Automotive Passive Safety Decive Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0185795
  • Format: Electronic (PDF)
  • Number of Pages: 202
  • Author(s): Joshi, Madhavi

Report Overview

The Automotive Passive Safety Decive Market size was estimated at USD 18.5 billion in 2023 and is projected to reach USD 30 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.20% during the forecast period (2024-2030).

Automotive Passive Safety Decive Market

(Market Size)
$18.5 billion
$30 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.20%
2023 Market Size USD 18.5 billion
2030 Market Size USD 30 billion
Key Players Autoliv, Joyson Safety Systems, ZF, Takata, Toyoda Gosei

Market Summary

The automotive passive safety device market is a critical segment within the automotive and transportation industry, focused on technologies designed to protect vehicle occupants during a collision. These systems operate without requiring any action from the driver or passengers, activating automatically upon impact to mitigate injury. Core products in this market include airbags, seatbelts, whiplash protection systems, and occupant sensing systems. The industry is characterized by continuous innovation aimed at enhancing protection efficacy and integrating advanced electronic sensors and control units. Stricter government regulations and safety assessment protocols worldwide, such as those from regulatory bodies, mandate the inclusion of these devices, propelling their adoption across all vehicle categories. The market is further influenced by the rising consumer awareness regarding vehicle safety and the increasing integration of these systems with active safety features to create comprehensive safety suites. Leading automotive manufacturers are collaborating with specialized safety device suppliers to develop next-generation solutions, ensuring robust growth and technological advancement in this sector.

Key Highlights

The automotive passive safety device market is distinguished by several pivotal developments. A significant trend is the evolution from basic frontal airbags to multi-stage and multi-directional airbag systems, including side-curtain and knee airbags, offering all-around occupant protection. Another highlight is the advancement in seatbelt technologies, incorporating pre-tensioners and force limiters that work in concert with airbags to optimize restraint during a crash. The integration of sophisticated sensors and electronic control units has enabled smarter systems capable of detecting crash severity, occupant size, and position to deploy safety devices with precise timing and force. Furthermore, the development of pedestrian protection systems, such as active hoods, represents an expanding frontier for passive safety, addressing broader safety concerns beyond vehicle occupants. The industry is also witnessing a surge in the use of high-strength materials and innovative designs to enhance the structural integrity of vehicles, which works synergistically with passive safety devices. These innovations are largely driven by leading players such as Autoliv, ZF Friedrichshafen, and Joyson Safety Systems, who are investing heavily in research and development to maintain competitive advantage and meet evolving safety standards.

Drivers, Opportunities & Restraints

The growth of the automotive passive safety device market is propelled by several key drivers. Stringent government regulations and safety norms across the globe are the primary force, compelling automakers to incorporate advanced safety features as standard equipment. Increasing consumer awareness and demand for safer vehicles, bolstered by safety ratings from organizations, significantly influence purchasing decisions and drive market growth. The rising production of vehicles, particularly in emerging economies, further expands the addressable market for these essential components. Significant opportunities lie in the technological integration of passive safety systems with active safety and advanced driver-assistance systems to create holistic safety solutions. The development of systems tailored for autonomous vehicles presents a substantial future growth avenue. However, the market faces notable restraints. The high cost associated with advanced safety devices can limit their penetration in budget and economy vehicle segments. The complexity of integrating these systems with modern vehicle electronics architecture poses engineering challenges. Furthermore, the presence of a stringent and lengthy homologation process for new safety technologies can slow down the pace of innovation and market introduction of novel devices.

Concentration Insights

The competitive landscape of the automotive passive safety device market is characterized by a high level of concentration, with a few major global players holding a significant share of the market. This oligopolistic nature is a result of the high barriers to entry, including substantial capital investment required for research and development, stringent regulatory certifications, and the need for established relationships with global automotive OEMs. Key players such as Autoliv, ZF Friedrichshafen, and Joyson Safety Systems dominate the space, leveraging their extensive product portfolios, global manufacturing footprints, and strong technical expertise. These companies often engage in strategic mergers and acquisitions to consolidate their market position and gain access to new technologies or regional markets. The market also features several other notable participants like Toyoda Gosei and Hyundai Mobis, who compete intensely on technology, quality, and cost. This concentration fosters an environment of continuous innovation but can also present challenges for smaller suppliers aiming to secure contracts with major automakers. The dynamics ensure that technological leadership and global supply capabilities are critical for maintaining a competitive edge.

