Waterproofing Roofing Membrane Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209104
  • Format: Electronic (PDF)
  • Number of Pages: 206
  • Author(s): Joshi, Madhavi

Report Overview

The Waterproofing Roofing Membrane Market size was estimated at USD 18.5 billion in 2023 and is projected to reach USD 28.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.50% during the forecast period (2024-2030).

Waterproofing Roofing Membrane Market

(Market Size)
$18.5 billion
$28.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.50%
2023 Market Size USD 18.5 billion
2030 Market Size USD 28.5 billion
Key Players Sika, BASF, GAF, Carlisle, Firestone Building Products

Market Summary

The waterproofing roofing membrane market is an essential segment within the broader construction and manufacturing industries, focused on providing durable, water-resistant solutions for building envelopes. These membranes are critical in protecting structures from water damage, thereby enhancing longevity and reducing maintenance costs. The market encompasses a variety of materials and technologies designed to meet diverse climatic conditions and architectural requirements. Increasing awareness about sustainable construction practices and the need for energy-efficient buildings has further propelled demand. Manufacturers are continuously innovating to develop products that offer superior performance, ease of installation, and environmental benefits. The market is characterized by intense competition, with both global players and regional companies vying for market share through product differentiation and strategic partnerships. Growth is driven by urbanization, infrastructure development, and renovation activities across residential, commercial, and industrial sectors. Regulatory standards and building codes emphasizing waterproofing and insulation are also significant influencers. The market's evolution is closely tied to advancements in polymer chemistry and application techniques, ensuring that products remain effective under varying environmental stresses. As construction practices become more sophisticated, the demand for high-performance waterproofing solutions is expected to rise, supporting market expansion.

Key Highlights

The waterproofing roofing membrane market is distinguished by several key factors that underscore its importance and growth trajectory. Innovation in material science has led to the development of membranes with enhanced durability, flexibility, and resistance to ultraviolet radiation and extreme temperatures. Products such as thermoplastic polyolefin (TPO), polyvinyl chloride (PVC), and ethylene propylene diene monomer (EPDM) are widely adopted due to their excellent performance characteristics. Sustainability is a major highlight, with an increasing shift towards eco-friendly materials and recycling initiatives, aligning with global green building standards like LEED and BREEAM. The market also benefits from technological advancements in installation methods, such as heat-welded seams and adhesive systems, which improve efficiency and reliability. Another significant aspect is the growing adoption in emerging economies, where rapid urbanization and infrastructure projects are driving demand. Key players are focusing on expanding their product portfolios and enhancing their distribution networks to capture a larger market share. Additionally, the rise in retrofitting and refurbishment activities in mature markets provides steady growth opportunities. These highlights collectively indicate a robust and dynamic market poised for continued development.

Drivers, Opportunities & Restraints

The waterproofing roofing membrane market is influenced by several drivers, including increasing construction activities worldwide, stringent building regulations mandating effective waterproofing, and growing awareness about the economic and structural benefits of preventing water ingress. Urbanization and population growth are fueling the demand for new residential and commercial buildings, which in turn boosts the need for reliable roofing solutions. Opportunities abound in the development of innovative, sustainable products that cater to the rising trend of green building practices. The expansion of infrastructure projects in developing regions presents significant growth potential, as does the increasing investment in renovation and maintenance of existing structures. However, the market faces restraints such as volatility in raw material prices, which can impact production costs and profit margins. Environmental concerns related to the disposal of synthetic membranes also pose challenges, pushing manufacturers towards more recyclable and biodegradable options. Additionally, the high initial cost of advanced waterproofing systems may deter adoption in cost-sensitive markets. Despite these restraints, the overall outlook remains positive, driven by technological advancements and the critical need for durable construction materials.

