Hydraulic Retarder Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0185920
  • Format: Electronic (PDF)
  • Number of Pages: 187
  • Author(s): Joshi, Madhavi

Report Overview

The Hydraulic Retarder Market size was estimated at USD 1.8 billion in 2023 and is projected to reach USD 2.9 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.80% during the forecast period (2024-2030).

Hydraulic Retarder Market

(Market Size)
$1.8 billion
$2.9 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.80%
2023 Market Size USD 1.8 billion
2030 Market Size USD 2.9 billion
Key Players Voith, ZF, Frenelsa, Scania, Telma

Market Summary

The hydraulic retarder market is an integral segment within the global automotive and transportation industry, primarily focused on enhancing vehicle safety and operational efficiency. These systems serve as auxiliary braking mechanisms, especially critical in heavy-duty commercial vehicles like trucks, buses, and trailers, where they mitigate brake fade and reduce wear on traditional friction brakes. The market is characterized by steady demand driven by stringent safety regulations and the growing emphasis on reducing maintenance costs and improving vehicle performance over long hauls and in challenging terrains. Key industry participants are continuously engaged in technological advancements to offer more efficient, compact, and integrated retarder solutions. The adoption is notably higher in regions with well-established logistics and transportation networks, supported by infrastructure development and industrialization. As vehicle production and freight transportation volumes rise globally, the hydraulic retarder market is poised for sustained growth, aligning with broader automotive industry trends toward safety and sustainability.

Key Highlights

The hydraulic retarder market is distinguished by several key factors that underline its importance and trajectory. A primary highlight is the product's critical role in augmenting safety standards by providing reliable secondary braking, which is indispensable for preventing accidents in heavy vehicles operating on steep gradients or under full load conditions. Another significant aspect is the ongoing innovation in retarder design, leading to lighter, more efficient models that offer better heat dissipation and integration with existing vehicle electronic systems. Market leaders such as Voith, ZF Friedrichshafen, and Telma have established strong portfolios and extensive distribution networks, reinforcing their market positions. Furthermore, the increasing production and sales of commercial vehicles, particularly in emerging economies, act as a substantial demand driver. The market also benefits from the rising focus on fuel efficiency and emission reduction, as hydraulic retarders contribute to optimized vehicle performance and extended service life of primary braking components.

Drivers, Opportunities & Restraints

The growth of the hydraulic retarder market is propelled by several drivers, including stringent government regulations mandating enhanced safety features in commercial vehicles to reduce road accidents. The expansion of the logistics and transportation sector, coupled with increasing investments in infrastructure development, further stimulates demand for reliable braking systems. Additionally, the rising awareness among fleet operators about the long-term cost benefits associated with reduced brake maintenance and improved vehicle uptime serves as a significant growth catalyst. Opportunities in this market are abundant, particularly in the development of integrated and electrically assisted hydraulic retarders that align with the trend toward electrification in the automotive industry. Emerging markets in Asia Pacific and Latin America present substantial growth potential due to increasing commercial vehicle parc and industrialization. However, the market faces restraints such as the high initial cost of advanced retarder systems, which can be a barrier for price-sensitive customers. Additionally, the complexity of installation and the need for specialized maintenance may limit adoption among smaller fleet operators. Competition from alternative braking technologies, including electric retarders, also poses a challenge to market expansion.

Concentration Insights

The hydraulic retarder market exhibits a concentrated competitive landscape, dominated by a few established global players who possess extensive technological expertise and strong customer relationships. Companies such as Voith GmbH & Co. KGaA, ZF Friedrichshafen AG, and Frenelsa are recognized as market leaders, collectively holding a significant share due to their innovative product offerings and global presence. These players focus on research and development to introduce advanced features like enhanced cooling systems and electronic integration, maintaining their competitive edge. The market also includes several regional participants and specialists who cater to niche segments or specific vehicle types. Concentration is particularly high in developed regions like Europe and North America, where safety regulations are strict and adoption rates are elevated. In contrast, emerging markets show a more fragmented scenario with local manufacturers emerging to meet domestic demand. Strategic initiatives such as partnerships, mergers, and acquisitions are common among key players to expand their geographic footprint and product portfolios, further intensifying market concentration.

