Laminated Tubes Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210202
  • Format: Electronic (PDF)
  • Number of Pages: 188
  • Author(s): Joshi, Madhavi

Report Overview

The Laminated Tubes Market size was estimated at USD 3.2 billion in 2023 and is projected to reach USD 5.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.90% during the forecast period (2024-2030).

Laminated Tubes Market

(Market Size)
$3.2 billion
$5.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.90%
2023 Market Size USD 3.2 billion
2030 Market Size USD 5.5 billion
Key Players Essel Propack, Albea, CCL Industries, Montebello Packaging, Linhardt

Market Summary

The laminated tubes market represents a specialized and evolving segment within the global packaging industry, primarily utilized for packaging a diverse range of products that require high barrier properties. These tubes are constructed from multiple layers of different materials, typically including plastic, aluminum, and paper, which are fused together to create a robust and impermeable container. This multi-layer structure is engineered to provide exceptional protection against oxygen, moisture, and light, thereby significantly extending the shelf life of sensitive contents. The market is characterized by its critical role in sectors where product integrity and aesthetic appeal are paramount. Key end-users driving demand include the personal care and cosmetics industry, the pharmaceutical sector, and the food and beverage industry. The growth of this market is intrinsically linked to consumer preferences for convenient, portable, and hygienic packaging solutions, as well as brand owners' continuous pursuit of innovative and sustainable packaging formats to enhance product differentiation and consumer engagement on retail shelves.

Key Highlights

The laminated tubes market is distinguished by several key attributes that underscore its value proposition. A primary highlight is the superior barrier protection offered by the multi-laminate structure, which is essential for preserving the efficacy and freshness of oxygen-sensitive formulations such as pharmaceuticals, topical ointments, and high-end cosmetics. This technology effectively prevents leakers and ensures the product remains uncontaminated throughout its lifecycle. Furthermore, these tubes offer unparalleled design flexibility, allowing for high-quality printing, vibrant colors, and complex graphical elements that are crucial for brand storytelling and shelf impact. The market is also witnessing a significant shift towards the development and adoption of sustainable materials, including recyclable and mono-material plastic laminates, as well as tubes incorporating post-consumer recycled (PCR) content, in response to stringent environmental regulations and growing consumer eco-consciousness. Additionally, the manufacturing process for laminated tubes allows for a high degree of customization in terms of shape, size, and dispensing closures, catering to the specific functional and marketing needs of diverse products.

Drivers, Opportunities & Restraints

The expansion of the laminated tubes market is propelled by a confluence of powerful drivers. A significant driver is the robust growth of the global cosmetics and personal care industry, where these tubes are extensively used for products like creams, lotions, and gels due to their premium feel and excellent protection. The rising consumer health awareness and the subsequent growth of the pharmaceutical industry, particularly for topical drug delivery systems, further fuel market demand. Stringent government regulations mandating high-barrier packaging for certain products to ensure safety and prevent contamination also act as a key driver. The market presents substantial opportunities, chiefly in the innovation of sustainable and eco-friendly laminate structures that reduce environmental footprint without compromising on performance. The burgeoning demand in emerging economies across Asia-Pacific and Latin America, driven by rising disposable incomes and changing lifestyles, offers a vast untapped potential for market players. However, the market growth is restrained by certain challenges, including the higher cost of laminated tubes compared to conventional plastic or aluminum alternatives, which can be a barrier for cost-sensitive applications. The complexity of the recycling process for multi-material laminates also poses a significant environmental and logistical challenge, acting as a restraint until more widespread mono-material and easily recyclable solutions are commercialized.

Concentration Insights

The competitive landscape of the global laminated tubes market is characterized by a high degree of fragmentation with the presence of numerous international, regional, and local manufacturers. The market concentration varies significantly by region, with developed markets in North America and Europe being relatively consolidated and dominated by a few major players who possess advanced technological capabilities and extensive distribution networks. In contrast, the Asia-Pacific region exhibits a more fragmented structure with a large number of small and medium-sized enterprises catering to local and domestic demand. Leading global companies such as Essel Propack, Albea Group, and Hoffmann Neopac AG have established a strong foothold through strategic mergers and acquisitions, expansive product portfolios, and a focus on research and development. These key players compete intensely on factors including product innovation, particularly in sustainable packaging, manufacturing efficiency, price, and the ability to provide customized solutions. The market also sees competition from alternative packaging formats like rigid plastic bottles and flexible pouches, pushing tube manufacturers to continuously innovate.

