Cutting Discs Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208244
  • Format: Electronic (PDF)
  • Number of Pages: 192
  • Author(s): Joshi, Madhavi

Report Overview

The Cutting Discs Market size was estimated at USD 4.2 billion in 2023 and is projected to reach USD 6.3 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.20% during the forecast period (2024-2030).

Cutting Discs Market

(Market Size)
$4.2 billion
$6.3 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.20%
2023 Market Size USD 4.2 billion
2030 Market Size USD 6.3 billion
Key Players Saint-Gobain, 3M, Tyrolit, Pferd, Bosch

Market Summary

The cutting discs market is a critical segment within the abrasive products industry, primarily serving manufacturing and construction sectors globally. These discs, also known as cutting wheels, are utilized for slicing through various hard materials including metals, stone, and ceramics. The market is characterized by a high demand for efficient, precise, and durable cutting solutions that enhance operational productivity and safety. Key factors influencing the market include advancements in abrasive technology, the expansion of industrial and infrastructural development projects, and stringent workplace safety regulations. Manufacturers are continuously innovating to produce discs that offer longer life, higher cutting speeds, and reduced vibration. The market is competitive with numerous global and regional players striving to capture share through product differentiation and strategic expansions. End-users range from large-scale industrial fabricators to construction firms and DIY enthusiasts, though the professional segments drive the bulk of demand. The consistent need for maintenance, repair, and operations activities across industries further sustains market growth.

Key Highlights

The cutting discs market showcases several key highlights that underline its dynamics and importance. There is a significant trend towards the development of reinforced cutting discs that enhance safety by reducing breakage risks during high-speed applications. The adoption of super abrasive materials like diamond and cubic boron nitride is gaining traction for their ability to cut exceptionally hard materials with precision. Another highlight is the increasing preference for thinner cutting discs which provide faster cutting rates and cleaner finishes while minimizing material wastage. The market is also witnessing a surge in the use of fiberglass reinforcement and innovative resin bonds that improve disc durability and performance. Additionally, environmental and regulatory pressures are pushing manufacturers towards producing more sustainable products, including recyclable materials and reduced emission during manufacturing. The rise of e-commerce has made these products more accessible to a broader range of customers, influencing distribution strategies. Leading companies are investing in automation and smart manufacturing processes to ensure consistent quality and meet the rising global demand.

Drivers, Opportunities & Restraints

Several drivers propel the cutting discs market forward, with the most prominent being the global expansion in construction and manufacturing activities. Increased investments in infrastructure development, particularly in emerging economies, boost the demand for cutting tools. The growth of the automotive and metal fabrication industries also serves as a significant driver, as cutting discs are essential for component manufacturing and assembly. Opportunities abound in the development of advanced abrasive formulations that cater to new-age materials like composites and high-strength alloys. The push towards automation and Industry 4.0 presents chances for integration of smart cutting solutions with IoT for monitoring usage and predicting maintenance. However, the market faces restraints such as volatility in raw material prices, which can impact production costs and profitability. Stringent environmental regulations regarding manufacturing emissions and waste disposal pose challenges. Additionally, the availability of low-quality counterfeit products in certain regions hampers brand reputation and market growth for genuine manufacturers. Economic slowdowns in key industries can also temporarily reduce demand.

Concentration Insights

The cutting discs market exhibits a varied concentration landscape with the presence of both multinational corporations and specialized regional manufacturers. The market is moderately concentrated with top players holding significant shares due to their extensive product portfolios, strong distribution networks, and brand recognition. Companies like Saint-Gobain, 3M, and Tyrolit are among the leaders, leveraging their global reach and continuous innovation. There is also a substantial number of small and medium-sized enterprises that cater to local or niche markets, often competing on price or specialized product offerings. Geographically, manufacturing and consumption are concentrated in regions with robust industrial bases such as Asia Pacific, North America, and Europe. Asia Pacific, in particular, has a high concentration of production facilities due to lower manufacturing costs and proximity to raw material sources. Mergers and acquisitions are common strategies for larger players to enhance their market presence and technological capabilities. The competitive landscape is driven by factors such as product quality, price, and the ability to meet specific customer requirements.

