Steel Roll-on Tube Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210762
  • Format: Electronic (PDF)
  • Number of Pages: 191
  • Author(s): Joshi, Madhavi

Report Overview

The Steel Roll-on Tube Market size was estimated at USD 850 million in 2023 and is projected to reach USD 1.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.20% during the forecast period (2024-2030).

Steel Roll-on Tube Market

(Market Size)
$850 million
$1.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.20%
2023 Market Size USD 850 million
2030 Market Size USD 1.5 billion
Key Players Essel Propack, Albea, CCL Industries, Montebello Packaging, Linhardt

Market Summary

The steel roll-on tube market is a specialized segment within the global packaging industry, focusing on the production and distribution of metal-based roll-on containers primarily used for dispensing viscous and semi-solid products. These tubes are valued for their excellent barrier properties, which effectively protect contents from oxygen, light, and moisture, thereby extending product shelf life. The market is characterized by its application across diverse sectors including cosmetics, personal care, pharmaceuticals, and industrial products. Key manufacturers are continuously investing in research and development to enhance tube design, functionality, and sustainability. The demand is largely driven by the growth of end-use industries, particularly in emerging economies, where rising disposable incomes and changing consumer lifestyles are fostering increased consumption of packaged goods. The market operates within a competitive landscape with several established players and regional manufacturers striving to expand their market presence through innovation and strategic partnerships.

Key Highlights

The steel roll-on tube market is distinguished by several key attributes that underscore its importance in the packaging sector. These tubes offer superior product protection compared to plastic alternatives, making them the preferred choice for sensitive formulations. The hermetic seal provided by steel tubes ensures that the integrity of the contents is maintained from production to end-use, which is critical for pharmaceuticals and high-end cosmetics. Another highlight is the recyclability of steel, which aligns with the growing global emphasis on sustainable packaging solutions. Manufacturers are increasingly adopting eco-friendly practices and promoting the use of recycled materials in tube production. The market also benefits from technological advancements in printing and decoration, allowing for high-quality branding and customization that enhances product appeal on retail shelves. Additionally, the versatility in cap designs and applicator mechanisms, such as ball-based roll-ons, provides functional benefits that cater to specific consumer needs, further driving adoption across various applications.

Drivers, Opportunities & Restraints

The steel roll-on tube market is propelled by several drivers, including the expanding cosmetics and personal care industry, where these tubes are extensively used for products like deodorants, antiperspirants, and essential oils. The increasing consumer awareness regarding hygiene and personal grooming is fueling demand in these segments. Opportunities abound in the pharmaceutical sector, where the need for precise dosage and contamination-free packaging is paramount. The development of innovative applicator technologies and lightweight yet durable tube designs presents significant growth potential. However, the market faces restraints such as the higher cost of steel compared to plastic, which can be a barrier for cost-sensitive applications. Fluctuations in raw material prices and the availability of alternatives like aluminum and laminated tubes also pose challenges. Environmental regulations regarding packaging waste and recycling processes require continuous adaptation from manufacturers, but they also open doors for innovation in sustainable material sourcing and production techniques.

Concentration Insights

The concentration of the steel roll-on tube market reveals a landscape with a mix of global leaders and regional specialists. Key players such as Alb?a, Essel Propack, and Montebello Packaging have a significant market share, supported by extensive distribution networks and diverse product portfolios. These companies often engage in mergers and acquisitions to strengthen their market position and expand their geographical reach. The market concentration is also influenced by the presence of numerous small and medium-sized enterprises that cater to niche segments or specific regional demands. In regions like Asia-Pacific, local manufacturers are gaining traction due to cost advantages and growing domestic consumption. The competitive intensity is high, with companies focusing on technological innovation, customer service, and sustainability initiatives to differentiate themselves. Collaboration with brand owners for custom solutions is a common strategy to secure long-term contracts and enhance customer loyalty.

Type Insights

In the steel roll-on tube market, products are primarily categorized based on tube diameter, wall thickness, and closure type. Standard diameters range from small tubes used for samples or travel-sized products to larger formats for consumer packages. Tubes can be seamless or welded, with seamless variants offering enhanced integrity for critical applications. Wall thickness varies to balance durability and material usage, with thinner walls being developed to reduce weight and cost without compromising protection. Closure types include a variety of roll-on balls made from materials like stainless steel or glass, each selected for compatibility with the product formulation. Screw caps, flip-top caps, and overcaps are used to secure the applicator and prevent leakage. Decorative options such as metallic finishes, silk-screen printing, and holographic effects are available to meet branding requirements. The choice of type depends on the specific needs of the product, including viscosity, chemical composition, and desired user experience.

Application Insights

Steel roll-on tubes are utilized across a spectrum of applications, with the largest segment being personal care and cosmetics. In this sector, they are predominantly used for deodorants and antiperspirants due to their effective sealing and smooth application. The pharmaceutical industry employs these tubes for topical ointments, analgesics, and medicated creams where precise dosing and sterility are crucial. The aromatherapy and essential oils market also relies on steel roll-on tubes for their ability to prevent evaporation and maintain potency. Industrial applications include adhesives, lubricants, and specialty chemicals that require robust and leak-proof packaging. Each application demands specific tube characteristics; for instance, pharmaceutical grades often require higher purity materials and manufacturing under controlled environments. The versatility of steel tubes allows for customization in terms of capacity, applicator type, and dispensing mechanism, making them suitable for a wide range of products from luxury cosmetics to functional industrial goods.

