Architectural Concrete Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208811
  • Format: Electronic (PDF)
  • Number of Pages: 187
  • Author(s): Joshi, Madhavi

Report Overview

The Architectural Concrete Market size was estimated at USD 18.5 billion in 2023 and is projected to reach USD 28.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.50% during the forecast period (2024-2030).

Architectural Concrete Market

(Market Size)
$18.5 billion
$28.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.50%
2023 Market Size USD 18.5 billion
2030 Market Size USD 28.5 billion
Key Players LafargeHolcim, Cemex, HeidelbergCement, CRH, Boral

Market Summary

The architectural concrete market is a specialized segment within the broader construction materials industry, focusing on concrete used for aesthetic and structural purposes in building facades, interior surfaces, and decorative elements. This market caters to projects where visual appeal, durability, and design flexibility are paramount, spanning residential, commercial, industrial, and infrastructure sectors. Key characteristics include the ability to achieve various finishes, textures, and colors, making it a preferred choice for architects and designers seeking modern, sustainable building solutions. The market is driven by urbanization, infrastructure development, and the growing emphasis on green building practices, which favor materials with longevity and environmental benefits. Innovations in material science, such as self-cleaning and photocatalytic concrete, are expanding application possibilities. Major players include global cement and concrete manufacturers, alongside specialized precast and prefabrication firms. Regional dynamics vary, with developed markets focusing on renovation and retrofitting, while emerging economies see robust growth in new construction activities. The market is competitive, with companies investing in research to enhance product performance and sustainability credentials.

Key Highlights

Architectural concrete stands out for its versatility, allowing for custom designs, intricate patterns, and a wide range of surface finishes, from polished to exposed aggregate. It is increasingly used in iconic structures, such as museums, corporate headquarters, and high-end residential buildings, due to its aesthetic flexibility and structural integrity. The material's durability and low maintenance requirements make it cost-effective over the long term, appealing to developers and property owners. Sustainability is a critical highlight, as concrete can incorporate recycled materials and contribute to energy efficiency in buildings through thermal mass properties. Technological advancements, including digital fabrication and 3D printing, are revolutionizing how architectural concrete is produced and applied, enabling complex geometries and reducing waste. The market also benefits from stringent building codes and standards that emphasize fire resistance, seismic performance, and environmental impact, where concrete often excels. Key industry participants are focusing on developing high-performance mixes that reduce carbon footprint while maintaining aesthetic and functional qualities.

Drivers, Opportunities & Restraints

Key drivers for the architectural concrete market include rapid urbanization and the global surge in construction activities, particularly in emerging economies where infrastructure and commercial projects are booming. The growing adoption of green building standards, such as LEED and BREEAM, encourages the use of sustainable materials like concrete, which can be produced with recycled content and offer energy efficiency benefits. Increasing consumer preference for modern, minimalist aesthetics in architecture also fuels demand, as concrete provides a sleek, contemporary look. Opportunities abound in innovation, such as the development of ultra-high-performance concrete (UHPC) and self-healing concrete, which enhance durability and reduce lifecycle costs. The rise of prefabrication and modular construction techniques presents another growth avenue, streamlining installation and improving quality control. However, restraints include the high initial cost compared to conventional materials and the skilled labor required for proper installation and finishing. Environmental concerns related to cement production's carbon emissions pose challenges, though efforts to develop low-carbon alternatives are underway. Economic volatility and supply chain disruptions can also impact material availability and pricing.

Concentration Insights

The architectural concrete market is concentrated among a mix of large multinational corporations and regional specialists, with key players including LafargeHolcim, CEMEX, HeidelbergCement, and CRH plc, which leverage extensive distribution networks and R&D capabilities. These companies dominate due to their ability to offer integrated solutions, from raw material supply to finished products, and their focus on sustainable practices. Regional concentration is evident, with North America and Europe hosting established players who emphasize innovation and high-value applications, while Asia-Pacific markets are fragmented with numerous local manufacturers catering to rapid construction growth. The market also sees niche players specializing in precast architectural elements, decorative concrete, and customized solutions, often collaborating with architects and contractors on specific projects. Mergers and acquisitions are common as companies seek to expand geographic reach and technological expertise. Competition is intensifying around product differentiation, with emphasis on aesthetic variety, performance enhancements, and environmental credentials to capture market share.