Type Insights

Hydraulic retarders are primarily categorized into two main types based on their installation and operational characteristics: primary retarders and secondary retarders. Primary retarders are integrated directly into the vehicle's drivetrain, typically mounted on the transmission or propeller shaft, offering high braking power and efficiency suitable for heavy-duty applications. These are favored in long-haul trucks and buses where consistent and robust braking performance is essential. Secondary retarders, on the other hand, are often mounted separately and function as auxiliary systems, providing additional braking force without being part of the primary driveline. This type is commonly used in vehicles where space constraints or specific operational requirements exist. The choice between these types depends on factors such as vehicle design, intended use, and cost considerations. Recent advancements have led to the development of hybrid systems that combine features of both types, offering flexibility and improved performance. The market demand is skewed towards primary retarders due to their widespread adoption in commercial vehicles, though secondary variants maintain relevance in specialized segments.

Application Insights

Hydraulic retarders find extensive application across various vehicle types within the automotive and transportation sector, with the highest adoption observed in commercial vehicles. In trucks, especially heavy-duty and medium-duty models, retarders are essential for managing descent on slopes and reducing brake wear, thereby enhancing safety and operational economy. Buses represent another significant application area, where passenger safety is paramount, and retarders help in maintaining controlled braking in urban and intercity transit. Beyond these, hydraulic retarders are also utilized in specialty vehicles such as fire engines, military vehicles, and construction equipment, where reliable auxiliary braking is critical under demanding conditions. The application scope is expanding with the integration of advanced electronics, enabling features like predictive braking and compatibility with vehicle stability systems. The growing emphasis on safety standards and the increase in commercial vehicle production globally are key factors driving application diversity and adoption rates across different segments.

Regional Insights

The hydraulic retarder market demonstrates distinct regional dynamics influenced by economic development, regulatory frameworks, and industrial activity. Europe stands as a dominant region, characterized by stringent vehicle safety regulations and a well-established automotive industry, leading to high adoption rates of advanced braking systems. North America follows closely, driven by a robust logistics sector and the presence of major commercial vehicle manufacturers who prioritize safety features. The Asia Pacific region is identified as a high-growth market, fueled by rapid industrialization, infrastructure development, and increasing commercial vehicle sales in countries like China and India. Government initiatives aimed at improving road safety and reducing accidents are further propelling market growth in these emerging economies. Latin America and the Middle East & Africa exhibit moderate growth potential, with demand primarily linked to economic stability and investments in transportation infrastructure. Regional players often tailor their products to meet local requirements, such as compatibility with specific vehicle models or environmental conditions, enhancing their market penetration.

Company Insights

The competitive landscape of the hydraulic retarder market is shaped by several key companies that lead through innovation, quality, and global reach. Voith GmbH & Co. KGaA is a prominent player, renowned for its comprehensive range of retarders that emphasize efficiency and integration with modern vehicle systems. ZF Friedrichshafen AG is another major contributor, offering advanced braking solutions that align with its broader portfolio of automotive technologies. Telma, a subsidiary of Frenelsa, is highly recognized for its expertise in retarder systems and strong presence in both OEM and aftermarket segments. Other significant participants include Jacobs Vehicle Systems and Knorr-Bremse AG, who focus on technological advancements and expanding their product applications. These companies invest heavily in research and development to introduce features like reduced noise, lighter weight, and better thermal management. Strategic collaborations with vehicle manufacturers and a focus on emerging markets are common approaches to strengthen market position and cater to evolving customer needs.

