Skin Packaging Equipment Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210696
  • Format: Electronic (PDF)
  • Number of Pages: 214
  • Author(s): Joshi, Madhavi

Report Overview

The Skin Packaging Equipment Market size was estimated at USD 850 million in 2023 and is projected to reach USD 1.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.20% during the forecast period (2024-2030).

Skin Packaging Equipment Market

(Market Size)
$850 million
$1.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.20%
2023 Market Size USD 850 million
2030 Market Size USD 1.5 billion
Key Players Multivac, Ilpra, Sealpac, G.Mondini, ULMA Packaging

Market Summary

The skin packaging equipment market is a specialized segment within the broader packaging machinery industry, focusing on systems that utilize a heated film to tightly encase products on a backing board. This method is highly regarded for its ability to provide excellent product visibility, tamper evidence, and protection against dust and moisture. The process involves placing the product on a pre-printed paperboard card, heating a transparent plastic film until it becomes pliable, draping it over the product and card, and applying a vacuum to draw the film tightly around the product's contours. This creates a secure, attractive package that is widely used across multiple consumer and industrial sectors. The market is characterized by continuous technological advancements aimed at improving efficiency, reducing material usage, and enhancing the overall sustainability of the packaging process. Manufacturers in this space are increasingly integrating automation and smart technologies to meet the rising demand for high-speed, reliable packaging lines from various end-user industries.

Key Highlights

A primary highlight of the skin packaging equipment market is the significant shift towards automation and Industry 4.0 integration. Leading manufacturers are developing machines with advanced features such as IoT connectivity for real-time monitoring, predictive maintenance, and data analytics to optimize production efficiency and minimize downtime. Another critical trend is the growing emphasis on sustainability, driving innovation in equipment that can handle recyclable and bio-based films, thereby reducing the environmental footprint of packaging operations. The versatility of skin packaging is also a key strength, as modern equipment can be adapted to handle a vast array of product sizes and shapes, from small hardware items and electronics to large industrial parts. This adaptability makes it a preferred choice for businesses seeking flexible packaging solutions. Furthermore, the market is witnessing the development of compact and benchtop models, making the technology accessible to smaller businesses and facilitating its adoption beyond large-scale manufacturing facilities.

Drivers, Opportunities & Restraints

The growth of the skin packaging equipment market is primarily driven by the expanding retail and e-commerce sectors, where secure and visually appealing product presentation is paramount for influencing consumer purchase decisions. The superior product protection offered by skin packaging, which reduces damage during transit, is particularly valuable for online retailers. Additionally, stringent regulations regarding product safety and tamper-evident packaging in industries like pharmaceuticals and food are compelling companies to adopt reliable packaging methods like skin packaging. A significant opportunity lies in the development of more sustainable packaging solutions. Equipment capable of processing new generations of mono-material and compostable films presents a substantial growth avenue as consumer and regulatory pressure for eco-friendly packaging intensifies. However, the market faces restraints, including the high initial capital investment required for advanced automated systems, which can be a barrier for small and medium-sized enterprises. Fluctuations in the prices of raw materials, particularly plastic resins used for films, can also impact operational costs and profitability for end-users, potentially slowing down investment in new equipment.

Concentration Insights

The skin packaging equipment market features a landscape with a mix of large, established international players and specialized regional manufacturers. Prominent companies such as Ilpra Spa, Multivac, and Sealpac International GmbH hold significant market share due to their extensive product portfolios, global distribution networks, and strong focus on research and development. These industry leaders compete on factors including machine speed, reliability, energy efficiency, and the level of automation and technological sophistication offered. The market also comprises numerous smaller, niche players who compete by offering cost-effective solutions, superior customer service, and customized machinery tailored to specific client needs or regional requirements. This concentration creates a competitive environment that fosters continuous innovation, particularly in automation, user-friendly interfaces, and sustainable technology. Strategic partnerships between equipment manufacturers and film producers are also common, aimed at optimizing the entire packaging system for performance and cost.

Type Insights

The skin packaging equipment market is segmented by type, primarily into automatic, semi-automatic, and manual machines, each catering to different production volumes and operational needs. Automatic skin packaging systems represent the high-end segment, designed for high-volume production lines where speed, consistency, and minimal operator intervention are critical. These systems are fully integrated into conveyorized lines and often feature advanced automation, such as robotic loading and unloading. Semi-automatic machines offer a balance between production output and operational flexibility, requiring some manual intervention for loading products but automating the heating, sealing, and cutting processes. They are ideal for medium-scale operations or production runs with frequent product changeovers. Manual skin packaging equipment is suited for low-volume applications, prototyping, and small businesses where capital expenditure must be minimized. These machines require the operator to manually perform most steps but still provide the benefits of professional-grade skin packaging for niche markets and custom jobs.

Application Insights

Skin packaging equipment finds diverse applications across numerous industries, each leveraging its benefits of protection and presentation. In the consumer goods sector, it is extensively used for packaging hardware tools, DIY products, stationery, and small electronics, as it prevents pilferage and allows customers to inspect the product thoroughly. The food industry utilizes skin packaging for fresh cuts of meat, cheese, and poultry, as the airtight seal extends shelf life and enhances product appearance in retail displays. The industrial and automotive sectors employ this packaging for parts and components, protecting them from corrosion and damage while keeping them organized and visible. Furthermore, the pharmaceutical and medical device industries value skin packaging for its tamper-evident properties and ability to maintain sterility. The application base continues to expand as equipment becomes more versatile and capable of handling an ever-wider range of product dimensions and materials.

