Squeeze Tube Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210744
  • Format: Electronic (PDF)
  • Number of Pages: 207
  • Author(s): Joshi, Madhavi

Report Overview

The Squeeze Tube Market size was estimated at USD 6.2 billion in 2023 and is projected to reach USD 10.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.60% during the forecast period (2024-2030).

Squeeze Tube Market

(Market Size)
$6.2 billion
$10.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.60%
2023 Market Size USD 6.2 billion
2030 Market Size USD 10.5 billion
Key Players Essel Propack, Albea, CCL Industries, Montebello Packaging, Linhardt

Market Summary

The squeeze tube market represents a significant and evolving segment within the global packaging industry, characterized by its versatility and consumer-friendly design. These containers are predominantly utilized for the packaging of semi-viscous to viscous products across numerous sectors, offering advantages such as precise dosage control, reduced product waste, and enhanced portability for end-users. The market is driven by consistent demand from well-established end-use industries including personal care and cosmetics, pharmaceuticals, food and beverages, and household chemicals. The design and material composition of squeeze tubes have advanced considerably, moving beyond traditional aluminum and laminate structures to incorporate more sustainable and flexible plastic polymers like polyethylene and polypropylene. This evolution reflects a broader industry shift towards meeting consumer preferences for convenience, functionality, and environmental responsibility. Manufacturers are continuously innovating in terms of tube closure systems, barrier properties, and printing technologies to provide superior product protection and high-quality aesthetic appeal on retail shelves.

Key Highlights

The squeeze tube market is distinguished by several key factors that underscore its importance and growth trajectory. A primary highlight is the extensive application range, making it a ubiquitous packaging solution for products like toothpaste, adhesives, ointments, creams, and gourmet food items such as condiments and dressings. The inherent consumer convenience offered by the squeezability and resealability of these tubes is a critical selling point for brands aiming to enhance user experience. Another significant highlight is the ongoing material innovation, with a strong industry focus on developing lightweight, recyclable, and often mono-material plastic tubes to align with circular economy principles and stringent environmental regulations. The market also benefits from technological advancements in manufacturing and decoration, allowing for high-definition printing, tactile finishes, and custom shapes that greatly aid in product differentiation and brand storytelling. Furthermore, the expansion of e-commerce has amplified the need for robust, leak-proof, and durable packaging, a requirement that squeeze tubes are uniquely positioned to fulfill effectively.

Drivers, Opportunities & Restraints

The growth of the squeeze tube market is propelled by a confluence of powerful drivers. The rising global consumption of personal care and cosmetic products, particularly skincare items, is a fundamental driver, as these products frequently rely on tube packaging for hygiene and preservation. Increasing health consciousness and spending on pharmaceutical products, including topical ointments and gels, further bolster demand. A significant opportunity lies in the sustainability trend, pushing manufacturers to invest in and promote tubes made from recycled materials or those that are fully recyclable, thereby appealing to environmentally conscious consumers and brands. The exploration of bio-based plastics presents another substantial avenue for future growth. However, the market faces notable restraints. Fluctuations in the prices of raw polymers can impact production costs and profit margins for converters. Furthermore, the industry must navigate complex and varying recycling infrastructure and regulations across different regions, which can hinder the adoption of new sustainable solutions. Intense competition from alternative packaging formats like pouches and stick packs also poses a challenge, particularly in cost-sensitive market segments.

Concentration Insights

The competitive landscape of the global squeeze tube market is fairly consolidated, with a mix of large multinational corporations and specialized regional players holding significant market shares. Leading companies such as Alb?a Group, Essel Propack, Hoffmann Neopac, and Berry Global Inc. have established a strong global presence through extensive product portfolios, advanced technological capabilities, and strategic acquisitions. These industry giants often serve a diverse, multinational clientele across key end-use verticals. Their dominance is reinforced by substantial investments in research and development to pioneer new materials and production technologies. Alongside these global leaders, numerous regional and local manufacturers compete effectively by offering customized solutions, catering to niche applications, and providing competitive pricing. The market concentration is particularly high in regions with mature packaging industries, while emerging economies exhibit a more fragmented vendor landscape with growing local production capacities aiming to meet domestic demand and reduce import reliance.

