Chicken Buckets Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209697
  • Format: Electronic (PDF)
  • Number of Pages: 199
  • Author(s): Joshi, Madhavi

Report Overview

The Chicken Buckets Market size was estimated at USD 650 million in 2023 and is projected to reach USD 1.15 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.60% during the forecast period (2024-2030).

Chicken Buckets Market

(Market Size)
$650 million
$1.15 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.60%
2023 Market Size USD 650 million
2030 Market Size USD 1.15 billion
Key Players Pactiv Evergreen, Dart Container, Huhtamaki, Berry Global, Genpak

Market Summary

The chicken buckets market is a specialized segment within the packaging industry focused on the production and distribution of containers specifically designed for the serving and transportation of chicken, particularly fried chicken. These buckets are predominantly utilized by quick-service restaurants, food delivery services, and retail outlets. The market is characterized by a high demand for durable, food-safe, and often branded packaging solutions that can maintain food temperature and quality. Manufacturers are increasingly investing in materials that offer better insulation and sustainability profiles. The evolution of this market is closely tied to consumer dining habits and the expansion of the global food service sector. Key players are consistently innovating to meet the rigorous demands of both vendors and end consumers, ensuring product safety and enhancing user experience through improved designs and functional features.

Key Highlights

The chicken buckets market showcases several pivotal developments that underscore its growth and innovation trajectory. A significant highlight is the shift towards eco-friendly materials, including recycled paperboard and biodegradable plastics, responding to increasing environmental regulations and consumer preferences for sustainable packaging. Another critical aspect is the integration of advanced printing technologies that allow for high-quality, vibrant branding directly on the buckets, which serves as a powerful marketing tool for food chains. The market also sees a rise in custom-shaped and sized buckets tailored to specific menu items, enhancing practicality and consumer appeal. Furthermore, innovations in liner technology to improve grease resistance and moisture control are notable, ensuring product integrity and safety. These highlights reflect the industry's adaptive strategies in a competitive and dynamically changing food packaging landscape.

Drivers, Opportunities & Restraints

The growth of the chicken buckets market is propelled by several drivers, primarily the expanding global fast-food industry and the rising consumption of convenience foods. Increased franchising of chicken-focused quick-service restaurants amplifies demand for reliable and efficient packaging solutions. The surge in online food delivery services further accelerates market needs, requiring packaging that ensures thermal retention and leak prevention during transit. Opportunities abound in the development of smart packaging incorporating QR codes for brand engagement and sustainability features that appeal to environmentally conscious consumers. However, the market faces restraints such as fluctuating raw material costs, particularly for plastics and paper, which can impact production economics. Stringent food safety regulations across different regions also pose challenges, necessitating continuous compliance and adaptation, potentially increasing operational costs for manufacturers.

Concentration Insights

The chicken buckets market features a concentrated competitive landscape with several key players holding significant market shares. Leading companies such as Graphic Packaging International, WestRock Company, and Dart Container Corporation dominate due to their extensive product portfolios, robust distribution networks, and strong relationships with major fast-food chains. These players invest heavily in research and development to introduce innovative materials and designs, reinforcing their market positions. There is also a presence of regional manufacturers who cater to local demands, often providing cost-effective solutions. The market concentration is influenced by mergers and acquisitions, which enable larger entities to expand their geographic reach and enhance their technological capabilities. This consolidation trend is expected to continue, fostering a environment where scale and innovation are critical for sustained competitiveness.

Type Insights

In the chicken buckets market, packaging types are primarily differentiated by material composition, with paperboard and plastic being the most prevalent. Paperboard buckets are favored for their sustainability attributes, recyclability, and excellent printability for branding purposes. They often feature a polyethylene coating to enhance moisture and grease resistance, ensuring food safety. Plastic buckets, commonly made from polypropylene or PET, offer durability, clarity, and superior insulation properties, making them ideal for maintaining food temperature. There is a growing segment of biodegradable and compostable buckets made from materials like bagasse or PLA, catering to eco-conscious market demands. Each type addresses specific functional requirements such as load-bearing capacity, stackability, and consumer handling convenience, influencing their adoption across different food service scenarios.

Application Insights

Chicken buckets find extensive application across various channels within the food service and retail sectors. The primary application is in quick-service restaurants and fast-food chains, where they are used for serving fried chicken, wings, and combo meals, often embodying brand identity through customized designs. The food delivery and takeaway segment represents a rapidly growing application area, driven by the proliferation of online ordering platforms that require packaging capable of preserving food quality during transport. Supermarkets and hypermarkets utilize smaller chicken buckets for ready-to-eat meal offerings, highlighting the trend towards convenience foods. Additionally, institutional catering services such as those in hospitals, schools, and corporate cafeterias employ these buckets for bulk serving, emphasizing functionality and cost-efficiency. Each application demands specific features, influencing material choice and design parameters.

