Safety Drives Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208646
  • Format: Electronic (PDF)
  • Number of Pages: 199
  • Author(s): Joshi, Madhavi

Report Overview

The Safety Drives Market size was estimated at USD 1.85 billion in 2023 and is projected to reach USD 2.75 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.00% during the forecast period (2024-2030).

Safety Drives Market

(Market Size)
$1.85 billion
$2.75 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.00%
2023 Market Size USD 1.85 billion
2030 Market Size USD 2.75 billion
Key Players Siemens, ABB, Schneider Electric, Rockwell Automation, Beckhoff

Market Summary

The Safety Drives Market within the Manufacturing and Construction industries represents a critical segment focused on advanced motor control systems designed to enhance operational safety, prevent accidents, and ensure compliance with stringent regulatory standards. These drives are integral components in machinery and equipment, providing functionalities such as safe torque off, safe stop, and safe speed operations, which are essential in high-risk environments. The market is characterized by a growing emphasis on worker safety, automation integration, and the adoption of Industry 4.0 principles, which drive the demand for intelligent and reliable safety solutions. Key players are continuously innovating to offer products that not only meet safety requirements but also contribute to operational efficiency and productivity. The adoption of safety drives is particularly prominent in regions with robust manufacturing and construction sectors, where regulatory frameworks mandate the use of such systems to mitigate hazards. As industries increasingly prioritize human-machine interaction safety, the Safety Drives Market is poised for sustained growth, supported by technological advancements and the rising awareness of workplace safety protocols.

Key Highlights

The Safety Drives Market is distinguished by several key highlights that underscore its importance and evolution. One significant aspect is the integration of safety drives with programmable logic controllers (PLCs) and other automation systems, enabling seamless communication and enhanced control over machinery operations. This integration facilitates real-time monitoring and diagnostics, reducing downtime and improving overall equipment effectiveness. Another highlight is the development of compact and modular safety drive solutions, which offer flexibility and ease of installation in diverse industrial settings. Companies are also focusing on cybersecurity features to protect safety drive systems from potential cyber threats, ensuring uninterrupted and secure operations. The market sees strong collaboration between drive manufacturers and industry stakeholders to develop customized solutions that address specific safety challenges in manufacturing and construction applications. Additionally, the trend towards predictive maintenance, enabled by advanced sensors and data analytics, is becoming a cornerstone of modern safety drive offerings, helping businesses avoid unexpected failures and maintain high safety standards.

Drivers, Opportunities & Restraints

The growth of the Safety Drives Market is propelled by several drivers, including stringent government regulations and industry standards that mandate the implementation of safety systems in industrial operations. The increasing adoption of automation and robotics in manufacturing and construction sectors further fuels demand, as these technologies require reliable safety drives to ensure safe human-robot collaboration. Opportunities in the market abound, particularly with the expansion of smart factories and the Internet of Things (IoT), which create new avenues for advanced safety drive applications that offer connectivity and data-driven insights. The rising focus on reducing workplace accidents and enhancing operational efficiency also presents significant growth prospects. However, the market faces restraints such as the high initial investment required for advanced safety drive systems, which may deter small and medium-sized enterprises from adoption. Additionally, the complexity of integrating these drives with existing machinery and the need for specialized technical expertise can pose challenges. Despite these restraints, ongoing technological innovations and the decreasing cost of components are expected to mitigate these barriers over time.

Concentration Insights

The Safety Drives Market exhibits a concentrated landscape with a few major players dominating the industry, while several regional and niche participants cater to specific segments. Leading companies such as Siemens AG, ABB Ltd., and Schneider Electric SE hold significant market shares due to their extensive product portfolios, strong research and development capabilities, and global presence. These industry giants focus on strategic acquisitions, partnerships, and continuous innovation to strengthen their positions and expand their customer base. The market also features specialized manufacturers like Rockwell Automation Inc. and Danfoss A/S, which offer tailored solutions for particular applications within manufacturing and construction. Concentration is higher in developed regions where regulatory standards are strict and industrial automation is advanced, but emerging economies are witnessing increased participation from local players aiming to address cost-sensitive demands. The competitive dynamics are shaped by factors such as technological expertise, product reliability, and after-sales support, with companies striving to differentiate themselves through enhanced safety features and integration capabilities.

Type Insights

In the Safety Drives Market, products are categorized based on type, with AC drives and DC drives being the primary segments. AC drives, also known as variable frequency drives (VFDs), dominate the market due to their widespread use in controlling motor speed and torque in various industrial applications. These drives offer advantages such as energy efficiency, precise control, and the ability to incorporate safety functions like safe stop and safe operating stop. DC drives, while less common, are utilized in specific scenarios where direct current motor control is required, though their market share is gradually declining in favor of AC alternatives. Additionally, there are servo drives that provide high precision and are often integrated with safety features for applications demanding accurate motion control. The evolution of drive technologies has led to the development of integrated safety drives that combine drive and safety functionalities into a single unit, reducing complexity and installation costs. Manufacturers are increasingly focusing on modular designs that allow for scalability and customization to meet diverse customer needs.

Application Insights

The application of safety drives spans various segments within the Manufacturing and Construction industries, highlighting their versatility and critical role. In manufacturing, safety drives are extensively used in machinery such as conveyor systems, presses, robots, and packaging equipment, where they ensure safe operation by preventing unintended movements and enabling emergency stops. The construction sector employs these drives in equipment like cranes, hoists, and excavators to enhance operator safety and comply with regulatory requirements. Another significant application is in material handling systems, where safety drives help manage the movement of goods safely and efficiently, reducing the risk of accidents. The integration of safety drives with automation systems in smart factories is also a growing trend, facilitating coordinated and safe operations across production lines. As industries advance towards greater automation, the demand for safety drives in collaborative robots and automated guided vehicles (AGVs) is rising, underscoring their importance in modern industrial ecosystems.

