Air Conditioning Systems Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207308
  • Format: Electronic (PDF)
  • Number of Pages: 187
  • Author(s): Joshi, Madhavi

Report Overview

The Air Conditioning Systems Market size was estimated at USD 120 billion in 2023 and is projected to reach USD 200 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.50% during the forecast period (2024-2030).

Air Conditioning Systems Market

(Market Size)
$120 billion
$200 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.50%
2023 Market Size USD 120 billion
2030 Market Size USD 200 billion
Key Players Carrier, Daikin, Trane, LG Electronics, Mitsubishi Electric

Market Summary

The air conditioning systems market is a dynamic and essential segment within the global manufacturing and construction industries, providing critical climate control solutions for residential, commercial, and industrial applications. This market is characterized by continuous innovation aimed at enhancing energy efficiency, reducing environmental impact, and improving user comfort and air quality. The demand is largely driven by new construction activities, the renovation of existing buildings, and the need for replacement of aging systems. Manufacturers are increasingly focused on developing products that comply with stringent international environmental regulations, particularly those concerning the phase-down of high-global warming potential (GWP) refrigerants. The integration of smart technologies and IoT-enabled devices for predictive maintenance and energy management is becoming a standard offering, transforming how these systems are operated and maintained. The competitive landscape is intense, with key players engaging in strategic mergers, acquisitions, and partnerships to expand their product portfolios and geographical reach.

Key Highlights

A primary highlight of the air conditioning systems market is the rapid adoption of inverter technology, which allows compressors to operate at variable speeds, significantly improving energy efficiency and providing more precise temperature control compared to traditional fixed-speed systems. Another significant trend is the growing consumer preference for mini-split and variable refrigerant flow (VRF) systems, which offer zoned cooling and heating solutions ideal for modern architectural designs. The market is also witnessing a strong shift towards eco-friendly refrigerants like R-32 and R-410A, which have a lower environmental impact. Furthermore, the demand for air purification and ventilation features has surged, especially in the wake of heightened health consciousness, leading to systems equipped with advanced filters that can remove allergens, bacteria, and viruses from indoor air. The commercial sector, including offices, retail spaces, and data centers, represents a major growth area, demanding robust and reliable HVAC solutions.

Drivers, Opportunities & Restraints

The market is propelled by several key drivers, including rising global temperatures, increasing disposable incomes, and rapid urbanization, particularly in emerging economies, which are leading to higher penetration of air conditioning units in residential settings. Government initiatives and building codes mandating energy-efficient buildings also serve as significant catalysts for market growth. A major opportunity lies in the retrofitting and replacement of old, inefficient systems with new, environmentally compliant models, presenting a substantial aftermarket segment. The integration of artificial intelligence and IoT for smart building management systems opens new avenues for value-added services and long-term customer engagement. However, the market faces restraints such as the high initial cost of advanced systems, which can be a barrier to adoption in price-sensitive markets. Fluctuations in raw material prices, such as copper and aluminum, can impact manufacturing costs and profitability. Additionally, the complexity of installation and the need for skilled technicians can sometimes hinder market expansion in certain regions.

Concentration Insights

The global air conditioning systems market exhibits a high degree of concentration, with a few major multinational corporations holding a significant share of the market. These industry leaders, including Daikin Industries, Ltd., Carrier Global Corporation, and Trane Technologies plc, have established strong brand recognition, extensive distribution networks, and robust research and development capabilities that allow them to dominate across various regions. Their strategies often involve a comprehensive product portfolio that caters to all segments, from low-cost window units to sophisticated VRF systems for large commercial complexes. The market also features strong regional players, particularly in Asia, such as Gree Electric Appliances and Midea Group, who compete effectively on the basis of cost and deep understanding of local consumer preferences. This concentration fosters intense competition on innovation, pricing, and service, ultimately driving technological advancements and offering a wide range of choices for consumers.

Type Insights

The market is segmented into various types of systems, each catering to specific needs and applications. Unitary systems, which include central air conditioners and heat pumps, are widely used in residential and small commercial buildings for whole-house cooling. Split systems, comprising an outdoor compressor unit and indoor air-handling units, are highly popular due to their flexibility, efficiency, and quiet operation. Window air conditioners remain a cost-effective solution for cooling single rooms, particularly in regions with space constraints. For large commercial and industrial applications, variable refrigerant flow (VRF) and ducted systems are preferred for their ability to provide simultaneous heating and cooling to different zones with high efficiency. Chillers represent another critical segment, used extensively in large commercial spaces like malls, airports, and hospitals to cool water that is then circulated to air handlers. Each type continues to evolve with technological improvements focused on energy savings and smarter controls.

Application Insights

Application-wise, the residential sector is a massive consumer of air conditioning systems, driven by the need for personal comfort, rising home ownership, and improving living standards worldwide. This segment primarily utilizes split, window, and portable units. The commercial application segment includes office buildings, retail stores, hotels, and hospitals, where reliability, efficiency, and the ability to manage large spaces are paramount. Here, packaged units, VRF systems, and chillers are commonly deployed. The industrial segment requires specialized systems for environmental control in manufacturing plants, warehouses, and data centers, where maintaining specific temperature and humidity levels is critical for operational integrity and equipment protection. A growing application is in the transportation sector, for air conditioning in vehicles, trains, and aircraft, which has its own unique set of technical requirements and standards.

