Two Piece Metal Containers Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210908
  • Format: Electronic (PDF)
  • Number of Pages: 199
  • Author(s): Joshi, Madhavi

Report Overview

The Two Piece Metal Containers Market size was estimated at USD 4.5 billion in 2023 and is projected to reach USD 7.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.80% during the forecast period (2024-2030).

Two Piece Metal Containers Market

(Market Size)
$4.5 billion
$7.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.80%
2023 Market Size USD 4.5 billion
2030 Market Size USD 7.5 billion
Key Players Ball Corporation, Crown Holdings, Ardagh Group, Silgan, Can-Pack

Market Summary

The two-piece metal containers market is a significant segment within the global packaging industry, characterized by the production and utilization of containers formed through a drawing and ironing process that creates a seamless body and separate top. These containers are predominantly manufactured from aluminum and steel, valued for their superior barrier properties, durability, and ability to preserve product integrity. The market serves a diverse range of end-use sectors, including food and beverage, pharmaceuticals, personal care, and industrial products. Key drivers propelling this market include the escalating demand for convenient, portable, and sustainable packaging solutions, alongside robust growth in canned beverage consumption. The industry is witnessing continuous technological advancements in manufacturing processes aimed at enhancing production efficiency and reducing material usage without compromising container strength. Major global players are strategically focused on expanding their production capacities and geographic footprint to capitalize on emerging opportunities, particularly in developing economies where urbanization and changing consumer lifestyles are fueling market growth.

Key Highlights

The two-piece metal containers market is distinguished by several critical attributes that underscore its importance. These containers offer exceptional protection against light, oxygen, and moisture, ensuring extended shelf life and maintaining product freshness, which is paramount for food and pharmaceutical applications. The recyclability of aluminum and steel positions these containers as a highly sustainable packaging option, aligning with growing environmental regulations and consumer preferences for eco-friendly products. Innovation in decoration and printing technologies allows for high-quality branding and aesthetic appeal, enhancing product visibility on retail shelves. The market is also characterized by a high degree of consolidation, with a few multinational corporations holding a substantial share of the global production capacity. Furthermore, the versatility in sizes and shapes caters to a wide array of products, from standard beverage cans to specialized containers for aerosols and paints. The integration of easy-open ends and resealable closures has significantly improved consumer convenience, further driving adoption across various sectors.

Drivers, Opportunities & Restraints

Market growth is primarily driven by the increasing consumer inclination towards ready-to-eat meals and canned beverages, supported by busy lifestyles and rising disposable incomes. The superior sustainability profile of metal, being infinitely recyclable, acts as a powerful driver as corporations and governments intensify their focus on circular economy principles. Stringent government regulations mandating the use of recyclable materials for packaging also provide a positive impetus for market expansion. Significant opportunities are emerging from the development of advanced lightweighting technologies, which reduce material consumption and transportation costs, and the exploration of new applications in emerging sectors like cannabis packaging. The expansion of retail infrastructure in Asia-Pacific and Latin America presents substantial growth avenues. However, the market faces restraints including volatility in raw material prices for aluminum and steel, which can impact profit margins. Intense competition from alternative packaging formats such as plastic and glass, particularly in price-sensitive markets, also poses a challenge. Furthermore, high initial capital investment for setting up manufacturing facilities can act as a barrier to entry for new players.

Concentration Insights

The global two-piece metal containers market exhibits a concentrated nature, with a handful of large multinational corporations dominating the landscape. These leading players, including Ball Corporation, Crown Holdings, and Ardagh Group, possess extensive manufacturing networks, significant research and development capabilities, and strong relationships with major end-users like global beverage companies. This high level of concentration is a result of the capital-intensive nature of the industry, requiring substantial investment in advanced machinery and technology. These established players compete on a global scale, often engaging in strategic mergers, acquisitions, and partnerships to strengthen their market position and expand their geographic and client reach. While these giants hold sway over the global market, regional and local manufacturers also play a crucial role, often catering to specific domestic demands or niche applications. The competitive dynamics are influenced by factors such as production efficiency, product innovation, sustainability initiatives, and the ability to offer value-added services to clients.