Recent Developments

The hydraulic retarder market has witnessed notable recent developments aimed at enhancing product performance and expanding market reach. Key industry players have introduced new retarder models with improved efficiency and integration capabilities, often featuring advanced electronic control units for seamless operation with vehicle safety systems. There is a growing trend toward the development of electrified retarder solutions that complement the shift toward electric and hybrid commercial vehicles, addressing the need for auxiliary braking in these platforms. Partnerships and collaborations between retarder manufacturers and automotive OEMs have intensified, focusing on co-development projects to create customized braking solutions. Additionally, investments in production capacity expansion, particularly in high-growth regions like Asia Pacific, are underway to meet rising demand. Companies are also emphasizing sustainability by designing retarders that contribute to overall vehicle energy efficiency and reduced emissions. These developments reflect the market's adaptive nature and its alignment with broader automotive industry trends toward safety, efficiency, and environmental responsibility.

Report Segmentation

The hydraulic retarder market report is meticulously segmented to provide a comprehensive analysis that caters to the diverse needs of stakeholders. The segmentation is based on type, distinguishing between primary and secondary retarders, which helps in understanding the adoption patterns and technological preferences across different vehicle configurations. Application-wise, the report covers key segments such as trucks, buses, and other specialty vehicles, offering insights into demand drivers and growth prospects within each category. Geographically, the market is analyzed across major regions including North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa, highlighting regional trends, regulatory impacts, and opportunities. Additionally, the report includes a detailed competitive landscape, profiling leading companies and their strategies, which aids in benchmarking and market positioning. This structured segmentation enables readers to gain nuanced insights into specific market facets, facilitating informed decision-making for investment, product development, and strategic planning.

FAQs

What is a hydraulic retarder? A hydraulic retarder is an auxiliary braking device used primarily in heavy commercial vehicles to provide additional braking force, reducing wear on the main friction brakes and enhancing safety during descent or heavy load conditions.

How does a hydraulic retarder work? It operates by converting the vehicle's kinetic energy into thermal energy through hydraulic resistance, where rotors moving in fluid create drag that slows the vehicle without using the traditional brake system.

What are the benefits of using a hydraulic retarder? Key benefits include improved safety through reduced brake fade, extended life of friction brakes, lower maintenance costs, and enhanced vehicle control in challenging driving conditions.

Which vehicles commonly use hydraulic retarders? They are predominantly used in heavy-duty trucks, buses, and specialized vehicles like fire engines and military transport where reliable auxiliary braking is essential.

How is a hydraulic retarder different from an electric retarder? While both serve as auxiliary brakes, hydraulic retarders use fluid dynamics to generate braking force, whereas electric retarders use electromagnetic induction, with differences in installation, cost, and performance characteristics.

What is the future outlook for the hydraulic retarder market? The market is expected to grow steadily, driven by safety regulations, increasing commercial vehicle production, and technological advancements toward more efficient and integrated systems, especially in emerging economies.

Citius Research has developed a research report titled “Hydraulic Retarder Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Hydraulic Retarder Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Hydraulic Retarder Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Hydraulic Retarder Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Hydraulic Retarder Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Hydraulic Retarder Market
• Research Methodology
• Executive Summary
• Market Dynamics of Hydraulic Retarder Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Hydraulic Retarder Market
• Cost and Gross Margin Analysis of Hydraulic Retarder Market
• Hydraulic Retarder Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Hydraulic Retarder Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Hydraulic Retarder Market Key Stakeholders

Below are the key stakeholders for the Hydraulic Retarder Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Hydraulic Retarder Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Hydraulic Retarder Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Hydraulic Retarder Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Hydraulic Retarder Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Hydraulic Retarder Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Hydraulic Retarder Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Hydraulic Retarder Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Hydraulic Retarder Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Hydraulic Retarder Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Hydraulic Retarder Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Hydraulic Retarder Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Hydraulic Retarder Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Hydraulic Retarder Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Hydraulic Retarder Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Hydraulic Retarder Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Hydraulic Retarder Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Hydraulic Retarder Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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