Concentration Insights

The waterproofing roofing membrane market exhibits a varied concentration of players, with several multinational corporations holding significant market shares alongside numerous regional and specialized manufacturers. Companies like Carlisle Companies Incorporated, Sika AG, and GAF Materials Corporation are prominent global leaders, leveraging extensive research and development capabilities and broad geographic presence. These players often engage in strategic acquisitions and partnerships to strengthen their market position and expand their product offerings. Regional manufacturers, particularly in Asia-Pacific and Europe, also play a crucial role by catering to local preferences and regulatory requirements. The market is moderately concentrated, with competition based on product quality, innovation, price, and service. Distribution networks are critical, with many companies relying on partnerships with contractors, distributors, and construction firms to reach end-users. The concentration is higher in developed regions where established brands dominate, while emerging markets see a mix of international and local competitors. This dynamic encourages continuous innovation and competitive pricing, benefiting consumers through improved product options and cost-effectiveness.

Type Insights

Waterproofing roofing membranes are available in various types, each offering distinct properties suited to different applications and environmental conditions. Bituminous membranes, including modified bitumen and built-up roofing (BUR), are traditional choices known for their durability and cost-effectiveness, often used in low-slope roofs. EPDM membranes, made from synthetic rubber, are valued for their elasticity, weather resistance, and ease of installation, making them popular for both commercial and residential projects. PVC membranes provide excellent resistance to chemicals, fire, and punctures, and are frequently used in industrial settings. TPO membranes combine the benefits of ethylene propylene rubber and polypropylene, offering energy efficiency through reflective surfaces and robustness against UV exposure. Other types include polyurethane-based membranes, which offer seamless applications and flexibility, and green roofs that integrate vegetative layers with waterproofing. Each type has specific advantages, and selection depends on factors such as climate, building design, budget, and sustainability goals. Ongoing research aims to enhance the performance and environmental profile of these materials, driving innovation in the market.

Application Insights

Waterproofing roofing membranes find applications across multiple sectors, including residential, commercial, industrial, and infrastructure projects. In the residential sector, these membranes are used in roofing systems to protect homes from water damage, improve energy efficiency, and enhance comfort. They are particularly important in regions with high rainfall or extreme weather conditions. Commercial applications include office buildings, retail spaces, and hospitals, where large, flat roofs are common and require reliable waterproofing to prevent leaks and structural issues. Industrial applications involve factories, warehouses, and processing plants, where membranes must withstand harsh environments, chemical exposure, and heavy foot traffic. Infrastructure projects such as bridges, tunnels, and parking garages also utilize waterproofing membranes to ensure longevity and safety. Additionally, there is growing use in specialized applications like green roofs, which combine waterproofing with vegetation to provide environmental benefits such as stormwater management and urban heat island mitigation. The diversity of applications drives demand for tailored solutions that meet specific performance criteria and regulatory standards.

Regional Insights

The waterproofing roofing membrane market demonstrates distinct regional dynamics influenced by economic development, climate conditions, and construction activities. North America is a significant market, driven by stringent building codes, high awareness of building sustainability, and extensive renovation projects. The United States and Canada see strong demand for advanced membranes like TPO and EPDM in commercial and residential sectors. Europe follows closely, with countries like Germany, the UK, and France emphasizing energy-efficient buildings and green standards, boosting the adoption of innovative waterproofing solutions. The Asia-Pacific region is experiencing rapid growth due to urbanization, infrastructure development, and increasing investments in construction, particularly in China, India, and Southeast Asia. These regions favor cost-effective and durable membranes, with bituminous and PVC types being popular. Latin America and the Middle East & Africa are emerging markets, where economic growth and construction initiatives are creating opportunities, though adoption may be slower due to economic variability. Each region's regulatory environment and climatic challenges shape product preferences and market trends.

Company Insights

Several key companies dominate the waterproofing roofing membrane market, each contributing through innovation, extensive product lines, and strategic initiatives. Carlisle Companies Incorporated is a leading player known for its Carlisle SynTec Systems, offering a wide range of single-ply membranes like EPDM, PVC, and TPO. Sika AG provides advanced solutions through its Sika Sarnafil brand, emphasizing sustainability and high performance in commercial and infrastructure projects. GAF Materials Corporation, part of Standard Industries, is a major manufacturer in North America, offering products such as PVC and TPO membranes alongside comprehensive roofing systems. Firestone Building Products, another significant entity, specializes in EPDM and TPO membranes, supported by strong distribution and service networks. Other notable players include Johns Manville, Renolit SE, and Soprema Group, each with distinct strengths in product innovation and regional presence. These companies invest heavily in research and development to introduce eco-friendly and efficient products, while also engaging in mergers, acquisitions, and partnerships to expand their market reach and enhance their competitive edge.