Type Insights

Squeeze tubes are categorized primarily by their material composition, which directly influences their application, performance, and sustainability profile. Plastic squeeze tubes, manufactured from materials like polyethylene (PE) and polypropylene (PP), dominate the market due to their flexibility, lightweight nature, and cost-effectiveness. These are extensively used in personal care and food applications. Within plastics, there is a growing segment of laminate tubes, which combine layers of different plastics and sometimes aluminum to provide exceptional barrier properties against oxygen and moisture, making them ideal for sensitive pharmaceutical and high-end cosmetic products. Aluminum tubes, once the industry standard, are now more niche, valued for their excellent barrier properties and high-end perception but are less favored due to concerns about denting and higher material costs. A rapidly emerging type is the sustainable tube, which includes versions made from post-consumer recycled (PCR) content, bio-based plastics, or are designed to be fully recyclable mono-material structures, responding directly to brand and consumer demand for environmentally responsible packaging.

Application Insights

The application of squeeze tubes spans a wide array of industries, each with specific requirements for functionality and preservation. The personal care and cosmetics industry is the largest application segment, utilizing tubes for a vast range of products including toothpaste, facial cleansers, moisturizers, hair gels, and sunscreens. In this sector, the appeal lies in the tube's ability to protect formulations from contamination and degradation while allowing for elegant and brand-defining aesthetics. The pharmaceutical industry is another critical application area, where tubes are used for topical ointments, gels, and medicated creams, with a paramount focus on barrier properties to ensure product integrity and patient safety. Within the food sector, squeeze tubes are used for packaging products like condiments, mayonnaise, mustard, and culinary pastes, offering convenience and portion control. The household products segment also employs tubes for items such as adhesives, sealants, and lubricants, where durability and precise application are key purchasing factors.

Regional Insights

The demand for squeeze tubes exhibits distinct regional patterns influenced by economic development, industrial base, and consumer behavior. The Asia-Pacific region is a dominant and rapidly growing market, fueled by a massive population, rising disposable incomes, and the expanding manufacturing footprint of end-use industries like personal care and pharmaceuticals. Countries such as China and India are major production and consumption hubs. North America and Europe represent mature markets characterized by high demand for premium and sustainable packaging solutions. Consumer awareness regarding environmental issues is particularly strong in these regions, driving innovation and adoption of recyclable and recycled content tubes. The markets in Latin America and the Middle East and Africa are currently smaller but present significant growth potential. Economic development, urbanization, and the increasing penetration of international personal care and food brands in these regions are expected to drive future demand for flexible and convenient packaging formats like squeeze tubes.

Company Insights

The competitive environment features several key players who exert considerable influence on market trends and innovation. Alb?a Group is a global leader, offering a comprehensive range of cosmetic packaging solutions, including a wide variety of laminate and plastic tubes with advanced decoration options. Essel Propack is another major player, specializing in laminated tubes with a strong focus on the oral care and beauty markets, supported by a vast global manufacturing network. Hoffmann Neopac is renowned for its high-quality plastic and laminate tubes, often emphasizing sustainable packaging innovations for the pharmaceutical and cosmetics industries. Berry Global Inc., a giant in plastic packaging, provides squeeze tubes among its extensive portfolio, leveraging its scale and material science expertise. Other notable companies include Sonoco Products Company, AptarGroup, Inc., and IntraPac International Corporation, each contributing to the market with specialized products and serving diverse regional and application-specific needs.

Recent Developments

The squeeze tube market is dynamic, with recent developments largely centered on sustainability and technological enhancement. A prominent trend is the industry-wide shift towards mono-material plastic tubes, designed to be fully recyclable within existing polyethylene streams, a move led by major players to address packaging waste concerns. There has been a significant increase in the availability and adoption of tubes incorporating post-consumer recycled (PCR) content. Companies are also investing in advanced recycling technologies to improve the quality and supply of recycled polymers. On the technological front, developments in digital printing are enabling more cost-effective short runs and hyper-customized designs for brands. Furthermore, innovations in closure systems, such as flip-top caps and anti-clog tips, continue to enhance functionality and user experience. Strategic mergers and acquisitions remain common as companies seek to expand their geographic reach, application expertise, and portfolio of sustainable solutions.

