cater to local demands and often compete on price and customization. The market concentration is influenced by high barriers to entry, including the need for advanced manufacturing capabilities, stringent quality standards, and established relationships with automotive OEMs. Innovation and technological expertise are critical factors that determine competitive advantage, leading to ongoing investments in research and development. The competitive dynamics are further shaped by the ability to offer integrated solutions and comply with evolving environmental and safety regulations.

Type Insights

The automotive chain tensioners market can be segmented based on type into hydraulic chain tensioners, mechanical chain tensioners, and automatic chain tensioners. Hydraulic chain tensioners are widely used due to their ability to provide consistent tension under varying engine conditions, leveraging oil pressure to adjust tension automatically. They are particularly favored in high-performance and luxury vehicles for their reliability and efficiency. Mechanical chain tensioners, which use springs or other mechanical means to maintain tension, are commonly found in older vehicle models and certain cost-sensitive applications. Automatic chain tensioners represent the latest advancement, incorporating sensors and electronic controls to dynamically adjust tension in real-time, enhancing engine performance and reducing maintenance needs. Each type has its specific advantages and is selected based on vehicle design, engine requirements, and cost considerations. The trend towards automation and electrification is driving increased adoption of advanced tensioner types that offer greater precision and durability.

Application Insights

In terms of application, the automotive chain tensioners market serves various vehicle segments including passenger cars, commercial vehicles, and two-wheelers. Passenger cars constitute the largest application segment, driven by high global production volumes and the critical role of chain tensioners in ensuring engine efficiency and longevity. Within passenger cars, tensioners are essential components in both conventional internal combustion engines and emerging hybrid electric vehicles. Commercial vehicles, such as trucks and buses, require robust and durable tensioning systems due to their heavy-duty operations and longer service intervals. The two-wheeler segment, including motorcycles and scooters, also relies on chain tensioners for maintaining drive chain performance, particularly in high-displacement models. Additionally, tensioners are used in off-road and agricultural vehicles, highlighting their versatility across different automotive applications. The increasing complexity of engine designs and the push for higher fuel efficiency are influencing application-specific innovations in chain tensioner technology.

Regional Insights

Geographically, the automotive chain tensioners market is analyzed across key regions including North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. Asia Pacific dominates the market, attributed to the presence of major automotive manufacturing hubs in countries like China, Japan, India, and South Korea. The region's rapid industrialization, growing vehicle production, and expanding aftermarket services fuel demand. Europe holds a significant share due to its strong automotive industry, emphasis on technological advancements, and stringent emission regulations driving the adoption of efficient engine components. North America is another prominent market, characterized by high vehicle ownership rates and a robust aftermarket sector. Latin America and the Middle East and Africa are emerging markets, with growth driven by increasing automotive sales and economic development. Regional variations in automotive trends, regulatory frameworks, and consumer preferences influence market dynamics and growth opportunities.

Company Insights

Leading companies in the automotive chain tensioners market include BorgWarner, Schaeffler Group, Tsubakimoto Chain, Dayco Products, SKF, Iwis Motorsysteme, and NTN Corporation. BorgWarner is renowned for its innovative timing systems and strong OEM relationships. Schaeffler Group offers a wide range of tensioning solutions with a focus on precision and reliability. Tsubakimoto Chain specializes in chain drive systems and has a significant global footprint. Dayco Products is known for its aftermarket expertise and comprehensive product portfolio. SKF and Iwis Motorsysteme are key players emphasizing advanced materials and engineering capabilities. NTN Corporation contributes with its expertise in bearings and mechanical components. These companies invest heavily in research and development to introduce products that meet evolving industry standards and customer needs. Strategic collaborations, expansion into emerging markets, and focus on sustainability are common strategies employed to maintain competitive advantage.

