Rigid Packaging Containers Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210609
  • Format: Electronic (PDF)
  • Number of Pages: 175
  • Author(s): Joshi, Madhavi

Report Overview

The Rigid Packaging Containers Market size was estimated at USD 42.5 billion in 2023 and is projected to reach USD 68 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.90% during the forecast period (2024-2030).

Rigid Packaging Containers Market

(Market Size)
$42.5 billion
$68 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.90%
2023 Market Size USD 42.5 billion
2030 Market Size USD 68 billion
Key Players Berry Global, Amcor, Silgan Holdings, Graham Packaging, Alpha Packaging

Market Summary

The rigid packaging containers market is a critical segment within the global packaging industry, characterized by the utilization of sturdy and inflexible materials that provide superior protection and preservation for a wide array of products. This market caters to numerous sectors including food and beverage, pharmaceuticals, personal care, and industrial goods. The demand is largely driven by the essential need for safe transportation, extended shelf life, and enhanced product integrity. Companies operating in this space continuously innovate to meet evolving consumer preferences and stringent regulatory standards concerning sustainability and safety. The competitive landscape is diverse, featuring a mix of large multinational corporations and specialized regional players all striving to offer durable, cost-effective, and environmentally conscious packaging solutions. The market's dynamics are influenced by global economic conditions, raw material availability, and technological advancements in manufacturing processes.

Key Highlights

A prominent highlight of the rigid packaging containers market is the significant and ongoing shift toward sustainable materials. There is a pronounced industry-wide movement to incorporate recycled content and develop packaging that is fully recyclable or compostable, directly responding to consumer demand and regulatory pressures. Another key aspect is the integration of advanced technologies such as smart packaging, which includes features like QR codes and NFC tags for improved traceability, consumer engagement, and anti-counterfeiting measures. The versatility in design and customization offered by rigid packaging allows brands to achieve strong shelf presence and product differentiation. Furthermore, the market demonstrates remarkable resilience, consistently adapting to supply chain disruptions and changing raw material costs. The consistent demand from the essential food and pharmaceutical sectors provides a stable foundation for market growth and innovation.

Drivers, Opportunities & Restraints

The growth of the rigid packaging containers market is propelled by several powerful drivers. The expanding global population, rising urbanization, and increasing disposable incomes, particularly in emerging economies, are fueling consumption of packaged goods. Stringent government regulations mandating product safety and labeling are also compelling brands to adopt high-integrity packaging solutions. A significant opportunity lies in the circular economy, where developing new bio-based polymers and enhancing recycling infrastructure can open new revenue streams and meet sustainability goals. The e-commerce boom presents another substantial opportunity, requiring robust packaging that can withstand the logistics of direct-to-consumer shipping. However, the market faces restraints, including volatility in the prices of raw materials like plastics and metals, which can impact production costs and profitability. Environmental concerns regarding plastic waste continue to pose a challenge, pushing the industry toward greater innovation and alternative material development to mitigate negative perceptions and regulatory backlash.

Concentration Insights

The competitive concentration within the rigid packaging containers market is characterized by the presence of both globally dominant players and strong regional manufacturers. Leading companies such as Amcor plc, Berry Global Inc., and Sonoco Products Company hold significant market share due to their extensive product portfolios, global distribution networks, and substantial investment in research and development. These giants often engage in strategic mergers and acquisitions to consolidate their positions and expand into new geographic or application markets. Alongside these leaders, numerous small and medium-sized enterprises thrive by specializing in niche applications, offering customized solutions, or focusing on regional supply chains where they can compete effectively on service and agility. This structure results in a moderately concentrated market where innovation, sustainability initiatives, and strategic partnerships are key to maintaining a competitive edge.

Type Insights

The rigid packaging containers market is segmented by material type, with plastic, glass, metal, and paperboard being the primary categories. Plastic, including PET, PP, and HDPE, remains the most widely used material due to its lightweight nature, durability, and cost-effectiveness, making it prevalent in bottles, jars, and tubs for food and consumer goods. Metal packaging, primarily aluminum and steel, is favored for its superior barrier properties and infinite recyclability, commonly used for canned foods, beverages, and aerosols. Glass packaging is esteemed for its premium feel, chemical inertness, and high recyclability, making it the material of choice for high-end beverages, pharmaceuticals, and cosmetics. Paperboard-based rigid packaging is gaining substantial traction due to its sustainable profile and is extensively used in cartons and boxes for dry foods, electronics, and other retail products. Each material type offers distinct advantages that cater to specific product requirements and consumer preferences.

Application Insights

The application of rigid packaging containers spans a vast range of end-use industries, each with unique demands. The food and beverage sector represents the largest application segment, relying on rigid containers for the safe storage, preservation, and transportation of everything from dairy products and ready-to-eat meals to carbonated drinks and alcoholic beverages. The pharmaceutical industry depends heavily on rigid packaging for its exceptional barrier properties against moisture, light, and oxygen, which are crucial for maintaining drug efficacy and patient safety in blister packs, pill bottles, and vials. The personal care and cosmetics industry utilizes rigid packaging for bottles, jars, and compacts to ensure product integrity while also focusing on aesthetic appeal and brand image through sophisticated designs. Furthermore, industrial applications use rigid containers for the safe handling and shipment of chemicals, lubricants, and other hazardous materials, where durability and leak-proof qualities are paramount.

