Shrink Bundling Films Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210676
  • Format: Electronic (PDF)
  • Number of Pages: 179
  • Author(s): Joshi, Madhavi

Report Overview

The Shrink Bundling Films Market size was estimated at USD 2.5 billion in 2023 and is projected to reach USD 4.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.60% during the forecast period (2024-2030).

Shrink Bundling Films Market

(Market Size)
$2.5 billion
$4.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.60%
2023 Market Size USD 2.5 billion
2030 Market Size USD 4.2 billion
Key Players Berry Global, Amcor, Sealed Air, Uflex, Mondi

Market Summary

The shrink bundling films market is a critical segment within the broader packaging industry, characterized by its essential role in securing and unitizing multiple products for distribution and retail. These films are widely utilized across various sectors due to their ability to provide stability, protection, and enhanced visual appeal to bundled items. The market is driven by consistent demand from end-use industries such as food and beverages, pharmaceuticals, and consumer goods, where efficient and secure packaging is paramount. Technological advancements in material science have led to the development of films with improved strength, clarity, and sustainability profiles, catering to evolving consumer and regulatory preferences. The competitive landscape features numerous global and regional players striving to innovate and capture market share through product differentiation and strategic expansions. As supply chains become more complex and consumer expectations rise, the shrink bundling films market continues to adapt, offering solutions that enhance efficiency and reduce environmental impact.

Key Highlights

The shrink bundling films market is distinguished by several key factors that underscore its importance and growth trajectory. A primary highlight is the increasing adoption of high-performance materials such as polyolefin and polyethylene terephthalate glycol, which offer superior durability and environmental benefits compared to traditional polyvinyl chloride films. Another significant aspect is the rising emphasis on sustainability, prompting manufacturers to develop recyclable and biodegradable films that align with global environmental regulations and corporate sustainability goals. The market also benefits from advancements in printing technologies, enabling high-quality graphics and branding opportunities that enhance product visibility and consumer engagement. Additionally, the expansion of e-commerce and retail sectors has amplified the need for robust packaging solutions that ensure product integrity during transit. The presence of established companies like Berry Global Inc., Sealed Air Corporation, and Amcor PLC further highlights the market's dynamism, with these players continuously investing in research and development to introduce innovative products that meet diverse application requirements.

Drivers, Opportunities & Restraints

The shrink bundling films market is propelled by several drivers, including the growing demand for efficient packaging solutions in the food and beverage industry, where these films help extend shelf life and reduce spoilage. Increased consumption of packaged goods, coupled with the rise of modern retail formats, further stimulates market growth. Opportunities abound in the development of sustainable films, as environmental concerns drive the shift towards eco-friendly materials and circular economy initiatives. The pharmaceutical and healthcare sectors also present significant growth potential, owing to the need for secure and tamper-evident packaging. However, the market faces restraints such as volatility in raw material prices, which can impact production costs and profitability. Stringent regulations regarding plastic usage and waste management pose challenges, necessitating compliance and innovation. Additionally, competition from alternative packaging solutions like stretch films and corrugated boxes may hinder market expansion, requiring continuous innovation and cost-effectiveness to maintain competitiveness.

Concentration Insights

The shrink bundling films market exhibits a concentrated competitive landscape with a mix of global giants and regional specialists dominating the industry. Key players such as Berry Global Inc., Sealed Air Corporation, and Amcor PLC hold significant market shares due to their extensive product portfolios, robust distribution networks, and strong R&D capabilities. These companies focus on strategic acquisitions and partnerships to enhance their market presence and cater to diverse geographical and application needs. Regional players also play a crucial role, particularly in emerging markets, where they leverage local expertise and cost advantages to serve specific customer requirements. The market concentration is further influenced by technological expertise, with leading firms investing in advanced manufacturing processes and sustainable solutions to differentiate themselves. This consolidation trend is expected to continue as companies seek to achieve economies of scale and expand their global footprint, though niche players continue to thrive by addressing specialized segments and offering customized solutions.

