Automotive Active Safety System Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0186824
  • Format: Electronic (PDF)
  • Number of Pages: 221
  • Author(s): Joshi, Madhavi

Report Overview

The Automotive Active Safety System Market size was estimated at USD 32 billion in 2023 and is projected to reach USD 65 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 10.80% during the forecast period (2024-2030).

Automotive Active Safety System Market

(Market Size)
$32 billion
$65 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 10.80%
2023 Market Size USD 32 billion
2030 Market Size USD 65 billion
Key Players Bosch, Continental, Denso, ZF, Valeo

Market Summary

The automotive active safety system market is a critical segment within the automotive and transportation industry, focused on technologies designed to prevent accidents and enhance vehicle safety. These systems utilize a combination of sensors, cameras, radar, and sophisticated software algorithms to monitor the vehicle's surroundings and assist the driver in avoiding potential hazards. The increasing integration of electronic components in modern vehicles and the rising consumer demand for safer automobiles are fundamental to this market's expansion. Governments worldwide are implementing stringent safety regulations and crash test standards, which compel automakers to incorporate advanced safety features as standard or optional equipment. The evolution towards semi-autonomous and autonomous driving is further accelerating the adoption of these systems, as they form the foundational layer for higher levels of vehicle automation. The market is characterized by continuous innovation, with leading automotive suppliers and OEMs investing heavily in research and development to introduce more effective and reliable solutions.

Key Highlights

The automotive active safety system market is distinguished by its rapid technological progression and its integral role in the future of mobility. A key highlight is the convergence of various systems, such as adaptive cruise control, lane departure warning, and automatic emergency braking, into cohesive suites that provide comprehensive protection. The development of sensor fusion technology, which combines data from multiple sources like LiDAR, radar, and cameras, is creating more robust and accurate systems capable of functioning in diverse driving conditions. Another significant trend is the increasing use of artificial intelligence and machine learning, enabling these systems to predict potential collisions and react more intelligently than ever before. The proliferation of these technologies is no longer limited to premium vehicle segments; they are rapidly trickling down to mass-market models, making advanced safety more accessible to a broader consumer base and significantly contributing to overall road safety improvements globally.

Drivers, Opportunities & Restraints

The growth of the automotive active safety system market is propelled by several powerful drivers. The most prominent is the global push for enhanced road safety, leading to stringent government mandates and regulations, such as those from organizations like the NHTSA and Euro NCAP, which require or incentivize the inclusion of specific active safety features. Rising consumer awareness and demand for vehicles with high safety ratings are also compelling automakers to prioritize these technologies. Significant opportunities lie in the integration of vehicle-to-everything (V2X) communication, which will allow vehicles to communicate with each other and infrastructure, vastly improving situational awareness and accident prevention capabilities. The expansion of the electric vehicle market also presents a parallel growth avenue, as these platforms are often designed with advanced electronics from the ground up. However, the market faces restraints, including the high cost of advanced sensor systems, which can hinder adoption in price-sensitive markets. Furthermore, concerns regarding system reliability, cybersecurity vulnerabilities, and the potential for software malfunctions present significant challenges that the industry must continuously address to maintain consumer trust and ensure functional safety.

Concentration Insights

The competitive landscape of the automotive active safety system market is highly concentrated, with a few dominant global players holding significant market share. These leading companies, such as Robert Bosch GmbH, Continental AG, ZF Friedrichshafen AG, Aptiv PLC, and Autoliv Inc., possess extensive expertise, robust financial resources, and longstanding relationships with major automotive OEMs worldwide. Their dominance is reinforced by comprehensive product portfolios that cover a wide spectrum of active safety technologies, from electronic stability control to advanced driver-assistance systems (ADAS). These tier-1 suppliers often engage in strategic partnerships, mergers, and acquisitions to consolidate their technological capabilities and expand their global footprint. While the market is concentrated at the top, there is a vibrant ecosystem of smaller, specialized technology firms and startups focused on developing innovative sensor technologies, software algorithms, and AI solutions, which are frequently acquired by or partner with the larger entities to accelerate innovation and market penetration.

