Glazed tiles Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208907
  • Format: Electronic (PDF)
  • Number of Pages: 195
  • Author(s): Joshi, Madhavi

Report Overview

The Glazed tiles Market size was estimated at USD 65 billion in 2023 and is projected to reach USD 95 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.80% during the forecast period (2024-2030).

Glazed tiles Market

(Market Size)
$65 billion
$95 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.80%
2023 Market Size USD 65 billion
2030 Market Size USD 95 billion
Key Players Mohawk Industries, Siam Cement Group, RAK Ceramics, Kajaria Ceramics, Grupo Lamosa

Market Summary

The glazed tiles market is a significant segment within the broader ceramics and construction materials industry, characterized by its application in both residential and commercial building projects. Glazed tiles are ceramic or porcelain tiles that have been treated with a glaze, which provides a protective and decorative surface. This finishing process enhances durability, stain resistance, and aesthetic appeal, making them a preferred choice for flooring, walls, countertops, and backsplashes in various settings. The market is driven by ongoing construction activities, renovation projects, and the increasing emphasis on interior design and customization. Key regions contributing to market growth include Asia Pacific, North America, and Europe, where urbanization and infrastructure development are prominent. Manufacturers are continuously innovating in terms of designs, textures, and sustainability to meet evolving consumer preferences and regulatory standards. The competitive landscape features both global players and regional manufacturers, each striving to capture market share through product differentiation and strategic expansions.

Key Highlights

The glazed tiles market is distinguished by several key factors that underline its importance and growth potential. One of the primary highlights is the versatility of glazed tiles, which allows for extensive use in diverse applications such as bathrooms, kitchens, living areas, and commercial spaces like hotels and offices. The aesthetic flexibility offered by a wide range of colors, patterns, and finishes enables architects and designers to achieve customized looks, driving demand in the high-end and luxury segments. Additionally, advancements in digital printing technology have revolutionized tile production, enabling intricate designs and realistic imitations of natural materials like wood and stone. Sustainability is another critical highlight, with manufacturers increasingly adopting eco-friendly practices, including the use of recycled materials and energy-efficient production processes. The market also benefits from robust distribution networks, including specialty stores, online platforms, and direct sales, ensuring wide availability. Moreover, the rise of smart homes and modern construction techniques further integrates glazed tiles as essential components in contemporary building projects.

Drivers, Opportunities & Restraints

The glazed tiles market is propelled by several drivers, including the global surge in construction and infrastructure development, particularly in emerging economies. Urbanization and rising disposable incomes are encouraging investments in residential and commercial properties, thereby boosting demand for high-quality finishing materials like glazed tiles. The growing trend towards home improvement and interior decoration, fueled by social media and design influencers, also acts as a significant driver. Opportunities abound in the development of innovative products such as anti-bacterial tiles, large-format tiles, and those with enhanced slip resistance, catering to specific consumer needs and safety standards. The expansion of online retail channels presents another opportunity for market players to reach a broader audience and offer personalized shopping experiences. However, the market faces restraints such as volatility in raw material prices, which can impact production costs and profit margins. Environmental regulations concerning emissions and waste management in manufacturing processes also pose challenges. Additionally, competition from alternative materials like vinyl, laminate, and natural stone may limit growth in certain segments, necessitating continuous innovation and marketing efforts from industry participants.

Concentration Insights

The glazed tiles market exhibits a varied concentration of players, with a mix of large multinational corporations and numerous regional manufacturers. Leading companies such as Mohawk Industries, Siam Cement Group, and Kajaria Ceramics dominate the global landscape, leveraging extensive distribution networks, strong brand recognition, and diverse product portfolios. These players often engage in strategic acquisitions, partnerships, and capacity expansions to strengthen their market position. Regionally, markets like Asia Pacific are highly fragmented, with many local manufacturers catering to domestic demand, while markets in North America and Europe are more consolidated, with key players holding significant shares. The concentration is also influenced by factors such as production capabilities, technological adoption, and access to raw materials. In emerging economies, the presence of small and medium enterprises is notable, often focusing on cost-effective solutions and serving niche markets. Overall, the competitive intensity is high, driving continuous innovation and efforts to improve product quality and sustainability.

