Automotive Bushing Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0186842
  • Format: Electronic (PDF)
  • Number of Pages: 210
  • Author(s): Joshi, Madhavi

Report Overview

The Automotive Bushing Market size was estimated at USD 3.2 billion in 2023 and is projected to reach USD 5.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.50% during the forecast period (2024-2030).

Automotive Bushing Market

(Market Size)
$3.2 billion
$5.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.50%
2023 Market Size USD 3.2 billion
2030 Market Size USD 5.2 billion
Key Players Continental, ZF, Tenneco, Vibracoustic, Sumitomo Riko

Market Summary

The automotive bushing market is an integral segment within the global automotive and transportation industry, primarily focused on the manufacturing and supply of vibration-dampening components utilized in vehicle assemblies. These components are critical for enhancing ride comfort, reducing noise, and improving vehicle handling and stability by isolating vibrations and absorbing shocks between mechanical parts. The market is characterized by a consistent demand driven by the perpetual global production of passenger cars, commercial vehicles, and two-wheelers. Technological advancements are leading to the development of advanced elastomeric materials and innovative bushing designs that offer superior performance and longevity. The industry is also witnessing a gradual shift towards the electrification of vehicles, which presents new challenges and requirements for bushing applications due to the different noise, vibration, and harshness (NVH) profiles of electric powertrains compared to traditional internal combustion engines. The competitive landscape is defined by the presence of established multinational corporations and specialized manufacturers striving to meet the stringent quality and performance standards set by automotive original equipment manufacturers (OEMs) worldwide.

Key Highlights

The automotive bushing market is distinguished by several pivotal factors that underscore its current trajectory and future potential. A primary highlight is the relentless pursuit of material innovation, with a significant industry focus on developing high-performance elastomers and composites that can withstand extreme environmental conditions and offer enhanced durability. The integration of advanced manufacturing technologies, including automation and precision engineering, is enabling producers to achieve higher levels of product consistency and complex geometries, which are essential for modern vehicle architectures. Another critical aspect is the expanding application scope beyond traditional suspension systems into areas like engine mounts, transmission systems, and chassis, broadening the market's reach. The stringent global regulatory framework concerning vehicle safety and emissions is also a major influencer, compelling manufacturers to design bushings that contribute to overall vehicle weight reduction and improved fuel efficiency. Furthermore, the aftermarket segment represents a substantial and stable revenue stream, fueled by the need for replacement parts due to wear and tear over a vehicle's operational lifespan.

Drivers, Opportunities & Restraints

The growth of the automotive bushing market is propelled by a confluence of drivers, including the rising global vehicle production, particularly in emerging economies, and the increasing consumer demand for enhanced driving comfort and superior vehicle performance. Stricter government regulations aimed at improving vehicle safety and reducing noise pollution are mandating the use of high-quality damping components, thereby stimulating market demand. The ongoing trend of vehicle lightweighting to meet emission norms presents a significant opportunity for manufacturers to innovate with new materials like advanced polyurethanes and fluid-filled bushings that are lighter yet more effective. However, the market faces considerable restraints. The high costs associated with the research, development, and testing of new advanced bushing materials and designs can pressure profit margins and limit widespread adoption. The fluctuating prices of raw materials, such as natural and synthetic rubber, inject volatility into the manufacturing process. A significant long-term challenge is the industry's transition towards electric vehicles, which typically require fewer bushings than conventional vehicles, potentially dampening future growth in certain application areas.

Concentration Insights

The global automotive bushing market exhibits a moderately concentrated nature, dominated by a handful of large, internationally recognized players who hold significant market share. These leading companies, including ZF Friedrichshafen AG, Continental AG, Tenneco Inc., and Vibracoustic GmbH, possess extensive product portfolios, strong technical expertise, and well-established relationships with major automotive OEMs across the world. Their dominance is reinforced by substantial investments in research and development activities, allowing them to pioneer new technologies and set industry standards. Alongside these giants, there exists a robust ecosystem of numerous mid-sized and smaller regional manufacturers that compete effectively by specializing in niche products or by catering to specific geographic markets or aftermarket demands. The competitive intensity is high, with players competing on factors such as product quality, technological innovation, price, and global supply chain capabilities. Strategic initiatives like mergers, acquisitions, and partnerships are common as companies seek to expand their geographical footprint and enhance their technological offerings to secure long-term contracts with automotive manufacturers.

