Used Passenger Car Sales Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0186761
  • Format: Electronic (PDF)
  • Number of Pages: 195
  • Author(s): Joshi, Madhavi

Report Overview

The Used Passenger Car Sales Market size was estimated at USD 1250 billion in 2023 and is projected to reach USD 1800 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.50% during the forecast period (2024-2030).

Used Passenger Car Sales Market

(Market Size)
$1250 billion
$1800 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.50%
2023 Market Size USD 1250 billion
2030 Market Size USD 1800 billion
Key Players AutoNation, Penske, CarMax, Lithia, Group 1 Automotive

Market Summary

The used passenger car sales market represents a vital and expansive segment within the global automotive and transportation industry. This market is characterized by the transaction of pre-owned vehicles between sellers, which include franchised dealers, independent used car lots, and private individuals, and a diverse range of buyers. The ecosystem is supported by a complex network of inspection services, financing institutions, insurance providers, and increasingly, digital retail platforms that facilitate online purchasing and home delivery. The market's dynamics are heavily influenced by new vehicle sales cycles, economic conditions affecting consumer purchasing power, and the overall availability and quality of used vehicle inventory. Consumer preferences are evolving towards more transparent and convenient buying experiences, driving innovation in how vehicles are marketed, valued, and sold. The market demonstrates resilience, often experiencing counter-cyclical growth during periods of economic uncertainty when consumers seek more affordable transportation options compared to new cars.

Key Highlights

A prominent highlight of the used passenger car market is the rapid digitalization of the sales process. Online marketplaces and platforms operated by companies like CarMax, AutoNation, and Carvana have revolutionized the consumer journey, offering extensive vehicle selections, virtual tours, and streamlined financing options. Another significant trend is the growing consumer acceptance and demand for certified pre-owned (CPO) programs. These programs, offered by OEMs like Toyota, BMW, and Mercedes-Benz, provide rigorously inspected vehicles with extended warranties, bridging the trust gap often associated with used car purchases. Furthermore, the market is witnessing a notable increase in the value retention of certain vehicle segments, particularly reliable sedans and fuel-efficient models, which remain in high demand. The integration of advanced vehicle history report services has also become a standard practice, enhancing transparency and consumer confidence in every transaction.

Drivers, Opportunities & Restraints

The market is primarily driven by the high cost of new vehicles, which pushes a significant portion of consumers towards the more affordable used car segment. Economic factors such as inflation and fluctuating interest rates directly impact consumer budgets, making used cars a practical alternative. The proliferation of digital retailing tools presents a substantial opportunity for market growth, enabling dealers to reach a wider audience and offer a seamless, contactless purchasing experience. There is also an opportunity in the expanding market for electric and hybrid used vehicles as early adopters begin to sell their first-generation models. However, the market faces significant restraints. A major challenge is the inconsistency in vehicle quality and the potential for hidden mechanical issues, which can erode consumer trust. Furthermore, global supply chain disruptions and semiconductor shortages have constrained the flow of new vehicles, which in turn reduces the future supply of quality used cars, leading to inventory shortages and price inflation in the used market.

Concentration Insights

The competitive landscape of the used passenger car sales market is fragmented yet features a high degree of concentration among major players who have achieved significant scale. The market consists of a few large national chains, a multitude of regional independent dealers, and franchised new car dealerships that also operate robust used car divisions. Major players like CarMax, AutoNation, and Lithia Motors leverage their extensive networks, brand recognition, and economies of scale to dominate in terms of sales volume and market reach. These companies often focus on a no-haggle pricing model and integrated financing to differentiate themselves. Meanwhile, thousands of small independent dealers compete on localized customer service, niche vehicle specializations, and competitive pricing. The online pure-play segment, including companies like Vroom and Carvana, represents a concentrated and rapidly growing faction that is disrupting traditional brick-and-mortar models with their fully digital approach to sales and distribution.

Type Insights

The market can be segmented by vehicle type, with each category appealing to distinct consumer demographics and needs. Sedans continue to hold a significant share due to their reputation for reliability, fuel efficiency, and lower acquisition costs, making them popular among first-time buyers and budget-conscious families. Sport Utility Vehicles (SUVs) and Crossovers represent the fastest-growing segment, driven by consumer preference for higher seating positions, perceived safety, and cargo space. The demand for used pickup trucks remains consistently strong, particularly in North America, fueled by their utility for both personal and commercial use. Luxury vehicles constitute a specialized segment, attracting buyers seeking premium brands like BMW, Audi, and Lexus at a fraction of their original cost, though maintenance expenses are a key consideration. Additionally, the market for used electric vehicles (EVs) and hybrids is emerging, offering environmentally conscious consumers access to this technology at more accessible price points.

Application Insights

The application of purchased used passenger cars is diverse, catering to both personal and commercial needs. The primary application is for personal transportation, where individuals and families seek dependable vehicles for daily commuting, school runs, and leisure activities. This segment is highly sensitive to factors like fuel economy, insurance costs, and overall reliability. A significant portion of the market also serves the commercial sector, where used cars are purchased by small businesses and gig economy workers for delivery services, ride-sharing, and other transport-related tasks. In these applications, low initial cost and durability are paramount. Furthermore, used cars are often acquired as secondary or tertiary vehicles for households, providing flexibility for different family members. Another application is for recreational use, where consumers might purchase a used convertible, sports car, or off-road vehicle specifically for weekend or seasonal activities, separating this need from their primary daily driver.

