Automotive 3D printing Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0186818
  • Format: Electronic (PDF)
  • Number of Pages: 190
  • Author(s): Joshi, Madhavi

Report Overview

The Automotive 3D printing Market size was estimated at USD 1.5 billion in 2023 and is projected to reach USD 3.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 12.00% during the forecast period (2024-2030).

Automotive 3D printing Market

(Market Size)
$1.5 billion
$3.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.00%
2023 Market Size USD 1.5 billion
2030 Market Size USD 3.5 billion
Key Players Stratasys, 3D Systems, HP, EOS, Materialise

Market Summary

The automotive 3D printing market is revolutionizing the automotive and transportation industry by enabling rapid prototyping, customized part production, and streamlined manufacturing processes. This technology, also known as additive manufacturing, allows for the creation of complex, lightweight, and durable components that are difficult or impossible to produce with traditional methods. Key applications include prototyping, tooling, and end-use parts, contributing to reduced lead times and enhanced design flexibility. The adoption of 3D printing is driven by the need for cost efficiency, sustainability through material reduction, and the ability to support innovation in electric and autonomous vehicles. Major automotive OEMs and suppliers are increasingly integrating 3D printing into their production lines to stay competitive and responsive to market demands. The market is characterized by continuous technological advancements and growing investments in research and development.

Key Highlights

The automotive 3D printing market is distinguished by several key highlights that underscore its transformative impact. One significant aspect is the ability to produce lightweight components, which enhances fuel efficiency and supports the shift toward electric vehicles. Another highlight is the reduction in waste material compared to subtractive manufacturing processes, aligning with sustainability goals. The technology facilitates just-in-time manufacturing, minimizing inventory costs and enabling on-demand production of spare parts. Additionally, 3D printing allows for greater design freedom, enabling the creation of complex geometries that improve performance and functionality. The integration of advanced materials, such as carbon fiber composites and high-performance polymers, further expands the application scope. Collaborations between automotive giants and 3D printing technology providers are accelerating innovation and adoption across the industry.

Drivers, Opportunities & Restraints

The growth of the automotive 3D printing market is propelled by several drivers, including the increasing demand for customization and personalization in vehicles, which allows manufacturers to offer tailored solutions to consumers. The need for rapid prototyping to accelerate product development cycles is another critical driver, reducing time-to-market for new models. Opportunities abound in the expansion of applications beyond prototyping to include end-use parts, especially in electric and autonomous vehicles, where innovative components are essential. The rise of additive manufacturing in aftermarket services for spare parts production presents significant growth potential. However, restraints include high initial investment costs for advanced 3D printing systems and materials, which can be prohibitive for smaller enterprises. Technical challenges related to achieving consistent quality and meeting automotive industry standards also pose hurdles. Additionally, intellectual property concerns and the need for skilled workforce development are factors that could slow market expansion.

Concentration Insights

The automotive 3D printing market exhibits a concentrated landscape with key players dominating through technological expertise and strategic partnerships. Companies such as Stratasys, 3D Systems, and Desktop Metal are at the forefront, offering advanced solutions tailored for automotive applications. The market concentration is also influenced by regional hubs of automotive manufacturing, such as North America, Europe, and Asia-Pacific, where adoption rates are higher due to the presence of major OEMs like Ford, BMW, and Toyota. Collaboration between automotive manufacturers and 3D printing firms is common, leading to integrated supply chains and co-development of specialized materials and printers. This concentration fosters innovation but also creates barriers to entry for new players, emphasizing the importance of intellectual property and continuous R&D investment to maintain competitive advantage.

Type Insights

In the automotive 3D printing market, various types of technologies are employed, each with distinct advantages. Stereolithography (SLA) is widely used for high-resolution prototyping, offering excellent surface finish and detail. Selective Laser Sintering (SLS) and Fused Deposition Modeling (FDM) are popular for producing functional prototypes and end-use parts due to their durability and material versatility. Metal-based technologies like Direct Metal Laser Sintering (DMLS) are crucial for manufacturing robust components such as engine parts and brackets. PolyJet technology allows for multi-material and multi-color printing, ideal for complex prototypes. The choice of technology depends on factors such as required material properties, production volume, and cost considerations, with ongoing advancements expanding the capabilities and applications of each type.

Application Insights

Applications of 3D printing in the automotive industry are diverse and expanding rapidly. Prototyping remains a primary use, enabling designers to quickly iterate and validate concepts before mass production. Tooling applications include the creation of jigs, fixtures, and molds that enhance manufacturing efficiency. In end-use parts, 3D printing is increasingly utilized for components like interior trim, brackets, and even complex systems in electric vehicles, such as battery housings and cooling ducts. The aftermarket segment benefits from on-demand production of spare parts, reducing inventory costs and lead times. Customization for luxury and performance vehicles is another growing application, allowing for personalized features that cater to individual consumer preferences. These applications demonstrate the technology's versatility and value across the automotive lifecycle.