Type Insights

Automotive active safety systems encompass a diverse range of technologies, each designed to address specific safety scenarios. A primary category is the Anti-lock Braking System (ABS), which prevents wheel lock-up during braking, allowing the driver to maintain steering control. The Traction Control System (TCS) works to prevent loss of traction on the drive wheels, enhancing stability during acceleration. Electronic Stability Control (ESC) is a critical system that detects and reduces loss of traction by automatically applying brakes to individual wheels. Modern advancements have led to sophisticated Advanced Driver-Assistance Systems (ADAS), which include features like Adaptive Cruise Control (ACC) for maintaining a set distance from the vehicle ahead, Lane Departure Warning (LDW) and Lane Keeping Assist (LKA) to prevent unintentional lane drifts, and Automatic Emergency Braking (AEB) which can initiate braking if an imminent collision is detected. Blind Spot Detection (BSD) and Rear Cross Traffic Alert (RCTA) are also vital systems that monitor areas the driver cannot easily see.

Application Insights

The application of automotive active safety systems spans across all vehicle segments, though the penetration rate and sophistication vary. Passenger cars represent the largest application segment, driven by high production volumes and increasing consumer demand for safety features. Within this segment, luxury and premium vehicles often serve as the early adopters for the most advanced systems, which later filter down to mid-range and economy models. The commercial vehicle segment is another critical application area, particularly for trucks and buses, where the potential for severe accidents makes safety systems a high priority. Regulations often mandate specific systems like ESC and AEB for heavy commercial vehicles to enhance road safety. Furthermore, the emergence of autonomous driving development vehicles represents a specialized application, where active safety systems are integral components being tested and refined for future fully autonomous operations, highlighting their foundational importance in the next generation of transportation.

Regional Insights

The adoption and development of automotive active safety systems exhibit distinct regional patterns influenced by regulatory frameworks, consumer preferences, and automotive industry strength. The Europe region is often considered a pioneer and leader, largely due to the strict safety regulations enforced by the European Union and a high consumer awareness regarding vehicle safety ratings from Euro NCAP. North America follows closely, with strong mandates from the National Highway Traffic Safety Administration (NHTSA) and high demand for safety features among consumers. The Asia-Pacific region represents the fastest-growing market, fueled by the expanding automotive production and sales in countries like China, Japan, and South Korea. Governments in this region are increasingly implementing their own safety standards, which is accelerating the adoption of these systems. Other regions, such as Latin America and the Middle East & Africa, are emerging markets where growth is expected to increase as economic development leads to greater vehicle ownership and evolving safety regulations.

Company Insights

The automotive active safety system market is led by a consortium of globally recognized suppliers and technology firms. Robert Bosch GmbH is a dominant force, renowned for its comprehensive portfolio of sensors, control units, and braking systems. Continental AG is another key player, offering a wide array of solutions including advanced radar and camera systems. ZF Friedrichshafen AG, particularly after its acquisition of TRW Automotive, has strengthened its position with a strong focus on integrated safety systems. Aptiv PLC (formerly Delphi Automotive) is a leader in vehicle architecture and active safety solutions, with significant investments in autonomous driving technology. Autoliv Inc., a specialist in automotive safety, provides a range of active safety electronics. Denso Corporation and Valeo SA are also major contributors, each bringing innovations in sensor technology and system integration. These companies compete on the basis of technological innovation, system reliability, cost-effectiveness, and their ability to form strategic partnerships with automotive OEMs worldwide.

Recent Developments

The automotive active safety system market is dynamic, with recent developments centered on technological refinement, expansion of capabilities, and strategic corporate movements. A major trend is the industry-wide push towards standardizing Automatic Emergency Braking (AEB) systems across new vehicle models, driven by voluntary commitments from automakers and regulatory pressure. There has been significant progress in the development of more compact, powerful, and cost-effective sensors, particularly in the areas of solid-state LiDAR and high-resolution radar, which are crucial for improving system performance. Key suppliers have announced new generations of sensor fusion platforms that combine data more efficiently for better object recognition and decision-making. Partnerships between traditional automotive suppliers and technology companies specializing in artificial intelligence and software are becoming increasingly common to accelerate the development of AI-driven safety features. Furthermore, several leading companies have announced expansions of their production capacities for radar and camera modules to meet the rising global demand from automakers.