Type Insights

Cutting discs are categorized based on the abrasive material used and their reinforcement type, each suited for specific applications. The primary types include bonded abrasive discs, which are made from materials like aluminum oxide or silicon carbide and are used for cutting metals and stainless steel. Super abrasive discs, such as diamond and cubic boron nitride, are designed for cutting very hard materials like concrete, stone, and ceramics. Discs also vary in their reinforcement methods; fiberglass reinforcement is common for providing strength and preventing breakage, while some discs use organic materials for flexibility. Thickness is another distinguishing factor, with thinner discs allowing for quicker cuts and less material loss, and thicker discs offering greater durability for heavy-duty tasks. The choice of type depends on factors such as the material to be cut, required cutting speed, and desired finish. Innovations continue to emerge, including non-woven abrasive discs for finishing applications and specialty discs for difficult-to-cut materials.

Application Insights

Cutting discs find extensive applications across multiple industries, with the manufacturing and construction sectors being the largest consumers. In manufacturing, they are indispensable in metal fabrication for cutting sheets, pipes, and bars, and in the automotive industry for part customization and repair. The construction industry utilizes these discs for tasks such as cutting rebar, tiles, concrete, and stone during building and renovation projects. The shipbuilding and aerospace sectors employ high-performance discs for precision cutting of alloys and composites. Additionally, cutting discs are used in maintenance and repair operations across various industries to modify or dismantle equipment. The growth of DIY activities has also created a market segment among hobbyists and home users, though professional applications dominate volume consumption. Each application demands specific disc characteristics; for example, construction often requires diamond discs for masonry, while metalworking typically uses reinforced abrasive discs. The versatility and necessity of cutting discs make them a staple in industrial and commercial operations.

Regional Insights

The cutting discs market demonstrates distinct regional dynamics influenced by industrial development, economic conditions, and infrastructure investments. Asia Pacific is a dominant region, driven by rapid industrialization in countries like China and India, extensive manufacturing activities, and large-scale construction projects. North America holds a significant share, supported by a well-established manufacturing sector, technological advancements, and high demand from the automotive and aerospace industries. Europe is another key market, characterized by stringent safety regulations and a strong focus on high-quality, precision cutting tools. The Middle East and Africa region shows growing demand due to ongoing infrastructure development and urbanization efforts. Latin America, while smaller in comparison, presents opportunities tied to industrial growth and construction activities. Regional preferences vary; for instance, developed regions often demand premium, high-performance discs, whereas emerging markets may prioritize cost-effectiveness. Trade policies, raw material availability, and local manufacturing capabilities also shape regional market structures.

Company Insights

The competitive landscape of the cutting discs market includes several prominent companies known for their innovation, quality, and global reach. Saint-Gobain Abrasives is a key player, offering a wide range of cutting discs under brands like Norton and Winter. 3M is another leader, recognized for its technological advancements and diverse product portfolio that includes cutting solutions for various industries. Tyrolit Group specializes in abrasive products and has a strong presence in the market with a focus on manufacturing and construction applications. Bosch Power Tools is also a significant participant, providing cutting discs that are widely used in professional and DIY segments. Other notable companies include Metabowerke, DeWalt, and Pferd, each contributing to the market with specialized products and solutions. These companies invest heavily in research and development to enhance product performance, safety, and sustainability. Strategic initiatives such as mergers, acquisitions, and partnerships are common to expand market share and geographic presence. The emphasis is on meeting evolving customer needs and adhering to international quality standards.