Type Insights

Automotive bushings are categorized into several types based on their design, material composition, and specific function within a vehicle's assembly. Key types include hydro bushings, which utilize fluid-filled chambers to provide exceptional damping characteristics and are increasingly used in luxury and high-performance vehicles for superior noise and vibration isolation. Rubber bushings represent the most traditional and widely used type, valued for their cost-effectiveness, reliability, and good elastomeric properties in various suspension and mounting applications. Polyurethane bushings are gaining prominence due to their enhanced durability, higher load-bearing capacity, and resistance to oils and chemicals compared to standard rubber, making them a popular choice in performance and off-road vehicles. Other specialized types include air bushings for adjustable suspension systems and composite bushings that combine materials for optimized performance. The selection of a specific bushing type is dictated by the application's requirements for stiffness, damping, environmental resistance, and overall vehicle performance targets, with ongoing material science research continuously expanding the capabilities and applications of each type.

Application Insights

The application of automotive bushings is vast and critical to numerous subsystems within a vehicle, ensuring smooth operation and occupant comfort. The largest application segment is the suspension system, where bushings are used in control arms, anti-roll bars, and strut mounts to absorb road shocks, reduce noise, and allow for precise wheel alignment and movement. Engine mounts constitute another vital application, where specialized bushings are crucial for isolating engine vibrations and preventing them from transferring to the vehicle's chassis and cabin, a function that becomes even more critical with the refined but different NVH characteristics of electric motors. Bushings are also extensively used in the transmission system to support and dampen vibrations from the gearbox. Furthermore, they find applications within the chassis, exhaust systems, and steering linkages. The emergence of electric vehicles is reshaping application demands, necessitating bushings that can handle the unique frequencies and torques of electric drivetrains while contributing to the vehicle's quiet operation.

Regional Insights

The demand and production landscape for automotive bushings vary significantly across different global regions, influenced by local automotive industry strength, economic conditions, and regulatory environments. The Asia-Pacific region stands as the largest and fastest-growing market, driven predominantly by the massive automotive manufacturing hubs in China, Japan, South Korea, and India. This region benefits from high vehicle production volumes, growing investments by global OEMs, and an expanding middle class with increasing purchasing power. North America and Europe represent mature markets characterized by stringent safety and emission regulations that drive the adoption of advanced, high-performance bushing solutions. These regions have a strong presence of leading automotive suppliers and a high concentration of premium vehicle manufacturers. Meanwhile, regions such as Latin America and the Middle East and Africa are emerging markets with growing potential, fueled by increasing industrialization, urbanization, and gradual development of their domestic automotive sectors, though they currently hold a smaller share of the global market.

Company Insights

The competitive fabric of the automotive bushing market is woven by several key players who exert considerable influence through innovation, scale, and global reach. ZF Friedrichshafen AG is a paramount player, offering a comprehensive range of chassis components and bushings through its extensive technological portfolio. Continental AG, through its ContiTech division, is another major force, providing sophisticated vibration control solutions and elastomer components to automakers worldwide. Tenneco Inc., operating under its DRiV brand, is a leading supplier of ride performance and clean air products, including a wide array of bushings for both OEM and aftermarket channels. Vibracoustic GmbH, a specialist in vibration technology, is renowned for its advanced automotive dampening and suspension systems. Other notable participants include Paulstra SNR, Nolathane, and Benara Udyog Limited, each contributing to the market with specialized products and regional strengths. These companies compete intensely on the basis of product development, global manufacturing footprint, and strategic collaborations with automotive manufacturers to secure supply contracts.