Type Insights

The market is fundamentally segmented by the type of metal used, primarily into aluminum and steel containers. Aluminum two-piece containers hold a dominant share, especially in the beverage sector, due to their lightweight nature, excellent malleability, corrosion resistance, and high recycling rate. They are the material of choice for carbonated soft drinks, beer, and energy drinks. Steel containers, while heavier, are valued for their superior strength and magnetic properties, making them ideal for packaging products that require a robust container, such as certain food products, aerosols, and paints. The choice between aluminum and steel is often dictated by the specific application, cost considerations, and performance requirements. Within these material types, further differentiation exists based on the wall thickness and the manufacturing process, such as drawn and ironed (D&I) for thinner walls commonly used in beverages, and drawn and redrawn (DRD) for thicker walls often used for food products.

Application Insights

Two-piece metal containers find widespread application across multiple industries. The food and beverage industry is the largest application segment, utilizing these containers for packaging a vast array of products including canned fruits and vegetables, ready meals, seafood, carbonated drinks, beer, and juices. The containers' hermetic seal ensures product safety and longevity. In the pharmaceutical industry, they are used for packaging sterile products, tablets, and medicinal powders, leveraging their impermeability to contaminants. The personal care and cosmetics sector employs them for aerosols like deodorants, hairsprays, and shaving foams, as well as for packaging creams and ointments. Industrial applications include the packaging of paints, lubricants, chemicals, and specialty gases, where the container's durability and protective qualities are essential. Each application sector has distinct requirements regarding container size, shape, internal coating, and closure type, driving continuous innovation in product design and manufacturing.

Regional Insights

The demand for two-piece metal containers varies significantly across different geographic regions. North America and Europe represent mature markets characterized by high per capita consumption of canned beverages and well-established recycling infrastructures. Growth in these regions is steady, driven by product innovation and a sustained shift towards sustainable packaging. The Asia-Pacific region is the fastest-growing market, fueled by rapid urbanization, a growing middle class, and the expansion of modern retail chains in countries like China, India, and Indonesia. Rising disposable incomes are increasing the demand for packaged foods and beverages, propelling market growth. Latin America and the Middle East & Africa are also emerging as promising markets, with growth opportunities linked to economic development and increasing investment in the food and beverage processing industries. Each region presents a unique set of market dynamics, regulatory frameworks, and consumer preferences that influence local production and consumption patterns.

Company Insights

The competitive landscape of the two-piece metal containers market is defined by the strategies and operations of its key players. Prominent companies such as Ball Corporation, Crown Holdings, and Ardagh Group S.A. have a formidable global presence, operating numerous manufacturing plants across continents. These industry leaders invest heavily in research and development to pioneer lightweighting technologies, enhance printing and decoration capabilities, and develop new sustainable coatings. Other significant players include Tata Steel, Silgan Holdings, and Can-Pack S.A., each holding strong positions in specific regions or application segments. These companies compete not only on price and production capacity but also on their ability to provide innovative, customized solutions and reliable supply chain management to large multinational clients. Strategic initiatives often include capacity expansion in high-growth regions, acquisitions of smaller competitors, and a strong emphasis on forming long-term partnerships with major brand owners.

Recent Developments

The two-piece metal containers market is dynamic, with recent developments focusing on sustainability, innovation, and strategic growth. A prominent trend is the industry-wide commitment to increasing the use of recycled content in manufacturing, with many major producers announcing ambitious targets for incorporating post-consumer recycled aluminum. There is a significant push towards developing even lighter-weight containers without compromising performance, achieved through advanced alloy compositions and manufacturing precision. Investments in new production facilities, particularly in the Asia-Pacific region, are ongoing to meet rising local demand. Furthermore, companies are exploring smart packaging technologies, such as integrating QR codes and NFC tags, to enhance consumer engagement and provide supply chain transparency. Strategic mergers and acquisitions continue to reshape the market landscape, allowing larger entities to consolidate their market share and gain access to new technologies or geographic markets.