Type Insights

Laminated tubes are primarily categorized based on the materials used in their construction, which directly influences their properties and applications. The most prevalent type is the plastic laminated tube, which typically uses layers of different polymers like polyethylene (PE) and ethylene vinyl alcohol (EVOH) to achieve the desired barrier properties. These are widely favored in the cosmetics and food industries for their flexibility, printability, and cost-effectiveness. Another significant category is aluminum laminated tubes, which incorporate a thin layer of aluminum foil. This type offers the highest barrier against oxygen, moisture, and light, making it the preferred choice for pharmaceutical products, certain technical applications, and high-end cosmetic products where ultimate product protection is critical. A growing segment within the market is the development of sustainable laminate types. This includes tubes made from bio-based plastics and, more importantly, the innovation towards mono-material plastic laminates (e.g., all-PE structures) that are designed to be fully recyclable in existing waste streams, addressing a major environmental concern associated with multi-material laminates.

Application Insights

The application spectrum for laminated tubes is diverse, spanning several major industries. The largest application segment is the personal care and cosmetics industry. Here, laminated tubes are ubiquitously used for packaging a wide array of products including facial creams, moisturizers, lotions, hair gels, and masks. The appeal in this sector stems from the tube's ability to offer a premium unboxing experience, excellent product protection to maintain formula integrity, and a superior printable surface for high-quality branding. The pharmaceutical industry represents another critical application area. Laminated tubes are the packaging of choice for topical ointments, gels, creams, and medicated lotions because they provide an airtight and light-resistant environment crucial for maintaining the potency and sterility of medicinal compounds. The food industry is a growing application segment, utilizing these tubes for products like condiments (mustard, mayonnaise), edible pastes, and nutritional supplements, leveraging the tube's ability to dispense product hygienically and with precision. Other applications include uses in the household products and industrial sectors for adhesives, sealants, and lubricants.

Regional Insights

The demand for laminated tubes exhibits distinct regional patterns influenced by economic development, industrial presence, and consumer behavior. The Asia-Pacific region stands as the largest and fastest-growing market globally. This dominance is fueled by the rapidly expanding cosmetics, personal care, and pharmaceutical industries in densely populated countries such as China, India, and Japan. Rising disposable incomes, urbanization, and growing awareness of personal grooming are key factors propelling demand in this region. Europe and North America represent mature yet significant markets. These regions are characterized by high consumption of premium cosmetic products and a well-established pharmaceutical sector with strict packaging regulations, sustaining steady demand for high-performance laminated tubes. Innovation, particularly in sustainable packaging solutions, is most pronounced in these regions due to strong environmental policies and consumer preferences. The markets in Latin America and the Middle East & Africa are emerging and present considerable growth opportunities. Growth in these regions is driven by economic development, increasing investment from global brands, and the gradual modernization of retail infrastructure, which is making packaged goods more accessible.

Company Insights

The laminated tubes market features a competitive arena with several prominent players shaping the industry's dynamics through innovation and global expansion. Essel Propack is recognized as a world leader in laminated tubes, boasting a vast manufacturing footprint across the globe and a strong clientele in the oral care, beauty, and pharmaceutical sectors. Albea Group is another global powerhouse, offering a comprehensive range of cosmetic packaging solutions, including sophisticated laminated tubes with a focus on eco-design and customization. Hoffmann Neopac AG is renowned for its innovation in sustainable tube packaging, often leading the way with developments in mono-material and recyclable solutions. Other significant players include Berry Global Inc., which offers a broad portfolio of packaging products including laminated tubes, and Sonoco Products Company, known for its diverse packaging capabilities. These companies compete not only on production scale and global reach but also on their ability to provide value-added services such as design support, technical expertise, and rapid prototyping to meet the specific and evolving needs of brand owners.