Regional Insights

The demand for chicken buckets varies significantly across regions, influenced by dietary preferences, fast-food culture, and economic development. North America holds a substantial market share, driven by high consumption of fried chicken and a well-established network of quick-service restaurants like KFC and Popeyes. Europe follows, with growing demand spurred by the expansion of American fast-food chains and increasing adoption of convenience foods. The Asia-Pacific region is experiencing rapid growth due to rising disposable incomes, urbanization, and the proliferation of food delivery services, particularly in countries like China and India. Latin America and the Middle East & Africa are emerging markets, where changing consumer habits and investments in food service infrastructure are gradually boosting demand. Each region presents unique regulatory and consumer preference landscapes that shape market dynamics.

Company Insights

Prominent companies in the chicken buckets market include Graphic Packaging International, which is known for its innovative paper-based solutions and strong sustainability focus. WestRock Company offers a comprehensive range of packaging products, leveraging its expertise in paperboard manufacturing and customization capabilities. Dart Container Corporation is a key player in plastic packaging, providing durable and insulated containers suitable for hot food applications. Other significant participants include Genpak, which specializes in foodservice packaging with a variety of material options, and Huhtamaki, a global leader in sustainable packaging solutions. These companies compete on factors such as product innovation, material technology, cost efficiency, and ability to meet large-scale supply demands. Strategic partnerships with food chains and investments in eco-friendly products are common tactics to enhance market presence and cater to evolving industry requirements.

Recent Developments

Recent developments in the chicken buckets market highlight a strong industry focus on sustainability and technological advancement. Many leading manufacturers have launched new lines of compostable and recycled content buckets to align with circular economy goals and regulatory pressures. There has been increased investment in manufacturing technologies that reduce material usage while maintaining structural integrity, contributing to cost savings and environmental benefits. Companies are also enhancing their digital printing capabilities to offer shorter runs and more personalized packaging options for brands. Additionally, strategic acquisitions have been observed, such as larger packaging firms acquiring smaller innovators to gain access to new materials and market segments. These developments reflect the industry's response to consumer demands for greener packaging and the need for operational efficiencies in a competitive market environment.

Report Segmentation

This market research report on the chicken buckets market provides a detailed segmentation to offer comprehensive insights into various aspects of the industry. The segmentation is based on type, categorizing the market into paperboard, plastic, and other materials such as biodegradable options. Application segmentation covers quick-service restaurants, food delivery services, retail stores, and institutional catering. The report also includes regional segmentation, analyzing market trends and opportunities across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. Each segment is analyzed in terms of demand patterns, growth influences, and competitive landscape, providing stakeholders with a granular understanding of market dynamics. This structured approach enables businesses to identify niche opportunities and make informed strategic decisions tailored to specific segments and geographic markets.

FAQs

What materials are commonly used for chicken buckets? Chicken buckets are primarily made from paperboard and plastic. Paperboard is often coated for moisture resistance, while plastic options include polypropylene and PET for durability and insulation.

Which regions have the highest demand for chicken buckets? North America and Europe are significant markets due to established fast-food cultures, while Asia-Pacific is rapidly growing driven by urbanization and expanding food delivery services.

What are the key drivers for the chicken buckets market? Key drivers include the growth of the fast-food industry, rising consumption of convenience foods, and the expansion of online food delivery platforms requiring reliable packaging.

How are sustainability trends affecting the chicken buckets market? Sustainability trends are pushing manufacturers towards eco-friendly materials like recycled paperboard and biodegradable plastics, with increased focus on recyclability and reduced environmental impact.

Who are the leading companies in the chicken buckets market? Leading companies include Graphic Packaging International, WestRock Company, Dart Container Corporation, Genpak, and Huhtamaki, known for their innovation and extensive product offerings.

What applications dominate the chicken buckets market? The primary applications are in quick-service restaurants for serving fried chicken, and in food delivery services where packaging must ensure thermal retention and leak prevention during transit.

Citius Research has developed a research report titled “Chicken Buckets Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Chicken Buckets Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Chicken Buckets Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Chicken Buckets Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Chicken Buckets Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Chicken Buckets Market
• Research Methodology
• Executive Summary
• Market Dynamics of Chicken Buckets Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Chicken Buckets Market
• Cost and Gross Margin Analysis of Chicken Buckets Market
• Chicken Buckets Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Chicken Buckets Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Chicken Buckets Market Key Stakeholders

Below are the key stakeholders for the Chicken Buckets Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Chicken Buckets Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Chicken Buckets Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Chicken Buckets Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Chicken Buckets Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Chicken Buckets Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Chicken Buckets Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Chicken Buckets Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Chicken Buckets Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Chicken Buckets Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Chicken Buckets Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Chicken Buckets Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Chicken Buckets Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Chicken Buckets Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Chicken Buckets Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Chicken Buckets Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Chicken Buckets Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Chicken Buckets Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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