Recent Developments

Recent developments in the automotive chain tensioners market reflect ongoing innovation and strategic movements by key players. BorgWarner introduced a new generation of hydraulic tensioners with enhanced durability and noise reduction features, catering to the demand for quieter engines. Schaeffler Group launched an electronically controlled tensioning system designed for hybrid vehicles, integrating seamlessly with electric powertrains. Tsubakimoto Chain expanded its manufacturing facilities in Asia to meet growing regional demand and strengthen its supply chain. Dayco Products acquired a smaller competitor to broaden its aftermarket product range and enhance its distribution network. SKF developed a tensioner with self-lubricating properties to reduce maintenance requirements and extend service life. Additionally, industry-wide efforts are focused on developing tensioners compatible with alternative fuel vehicles, including hydrogen internal combustion engines. These developments highlight the market's adaptive nature and commitment to technological progress.

Report Segmentation

The automotive chain tensioners market report is segmented based on type, application, vehicle type, and region. By type, the market is divided into hydraulic chain tensioners, mechanical chain tensioners, and automatic chain tensioners. Application-wise, segmentation covers passenger cars, commercial vehicles, and two-wheelers. Vehicle type segmentation includes internal combustion engine vehicles, hybrid electric vehicles, and others. Geographically, the market is analyzed across North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. Each segment provides detailed insights into market size, growth trends, and competitive dynamics. The segmentation enables a comprehensive understanding of market opportunities and challenges specific to different product categories and regional markets. It assists stakeholders in making informed decisions regarding investment, product development, and market entry strategies.

FAQs

What are automotive chain tensioners? Automotive chain tensioners are components designed to maintain optimal tension in timing chains and drive chains within vehicle engines, ensuring efficient operation, reducing noise, and preventing chain slippage or damage.

Why are chain tensioners important in vehicles? Chain tensioners are crucial for maintaining engine timing accuracy, reducing wear on chain and sprocket systems, minimizing vibrations, and enhancing overall engine performance and longevity.

What types of chain tensioners are available? The main types include hydraulic chain tensioners, which use oil pressure; mechanical chain tensioners, relying on springs; and automatic chain tensioners, which incorporate electronic controls for real-time adjustment.

Which vehicles use chain tensioners? Chain tensioners are used in passenger cars, commercial vehicles, two-wheelers, and off-road vehicles, across both conventional internal combustion engines and hybrid electric powertrains.

How do chain tensioners affect engine performance? Properly functioning chain tensioners ensure precise timing, reduce friction and noise, prevent chain failure, and contribute to fuel efficiency and lower emissions by maintaining engine integrity.

What are the common issues with chain tensioners? Common issues include wear over time, oil leakage in hydraulic types, spring fatigue in mechanical types, and failure to maintain tension, leading to engine timing problems and potential damage.

Citius Research has developed a research report titled “Automotive Chain Tensioners Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Automotive Chain Tensioners Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Automotive Chain Tensioners Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Automotive Chain Tensioners Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Automotive Chain Tensioners Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Automotive Chain Tensioners Market
• Research Methodology
• Executive Summary
• Market Dynamics of Automotive Chain Tensioners Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Automotive Chain Tensioners Market
• Cost and Gross Margin Analysis of Automotive Chain Tensioners Market
• Automotive Chain Tensioners Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Automotive Chain Tensioners Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Automotive Chain Tensioners Market Key Stakeholders

Below are the key stakeholders for the Automotive Chain Tensioners Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Automotive Chain Tensioners Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Automotive Chain Tensioners Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Automotive Chain Tensioners Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Automotive Chain Tensioners Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Automotive Chain Tensioners Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Automotive Chain Tensioners Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Automotive Chain Tensioners Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Automotive Chain Tensioners Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Automotive Chain Tensioners Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Automotive Chain Tensioners Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Automotive Chain Tensioners Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Automotive Chain Tensioners Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Automotive Chain Tensioners Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Automotive Chain Tensioners Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Automotive Chain Tensioners Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Automotive Chain Tensioners Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Automotive Chain Tensioners Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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