Recent Developments

The laminated tubes market is dynamic, with recent developments predominantly centered on sustainability, technological advancement, and capacity expansion. A major trend across the industry is the accelerated investment and launch of tubes made from recycled materials and designed for recyclability. Companies are increasingly introducing mono-polymer laminate structures, such as all-polyethylene tubes, which are compatible with standard recycling processes, thereby addressing end-of-life concerns. There is also a growing emphasis on incorporating post-consumer recycled (PCR) content into new tubes. Beyond sustainability, technological developments focus on enhancing manufacturing efficiency and product functionality. This includes advancements in high-resolution digital printing directly onto tubes for greater design flexibility and shorter runs, as well as innovations in closure systems for improved dispensing and consumer convenience. Strategically, key market players are engaging in mergers and acquisitions to consolidate their market position and expand their geographic and client reach. Furthermore, several leading manufacturers have announced investments in new production facilities, particularly in high-growth regions like Asia-Pacific, to cater to the rising local demand and optimize supply chains.

Report Segmentation

This comprehensive market research report on the laminated tubes market provides a detailed analysis segmented across multiple dimensions to offer a granular understanding of the industry landscape. The segmentation is meticulously designed to help stakeholders identify specific growth pockets and make informed strategic decisions. The report is segmented by tube type, distinguishing between plastic laminates and aluminum laminates, with further breakdowns into emerging sustainable types. The application segmentation provides deep insights into demand patterns across key end-use industries, including personal care & cosmetics, pharmaceuticals, food, and others. Geographically, the report offers a thorough regional analysis covering North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, with country-level analysis for major markets within these regions. Furthermore, the report includes a detailed company profiling section, analyzing the market share, product portfolio, and strategic initiatives of leading players. This multi-faceted segmentation ensures that the report delivers actionable intelligence tailored to the specific informational needs of packaging converters, brand owners, raw material suppliers, and investors operating within this space.

FAQs

What are laminated tubes made of? Laminated tubes are constructed from multiple layers of different materials fused together. These layers typically include various plastics like polyethylene (PE) for sealability and flexibility, ethylene vinyl alcohol (EVOH) for barrier properties, and often a layer of aluminum foil for ultimate protection against oxygen and light.

What are the advantages of using laminated tubes? The primary advantages include superior barrier properties that protect contents from oxygen, moisture, and light, extending shelf life. They offer excellent printability for high-quality, vibrant branding, are lightweight and shatterproof, and provide hygienic dispensing of products.

Which industries use laminated tubes? The main industries utilizing laminated tubes are the personal care and cosmetics industry for products like creams and lotions, the pharmaceutical industry for topical ointments, and the food industry for condiments and pastes. They are also used for industrial products like adhesives.

Are laminated tubes recyclable? Traditional multi-material laminated tubes have been challenging to recycle. However, the industry is actively developing and commercializing new generations of tubes, such as mono-material plastic laminates (e.g., all-PE structures), which are designed to be fully recyclable in standard plastic waste streams.

What is the difference between laminated tubes and plastic tubes? Standard plastic tubes are typically made from a single layer of plastic, such as polyethylene. Laminated tubes are multi-layered, combining plastics with other materials like aluminum. This makes laminated tubes far superior in terms of barrier protection against gases and light compared to single-layer plastic tubes.

Who are the leading manufacturers of laminated tubes? The global market is served by several key players. Prominent manufacturers include Essel Propack, Albea Group, Hoffmann Neopac AG, Berry Global Inc., and Sonoco Products Company. These companies have a significant global presence and focus on innovation and sustainability.

Citius Research has developed a research report titled “Laminated Tubes Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Laminated Tubes Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Laminated Tubes Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Laminated Tubes Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Laminated Tubes Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Laminated Tubes Market
• Research Methodology
• Executive Summary
• Market Dynamics of Laminated Tubes Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Laminated Tubes Market
• Cost and Gross Margin Analysis of Laminated Tubes Market
• Laminated Tubes Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Laminated Tubes Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Laminated Tubes Market Key Stakeholders

Below are the key stakeholders for the Laminated Tubes Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Laminated Tubes Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Laminated Tubes Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Laminated Tubes Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Laminated Tubes Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Laminated Tubes Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Laminated Tubes Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Laminated Tubes Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Laminated Tubes Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Laminated Tubes Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Laminated Tubes Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Laminated Tubes Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Laminated Tubes Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Laminated Tubes Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Laminated Tubes Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Laminated Tubes Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Laminated Tubes Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Laminated Tubes Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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