Type Insights

Glazed tiles are available in various types, each catering to specific functional and aesthetic requirements. Porcelain glazed tiles are highly popular due to their exceptional durability, low water absorption, and resistance to wear and tear, making them suitable for high-traffic areas both indoors and outdoors. Ceramic glazed tiles, while generally more affordable, offer a wide range of design options and are commonly used in residential settings for walls and floors. Within these categories, further differentiation exists based on surface finish, such as glossy, matte, textured, or structured finishes, each providing distinct visual and tactile properties. Recent innovations include digital glazed tiles that allow for highly detailed and customizable patterns, mimicking natural materials like marble, wood, or concrete. Additionally, technical advancements have led to the development of glazed tiles with enhanced properties, such as anti-slip surfaces for wet areas, stain-resistant coatings for kitchens, and large-format tiles that reduce grout lines and create seamless looks. The diversity in types ensures that glazed tiles can meet a broad spectrum of application needs and design preferences.

Application Insights

Glazed tiles find extensive applications across residential, commercial, and industrial sectors, driven by their durability, ease of maintenance, and aesthetic versatility. In residential construction, they are widely used in kitchens, bathrooms, living rooms, and outdoor spaces like patios and balconies, offering a blend of functionality and style. The trend towards open-plan living and integrated spaces has increased the demand for consistent and visually appealing flooring solutions that glazed tiles provide. In commercial applications, such as hotels, restaurants, retail stores, and offices, glazed tiles are chosen for their ability to withstand heavy foot traffic, resist stains, and maintain a professional appearance over time. Industrial settings, including hospitals and laboratories, utilize specialized glazed tiles with properties like chemical resistance and hygiene compliance. Additionally, the use of glazed tiles in facades and exterior cladding is growing, thanks to advancements in durability and weather resistance. The broad applicability of glazed tiles makes them a staple in construction and interior design projects worldwide.

Regional Insights

The glazed tiles market demonstrates distinct regional dynamics influenced by economic conditions, construction activities, and cultural preferences. Asia Pacific is a dominant region, led by countries such as China, India, and Vietnam, where rapid urbanization, population growth, and government initiatives in infrastructure development drive demand. The region is also a major production hub, with numerous manufacturers exporting globally. North America and Europe represent mature markets characterized by high standards of living, stringent building codes, and a strong focus on sustainability and design innovation. In these regions, demand is fueled by renovation projects and the adoption of premium tiles in residential and commercial spaces. The Middle East and Africa show promising growth, supported by urbanization, tourism development, and investments in commercial real estate. Latin America, with countries like Brazil and Mexico, experiences steady demand driven by residential construction and economic recovery efforts. Each region presents unique opportunities and challenges, shaping the strategies of market players in terms of product offerings, marketing, and distribution.

Company Insights

The glazed tiles market features a competitive landscape with several key players striving to enhance their market presence through innovation, expansion, and strategic initiatives. Prominent companies include Mohawk Industries, which offers a diverse range of products under brands like American Olean and Marazzi, focusing on design and sustainability. Siam Cement Group (SCG) is a major player in Asia, known for its extensive distribution network and investment in advanced manufacturing technologies. Kajaria Ceramics, a leader in the Indian market, emphasizes cost-effectiveness and wide product availability. Other significant players include RAK Ceramics, which has a strong global footprint, and Gruppo Ceramiche Ricchetti, recognized for its luxury tile collections. These companies invest heavily in research and development to introduce new designs, improve product performance, and adopt eco-friendly practices. Additionally, many are expanding their production capacities and enhancing their digital and retail presence to better serve customers. The competitive strategies often involve mergers and acquisitions, partnerships with designers and architects, and participation in international trade shows to showcase innovations and build brand awareness.

