Waterproof Cases Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210966
  • Format: Electronic (PDF)
  • Number of Pages: 217
  • Author(s): Joshi, Madhavi

Report Overview

The Waterproof Cases Market size was estimated at USD 1.5 billion in 2023 and is projected to reach USD 2.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.80% during the forecast period (2024-2030).

Waterproof Cases Market

(Market Size)
$1.5 billion
$2.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.80%
2023 Market Size USD 1.5 billion
2030 Market Size USD 2.5 billion
Key Players Pelican, Hardigg, Zarges, GT Line, Plastica Panaro

Market Summary

The waterproof cases market is a specialized segment within the packaging industry focused on providing protective solutions for sensitive items against water, dust, shock, and other environmental hazards. These cases are engineered using robust materials such as polycarbonate, ABS plastic, and aluminum to ensure durability and reliability. The market caters to a diverse range of sectors including electronics, military and defense, healthcare, and consumer goods. Increasing demand for safeguarding high-value equipment during transportation and storage is a primary factor driving market growth. Manufacturers are continually innovating to meet stringent industry standards and specific customer requirements, emphasizing customization and enhanced protective features. The market is characterized by a competitive landscape with several key players offering a variety of products tailored to different applications and regional needs.

Key Highlights

The waterproof cases market is distinguished by its emphasis on high-performance materials and advanced manufacturing techniques. Key highlights include the integration of innovative sealing technologies such as silicone gaskets and pressure equalization valves to ensure absolute watertight integrity. These cases often comply with international protection standards like IP67 and MIL-STD-810, providing assurance of their reliability in extreme conditions. The market sees significant adoption in industries where equipment protection is critical, such as aerospace, photography, and marine operations. Customization options, including foam inserts and modular designs, allow for precise fit and protection of contents. Sustainability trends are also emerging, with manufacturers exploring recyclable materials and eco-friendly production processes to align with global environmental regulations and corporate sustainability goals.

Drivers, Opportunities & Restraints

Market drivers for waterproof cases include the growing electronics sector, where devices like smartphones, cameras, and drones require robust protection during outdoor and adventurous use. Increased military expenditure globally also fuels demand for durable cases for equipment storage and transport. Opportunities arise from expanding applications in emerging fields such as medical device packaging and renewable energy, where sensitive components need safeguarding from harsh environments. The rise in outdoor recreational activities and tourism further opens new consumer segments. However, restraints include high production costs associated with premium materials and advanced manufacturing processes, which can limit affordability and adoption in price-sensitive markets. Additionally, fluctuating raw material prices and supply chain disruptions pose challenges to consistent product availability and cost management.

Concentration Insights

The waterproof cases market exhibits a concentrated competitive landscape with a mix of large multinational corporations and specialized niche players. Leading companies such as Pelican Products, SKB Corporation, and Nanuk Inc. dominate through extensive product portfolios and strong brand recognition. These players focus on innovation, quality assurance, and global distribution networks to maintain their market positions. Regional manufacturers also play a significant role, catering to local demands and offering cost-effective solutions. The market concentration is higher in developed regions like North America and Europe due to stringent safety standards and high adoption in defense and industrial sectors. In contrast, emerging markets in Asia-Pacific show fragmented competition with numerous small and medium enterprises entering the space, driven by growing industrialization and increased demand for protective packaging.

Type Insights

Waterproof cases are categorized based on material type, with common variants including plastic cases, metal cases, and hybrid models. Plastic cases, made from materials like polycarbonate and ABS, are lightweight, cost-effective, and resistant to corrosion, making them popular for consumer electronics and recreational use. Metal cases, typically constructed from aluminum or stainless steel, offer superior strength and durability, ideal for military, aerospace, and industrial applications where extreme conditions are prevalent. Hybrid cases combine materials to optimize protection and weight, often featuring metal frames with plastic components. Additionally, cases vary by size, from small handheld units for portable devices to large containers for equipment transport. Customization options such as foam inserts, dividers, and pressure release valves further differentiate product types to meet specific user requirements.

Application Insights

Waterproof cases find applications across multiple industries due to their protective capabilities. In the electronics sector, they are used for safeguarding devices like cameras, drones, and communication equipment during transportation and outdoor use. The military and defense industry relies on these cases for storing and transporting sensitive gear, weapons, and electronic systems in harsh environments. Healthcare applications include protecting medical devices, pharmaceuticals, and diagnostic equipment from moisture and contamination. Consumer goods applications encompass sports equipment, photography gear, and outdoor adventure accessories. Industrial uses involve protecting tools, instruments, and machinery parts during shipping and storage. Each application demands specific features, such as shock absorption, temperature resistance, or modular interiors, driving continuous innovation and specialization in product design.

