Automotive Brake Actuation Systems Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0186300
  • Format: Electronic (PDF)
  • Number of Pages: 212
  • Author(s): Joshi, Madhavi

Report Overview

The Automotive Brake Actuation Systems Market size was estimated at USD 12.5 billion in 2023 and is projected to reach USD 19.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.00% during the forecast period (2024-2030).

Automotive Brake Actuation Systems Market

(Market Size)
$12.5 billion
$19.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.00%
2023 Market Size USD 12.5 billion
2030 Market Size USD 19.2 billion
Key Players Bosch, Continental, ZF, Hitachi, Advics

Market Summary

The automotive brake actuation systems market is a critical segment within the broader automotive and transportation industry, focused on the components and technologies responsible for initiating and controlling the braking process in vehicles. These systems are fundamental to vehicle safety, encompassing a range of products from traditional hydraulic systems to advanced electromechanical and electronic brake systems. The market is characterized by continuous innovation aimed at enhancing braking performance, reliability, and integration with vehicle safety and autonomous driving technologies. The demand for these systems is intrinsically linked to global vehicle production volumes, consumer preference for enhanced safety features, and stringent governmental regulations mandating advanced braking systems across all vehicle categories. Manufacturers and suppliers in this space are engaged in developing solutions that offer improved efficiency, reduced weight, and greater compatibility with electric and hybrid vehicle platforms, reflecting the industry's shift towards electrification and automation.

Key Highlights

A primary highlight of the automotive brake actuation systems market is the rapid technological evolution from conventional hydraulic brakes towards brake-by-wire and electromechanical actuation systems. This transition is largely driven by the automotive industry's pursuit of greater energy efficiency, especially in electric vehicles where regenerative braking systems play a crucial role in extending driving range. Another significant trend is the increasing integration of braking systems with advanced driver-assistance systems (ADAS) and autonomous driving functionalities, where precise and rapid brake actuation is essential for features like automatic emergency braking and adaptive cruise control. The market is also witnessing a consolidation among key players through strategic mergers and acquisitions, aimed at expanding technological capabilities and global market reach. Furthermore, there is a growing emphasis on the development of lightweight braking components to contribute to overall vehicle weight reduction and fuel efficiency improvements.

Drivers, Opportunities & Restraints

The market is primarily driven by the uncompromising global focus on vehicle safety, leading to the implementation of strict regulatory standards that mandate the inclusion of advanced braking systems like Anti-lock Braking Systems (ABS) and Electronic Stability Control (ESC) in new vehicles. The rising production and adoption of electric and hybrid vehicles present a substantial opportunity, as these vehicles require specialized brake actuation systems that can efficiently handle regenerative braking and provide the necessary feedback to the driver. However, the market faces restraints including the high cost of advanced electronic brake systems, which can increase the overall vehicle cost, potentially hindering adoption in price-sensitive markets. The complexity of integrating these sophisticated systems with other vehicle electronic architectures also poses a challenge for manufacturers. Opportunities lie in the untapped potential of emerging economies, where increasing vehicle ownership and developing safety regulations are expected to create new demand.

Concentration Insights

The competitive landscape of the automotive brake actuation systems market is concentrated, with a few major global players holding significant market share. These leading companies, such as ZF Friedrichshafen AG, Continental AG, and Robert Bosch GmbH, possess extensive research and development capabilities, diverse product portfolios, and strong relationships with global automotive OEMs. Their dominance is reinforced by their ability to offer integrated systems that combine braking with other safety and chassis functions. The market also features several specialized Tier-2 and Tier-3 suppliers that provide specific components or technologies, often focusing on cost-competitive solutions for particular regions or vehicle segments. This concentration means that innovation and technological breakthroughs are often spearheaded by the largest firms, though smaller, agile companies can compete by specializing in niche applications or emerging technologies like brake-by-wire.

Type Insights

The market is segmented by type into various actuation technologies, primarily hydraulic, pneumatic, and electromechanical systems. Hydraulic brake actuation systems have been the industry standard for decades, known for their reliability and effective force transmission in passenger cars and light commercial vehicles. Pneumatic systems, or air brakes, are predominantly used in heavy-duty commercial vehicles like trucks and buses due to their ability to deliver high braking force. The most significant growth is observed in electromechanical brake systems, including Electronic Parking Brakes (EPB) and advanced brake-by-wire technologies. These systems replace mechanical and hydraulic connections with electronic sensors and actuators, offering advantages in packaging, weight, and integration with vehicle electronic networks. The development of these systems is central to the future of automated driving.

Application Insights

Application-wise, the demand for brake actuation systems spans across passenger cars, light commercial vehicles, and heavy commercial vehicles. The passenger car segment represents the largest application area, driven by high global production volumes and the continuous incorporation of advanced safety features as standard or optional equipment. This segment is at the forefront of adopting electromechanical and electronic brake actuation technologies. The light commercial vehicle segment follows a similar trend, prioritizing safety and efficiency. The heavy commercial vehicle segment relies heavily on robust and reliable pneumatic brake systems, though it is also gradually incorporating electronic controls for enhanced safety and functionality, such as electronic braking systems (EBS) that improve braking performance and stability.