Recent Developments

The waterproofing roofing membrane market has witnessed several recent developments aimed at enhancing product offerings and market presence. Companies are increasingly focusing on sustainability, introducing membranes made from recycled materials and developing products that contribute to energy efficiency, such as reflective cool roofs. Technological advancements include the integration of smart sensors in membranes to monitor conditions and detect leaks early, improving maintenance and longevity. There has been a surge in partnerships and acquisitions, such as collaborations between membrane manufacturers and construction firms to provide integrated roofing solutions. Additionally, expansion into emerging markets through new production facilities and distribution channels is a common strategy among leading players. Regulatory changes promoting green building practices have also spurred innovation, with companies obtaining certifications for their products to meet international standards. These developments reflect the market's adaptive nature and its response to evolving consumer demands and environmental considerations, ensuring continued growth and relevance in the construction industry.

Report Segmentation

The waterproofing roofing membrane market report is segmented based on type, application, and region to provide a comprehensive analysis. By type, the market is categorized into bituminous membranes, EPDM, PVC, TPO, and others, each examined for their market share, growth potential, and key trends. Application segmentation covers residential, commercial, industrial, and infrastructure sectors, detailing the specific needs and adoption patterns in each. Regional segmentation includes North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, highlighting geographic variations in demand, regulatory influences, and competitive landscapes. This structured approach allows stakeholders to identify opportunities and challenges in specific segments, facilitating informed decision-making. The report also considers factors such as material innovation, sustainability trends, and economic conditions impacting each segment, providing a holistic view of the market dynamics and future prospects.

FAQs

What are the different types of waterproofing roofing membranes? Waterproofing roofing membranes include bituminous membranes, EPDM, PVC, TPO, and polyurethane-based options, each with unique properties suited to various applications and environmental conditions.

How does climate affect the choice of roofing membrane? Climate significantly influences selection; for instance, EPDM is preferred for its elasticity in cold climates, while reflective TPO is ideal for hot regions to enhance energy efficiency.

What are the benefits of using waterproofing membranes in construction? Benefits include protection against water damage, extended roof lifespan, improved energy efficiency, reduced maintenance costs, and compliance with building codes and sustainability standards.

Which regions show the highest demand for waterproofing roofing membranes? High demand is observed in North America and Europe due to strict regulations and renovation activities, while Asia-Pacific is growing rapidly because of urbanization and infrastructure development.

How are sustainability trends impacting the market? Sustainability trends drive demand for eco-friendly membranes made from recycled materials, energy-efficient options like cool roofs, and products supporting green building certifications.

What role do regulations play in the waterproofing membrane market? Regulations enforce standards for durability, safety, and environmental impact, encouraging innovation and adoption of high-performance membranes that meet these requirements.

Citius Research has developed a research report titled “Waterproofing Roofing Membrane Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Waterproofing Roofing Membrane Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Waterproofing Roofing Membrane Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Waterproofing Roofing Membrane Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Waterproofing Roofing Membrane Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Waterproofing Roofing Membrane Market
• Research Methodology
• Executive Summary
• Market Dynamics of Waterproofing Roofing Membrane Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Waterproofing Roofing Membrane Market
• Cost and Gross Margin Analysis of Waterproofing Roofing Membrane Market
• Waterproofing Roofing Membrane Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Waterproofing Roofing Membrane Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Waterproofing Roofing Membrane Market Key Stakeholders

Below are the key stakeholders for the Waterproofing Roofing Membrane Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Waterproofing Roofing Membrane Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Waterproofing Roofing Membrane Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Waterproofing Roofing Membrane Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Waterproofing Roofing Membrane Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Waterproofing Roofing Membrane Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Waterproofing Roofing Membrane Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Waterproofing Roofing Membrane Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Waterproofing Roofing Membrane Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Waterproofing Roofing Membrane Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Waterproofing Roofing Membrane Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Waterproofing Roofing Membrane Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Waterproofing Roofing Membrane Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Waterproofing Roofing Membrane Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Waterproofing Roofing Membrane Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Waterproofing Roofing Membrane Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Waterproofing Roofing Membrane Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Waterproofing Roofing Membrane Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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