Regional Insights

Geographically, the demand for rigid packaging containers exhibits distinct patterns across different regions. The Asia Pacific region is a dominant and rapidly growing market, driven by its massive population, booming manufacturing sector, expanding middle class, and increasing urbanization in countries like China and India. North America and Europe represent mature markets characterized by high consumption levels, stringent environmental regulations, and a strong focus on sustainable and lightweight packaging solutions. These regions are at the forefront of recycling initiatives and the adoption of advanced materials. Latin America and the Middle East & Africa are emerging as promising markets with growth potential fueled by economic development, increasing foreign investments, and a gradual shift toward organized retail and modern packaging formats. Each region's regulatory environment, consumer behavior, and industrial base significantly influence the local dynamics of the rigid packaging market.

Company Insights

The rigid packaging containers market features a competitive landscape with several key players shaping industry trends. Prominent companies include Amcor plc, a global leader known for its extensive range of flexible and rigid packaging solutions across food, beverage, healthcare, and other sectors. Berry Global Inc. is another major player, focusing on engineered materials and packaging innovations with a strong emphasis on sustainability. Sonoco Products Company has a significant presence, offering a diverse mix of consumer and industrial packaging products. Other notable participants include Ball Corporation, a leader in metal packaging; Ardagh Group S.A., which provides metal and glass packaging; and Silgan Holdings Inc., specializing in rigid packaging for consumer goods. These companies compete on the basis of product innovation, global reach, strategic acquisitions, and their ability to provide sustainable and cost-effective packaging solutions to a broad customer base.

Recent Developments

The rigid packaging containers market has witnessed several pivotal recent developments centered on sustainability and technological advancement. A major trend is the increased investment by leading companies into developing and scaling the production of packaging made from recycled materials and bio-based polymers. There has been a surge in partnerships between packaging manufacturers and recycling technology firms to create closed-loop systems and improve the circularity of packaging materials. acquisitions and mergers continue to occur as companies seek to expand their geographic footprint and product portfolios. Furthermore, the integration of Industry 4.0 technologies, such as automation and AI in manufacturing plants, is enhancing production efficiency and reducing waste. Brands are also increasingly collaborating with packaging suppliers to launch lightweighted containers and designs that use less material without compromising on performance, directly addressing environmental and cost concerns.

Report Segmentation

This comprehensive market research report on the rigid packaging containers industry provides a detailed analysis segmented across multiple dimensions to offer a granular view of the market. The segmentation is primarily based on material type, which includes plastic, glass, metal, and paperboard, detailing the consumption and trends for each material. The report is further segmented by product type, covering bottles, jars, tubs, trays, boxes, and cans, analyzing the demand for each product form. Another critical segmentation is by application, delving into the specific needs and growth patterns within the food and beverage, pharmaceutical, personal care & cosmetics, and industrial sectors. The geographical segmentation provides an in-depth regional analysis, covering key markets in North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. This multi-faceted segmentation allows for a thorough understanding of current dynamics and future potential within each specific niche of the market.

FAQs

What are the most common materials used in rigid packaging? The most common materials utilized in the production of rigid packaging containers are plastic polymers like PET and HDPE, metals such as aluminum and steel, glass, and paperboard. Each material is selected based on the required barrier properties, weight, cost, and sustainability goals for the specific product being packaged.

What is driving the growth of the rigid packaging market? Market growth is primarily driven by rising consumer demand for packaged goods, urbanization, the expansion of the food and beverage industry, and the critical need for product safety and extended shelf life. The growth of e-commerce is also a significant factor, as it requires durable packaging for shipping.

How is sustainability impacting the rigid packaging industry? Sustainability is a major force reshaping the industry, driving innovation toward the use of recycled materials, the development of bio-based plastics, and designs for better recyclability. Companies are investing heavily in circular economy models to reduce environmental impact and meet consumer and regulatory demands.

Which regions show the highest demand for rigid packaging? The Asia Pacific region currently shows the highest and fastest-growing demand for rigid packaging, fueled by its large population, economic growth, and expanding manufacturing base. North America and Europe remain significant mature markets with a strong focus on sustainable packaging solutions.

Who are the key players in the rigid packaging containers market? The market is served by a mix of global giants and specialized firms. Key players include Amcor plc, Berry Global Inc., Sonoco Products Company, Ball Corporation, Ardagh Group S.A., and Silgan Holdings Inc. These companies compete on innovation, global supply chain, and product diversity.

What are the main applications for rigid packaging? The main applications are vast but predominantly include the food and beverage sector for product preservation, the pharmaceutical industry for drug safety, the personal care and cosmetics industry for brand enhancement and product integrity, and the industrial sector for the safe transport of chemicals and other materials.

Citius Research has developed a research report titled “Rigid Packaging Containers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Rigid Packaging Containers Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Rigid Packaging Containers Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Rigid Packaging Containers Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Rigid Packaging Containers Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Rigid Packaging Containers Market
• Research Methodology
• Executive Summary
• Market Dynamics of Rigid Packaging Containers Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Rigid Packaging Containers Market
• Cost and Gross Margin Analysis of Rigid Packaging Containers Market
• Rigid Packaging Containers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Rigid Packaging Containers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Rigid Packaging Containers Market Key Stakeholders

Below are the key stakeholders for the Rigid Packaging Containers Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Rigid Packaging Containers Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Rigid Packaging Containers Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Rigid Packaging Containers Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Rigid Packaging Containers Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Rigid Packaging Containers Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Rigid Packaging Containers Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Rigid Packaging Containers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Rigid Packaging Containers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Rigid Packaging Containers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Rigid Packaging Containers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Rigid Packaging Containers Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Rigid Packaging Containers Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Rigid Packaging Containers Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Rigid Packaging Containers Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Rigid Packaging Containers Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Rigid Packaging Containers Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Rigid Packaging Containers Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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