Regional Insights

Geographically, the Asia-Pacific region dominates the automotive brake actuation systems market, fueled by its status as the largest hub for automobile manufacturing, particularly in China, Japan, South Korea, and India. The region's growth is supported by expanding vehicle production, rising consumer disposable income, and increasingly stringent safety regulations. Europe and North America are mature markets characterized by high technological adoption rates. These regions are leaders in the integration of advanced braking technologies with ADAS and autonomous driving systems, driven by strong regulatory frameworks and high consumer awareness regarding vehicle safety. Emerging regions such as Latin America and the Middle East & Africa are expected to exhibit growth potential, albeit from a smaller base, as vehicle production and safety standards continue to develop.

Company Insights

The market is served by a mix of large multinational corporations and specialized component manufacturers. Leading players include ZF Friedrichshafen AG, which offers a comprehensive range of braking technologies through its subsidiaries; Continental AG, a major supplier of hydraulic brake systems and electronic brake controls; and Robert Bosch GmbH, a key innovator in ESP and iBooster technologies. Other significant contributors are Aisin Seiki Co., Ltd., renowned for its brake components and systems; Aptiv PLC, focusing on advanced safety and electrical architectures; and Hitachi Astemo, Ltd., providing integrated brake systems. These companies compete on the basis of technological innovation, system integration capabilities, global supply chain strength, and cost-effectiveness, constantly investing in R&D to align with the industry's shift towards electrification and automation.

Recent Developments

Recent developments in the automotive brake actuation systems market are heavily focused on electrification and digitalization. Major suppliers have been introducing new generations of brake-by-wire systems that offer greater redundancy and compatibility with autonomous driving requirements. There has been a notable increase in partnerships and joint ventures between brake system manufacturers and technology firms to co-develop integrated solutions for electric vehicles. Companies are also launching lightweight brake calipers and components made from advanced materials like aluminum alloys and composites to aid in vehicle weight reduction. Furthermore, the development of software-defined braking functions, which can be updated over-the-air, represents a cutting-edge advancement, allowing for performance enhancements and new feature introductions throughout the vehicle's lifecycle.

Report Segmentation

This market research report on the automotive brake actuation systems market provides a detailed analysis segmented by type, application, and region. The type segmentation offers insights into hydraulic brake systems, pneumatic brake systems, and electromechanical brake systems, analyzing the adoption trends and technological advancements within each category. The application segmentation breaks down the market demand from passenger cars, light commercial vehicles, and heavy commercial vehicles, highlighting the specific requirements and growth prospects for each vehicle segment. The regional segmentation covers a thorough geographical analysis, including North America, Europe, Asia-Pacific, South America, and the Middle East & Africa, assessing regional production, regulatory influences, and market dynamics. This multi-faceted segmentation provides a comprehensive view of the market structure and opportunities.

FAQs

What are the different types of automotive brake actuation systems? The primary types are hydraulic, pneumatic, and electromechanical systems. Hydraulic systems are common in passenger vehicles, pneumatic systems are used in heavy trucks, and electromechanical systems represent the latest technology for modern and electric vehicles.

Who are the key players in the brake actuation system market? Prominent companies include ZF Friedrichshafen AG, Continental AG, Robert Bosch GmbH, Aisin Seiki Co., Ltd., Aptiv PLC, and Hitachi Astemo, Ltd. These firms are leaders in technology and market share.

How is the brake actuation system market evolving with electric vehicles? The market is adapting through the development of systems that efficiently integrate regenerative braking with traditional friction braking, and through the adoption of brake-by-wire technologies that are essential for EV platforms.

What is the future of brake-by-wire technology? Brake-by-wire technology is considered the future, eliminating mechanical linkages and allowing for fully electronic control, which is crucial for autonomous driving and enhanced vehicle stability systems.

Which region has the highest growth potential for this market? The Asia-Pacific region currently holds the largest market share and continues to show strong growth potential due to its massive automotive production base and increasing adoption of vehicle safety technologies.

What are the main challenges facing the brake actuation system market? Key challenges include the high development cost of advanced electronic systems, the complexity of ensuring cybersecurity in brake-by-wire systems, and the need for extensive validation to guarantee functional safety and reliability.

Citius Research has developed a research report titled “Automotive Brake Actuation Systems Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Automotive Brake Actuation Systems Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Automotive Brake Actuation Systems Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Automotive Brake Actuation Systems Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Automotive Brake Actuation Systems Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Automotive Brake Actuation Systems Market
• Research Methodology
• Executive Summary
• Market Dynamics of Automotive Brake Actuation Systems Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Automotive Brake Actuation Systems Market
• Cost and Gross Margin Analysis of Automotive Brake Actuation Systems Market
• Automotive Brake Actuation Systems Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Automotive Brake Actuation Systems Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Automotive Brake Actuation Systems Market Key Stakeholders

Below are the key stakeholders for the Automotive Brake Actuation Systems Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Automotive Brake Actuation Systems Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Automotive Brake Actuation Systems Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Automotive Brake Actuation Systems Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Automotive Brake Actuation Systems Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Automotive Brake Actuation Systems Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Automotive Brake Actuation Systems Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Automotive Brake Actuation Systems Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Automotive Brake Actuation Systems Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Automotive Brake Actuation Systems Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Automotive Brake Actuation Systems Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Automotive Brake Actuation Systems Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Automotive Brake Actuation Systems Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Automotive Brake Actuation Systems Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Automotive Brake Actuation Systems Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Automotive Brake Actuation Systems Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Automotive Brake Actuation Systems Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Automotive Brake Actuation Systems Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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