Regional Insights

Geographical trends show distinct variations in the used passenger car sales market across different regions. In North America, particularly the United States, the market is one of the largest and most mature globally, characterized by a well-established infrastructure of dealers and a strong consumer culture that readily accepts used vehicle ownership. Europe presents a diverse market, with Western European nations like Germany and the UK having robust online sales platforms and high demand for premium and diesel vehicles, while Eastern European markets are often more price-sensitive. The Asia-Pacific region is experiencing rapid growth, fueled by rising disposable incomes and a burgeoning middle class in countries like India and China, where first-time car buyers often enter the market through used vehicles. Latin American and Middle Eastern & African markets are also growing, though they can be more fragmented and face challenges related to vehicle quality verification and regulatory frameworks.

Company Insights

The market features a blend of publicly traded giants and private entities that shape the competitive environment. CarMax is a standout leader, known for its extensive nationwide presence in the US and its customer-centric, no-haggle sales approach. AutoNation, another major force, leverages its network of new car franchises to source and retail high-quality used vehicles. The disruptive influence of digital-first companies is significant; Carvana has pioneered the car vending machine and online buying model, while Vroom operates a similar e-commerce platform. Traditional automotive groups like Lithia Motors and Group 1 Automotive also command substantial market share through their diversified dealership networks. Beyond these large players, the market includes successful regional chains and a vast number of independent dealers who compete on local reputation, specialized inventory, and personalized customer service, illustrating the diverse nature of competition within this sector.

Recent Developments

The used passenger car sales market is undergoing significant transformation driven by technology and shifting consumer behaviors. A dominant development is the accelerated shift towards online transactions and omnichannel retailing, a trend amplified by the COVID-19 pandemic. Companies are heavily investing in digital tools that offer virtual vehicle tours, online financing approval, and contactless home delivery. Another critical development is the increased adoption of artificial intelligence and data analytics for vehicle valuation, pricing, and inventory management, allowing dealers to optimize their stock and pricing strategies in real-time. There is also a growing emphasis on subscription services and flexible ownership models, providing consumers with alternatives to traditional purchasing or leasing. Furthermore, industry participants are forming strategic partnerships with fintech companies to streamline the loan and payment process, making it faster and more integrated into the online buying journey.

Report Segmentation

This comprehensive market research report on the used passenger car sales industry provides a detailed analysis segmented across multiple dimensions to offer a granular view of the market landscape. The segmentation is designed to help stakeholders identify specific growth pockets and trends. The report is segmented by vehicle type, categorizing the market into key segments such as sedans, hatchbacks, SUVs, and others to analyze demand patterns for each body style. It is further segmented by fuel type, covering gasoline, diesel, hybrid, and electric vehicles to assess the evolving powertrain mix in the used car arena. The vendor type segmentation provides insights into the market share and strategies of franchised dealers, independent dealers, and peer-to-peer sales channels. Additionally, the report includes a geographical segmentation, delivering detailed analysis for key regions and major countries, highlighting regional disparities in market maturity, consumer preferences, and regulatory environments.

FAQs

What are the current used car market trends? The current trends are dominated by the digitalization of sales, with a surge in online buying platforms offering home delivery. There is also increased demand for certified pre-owned vehicles and a noticeable growth in the segment for used electric and hybrid cars.

What is the forecast for the used car market? The market is expected to continue its growth trajectory, supported by economic factors that make used cars an attractive alternative to new ones. The expansion of online retailing and improved vehicle quality are positive indicators for future market development.

How does the used car market work? The market operates through various channels including franchise dealerships, independent used car lots, and online marketplaces. Vehicles are sourced from trade-ins, auctions, lease returns, and private sellers, then reconditioned and sold to consumers, often with financing and warranty options.

What is the difference between CPO and used? A Certified Pre-Owned (CPO) vehicle is a used car that has been inspected, reconditioned, and certified by a manufacturer or other certifying authority and comes with an extended warranty. A standard used car has no such certification or warranty, though it may come with a limited dealer guarantee.

What is the best time to buy a used car? Industry analysis often suggests that the best time to buy is at the end of the month, quarter, or year when dealers are motivated to meet sales targets. Additionally, periods following new model year releases can see an influx of trade-ins, increasing inventory and potentially creating better deals.

How to determine the value of a used car? The value is determined by factors including the vehicle's make, model, year, mileage, overall condition, accident history, and local market demand. Professional appraisal services and widely used valuation guides from companies like Kelley Blue Book and Edmunds provide standardized pricing benchmarks.

Citius Research has developed a research report titled “Used Passenger Car Sales Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Used Passenger Car Sales Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Used Passenger Car Sales Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Used Passenger Car Sales Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Used Passenger Car Sales Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Used Passenger Car Sales Market
• Research Methodology
• Executive Summary
• Market Dynamics of Used Passenger Car Sales Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Used Passenger Car Sales Market
• Cost and Gross Margin Analysis of Used Passenger Car Sales Market
• Used Passenger Car Sales Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Used Passenger Car Sales Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Used Passenger Car Sales Market Key Stakeholders

Below are the key stakeholders for the Used Passenger Car Sales Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Used Passenger Car Sales Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Used Passenger Car Sales Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Used Passenger Car Sales Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Used Passenger Car Sales Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Used Passenger Car Sales Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Used Passenger Car Sales Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Used Passenger Car Sales Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Used Passenger Car Sales Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Used Passenger Car Sales Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Used Passenger Car Sales Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Used Passenger Car Sales Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Used Passenger Car Sales Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Used Passenger Car Sales Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Used Passenger Car Sales Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Used Passenger Car Sales Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Used Passenger Car Sales Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Used Passenger Car Sales Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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