Recent Developments

The cutting discs market has seen several recent developments aimed at enhancing product offerings and market positioning. Leading companies have introduced new lines of cutting discs with improved abrasive formulations that offer longer life and higher cutting efficiency. There has been a focus on developing eco-friendly products that reduce environmental impact, such as discs made with recycled materials or those that generate less dust. Technological advancements include the integration of laser welding for better reinforcement and the use of automated manufacturing processes for consistent quality. Expansion strategies are evident, with companies establishing new production facilities in high-growth regions to cater to local demand. Collaborations and partnerships between manufacturers and distributors have increased to strengthen supply chains and market penetration. Additionally, there is a growing emphasis on digital marketing and e-commerce platforms to reach a wider customer base. Safety innovations continue to be a priority, with new designs that minimize the risk of disc breakage and enhance user protection.

Report Segmentation

The cutting discs market report is segmented to provide a detailed analysis across various parameters. The segmentation by type includes bonded abrasive discs and super abrasive discs, with further breakdown into sub-types based on materials such as aluminum oxide, silicon carbide, diamond, and cubic boron nitride. Reinforcement type segmentation covers fiberglass reinforced and non-reinforced discs. Application segmentation encompasses metal cutting, masonry cutting, stone cutting, and others, reflecting the diverse uses across industries. The market is also segmented by end-use industry, including manufacturing, construction, automotive, aerospace, and others. Geographically, the report covers North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa, with country-level analysis for key markets. Each segment is analyzed in terms of market trends, growth factors, and competitive landscape. This comprehensive segmentation allows stakeholders to identify specific opportunities and make informed decisions based on detailed insights into each market facet.

FAQs

What are the different types of cutting discs available? Cutting discs are primarily categorized into bonded abrasive discs, which include aluminum oxide and silicon carbide types for metal cutting, and super abrasive discs like diamond and CBN for hard materials such as concrete and stone. They also vary in reinforcement, such as fiberglass for added safety.

How do I choose the right cutting disc for my application? Selection depends on the material to be cut, required cut quality, and machine specifications. For metals, bonded abrasive discs are common, while diamond discs are used for masonry. Always consider disc diameter, thickness, and maximum operating speed.

What safety precautions should be taken when using cutting discs? Users must wear appropriate personal protective equipment including safety glasses, gloves, and hearing protection. Ensure the disc is rated for the tool's speed, check for damage before use, and follow manufacturer guidelines to prevent breakage and accidents.

What are the key industries that use cutting discs? Major industries include manufacturing for metal fabrication, construction for cutting rebar and tiles, automotive for part repair, and aerospace for precision cutting. They are also used in shipbuilding, DIY projects, and general maintenance.

How does disc thickness affect cutting performance? Thinner discs provide faster cutting speeds and cleaner finishes with less material waste, making them ideal for precision work. Thicker discs offer greater durability and are suitable for heavy-duty applications but may cut slower.

What are the recent trends in cutting disc technology? Recent trends include the development of reinforced discs for enhanced safety, eco-friendly products with reduced environmental impact, and advancements in abrasive materials for longer life and efficiency. Automation in manufacturing ensures higher consistency and quality.

Citius Research has developed a research report titled “Cutting Discs Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Cutting Discs Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Cutting Discs Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Cutting Discs Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Cutting Discs Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Cutting Discs Market
• Research Methodology
• Executive Summary
• Market Dynamics of Cutting Discs Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Cutting Discs Market
• Cost and Gross Margin Analysis of Cutting Discs Market
• Cutting Discs Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Cutting Discs Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Cutting Discs Market Key Stakeholders

Below are the key stakeholders for the Cutting Discs Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Cutting Discs Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Cutting Discs Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Cutting Discs Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Cutting Discs Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Cutting Discs Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Cutting Discs Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Cutting Discs Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Cutting Discs Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Cutting Discs Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Cutting Discs Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Cutting Discs Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Cutting Discs Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Cutting Discs Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Cutting Discs Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Cutting Discs Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Cutting Discs Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Cutting Discs Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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