Regional Insights

Geographically, the Asia-Pacific region stands as the largest and fastest-growing market for air conditioning systems, fueled by extreme climatic conditions, massive urbanization projects in countries like China and India, and a growing middle class with increasing purchasing power. North America represents a mature market characterized by high replacement demand and a strong focus on energy-efficient and smart HVAC systems, driven by strict regulatory standards. Europe's market is similarly advanced, with a significant emphasis on sustainability, leading to high demand for systems using low-GWP refrigerants and renewable energy integration. The Middle East and Africa region exhibits strong demand due to its hot climate, with significant investments in commercial infrastructure and tourism driving growth. Latin America shows steady growth, influenced by economic development and changing weather patterns.

Company Insights

The competitive landscape is dominated by globally recognized players who have built their reputation on innovation, quality, and reliability. Daikin Industries, Ltd. is often regarded as a market leader, renowned for its inverter technology and expansive range of products for all segments. Carrier Global Corporation, a pioneer in modern air conditioning, maintains a strong presence worldwide with its extensive portfolio of heating, cooling, and refrigeration solutions. Trane Technologies plc is another key player, known for its energy-efficient systems and focus on building automation. Other significant contributors include Johnson Controls International plc, with its York, Hitachi, and Luxaire brands, and LG Electronics, which is a major force in the residential ductless mini-split market. These companies compete intensely through continuous product development, strategic acquisitions, and expanding their service and maintenance offerings to build customer loyalty.

Recent Developments

The air conditioning systems market is witnessing a wave of recent developments centered on sustainability and digitalization. Major manufacturers are aggressively launching new product lines that utilize next-generation, low-global warming potential (GWP) refrigerants in compliance with international agreements like the Kigali Amendment to the Montreal Protocol. There is a significant push towards developing systems with higher Seasonal Energy Efficiency Ratio (SEER) ratings to meet stricter government energy standards. The integration of Internet of Things (IoT) technology is a key focus, with companies introducing Wi-Fi-enabled ACs that can be controlled via smartphones and integrated into broader smart home and building ecosystems. Furthermore, strategic partnerships and acquisitions are common, as companies seek to enhance their technological capabilities and expand their market reach. For instance, several leading players have acquired AI startups to incorporate predictive maintenance features into their HVAC systems.

Report Segmentation

This comprehensive market research report on the Air Conditioning Systems Market provides a detailed analysis segmented to offer granular insights. The segmentation is primarily based on type, which includes categories such as unitary systems, split systems, window units, VRF systems, and chillers. The report further breaks down the market by application, covering residential, commercial, and industrial end-users. Additionally, a geographical segmentation is provided, analyzing the market performance and trends across key regions including North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. This multi-faceted segmentation allows for a thorough understanding of the demand dynamics, growth potential, and competitive environment within each specific segment, providing stakeholders with actionable intelligence to inform their strategic decisions.

FAQs

What are the key factors driving the growth of the air conditioning systems market? The market growth is primarily driven by rising global temperatures, increasing urbanization, growing disposable income, and stringent government regulations promoting energy-efficient buildings.

Who are the leading companies in the air conditioning systems market? The market is led by global players such as Daikin Industries, Ltd., Carrier Global Corporation, Trane Technologies plc, LG Electronics, and Johnson Controls International plc.

What are the different types of air conditioning systems available? Common types include central unitary systems, split systems, window units, portable ACs, variable refrigerant flow (VRF) systems, and chillers for large-scale applications.

Which region has the highest demand for air conditioning systems? The Asia-Pacific region currently holds the largest market share, driven by high demand from countries with hot climates like China, India, and Japan, coupled with rapid economic development.

How is technology impacting the air conditioning systems market? Technology is revolutionizing the market through the adoption of inverter technology for efficiency, IoT integration for smart control and maintenance, and the development of systems using eco-friendly refrigerants.

What are the major applications of air conditioning systems? The primary applications are in the residential sector for home comfort, the commercial sector for offices and retail spaces, and the industrial sector for environmental control in facilities like data centers and factories.

Citius Research has developed a research report titled “Air Conditioning Systems Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Air Conditioning Systems Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Air Conditioning Systems Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Air Conditioning Systems Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Air Conditioning Systems Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Air Conditioning Systems Market
• Research Methodology
• Executive Summary
• Market Dynamics of Air Conditioning Systems Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Air Conditioning Systems Market
• Cost and Gross Margin Analysis of Air Conditioning Systems Market
• Air Conditioning Systems Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Air Conditioning Systems Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Air Conditioning Systems Market Key Stakeholders

Below are the key stakeholders for the Air Conditioning Systems Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Air Conditioning Systems Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Air Conditioning Systems Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Air Conditioning Systems Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Air Conditioning Systems Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Air Conditioning Systems Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Air Conditioning Systems Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Air Conditioning Systems Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Air Conditioning Systems Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Air Conditioning Systems Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Air Conditioning Systems Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Air Conditioning Systems Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Air Conditioning Systems Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Air Conditioning Systems Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Air Conditioning Systems Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Air Conditioning Systems Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Air Conditioning Systems Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Air Conditioning Systems Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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