Regional Insights

The Safety Drives Market demonstrates varying dynamics across different regions, influenced by industrial development, regulatory frameworks, and technological adoption. North America and Europe are mature markets, characterized by strict safety regulations and high awareness of workplace safety, driving significant demand for advanced safety drive solutions. These regions are home to many leading manufacturers and see early adoption of innovations such as IoT-enabled drives. The Asia-Pacific region is experiencing rapid growth, fueled by expanding manufacturing and construction activities in countries like China, India, and Japan. Government initiatives promoting industrial safety and increasing investments in infrastructure projects contribute to market expansion in this region. Latin America and the Middle East & Africa are emerging markets where growth is driven by industrialization and the gradual implementation of safety standards, though adoption rates are slower compared to developed regions. Overall, regional insights reveal a global trend towards heightened safety consciousness and the integration of advanced drive technologies.

Company Insights

Key companies in the Safety Drives Market include globally recognized players such as Siemens AG, which offers a comprehensive range of safety-integrated drives known for their reliability and advanced features. ABB Ltd. is another major contributor, providing drives with built-in safety functions that enhance machine safety and productivity. Schneider Electric SE focuses on innovative solutions that integrate safety drives with energy management systems, catering to the evolving needs of smart industries. Rockwell Automation Inc. specializes in drives that support seamless integration with control systems, emphasizing ease of use and compliance with international safety standards. Danfoss A/S is noted for its robust and efficient drive solutions tailored for demanding applications in various industries. Other notable participants include Bosch Rexroth AG and Yaskawa Electric Corporation, which offer specialized safety drives for precision and high-performance requirements. These companies invest heavily in research and development to introduce products with enhanced safety functionalities, cybersecurity measures, and connectivity options, positioning themselves competitively in the market.

Recent Developments

Recent developments in the Safety Drives Market reflect ongoing innovation and strategic initiatives aimed at addressing industry challenges and capitalizing on opportunities. Companies have been launching new products with integrated safety features that comply with the latest international standards, such as ISO 13849 and IEC 61800-5-2. For instance, there have been introductions of compact safety drives that offer space-saving designs without compromising on performance, ideal for applications with limited installation space. Partnerships between drive manufacturers and technology firms have emerged to develop solutions that leverage artificial intelligence and machine learning for predictive maintenance and enhanced safety monitoring. Additionally, acquisitions and mergers have been observed as companies seek to expand their product portfolios and geographic reach. Another notable trend is the emphasis on cybersecurity, with manufacturers incorporating advanced protection mechanisms to safeguard safety drive systems from cyber threats. These developments indicate a market that is dynamically evolving to meet the increasing demands for safety, efficiency, and connectivity in industrial environments.

Report Segmentation

The Safety Drives Market report is segmented to provide a detailed analysis across various parameters, enabling a comprehensive understanding of the industry landscape. Segmentation by type includes AC drives, DC drives, and servo drives, each examined for their market presence, growth trends, and application suitability. By application, the report covers segments such as manufacturing machinery, construction equipment, material handling systems, and others, highlighting specific use cases and demand patterns. Geographic segmentation divides the market into regions and key countries, assessing regional dynamics, regulatory influences, and growth prospects. Additionally, the report may segment based on end-user industries, focusing on manufacturing and construction sectors, and further breaking down into sub-segments like automotive, aerospace, and infrastructure. This structured approach allows stakeholders to identify niche opportunities, understand competitive landscapes, and make informed decisions based on granular insights into each segment's performance and potential.

FAQs

What are safety drives used for? Safety drives are used to enhance operational safety in industrial machinery by providing functions such as safe stop, safe torque off, and safe speed control, preventing accidents and ensuring compliance with safety standards.

How do safety drives improve workplace safety? They improve workplace safety by integrating with control systems to monitor machinery operations, enabling immediate shutdown or reduced speed in hazardous situations, thereby protecting workers and equipment.

What industries benefit from safety drives? Industries such as manufacturing, construction, automotive, and logistics benefit significantly from safety drives due to their high-risk environments and need for reliable safety solutions.

Are safety drives compatible with existing machinery? Yes, many safety drives are designed for compatibility with existing machinery, often through modular and scalable solutions that facilitate integration without major overhauls.

What standards govern safety drives? Safety drives are governed by international standards like IEC 61800-5-2, ISO 13849, and machinery directives such as the EU Machinery Directive, ensuring they meet rigorous safety requirements.

Can safety drives reduce operational downtime? Absolutely, by enabling predictive maintenance and quick response to potential issues, safety drives help minimize unplanned downtime and maintain continuous, safe operations.

Citius Research has developed a research report titled “Safety Drives Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Safety Drives Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Safety Drives Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Safety Drives Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Safety Drives Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Safety Drives Market
• Research Methodology
• Executive Summary
• Market Dynamics of Safety Drives Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Safety Drives Market
• Cost and Gross Margin Analysis of Safety Drives Market
• Safety Drives Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Safety Drives Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Safety Drives Market Key Stakeholders

Below are the key stakeholders for the Safety Drives Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Safety Drives Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Safety Drives Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Safety Drives Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Safety Drives Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Safety Drives Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Safety Drives Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Safety Drives Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Safety Drives Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Safety Drives Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Safety Drives Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Safety Drives Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Safety Drives Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Safety Drives Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Safety Drives Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Safety Drives Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Safety Drives Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Safety Drives Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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