Combat Support Vehicle Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0186516
  • Format: Electronic (PDF)
  • Number of Pages: 199
  • Author(s): Joshi, Madhavi

Report Overview

The Combat Support Vehicle Market size was estimated at USD 5.2 billion in 2023 and is projected to reach USD 8.3 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.80% during the forecast period (2024-2030).

Combat Support Vehicle Market

(Market Size)
$5.2 billion
$8.3 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.80%
2023 Market Size USD 5.2 billion
2030 Market Size USD 8.3 billion
Key Players Oshkosh, Rheinmetall, BAE Systems, General Dynamics, Textron

Market Summary

The combat support vehicle market is a critical segment within the broader automotive and transportation industry, focusing on specialized military vehicles designed for non-direct combat roles. These vehicles provide essential services such as transportation of personnel and equipment, logistics support, communication, medical evacuation, and engineering support on the battlefield. The market is characterized by a high degree of specialization and technological integration, with vehicles engineered to operate in diverse and often extreme terrains and climatic conditions. Demand is primarily driven by national defense budgets and the strategic need to modernize military fleets to enhance operational capabilities and soldier safety. Manufacturers in this space are engaged in continuous research and development to incorporate advanced materials, armor systems, and communication technologies, making these vehicles more resilient, connected, and efficient. The market is global, with significant programs and procurement occurring in regions with substantial defense spending and ongoing security concerns.

Key Highlights

Key highlights of the combat support vehicle market include the increasing integration of advanced armor solutions and mine-resistant ambush protected (MRAP) technologies to enhance crew survivability against modern threats like improvised explosive devices (IEDs). There is a pronounced trend towards vehicle modularity, allowing armed forces to configure platforms for multiple roles?from troop transport to ambulance or command post?thereby improving cost-efficiency and logistical flexibility. The adoption of hybrid-electric and fully electric propulsion systems is emerging as a significant innovation, aimed at reducing the logistical footprint and thermal signature of military vehicles. Furthermore, the incorporation of advanced driver-assistance systems (ADAS), autonomous driving capabilities, and networked communication systems for battlefield awareness is transforming vehicle functionality. The market is also seeing a rise in collaborative development programs between governments and private defense contractors to share R&D costs and accelerate the deployment of next-generation support vehicles.

Drivers, Opportunities & Restraints

The primary drivers for the combat support vehicle market are the persistent global geopolitical tensions and the consequent increase in defense expenditure by numerous countries aiming to bolster their military capabilities. The modernization of aging vehicle fleets, particularly in developed nations, is a consistent source of demand, replacing outdated models with more capable and protected platforms. Furthermore, the changing nature of warfare, which often involves asymmetric threats and peacekeeping operations in urban environments, necessitates specialized vehicles that offer enhanced protection and mobility. A significant opportunity lies in the development and integration of green technologies, such as electric and hybrid powertrains, which can offer operational advantages like silent mobility and reduced dependence on fossil fuel supply chains. However, the market faces restraints including the high procurement and lifecycle maintenance costs of these sophisticated vehicles, which can strain defense budgets. Stringent and often lengthy testing and certification processes can also delay project timelines and increase overall costs for manufacturers and governments alike.

Concentration Insights

The combat support vehicle market exhibits a high level of concentration, with a few major global defense contractors dominating the landscape. These established players, such as Oshkosh Corporation, General Dynamics Corporation, and Rheinmetall AG, possess extensive experience, significant intellectual property portfolios, and long-standing relationships with defense ministries, giving them a considerable competitive advantage. Their dominance is reinforced by their ability to execute large-scale, complex manufacturing and integration projects and provide global lifecycle support and maintenance services. While the market has high barriers to entry due to the need for specialized expertise and significant capital investment, there is room for niche players and specialized component suppliers, particularly those offering innovative technologies in areas like autonomous systems, advanced composites, or electric propulsion. Collaboration and joint ventures are common strategies for companies seeking to enter new geographic markets or combine technological strengths for specific program bids.

Type Insights

The combat support vehicle market is segmented by type into several key categories, each serving a distinct operational purpose. Armored personnel carriers (APCs) form a fundamental segment, designed to transport infantry safely to and from the battlefield with protection from small arms fire and shell fragments. Mine-resistant ambush protected (MRAP) vehicles represent a highly specialized and critical category, engineered with V-hull designs to deflect blasts from improvised explosive devices, significantly enhancing crew survivability in counter-insurgency operations. Tactical trucks are another vital type, encompassing a range of light, medium, and heavy-duty vehicles tasked with logistics, cargo transport, and recovery missions. Furthermore, there are specialized vehicles such as ambulances for medical evacuation, command and control vehicles equipped with advanced communication suites, and engineering vehicles used for construction and breaching obstacles. The development within each type is focused on increasing payload capacity, off-road mobility, and integrating modern protection systems.

Application Insights

Combat support vehicles are deployed across a wide spectrum of military applications, underpinning the logistical and operational framework of modern armed forces. In combat operations, they are indispensable for transporting troops and supplies to forward positions while providing necessary protection. Logistics and transportation constitute a core application, where these vehicles ensure the continuous flow of ammunition, fuel, food, and other essential supplies to sustain military units in the field. Medical support is another critical application, with armored ambulances designed to evacuate wounded personnel from hostile environments under protection. Command and control applications utilize vehicles equipped as mobile headquarters, featuring secure communication links and data processing capabilities to coordinate troop movements and strategy. Additionally, engineering and recovery applications involve vehicles designed for tasks such as mine-clearing, bridge-laying, and repairing or towing disabled equipment, which are crucial for maintaining mobility and operational tempo during missions.