Regional Insights

The waterproof cases market demonstrates varied growth patterns across regions, influenced by industrial activity, regulatory standards, and economic conditions. North America holds a significant share, driven by high adoption in defense, aerospace, and consumer electronics sectors, coupled with stringent safety regulations. Europe follows, with strong demand from industrial manufacturing and healthcare industries, supported by advanced infrastructure and emphasis on quality standards. The Asia-Pacific region is experiencing rapid growth due to expanding electronics production, increasing military spending, and rising outdoor recreational activities in countries like China, India, and Japan. Latin America and the Middle East & Africa show emerging potential, fueled by industrialization and investments in infrastructure development, though market penetration is slower due to economic variability and less stringent regulatory frameworks compared to developed regions.

Company Insights

Prominent companies in the waterproof cases market include Pelican Products, known for its high-impact cases used in extreme environments; SKB Corporation, which offers a wide range of customizable solutions for various industries; and Nanuk Inc., recognized for its innovative designs and consumer-focused products. Other key players include Hardigg Cases, specializing in military and aerospace applications, and Zerust, which provides corrosion-inhibiting cases. These companies compete on factors such as product durability, customization capabilities, compliance with international standards, and global distribution networks. Strategies involve continuous research and development to enhance material technology and protective features, along with strategic partnerships and acquisitions to expand market reach and product offerings. Emphasis on sustainability and eco-friendly practices is also becoming a competitive differentiator among leading firms.

Recent Developments

Recent developments in the waterproof cases market focus on technological advancements and sustainability initiatives. Companies are introducing cases with integrated smart features such as GPS tracking, Bluetooth connectivity, and environmental sensors to monitor conditions like temperature and humidity during transit. Material innovations include the use of bio-based plastics and recycled materials to reduce environmental impact while maintaining performance standards. There is also a trend towards lightweight designs without compromising durability, addressing the need for portability in consumer and professional applications. Collaborations with industry players to develop custom solutions for emerging sectors like electric vehicle components and renewable energy equipment are gaining traction. Additionally, enhancements in manufacturing processes, such as injection molding automation and 3D printing for prototyping, are improving production efficiency and reducing time-to-market for new products.

Report Segmentation

The waterproof cases market report is segmented based on type, material, application, and region. By type, segmentation includes standard cases, custom cases, and wheeled cases, each designed for specific use cases and mobility requirements. Material segmentation covers plastic, metal, and hybrid cases, reflecting differences in strength, weight, and cost. Application segmentation encompasses electronics, military and defense, healthcare, consumer goods, industrial, and others, highlighting the diverse end-use industries driving demand. Regional segmentation divides the market into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, providing insights into geographical trends and opportunities. This comprehensive segmentation allows for detailed analysis of market dynamics, growth prospects, and competitive strategies across different segments and regions.

FAQs

What materials are commonly used in waterproof cases? Waterproof cases are typically made from materials such as polycarbonate, ABS plastic, aluminum, and stainless steel. These materials are chosen for their durability, resistance to environmental factors, and ability to provide robust protection against water, dust, and impact.

What industries use waterproof cases? Industries such as electronics, military and defense, healthcare, consumer goods, and industrial sectors use waterproof cases. They are essential for protecting sensitive equipment, devices, and tools during storage, transportation, and use in harsh or unpredictable environments.

How do waterproof cases ensure protection? Waterproof cases ensure protection through features like silicone gaskets, pressure equalization valves, and reinforced latches that create a sealed environment. They often meet standards like IP67 or MIL-STD-810, which certify resistance to water, dust, shock, and other hazards.

Are there customizable options for waterproof cases? Yes, many manufacturers offer customizable options including foam inserts, dividers, custom sizes, colors, and branding. These allow users to tailor cases to specific equipment dimensions and organizational needs, enhancing functionality and efficiency.

What are the key standards for waterproof cases? Key standards include IP (Ingress Protection) ratings such as IP67, which denotes dust-tight and water immersion resistance, and MIL-STD-810, a U.S. military standard for environmental testing. Compliance with these standards ensures reliability and performance in extreme conditions.

Who are the leading players in the waterproof cases market? Leading players include Pelican Products, SKB Corporation, Nanuk Inc., Hardigg Cases, and Zerust. These companies are recognized for their innovative designs, quality products, and strong presence across various industries and regions.

Citius Research has developed a research report titled “Waterproof Cases Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Waterproof Cases Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Waterproof Cases Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Waterproof Cases Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Waterproof Cases Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Waterproof Cases Market
• Research Methodology
• Executive Summary
• Market Dynamics of Waterproof Cases Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Waterproof Cases Market
• Cost and Gross Margin Analysis of Waterproof Cases Market
• Waterproof Cases Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Waterproof Cases Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Waterproof Cases Market Key Stakeholders

Below are the key stakeholders for the Waterproof Cases Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Waterproof Cases Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Waterproof Cases Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Waterproof Cases Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Waterproof Cases Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Waterproof Cases Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Waterproof Cases Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Waterproof Cases Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Waterproof Cases Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Waterproof Cases Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Waterproof Cases Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Waterproof Cases Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Waterproof Cases Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Waterproof Cases Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Waterproof Cases Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Waterproof Cases Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Waterproof Cases Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Waterproof Cases Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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