Type Insights

Architectural concrete types vary based on composition, finish, and application method, with precast concrete being prominent for its quality control and efficiency in manufacturing off-site elements like panels, cladding, and structural components. Cast-in-place concrete is widely used for its adaptability to complex designs and on-site customization, often employed in foundations, walls, and floors. Stamped concrete mimics materials like brick, stone, or wood, offering cost-effective aesthetic options for paving and surfaces. Polished concrete is favored for interior floors due to its glossy finish, durability, and low maintenance, commonly seen in retail and commercial spaces. Exposed aggregate concrete provides a textured, decorative surface by revealing stones within the mix, ideal for driveways and walkways. Other types include colored concrete, achieved through pigments or stains, and textured concrete, which uses form liners or tools to create patterns. Innovations like lightweight concrete and fiber-reinforced concrete enhance structural performance and design possibilities, catering to diverse project requirements.

Application Insights

Architectural concrete applications span multiple sectors, with commercial construction being a major driver, utilizing it for facades, interior walls, and flooring in offices, retail spaces, and hotels due to its modern appeal and durability. In residential construction, it is used for exterior finishes, countertops, and decorative elements, aligning with trends toward industrial and minimalist design. Infrastructure projects employ architectural concrete for bridges, tunnels, and public spaces, where both functionality and aesthetics are important, such as in sound barriers or artistic installations. Industrial applications include warehouses and manufacturing facilities that benefit from its strength and low upkeep. The material is also gaining traction in landscaping for features like benches, planters, and pavements, offering customization and longevity. Emerging uses involve cultural and institutional buildings, such as museums and universities, where unique designs and sustainable materials are prioritized. The versatility of architectural concrete allows it to meet specific performance criteria, such as fire resistance or acoustic properties, across these applications.

Regional Insights

Regionally, the architectural concrete market shows diverse dynamics, with North America characterized by high adoption in commercial and residential renovations, driven by demand for sustainable and aesthetically pleasing materials. The United States leads in innovation, with advancements in precast and polished concrete applications. Europe emphasizes green building initiatives and historic restoration projects, where architectural concrete is used for its durability and compatibility with modern design standards. Countries like Germany and the UK are key markets, with strict regulations promoting energy-efficient construction. Asia-Pacific is the fastest-growing region, fueled by urbanization and infrastructure development in China, India, and Southeast Asia, where new construction activities abound and architectural concrete is integral to modern building projects. Latin America and the Middle East also present growth opportunities, particularly in urban development and tourism-related construction, though market maturity varies. Regional differences in raw material availability, labor costs, and regulatory frameworks influence product preferences and market strategies.

Company Insights

Leading companies in the architectural concrete market include global giants like LafargeHolcim, which offers a wide range of innovative concrete solutions through brands such as Agilia and Ductal, focusing on sustainability and performance. CEMEX is another key player, providing architectural concrete products under its Vertua line, emphasizing reduced carbon footprint and design flexibility. HeidelbergCement, through subsidiaries like Lehigh Hanson, supplies high-quality precast and ready-mix concrete for various applications. CRH plc operates multiple brands across regions, offering customized architectural concrete solutions for infrastructure and building projects. Sika AG specializes in admixtures and systems that enhance concrete properties, catering to niche markets. Regional players, such as Boral Limited in Australia and Votorantim Cimentos in Latin America, have strong local presence and focus on tailored products. These companies invest heavily in R&D to develop advanced materials, such as self-compacting concrete and photocatalytic variants, while also expanding through strategic partnerships and acquisitions to strengthen market position.