Recent Developments

The automotive bushing market is dynamic, with recent developments largely centered on technological innovation and strategic business moves aimed at capturing growth in a transforming industry. A prominent trend is the increased investment in developing specialized bushings for electric vehicles, which require components capable of handling high instant torque and different acoustic frequencies. Companies are launching new product lines made from sustainable or lightweight materials to help OEMs meet stringent CO2 emission targets. There has been a noticeable uptick in strategic partnerships and joint ventures between bushing manufacturers and automotive OEMs to co-develop customized solutions for next-generation vehicle platforms. Furthermore, several leading players have announced expansions of their manufacturing facilities, particularly in the Asia-Pacific region, to be closer to high-growth markets and major automotive production clusters. The adoption of Industry 4.0 practices, such as AI and IoT in manufacturing processes, is also a key development, enhancing production efficiency and product quality.

Report Segmentation

This comprehensive market research report on the automotive bushing industry is meticulously segmented to provide a detailed and granular analysis of the market. The segmentation is structured along several key axes to cater to the specific informational needs of industry stakeholders. The report is first segmented by product type, providing in-depth analysis and forecasts for hydro bushings, rubber bushings, polyurethane bushings, and other niche varieties. Another critical segmentation is by application, delving into the demand and trends within suspension systems, engine mounts, transmission systems, exhaust systems, and other vehicle areas. The report further breaks down the market by vehicle type, covering passenger cars, light commercial vehicles, heavy commercial vehicles, and two-wheelers, recognizing the unique requirements of each segment. Geographically, the analysis is presented for key regions and major countries, offering insights into regional dynamics, growth patterns, and competitive landscapes. This multi-faceted segmentation allows for a targeted understanding of specific market niches and opportunities.

FAQs

What are the different types of automotive bushings?

Automotive bushings are primarily classified into types such as hydro bushings, which use fluid for damping; rubber bushings, known for their cost-effectiveness and general use; and polyurethane bushings, valued for higher durability and performance. Other types include specialized air and composite bushings designed for specific applications.

What materials are used to make automotive bushings?

The most common materials are various elastomers, including natural rubber, synthetic rubber like EPDM and Nitrile, and polyurethane. Advanced composites and thermoplastics are also increasingly used to meet demands for greater durability, environmental resistance, and contribution to vehicle lightweighting.

What is the function of a bushing in a car?

The primary function of an automotive bushing is to reduce friction, absorb shocks, and dampen vibrations and noise between connected metal parts in a vehicle's suspension, engine mounts, and other systems. This enhances ride comfort, improves handling stability, and protects components from wear and damage.

How does the automotive bushing market cater to electric vehicles?

The market is adapting by developing specialized bushings that address the unique NVH (Noise, Vibration, and Harshness) profiles of electric vehicles, which include different frequencies and higher instant torque. These bushings are designed for enhanced isolation to ensure the quiet operation characteristic of EVs.

Who are the leading companies in the automotive bushing market?

Prominent companies dominating this market include global automotive suppliers such as ZF Friedrichshafen AG, Continental AG, Tenneco Inc., and Vibracoustic GmbH. These players are recognized for their extensive product portfolios, technological expertise, and strong relationships with automotive OEMs.

What are the key trends in the automotive bushing industry?

Significant trends include the development of lightweight and durable materials for improved fuel efficiency, the creation of specialized solutions for electric vehicles, increased adoption of advanced manufacturing technologies for precision, and a strong focus on sustainability through the use of recyclable materials.

Citius Research has developed a research report titled “Automotive Bushing Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Automotive Bushing Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Automotive Bushing Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Automotive Bushing Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Automotive Bushing Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Automotive Bushing Market
• Research Methodology
• Executive Summary
• Market Dynamics of Automotive Bushing Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Automotive Bushing Market
• Cost and Gross Margin Analysis of Automotive Bushing Market
• Automotive Bushing Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Automotive Bushing Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Automotive Bushing Market Key Stakeholders

Below are the key stakeholders for the Automotive Bushing Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Automotive Bushing Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Automotive Bushing Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Automotive Bushing Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Automotive Bushing Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Automotive Bushing Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Automotive Bushing Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Automotive Bushing Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Automotive Bushing Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Automotive Bushing Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Automotive Bushing Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Automotive Bushing Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Automotive Bushing Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Automotive Bushing Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Automotive Bushing Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Automotive Bushing Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Automotive Bushing Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Automotive Bushing Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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