Regional Insights

The demand for skin packaging equipment exhibits distinct regional variations influenced by industrial development, consumer preferences, and regulatory frameworks. North America and Europe represent mature markets characterized by high adoption rates of advanced automation and a strong focus on sustainable packaging solutions. The presence of a large retail sector and stringent food safety regulations in these regions continues to drive demand for efficient and reliable skin packaging systems. The Asia-Pacific region is anticipated to be a high-growth market, fueled by rapid industrialization, the expansion of manufacturing capabilities, and the booming e-commerce sector in countries like China and India. Increasing disposable incomes are leading to higher consumption of packaged goods, further propelling market growth. Latin America and the Middle East & Africa are emerging markets where growth is linked to economic development and the gradual modernization of retail and industrial packaging infrastructure.

Company Insights

The competitive landscape of the skin packaging equipment market is defined by the strategies and technological focus of its key players. Leading companies such as Ilpra Spa, Multivac, and Sealpac International GmbH are renowned for their comprehensive range of equipment, from manual benchtop units to fully automated high-speed lines. These firms invest heavily in research and development to introduce innovations in energy efficiency, digital controls, and compatibility with new film materials. Other significant players include companies like G.Mondini Spa, Italian Pack, and Belco Packaging Systems, who often compete by specializing in certain machine types or application areas. The strategic focus for these companies includes expanding their global footprint through partnerships and acquisitions, enhancing their service and support networks, and developing integrated solutions that encompass both equipment and consumables to provide added value to their customers and strengthen their market position.

Recent Developments

The skin packaging equipment market has recently been shaped by several key developments focused on technological enhancement and sustainability. A prominent trend is the integration of Industry 4.0 principles, with manufacturers launching new machines equipped with IoT sensors and software platforms for real-time performance monitoring, predictive maintenance, and production data analysis to optimize operational efficiency. There is also a strong industry-wide push towards developing equipment that supports circular economy goals. This includes innovations in machinery designed to work efficiently with recycled content films and new mono-material plastic structures that are easier to recycle. Furthermore, recent product launches have emphasized user-friendly features, such as touch-screen HMIs with intuitive programming, faster changeover times to increase flexibility, and reduced energy consumption through improved heating and sealing technologies, reflecting the market's response to end-user demands for lower operational costs and improved environmental profiles.

Report Segmentation

This comprehensive market report on skin packaging equipment provides a detailed analysis segmented across multiple dimensions to offer a granular view of the industry. The segmentation by type categorizes the market into automatic, semi-automatic, and manual machines, analyzing the adoption trends, technological features, and demand drivers for each category. The application segmentation delves into the various end-use industries, including food, consumer goods, industrial products, healthcare, and others, examining the specific requirements and growth prospects within each sector. Furthermore, the report includes a geographical segmentation, providing insights into regional markets such as North America, Europe, Asia-Pacific, South America, and the Middle East & Africa. This regional analysis covers factors like regulatory environment, industrial growth, and competitive landscape, offering stakeholders a clear understanding of opportunities and challenges in different parts of the world.

FAQs

What is skin packaging equipment? Skin packaging equipment is machinery that uses heat and vacuum to tightly seal a transparent plastic film around a product placed on a cardboard backing, creating a secure and visually appealing package.

How does a skin packaging machine work? The machine heats a plastic film until it becomes soft and pliable. The product, placed on a backing card, is then positioned under the film. A vacuum is applied, which pulls the film down over the product and adheres it to the card, forming a tight, conforming seal.

What are the benefits of skin packaging? Key benefits include excellent product visibility, strong tamper evidence, protection from dust, moisture, and abrasion, reduced material usage compared to some clamshells, and an attractive presentation that can enhance retail sales.

What materials are used in skin packaging? The process typically uses a transparent plastic film, often made from polyethylene or polyvinyl chloride, and a paperboard card or backing material that is printed with product information and graphics.

Which industries use skin packaging most frequently? It is widely used in the consumer goods, food, hardware, industrial parts, electronics, and pharmaceutical industries for packaging a diverse range of products.

What is the difference between skin packaging and blister packaging? The key difference is the formation process. Blister packaging involves pre-forming a rigid plastic cavity to hold the product, which is then sealed to a card. Skin packaging drapes a heated film directly over the product and card using vacuum, creating a tighter, form-fitting seal without a pre-made cavity.

Citius Research has developed a research report titled “Skin Packaging Equipment Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Skin Packaging Equipment Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Skin Packaging Equipment Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Skin Packaging Equipment Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Skin Packaging Equipment Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Skin Packaging Equipment Market
• Research Methodology
• Executive Summary
• Market Dynamics of Skin Packaging Equipment Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Skin Packaging Equipment Market
• Cost and Gross Margin Analysis of Skin Packaging Equipment Market
• Skin Packaging Equipment Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Skin Packaging Equipment Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Skin Packaging Equipment Market Key Stakeholders

Below are the key stakeholders for the Skin Packaging Equipment Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Skin Packaging Equipment Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Skin Packaging Equipment Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Skin Packaging Equipment Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Skin Packaging Equipment Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Skin Packaging Equipment Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Skin Packaging Equipment Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Skin Packaging Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Skin Packaging Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Skin Packaging Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Skin Packaging Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Skin Packaging Equipment Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Skin Packaging Equipment Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Skin Packaging Equipment Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Skin Packaging Equipment Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Skin Packaging Equipment Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Skin Packaging Equipment Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Skin Packaging Equipment Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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