Recent Developments

Recent developments in the architectural concrete market highlight a shift toward sustainability and technological integration. Companies are launching low-carbon concrete products, incorporating recycled aggregates and alternative cementitious materials to reduce environmental impact. For instance, advancements in carbon capture utilization during production are gaining traction. Digitalization is another trend, with increased use of Building Information Modeling (BIM) for precise design and fabrication of architectural elements, reducing waste and improving efficiency. Prefabrication techniques are evolving, allowing for faster installation and higher quality in projects. There is also growing adoption of 3D printing for creating complex concrete structures, enabling customization and cost savings. Partnerships between material suppliers and technology firms are fostering innovations, such as smart concrete with embedded sensors for monitoring structural health. Additionally, industry participants are focusing on circular economy principles, developing recyclable concrete solutions and promoting end-of-life reuse. These developments align with global construction trends toward efficiency, resilience, and environmental stewardship.

Report Segmentation

This report on the architectural concrete market is segmented to provide detailed analysis across multiple dimensions. The type segmentation includes precast concrete, cast-in-place concrete, stamped concrete, polished concrete, exposed aggregate concrete, and others, each examined for market share and growth trends. Application segmentation covers commercial construction, residential construction, infrastructure, industrial, and others, highlighting usage patterns and demand drivers. Regional segmentation divides the market into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, with country-level insights where relevant. Further breakdown may involve analysis by finish type, such as smooth, textured, or colored, and by material composition, including standard and high-performance variants. The report also assesses end-user preferences, project scales, and distribution channels, offering a comprehensive view of market dynamics. This structured approach enables stakeholders to identify opportunities, understand competitive landscapes, and make informed decisions based on granular data.

FAQs

What is architectural concrete? Architectural concrete refers to concrete used primarily for aesthetic purposes in construction, offering design flexibility through various finishes, colors, and textures while maintaining structural integrity. It is commonly applied in building facades, interiors, and decorative elements.

How is architectural concrete different from regular concrete? Unlike regular concrete, which focuses on structural strength, architectural concrete emphasizes visual appeal, with specialized mixes, forms, and finishing techniques to achieve desired aesthetic outcomes, such as polished or stamped surfaces.

What are the common applications of architectural concrete? Common applications include commercial building facades, residential countertops, infrastructure projects like bridges, and interior flooring, leveraging its durability and customizable appearance for both functional and decorative purposes.

Which companies are leaders in the architectural concrete market? Key players include LafargeHolcim, CEMEX, HeidelbergCement, and CRH plc, which offer innovative products and solutions tailored to sustainable and high-performance construction needs.

What are the benefits of using architectural concrete? Benefits include longevity, low maintenance, design versatility, and environmental advantages such as energy efficiency and the ability to incorporate recycled materials, making it a preferred choice for modern construction.

How does regional demand vary for architectural concrete? Demand is highest in Asia-Pacific due to rapid urbanization, while North America and Europe focus on renovations and green building projects, with regional variations influenced by construction trends and regulatory standards.

Citius Research has developed a research report titled “Architectural Concrete Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Architectural Concrete Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Architectural Concrete Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Architectural Concrete Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Architectural Concrete Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Architectural Concrete Market
• Research Methodology
• Executive Summary
• Market Dynamics of Architectural Concrete Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Architectural Concrete Market
• Cost and Gross Margin Analysis of Architectural Concrete Market
• Architectural Concrete Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Architectural Concrete Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Architectural Concrete Market Key Stakeholders

Below are the key stakeholders for the Architectural Concrete Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Architectural Concrete Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Architectural Concrete Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Architectural Concrete Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Architectural Concrete Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Architectural Concrete Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Architectural Concrete Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Architectural Concrete Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Architectural Concrete Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Architectural Concrete Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Architectural Concrete Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Architectural Concrete Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Architectural Concrete Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Architectural Concrete Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Architectural Concrete Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Architectural Concrete Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Architectural Concrete Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Architectural Concrete Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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