Regional Insights

The adoption of automotive 3D printing varies significantly across regions, influenced by local automotive industry dynamics and technological infrastructure. North America is a leading market, driven by the presence of major automotive OEMs and tech companies, with high investment in R&D and early adoption of advanced manufacturing technologies. Europe follows closely, with Germany, the UK, and France at the forefront, supported by strong automotive heritage and initiatives promoting Industry 4.0. The Asia-Pacific region is experiencing rapid growth, particularly in countries like China, Japan, and South Korea, where expanding automotive production and government support for manufacturing innovation are key drivers. Emerging economies in Latin America and the Middle East are also gradually adopting 3D printing, though at a slower pace due to infrastructure challenges. Regional insights highlight the global nature of this market, with opportunities for cross-border collaborations and technology transfer.

Company Insights

Key companies in the automotive 3D printing market include Stratasys, which offers a range of solutions for prototyping and production, with partnerships with automotive leaders like Ford and BMW. 3D Systems provides comprehensive additive manufacturing systems and materials, catering to applications from concept modeling to functional parts. Desktop Metal focuses on accessible metal 3D printing, targeting mass production of automotive components. HP Inc. leverages its Multi Jet Fusion technology for high-speed and cost-effective part manufacturing. EOS is renowned for its industrial SLS and DMLS systems, widely used in automotive tooling and end-use parts. These companies drive innovation through continuous product development, strategic acquisitions, and collaborations with automotive manufacturers to tailor solutions for specific industry needs.

Recent Developments

Recent developments in the automotive 3D printing market include advancements in multi-material printing capabilities, allowing for the creation of parts with combined properties such as flexibility and rigidity in a single print. Companies are introducing larger format printers to accommodate bigger automotive components, enhancing production scalability. There is a growing focus on sustainability, with developments in recyclable and bio-based materials reducing environmental impact. Strategic partnerships, such as collaborations between 3D printing firms and automotive OEMs, are leading to customized solutions for electric vehicle production. Additionally, software innovations are improving design optimization and integration with digital manufacturing platforms, streamlining the entire production process from design to end-use part validation.

Report Segmentation

The automotive 3D printing market report is segmented based on technology, material, application, and region. Technology segments include stereolithography, fused deposition modeling, selective laser sintering, direct metal laser sintering, and others, each analyzed for their market share and growth potential. Material segments encompass polymers, metals, and ceramics, with detailed insights into their usage in various automotive applications. Application segments cover prototyping, tooling, and end-use parts, providing a comprehensive view of how 3D printing is utilized across different stages of automotive manufacturing. Regional segmentation includes North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, highlighting geographic trends and opportunities. This structured approach ensures a thorough analysis of market dynamics and future prospects.

FAQs

What is automotive 3D printing? Automotive 3D printing refers to the use of additive manufacturing technologies to create prototypes, tools, and end-use parts for vehicles, enabling customized, efficient, and innovative production processes.

How does 3D printing benefit the automotive industry? It benefits the industry by reducing development time, lowering costs through waste minimization, enabling complex designs, and supporting lightweighting for improved fuel efficiency and performance.

What materials are used in automotive 3D printing? Common materials include polymers like ABS and nylon, metals such as aluminum and titanium, and advanced composites, chosen for their durability, heat resistance, and suitability for automotive applications.

Which companies are leading in automotive 3D printing? Leading companies include Stratasys, 3D Systems, Desktop Metal, HP Inc., and EOS, known for their innovative technologies and partnerships with automotive manufacturers.

What are the applications of 3D printing in automotive? Applications range from rapid prototyping and custom tooling to manufacturing end-use parts like interior components, engine parts, and specialized fixtures for assembly lines.

Is 3D printing used for mass production in automotive? While initially for prototyping, it is increasingly adopted for mass production of specific parts, especially with advancements in speed, material properties, and cost-effectiveness for high-volume applications.

Citius Research has developed a research report titled “Automotive 3D printing Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Automotive 3D printing Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Automotive 3D printing Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Automotive 3D printing Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Automotive 3D printing Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Automotive 3D printing Market
• Research Methodology
• Executive Summary
• Market Dynamics of Automotive 3D printing Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Automotive 3D printing Market
• Cost and Gross Margin Analysis of Automotive 3D printing Market
• Automotive 3D printing Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Automotive 3D printing Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Automotive 3D printing Market Key Stakeholders

Below are the key stakeholders for the Automotive 3D printing Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Automotive 3D printing Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Automotive 3D printing Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Automotive 3D printing Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Automotive 3D printing Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Automotive 3D printing Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Automotive 3D printing Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Automotive 3D printing Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Automotive 3D printing Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Automotive 3D printing Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Automotive 3D printing Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Automotive 3D printing Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Automotive 3D printing Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Automotive 3D printing Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Automotive 3D printing Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Automotive 3D printing Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Automotive 3D printing Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Automotive 3D printing Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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