Recent Developments

Recent developments in the glazed tiles market reflect ongoing trends towards innovation, sustainability, and market expansion. Many leading manufacturers have launched new product lines featuring advanced digital printing technology, allowing for highly realistic patterns and custom designs that appeal to modern consumers. There is a growing emphasis on sustainable production, with companies investing in energy-efficient kilns, water recycling systems, and the use of recycled materials in tile manufacturing. For instance, several players have introduced tiles made from recycled content or developed processes that reduce carbon emissions. Expansion activities are also notable, with companies establishing new production facilities in emerging markets to capitalize on local demand and reduce logistics costs. Strategic collaborations and acquisitions have been observed, such as partnerships between tile manufacturers and technology firms to enhance digital capabilities in design and distribution. Additionally, the adoption of online sales platforms and virtual reality tools for customer visualization has accelerated, driven by the increased preference for digital shopping experiences. These developments indicate a dynamic market adapting to changing consumer preferences and environmental considerations.

Report Segmentation

This report on the glazed tiles market provides a comprehensive analysis segmented by type, application, and region to offer detailed insights into market dynamics. The type segmentation includes porcelain glazed tiles and ceramic glazed tiles, with further breakdowns based on finish, such as glossy, matte, and textured, to address specific product characteristics and consumer preferences. Application segmentation covers residential, commercial, and industrial uses, highlighting key areas like flooring, walls, countertops, and exterior cladding. Regional segmentation encompasses North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa, each analyzed for market trends, growth factors, and competitive landscape. The report also examines sub-segments within regions, such as key countries and emerging markets, to provide a granular view. This structured approach enables stakeholders to identify opportunities, understand demand patterns, and make informed decisions based on thorough market evaluation. The segmentation ensures that the report caters to the needs of various industry participants, including manufacturers, distributors, retailers, and investors.

FAQs

What are the advantages of glazed tiles over unglazed tiles? Glazed tiles offer a protective layer that enhances durability, stain resistance, and ease of cleaning, while also providing a wide range of decorative options through colors and patterns. Unglazed tiles are generally more slip-resistant but lack the aesthetic versatility and added protection of glazed surfaces.

How are glazed tiles manufactured? Glazed tiles are produced by forming clay into tiles, which are then fired in a kiln. A glaze composed of glass-forming materials is applied to the surface before a second firing, which melts the glaze to create a smooth, impervious layer that bonds with the tile body.

What maintenance is required for glazed tiles? Glazed tiles are low-maintenance and can be cleaned with mild detergents and water. Regular sweeping or vacuuming to remove dirt, along with occasional mopping, helps maintain their appearance. Avoid abrasive cleaners to prevent damage to the glaze.

Can glazed tiles be used outdoors? Yes, certain types of glazed tiles, particularly porcelain glazed tiles with high durability and frost resistance, are suitable for outdoor applications such as patios and facades. It is important to select tiles rated for exterior use to ensure longevity.

What trends are influencing the glazed tiles market? Key trends include the adoption of digital printing for custom designs, the growth of large-format tiles for seamless installations, increased focus on sustainable and eco-friendly products, and the rising popularity of textured and anti-slip finishes for safety.

Who are the leading players in the glazed tiles market? Major companies include Mohawk Industries, Siam Cement Group, Kajaria Ceramics, RAK Ceramics, and Gruppo Ceramiche Ricchetti, among others, known for their innovative products and global reach.

Citius Research has developed a research report titled “Glazed tiles Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Glazed tiles Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Glazed tiles Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Glazed tiles Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Glazed tiles Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Glazed tiles Market
• Research Methodology
• Executive Summary
• Market Dynamics of Glazed tiles Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Glazed tiles Market
• Cost and Gross Margin Analysis of Glazed tiles Market
• Glazed tiles Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Glazed tiles Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Glazed tiles Market Key Stakeholders

Below are the key stakeholders for the Glazed tiles Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Glazed tiles Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Glazed tiles Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Glazed tiles Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Glazed tiles Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Glazed tiles Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Glazed tiles Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Glazed tiles Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Glazed tiles Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Glazed tiles Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Glazed tiles Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Glazed tiles Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Glazed tiles Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Glazed tiles Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Glazed tiles Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Glazed tiles Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Glazed tiles Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Glazed tiles Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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