Type Insights

The automotive passive safety device market is segmented by product type, with airbags and seatbelts constituting the foundational and most widespread categories. Airbag systems have evolved beyond the standard frontal airbag to include a suite of protective devices. Side airbags, including torso and curtain airbags, are now common, designed to protect occupants in side-impact collisions. Knee airbags and rear-seat airbags are also gaining traction to provide comprehensive protection for all occupants. Seatbelt systems have advanced from simple three-point belts to include pre-tensioners, which instantly remove slack from the belt at the moment of impact, and load limiters, which manage the force exerted on the occupant's chest. Other critical device types include whiplash protection systems, which are integrated into seat designs to mitigate neck injuries in rear-end collisions. Occupant sensing systems represent a sophisticated segment, using weight sensors to detect the presence and size of a passenger, enabling smart airbag deployment that adjusts force accordingly. Each of these device types is subject to continuous refinement to improve efficacy, reliability, and integration with the vehicle's overall safety network.

Application Insights

The application of automotive passive safety devices spans across all vehicle categories, with passenger cars representing the largest segment due to high global production volumes. Within this segment, the penetration of advanced devices is highest in premium and luxury vehicles, though it is rapidly trickling down to mid-range and economy models driven by regulatory mandates. The commercial vehicle segment, including light commercial vehicles, trucks, and buses, is a significant and growing application area. Safety regulations for commercial vehicles are becoming increasingly stringent, necessitating the adoption of robust passive safety systems to protect drivers and passengers. Another emerging application is in the electric vehicle segment. The unique architecture of EVs, including the placement of heavy battery packs, influences crash dynamics and necessitates tailored passive safety solutions. Furthermore, the development of autonomous vehicles presents a new frontier for application, where interior layouts may differ dramatically from traditional cars, requiring reimagined airbag and restraint systems to protect occupants in various seating positions during a collision, regardless of the crash direction.

Regional Insights

The demand for automotive passive safety devices exhibits distinct regional patterns influenced by regulatory frameworks, automotive production levels, and consumer awareness. The Asia-Pacific region stands as the largest and fastest-growing market, fueled by the massive automotive manufacturing hubs in China, Japan, South Korea, and India. Increasing vehicle production, rising disposable incomes, and the implementation of stricter safety norms are key growth drivers in this region. Europe represents a mature market characterized by some of the world's most rigorous vehicle safety regulations, which compel automakers to integrate advanced safety devices. The presence of leading premium vehicle manufacturers also propels innovation and adoption in Europe. North America is another major market, with high consumer awareness and strong safety ratings from bodies influencing vehicle design. Regulations in the United States and Canada mandate specific safety features, ensuring steady demand. Other regions, including Latin America and the Middle East and Africa, are emerging markets where growth is linked to increasing automotive sales and the gradual strengthening of regional safety standards, presenting future growth opportunities for market players.

Company Insights

The automotive passive safety device market is dominated by a cohort of globally recognized suppliers who work closely with original equipment manufacturers. Autoliv, headquartered in Sweden, is widely regarded as a market leader with a comprehensive portfolio encompassing airbags, seatbelts, and steering wheels. The company's strength lies in its extensive research and development capabilities and its global operational presence. ZF Friedrichshafen, following its acquisition of TRW Automotive, has become a powerhouse in the sector, offering a wide range of passive and active safety technologies. Joyson Safety Systems, formed after the acquisition of Key Safety Systems and Takata's assets, has rapidly expanded its market footprint and technological portfolio. Other significant players include Toyoda Gosei, a Japanese supplier known for its interior and exterior components including airbags, and Hyundai Mobis, the parts arm of the Hyundai-Kia group, which has a strong integrated supply position. These companies compete on the basis of technological innovation, product reliability, cost-effectiveness, and their ability to provide integrated systems. Strategic partnerships with OEMs and a focus on developing solutions for electric and autonomous vehicles are key priorities for maintaining leadership.