Report Segmentation

This market research report on the automotive active safety system market provides a detailed and structured analysis segmented to offer comprehensive insights. The segmentation is primarily based on system type, which includes critical technologies such as Anti-lock Braking System (ABS), Electronic Stability Control (ESC), Traction Control System (TCS), and the broader range of Advanced Driver-Assistance Systems (ADAS) which encompass adaptive cruise control, lane keeping assist, blind spot detection, and autonomous emergency braking. The report is further segmented by application, analyzing the market for passenger cars and commercial vehicles separately to provide targeted insights for each segment. A crucial component of the segmentation is the regional analysis, which breaks down the market size and trends across key geographies including North America, Europe, Asia-Pacific, and the Rest of the World. This multi-dimensional segmentation allows for a granular understanding of the market dynamics, growth patterns, and opportunities within each specific category and region.

FAQs

What are the different types of automotive active safety systems? Automotive active safety systems include a range of technologies designed to prevent accidents. Key types are Anti-lock Braking Systems (ABS) to prevent wheel lock-up, Traction Control Systems (TCS) to prevent wheel spin, Electronic Stability Control (ESC) to prevent skidding, and Advanced Driver-Assistance Systems (ADAS) which encompass features like adaptive cruise control, lane departure warning, automatic emergency braking, and blind-spot detection.

Which companies are the leaders in the automotive active safety system market? The market is led by major global automotive suppliers. Prominent leaders include Robert Bosch GmbH, Continental AG, ZF Friedrichshafen AG, Aptiv PLC, and Autoliv Inc. These companies are renowned for their extensive research and development, comprehensive product portfolios, and strong partnerships with vehicle manufacturers worldwide.

How do government regulations impact this market? Government regulations are a primary driver for the automotive active safety system market. Regulatory bodies like the NHTSA in the US and those governing Euro NCAP in Europe mandate or highly incentivize the inclusion of specific active safety features in new vehicles. These regulations compel automakers to integrate systems like ESC and AEB, significantly boosting market growth.

What is the future outlook for active safety systems? The future outlook is strongly positive, driven by the evolution towards autonomous driving. Active safety systems are the foundational building blocks for higher levels of automation. Future developments will focus on enhanced sensor fusion, artificial intelligence integration, and connectivity through V2X communication to create even more proactive and effective safety environments.

What are the key drivers for the growth of this market? The key growth drivers are stringent government safety regulations, increasing consumer awareness and demand for vehicle safety, rising disposable incomes, and the global automotive industry's shift towards electrification and automation. The goal of reducing road accidents and fatalities worldwide remains a central motivator for adoption.

Which region has the highest adoption of these systems? Europe currently has one of the highest adoption rates for automotive active safety systems, largely due to some of the world's most rigorous vehicle safety regulations and testing protocols established by the European Union and Euro NCAP. North America also exhibits very high adoption, followed by the rapidly growing market in the Asia-Pacific region.

Citius Research has developed a research report titled “Automotive Active Safety System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Automotive Active Safety System Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Automotive Active Safety System Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Automotive Active Safety System Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Automotive Active Safety System Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Automotive Active Safety System Market
• Research Methodology
• Executive Summary
• Market Dynamics of Automotive Active Safety System Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Automotive Active Safety System Market
• Cost and Gross Margin Analysis of Automotive Active Safety System Market
• Automotive Active Safety System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Automotive Active Safety System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Automotive Active Safety System Market Key Stakeholders

Below are the key stakeholders for the Automotive Active Safety System Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Automotive Active Safety System Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Automotive Active Safety System Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Automotive Active Safety System Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Automotive Active Safety System Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Automotive Active Safety System Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Automotive Active Safety System Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Automotive Active Safety System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Automotive Active Safety System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Automotive Active Safety System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Automotive Active Safety System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Automotive Active Safety System Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Automotive Active Safety System Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Automotive Active Safety System Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Automotive Active Safety System Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Automotive Active Safety System Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Automotive Active Safety System Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Automotive Active Safety System Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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