Report Segmentation

This comprehensive market research report on the squeeze tube market provides a detailed analysis segmented across multiple dimensions to offer a granular understanding of the industry landscape. The segmentation is structured to analyze the market by type, distinguishing between plastic tubes, laminate tubes, aluminum tubes, and other emerging material types. Furthermore, the report is segmented by application, providing deep insights into demand trends within key end-use industries including personal care & cosmetics, pharmaceuticals, food, and household products. Each application segment is analyzed for its specific drivers, requirements, and growth potential. A critical component of the segmentation is the regional analysis, which breaks down the market size and forecast for key geographic regions such as North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. This multi-faceted segmentation allows stakeholders to identify precise growth opportunities, understand competitive dynamics, and make informed strategic decisions based on specific type, application, and geographic preferences.

FAQs

What are squeeze tubes made from?

Squeeze tubes are manufactured from a variety of materials, with plastics like polyethylene (PE) and polypropylene (PP) being the most common due to their flexibility and cost-effectiveness. Laminate tubes combine layers of plastic and sometimes aluminum for superior barrier properties. Aluminum tubes are also used, particularly for applications requiring an absolute barrier, though their use is more specialized.

What are the advantages of using squeeze tubes?

Squeeze tubes offer numerous advantages including excellent product protection from air, light, and moisture contamination, which helps preserve product integrity. They provide precise dosage control, reduce product waste, and are highly portable and user-friendly. Their surface area also allows for high-quality printing and branding, enhancing shelf appeal.

Which industries use squeeze tubes the most?

The personal care and cosmetics industry is the largest consumer of squeeze tubes, using them for products like toothpaste, lotions, and creams. The pharmaceutical industry is another major user for topical ointments and gels. Additionally, the food industry uses them for condiments, and the household products sector uses them for adhesives and sealants.

Are squeeze tubes recyclable?

The recyclability of a squeeze tube depends on its material composition. Traditional laminate tubes with mixed materials are difficult to recycle. However, the industry is rapidly moving towards mono-material plastic tubes, typically made from polyethylene, which are designed to be fully recyclable in existing waste streams, aligning with circular economy goals.

What is the difference between a collapsible tube and a squeeze tube?

The terms are often used interchangeably. Historically, "collapsible tube" referred to metal tubes that physically collapse as product is dispensed. "Squeeze tube" is a more modern and broader term that encompasses all tubes designed to be squeezed for product dispensing, including those made from plastic and laminates, which may not fully collapse like metal ones.

How is the squeeze tube market evolving?

The market is evolving significantly towards sustainability, with innovations in recyclable mono-material structures and the use of post-consumer recycled content. There is also a strong trend towards technological advancements in manufacturing efficiency, enhanced barrier properties, and sophisticated decoration techniques to meet brand demands for functionality and aesthetics.

Citius Research has developed a research report titled “Squeeze Tube Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Squeeze Tube Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Squeeze Tube Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Squeeze Tube Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Squeeze Tube Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Squeeze Tube Market
• Research Methodology
• Executive Summary
• Market Dynamics of Squeeze Tube Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Squeeze Tube Market
• Cost and Gross Margin Analysis of Squeeze Tube Market
• Squeeze Tube Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Squeeze Tube Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Squeeze Tube Market Key Stakeholders

Below are the key stakeholders for the Squeeze Tube Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Squeeze Tube Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Squeeze Tube Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Squeeze Tube Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Squeeze Tube Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Squeeze Tube Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Squeeze Tube Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Squeeze Tube Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Squeeze Tube Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Squeeze Tube Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Squeeze Tube Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Squeeze Tube Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Squeeze Tube Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Squeeze Tube Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Squeeze Tube Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Squeeze Tube Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Squeeze Tube Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Squeeze Tube Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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