Recent Developments

The automotive passive safety device market is witnessing a wave of recent developments centered on technological innovation and strategic corporate movements. A prominent trend is the development of advanced central control units that can process data from multiple sensors to make split-second decisions on the deployment of various passive safety devices in a coordinated manner. There is a significant push towards creating more sustainable products, such as airbags made with recycled materials without compromising safety performance. In terms of corporate activity, mergers and acquisitions continue to shape the competitive landscape as companies seek to bolster their technological portfolios and global reach. Furthermore, collaboration between passive safety suppliers and technology firms specializing in software and artificial intelligence is increasing to develop systems that can adapt to complex real-world crash scenarios. The industry is also focused on developing solutions for new vehicle architectures, particularly electric vehicles, where the placement of batteries alters traditional crash dynamics and requires specifically engineered restraint systems. These developments underscore the market's dynamic nature and its continuous pursuit of enhanced occupant protection.

Report Segmentation

This market research report on the automotive passive safety device market offers a detailed and structured analysis segmented to provide granular insights. The segmentation is primarily based on product type, categorizing the market into key device categories such as airbags, seatbelts, whiplash protection systems, and occupant sensing systems. Each segment is analyzed in terms of its technological trends, adoption rate, and key developments. The report further segments the market by application, examining the demand across passenger cars, light commercial vehicles, and heavy commercial vehicles, highlighting the specific requirements and growth drivers for each vehicle type. A crucial component of the segmentation is the regional analysis, which provides a country-level and regional-level assessment of the market dynamics, regulatory environment, and growth potential across North America, Europe, Asia-Pacific, and the Rest of the World. This multi-dimensional segmentation allows for a comprehensive understanding of the market, enabling stakeholders to identify specific growth pockets, understand competitive intensity within each segment, and make informed strategic decisions regarding investment, product development, and market expansion.

FAQs

What are the main types of automotive passive safety devices? The primary types include airbag systems, seatbelt systems, whiplash protection systems, and occupant sensing systems. Airbags have evolved to include frontal, side, curtain, and knee variants.

How do government regulations affect this market? Stringent government safety regulations and crash test ratings are a primary driver, mandating the inclusion of specific passive safety devices in all new vehicles, which standardizes and expands their adoption.

Who are the leading companies in the automotive passive safety system market? The market is led by global suppliers such as Autoliv, ZF Friedrichshafen, Joyson Safety Systems, Toyoda Gosei, and Hyundai Mobis, who provide advanced systems to automakers worldwide.

What is the difference between active and passive safety features in cars? Active safety features, like ABS and ESC, help prevent accidents from occurring. Passive safety features, such as airbags and seatbelts, are designed to protect occupants during a collision that has already occurred.

How are passive safety systems evolving with new vehicle technologies? They are becoming more integrated with electronic sensors and control units, are being adapted for electric and autonomous vehicle architectures, and are increasingly being designed to work in synergy with active safety systems.

What are the latest trends in airbag technology? Latest trends include the development of multi-stage adaptive airbags that adjust deployment force based on crash severity and occupant position, and external airbags for pedestrian protection.

Citius Research has developed a research report titled “Automotive Passive Safety Decive Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Automotive Passive Safety Decive Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Automotive Passive Safety Decive Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Automotive Passive Safety Decive Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Automotive Passive Safety Decive Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Automotive Passive Safety Decive Market
• Research Methodology
• Executive Summary
• Market Dynamics of Automotive Passive Safety Decive Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Automotive Passive Safety Decive Market
• Cost and Gross Margin Analysis of Automotive Passive Safety Decive Market
• Automotive Passive Safety Decive Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Automotive Passive Safety Decive Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Automotive Passive Safety Decive Market Key Stakeholders

Below are the key stakeholders for the Automotive Passive Safety Decive Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Automotive Passive Safety Decive Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Automotive Passive Safety Decive Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Automotive Passive Safety Decive Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Automotive Passive Safety Decive Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Automotive Passive Safety Decive Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Automotive Passive Safety Decive Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Automotive Passive Safety Decive Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Automotive Passive Safety Decive Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Automotive Passive Safety Decive Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Automotive Passive Safety Decive Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Automotive Passive Safety Decive Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Automotive Passive Safety Decive Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Automotive Passive Safety Decive Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Automotive Passive Safety Decive Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Automotive Passive Safety Decive Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Automotive Passive Safety Decive Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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