Report Segmentation

This comprehensive market research report on the two-piece metal containers market provides a detailed analysis segmented across multiple dimensions to offer a granular understanding of the industry. The segmentation is structured to provide insights into various facets of the market. The report is segmented by metal type, distinguishing between aluminum and steel containers, detailing the market dynamics, applications, and growth patterns specific to each material. It is further segmented by application, covering key end-use industries such as food packaging, beverage packaging, pharmaceuticals, personal care, and industrial products. Each application segment is analyzed for its current market scenario and future potential. Geographically, the report is segmented into key regions and major countries within those regions, including North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. This multi-layer segmentation allows stakeholders to identify specific growth pockets, understand competitive intensity, and make informed strategic decisions.

FAQs

What are two-piece metal containers? Two-piece metal containers are packaging solutions consisting of a seamless body (first piece) and a separate top end (second piece). They are primarily made from aluminum or steel through a process called drawing and ironing, which forms a seamless can body, to which an end is seamed on after filling.

What is the difference between two-piece and three-piece cans? The primary difference lies in their construction. A two-piece can is made from a single sheet of metal for the body and bottom, with a separate top, resulting in a seamless body. A three-piece can consists of a body (a rolled and welded sheet), a top end, and a separate bottom end, featuring a side seam.

What are two-piece cans used for? Two-piece cans are extensively used for packaging a wide variety of products. Their most common applications include carbonated soft drinks, beer, energy drinks, canned foods (fruits, vegetables, ready meals), aerosols (deodorants, paints), and even certain pharmaceutical and personal care products.

How are two-piece cans manufactured? They are manufactured primarily through the Draw and Iron (D&I) process. A disc of metal (a blank) is drawn into a cup. This cup is then ironed through a series of rings to stretch and thin the walls to the desired height and thickness, forming the seamless body. The top is trimmed, washed, decorated, and necked-in/flanged before the separate end is attached after product filling.

Which is a major end-use industry for two-piece metal containers? The beverage industry is the largest and most significant end-use industry for two-piece metal containers, particularly for packaging beer, carbonated soft drinks, and increasingly, wines, cocktails, and other non-carbonated beverages due to advancements in liner technology.

What are the advantages of using two-piece metal containers? Key advantages include excellent barrier properties that protect against light, oxygen, and moisture, ensuring product integrity and long shelf life; high strength and durability; superior recyclability and high recycled content; compatibility with high-speed filling lines; and excellent surface for branding and marketing messages.

Citius Research has developed a research report titled “Two Piece Metal Containers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Two Piece Metal Containers Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Two Piece Metal Containers Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Two Piece Metal Containers Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Two Piece Metal Containers Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Two Piece Metal Containers Market
• Research Methodology
• Executive Summary
• Market Dynamics of Two Piece Metal Containers Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Two Piece Metal Containers Market
• Cost and Gross Margin Analysis of Two Piece Metal Containers Market
• Two Piece Metal Containers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Two Piece Metal Containers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Two Piece Metal Containers Market Key Stakeholders

Below are the key stakeholders for the Two Piece Metal Containers Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Two Piece Metal Containers Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Two Piece Metal Containers Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Two Piece Metal Containers Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Two Piece Metal Containers Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Two Piece Metal Containers Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Two Piece Metal Containers Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Two Piece Metal Containers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Two Piece Metal Containers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Two Piece Metal Containers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Two Piece Metal Containers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Two Piece Metal Containers Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Two Piece Metal Containers Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Two Piece Metal Containers Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Two Piece Metal Containers Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Two Piece Metal Containers Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Two Piece Metal Containers Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Two Piece Metal Containers Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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