Regional Insights

The demand for combat support vehicles is strongly influenced by regional security dynamics, defense budgeting priorities, and military modernization initiatives. North America, particularly the United States, represents a dominant market due to its substantial defense budget and continuous programs aimed at updating its extensive vehicle fleet to address evolving global threats and replace equipment used in prolonged conflicts. Europe is another significant market, driven by collective NATO defense spending commitments and national initiatives to enhance military mobility and interoperability among member states. The Asia-Pacific region is experiencing rapid market growth, fueled by increasing defense expenditures in countries like India, China, and South Korea, which are focused on modernizing their armed forces and strengthening territorial defense capabilities. The Middle East remains a steady market due to regional instability and high investments in military hardware, while other regions show varying levels of demand based on their specific security needs and economic conditions.

Company Insights

The competitive landscape of the combat support vehicle market is defined by a mix of large multinational defense conglomerates and specialized military vehicle manufacturers. Leading companies such as Oshkosh Corporation from the United States are renowned for their tactical vehicle series, which are workhorses for the U.S. military and allied nations. General Dynamics Corporation, through its Land Systems division, is a key player producing a diverse portfolio of armored vehicles. European defense giant Rheinmetall AG of Germany offers a comprehensive range of logistics and tactical vehicles and is actively involved in numerous multinational programs. Other notable participants include BAE Systems, which has a strong heritage in armored vehicle production, and Arquus (formerly Renault Trucks Defense) in France, known for its light tactical vehicles. These companies compete on factors including technological innovation, vehicle performance, reliability, cost-effectiveness, and the ability to provide through-life support and services to their government clients.

Recent Developments

The combat support vehicle market is dynamic, with recent developments centered on technological advancement and strategic contracts. A prominent trend is the push towards electrification, with several manufacturers unveiling prototype hybrid and all-electric tactical vehicles aimed at reducing acoustic and thermal signatures and improving fuel efficiency. There is also a significant focus on developing increased autonomy, with research into unmanned ground vehicles (UGVs) for logistics and reconnaissance missions to reduce risk to human personnel. Major procurement contracts have been awarded recently, such as multi-year agreements for the production of next-generation joint light tactical vehicles (JLTVs) and armored multi-purpose vehicles (AMPVs), signaling long-term commitment from defense departments. Furthermore, international partnerships and joint ventures are being formed to develop new vehicle platforms, allowing companies to pool resources, share technology, and access new markets, reflecting the global and collaborative nature of modern defense procurement.

Report Segmentation

This comprehensive market report on combat support vehicles provides a detailed analysis segmented across multiple dimensions to offer a granular view of the industry. The segmentation by type categorizes the market into key vehicle categories such as armored personnel carriers, mine-resistant ambush protected vehicles, tactical trucks, and other specialized support vehicles. Application-based segmentation breaks down the market according to its primary uses, including combat operations, logistics and transportation, medical support, command and control, and engineering and recovery. Furthermore, the report offers a geographical segmentation, delivering insights into regional market dynamics across North America, Europe, Asia-Pacific, the Middle East and Africa, and Latin America. This multi-faceted segmentation allows stakeholders to identify specific growth areas, understand demand patterns across different vehicle types and their applications, and assess regional opportunities and competitive landscapes, providing a strategic tool for informed decision-making.

FAQs

What are the key factors driving the growth of the combat support vehicle market?

The market growth is primarily driven by increasing global defense budgets, the modernization of aging military vehicle fleets, and the evolving nature of security threats that necessitate highly protected and mobile support platforms.

Which regions are expected to offer significant growth opportunities?

Significant growth opportunities are anticipated in the Asia-Pacific region due to rising defense spending and modernization initiatives, as well as in North America and Europe driven by fleet replacement programs and NATO requirements.

What are the different types of combat support vehicles?

The main types include Armored Personnel Carriers (APCs), Mine-Resistant Ambush Protected (MRAP) vehicles, tactical trucks for logistics, and specialized vehicles for medical, command, and engineering roles.

Who are the leading players in the combat support vehicle market?

Leading players are large defense contractors such as Oshkosh Corporation, General Dynamics Corporation, Rheinmetall AG, BAE Systems, and Arquus, who possess extensive expertise and major contracts.

What are the latest technological trends in this market?

Key trends include the integration of advanced armor and protection systems, the development of hybrid and electric propulsion for stealth and efficiency, and the incorporation of autonomous and connected vehicle technologies.

What are the main challenges faced by the market?

Major challenges include the high cost of development, procurement, and maintenance of these advanced vehicles, as well as complex and lengthy certification processes required by defense agencies.

Citius Research has developed a research report titled “Combat Support Vehicle Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Combat Support Vehicle Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Combat Support Vehicle Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Combat Support Vehicle Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Combat Support Vehicle Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Combat Support Vehicle Market
• Research Methodology
• Executive Summary
• Market Dynamics of Combat Support Vehicle Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Combat Support Vehicle Market
• Cost and Gross Margin Analysis of Combat Support Vehicle Market
• Combat Support Vehicle Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Combat Support Vehicle Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Combat Support Vehicle Market Key Stakeholders

Below are the key stakeholders for the Combat Support Vehicle Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Combat Support Vehicle Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Combat Support Vehicle Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Combat Support Vehicle Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Combat Support Vehicle Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Combat Support Vehicle Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Combat Support Vehicle Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Combat Support Vehicle Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Combat Support Vehicle Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Combat Support Vehicle Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Combat Support Vehicle Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Combat Support Vehicle Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Combat Support Vehicle Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Combat Support Vehicle Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Combat Support Vehicle Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Combat Support Vehicle Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Combat Support Vehicle Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Combat Support Vehicle Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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