Regional Insights

Geographically, the steel roll-on tube market exhibits varied dynamics across regions. North America and Europe are mature markets with steady demand driven by well-established personal care and pharmaceutical industries. These regions have stringent regulations regarding packaging materials and recycling, which influence market trends towards sustainable solutions. The Asia-Pacific region is experiencing rapid growth due to increasing urbanization, rising disposable incomes, and expanding manufacturing capabilities. Countries like China, India, and Japan are significant contributors, with local production meeting both domestic and export demands. Latin America and the Middle East & Africa are emerging markets where growth is fueled by economic development and growing consumer awareness. Regional preferences also play a role; for example, in warmer climates, there is higher consumption of deodorants and antiperspirants. Manufacturers are adapting their strategies to address regional regulatory frameworks, cultural trends, and distribution channels to capitalize on local opportunities.

Company Insights

Prominent companies in the steel roll-on tube market include Alb?a, a global leader in beauty packaging that offers a wide range of roll-on solutions with a focus on innovation and sustainability. Essel Propack is another key player, known for its extensive product portfolio and strong presence in emerging markets. Montebello Packaging specializes in luxury cosmetic packaging, providing high-end decorative options. Other significant participants include Intrapac International, which focuses on custom design and manufacturing, and HCP Packaging, renowned for its comprehensive packaging solutions for prestige brands. These companies invest heavily in research and development to introduce advanced features such as airless mechanisms and eco-friendly materials. They also emphasize strategic partnerships with brand owners to co-develop tailored packaging solutions. The competitive landscape is marked by efforts to enhance production efficiency, reduce environmental impact, and expand global footprint through acquisitions and collaborations.

Recent Developments

Recent developments in the steel roll-on tube market reflect a strong trend towards sustainability and technological innovation. Major players are launching tubes made from recycled steel and promoting closed-loop recycling programs to minimize environmental impact. There is increased investment in lightweighting techniques to reduce material usage without compromising performance. Advances in applicator technology include the development of precision balls that ensure consistent product flow and enhanced user experience. Digital printing capabilities have expanded, allowing for shorter run lengths and greater customization for brands. Companies are also focusing on improving production processes to increase efficiency and reduce waste. Collaborations between packaging manufacturers and brands have led to the creation of innovative designs that integrate functionality with aesthetic appeal. Additionally, there is growing emphasis on compliance with international standards and regulations, driving improvements in quality control and material safety.

Report Segmentation

The steel roll-on tube market report is segmented to provide detailed analysis across multiple dimensions. The type segmentation includes categories based on tube size, material grade, and closure mechanism, allowing readers to understand demand patterns for different product variants. Application segmentation covers key end-use industries such as cosmetics, pharmaceuticals, and industrial products, highlighting specific requirements and growth prospects in each sector. Geographical segmentation breaks down the market into regions and key countries, offering insights into regional trends, regulatory environments, and competitive landscapes. The report also includes segmentation by distribution channel, distinguishing between direct sales to large brands and sales through distributors for smaller enterprises. Each segment is analyzed in terms of market dynamics, key players, and future opportunities, providing a comprehensive view that aids strategic decision-making for stakeholders including manufacturers, suppliers, and investors.

FAQs

What are the primary materials used in steel roll-on tubes? Steel roll-on tubes are primarily made from tinplate or stainless steel, often coated with layers of lacquer or enamel to prevent corrosion and ensure compatibility with the product contents. The roll-on ball is typically made from stainless steel, glass, or plastic depending on the application.

Which industries are the major users of steel roll-on tubes? The major industries utilizing steel roll-on tubes include cosmetics and personal care for products like deodorants, the pharmaceutical industry for topical treatments, and the industrial sector for adhesives and lubricants. The aromatherapy market also significantly uses these tubes.

How do steel roll-on tubes compare to plastic tubes? Steel roll-on tubes offer superior barrier properties against oxygen, light, and moisture, providing better product protection and longer shelf life compared to plastic tubes. They are also more recyclable, but generally come at a higher cost and weight.

What are the environmental benefits of steel roll-on tubes? Steel is highly recyclable without loss of quality, contributing to circular economy goals. Many manufacturers use recycled content and promote recycling programs, reducing the environmental footprint compared to single-use plastics.

Who are the leading manufacturers in this market? Leading manufacturers include Alb?a, Essel Propack, Montebello Packaging, Intrapac International, and HCP Packaging. These companies are known for their innovation, extensive product ranges, and global distribution networks.

What factors should be considered when selecting a steel roll-on tube? Key factors include compatibility with the product formulation, required barrier properties, tube size and design, type of closure and applicator, regulatory compliance, sustainability credentials, and cost considerations.

Citius Research has developed a research report titled “Steel Roll-on Tube Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Steel Roll-on Tube Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Steel Roll-on Tube Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Steel Roll-on Tube Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Steel Roll-on Tube Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Steel Roll-on Tube Market
• Research Methodology
• Executive Summary
• Market Dynamics of Steel Roll-on Tube Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Steel Roll-on Tube Market
• Cost and Gross Margin Analysis of Steel Roll-on Tube Market
• Steel Roll-on Tube Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Steel Roll-on Tube Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Steel Roll-on Tube Market Key Stakeholders

Below are the key stakeholders for the Steel Roll-on Tube Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Steel Roll-on Tube Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Steel Roll-on Tube Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Steel Roll-on Tube Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Steel Roll-on Tube Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Steel Roll-on Tube Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Steel Roll-on Tube Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Steel Roll-on Tube Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Steel Roll-on Tube Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Steel Roll-on Tube Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Steel Roll-on Tube Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Steel Roll-on Tube Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Steel Roll-on Tube Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Steel Roll-on Tube Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Steel Roll-on Tube Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Steel Roll-on Tube Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Steel Roll-on Tube Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Steel Roll-on Tube Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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