Type Insights

The shrink bundling films market is segmented by material type, with polyvinyl chloride, polyolefin, and polyethylene terephthalate glycol being the primary categories. Polyolefin films are gaining prominence due to their excellent clarity, strength, and environmental attributes, making them suitable for a wide range of applications. They are often preferred over traditional polyvinyl chloride films, which, while cost-effective, face scrutiny due to environmental and health concerns. Polyethylene terephthalate glycol films offer high durability and are commonly used in heavy-duty bundling applications where superior performance is required. Each material type caters to specific needs; for instance, polyolefin is favored in food packaging for its non-toxic properties, while polyvinyl chloride remains popular in non-food applications due to its affordability. Innovations in bio-based and recyclable materials are also emerging, driven by sustainability trends and regulatory pressures, expanding the choices available to end-users and encouraging a shift towards greener alternatives.

Application Insights

Shrink bundling films find extensive applications across various industries, with the food and beverage sector being the largest consumer. These films are used to bundle products like bottles, cans, and perishable items, providing stability and protection during transportation and storage. In the pharmaceutical industry, shrink films ensure tamper-evidence and product integrity, complying with stringent safety standards. The consumer goods segment utilizes these films for packaging items such as cosmetics, household products, and electronics, enhancing shelf appeal and security. Industrial applications include bundling construction materials and automotive parts, where durability and resistance to environmental factors are critical. The versatility of shrink bundling films allows for customization based on application requirements, such as high-speed packaging lines in manufacturing or specific barrier properties for sensitive products. As end-use industries evolve, the demand for specialized films tailored to unique needs continues to grow, driving innovation and expansion in application areas.

Regional Insights

The shrink bundling films market demonstrates varied growth patterns across different regions, influenced by economic development, industrial activity, and regulatory frameworks. North America and Europe are mature markets characterized by high adoption of advanced packaging solutions and stringent environmental regulations, driving demand for sustainable films. The presence of major food and beverage companies and a well-established retail sector further supports market stability. The Asia-Pacific region is experiencing rapid growth due to expanding manufacturing bases, rising disposable incomes, and increasing consumption of packaged goods. Countries like China and India are key contributors, fueled by urbanization and growth in the e-commerce sector. Latin America and the Middle East & Africa are emerging markets with potential for growth, though they face challenges related to infrastructure and economic volatility. Regional differences in material preferences and application needs necessitate tailored strategies from manufacturers, who must adapt to local trends and regulations to capitalize on opportunities in each geography.

Company Insights

Leading companies in the shrink bundling films market include Berry Global Inc., Sealed Air Corporation, Amcor PLC, and Dow Inc., among others. These players are renowned for their comprehensive product offerings, technological innovations, and global reach. Berry Global Inc. focuses on developing sustainable packaging solutions and has a strong presence across multiple end-use industries. Sealed Air Corporation is known for its proprietary technologies and emphasis on protective packaging, catering to high-demand sectors like food and e-commerce. Amcor PLC leverages its extensive R&D capabilities to introduce advanced materials and maintain a competitive edge. Dow Inc. contributes through its expertise in material science, producing high-performance resins used in film manufacturing. Other notable players include Sigma Plastics Group and Coveris Holdings S.A., which specialize in niche segments and regional markets. These companies engage in strategic initiatives such as mergers, acquisitions, and collaborations to enhance their market position and address evolving customer needs, ensuring continued leadership in the dynamic packaging landscape.

Recent Developments

Recent developments in the shrink bundling films market reflect a strong focus on sustainability and technological innovation. Major players have launched new product lines featuring recycled content and biodegradable materials to meet environmental regulations and consumer preferences. For instance, companies are introducing polyolefin-based films that are fully recyclable and offer reduced carbon footprints. Advancements in manufacturing processes, such as downgauging and multi-layer extrusion, have improved film performance while minimizing material usage. Strategic acquisitions and partnerships have also been prominent, enabling firms to expand their geographic presence and enhance their product portfolios. Additionally, investments in digital printing technologies allow for high-quality, customizable graphics that enhance brand visibility and consumer engagement. The market has seen increased collaboration with end-users to develop application-specific solutions, particularly in the food and pharmaceutical sectors, where safety and efficiency are critical. These developments underscore the industry's commitment to innovation and adaptability in response to global challenges and opportunities.

Report Segmentation

The shrink bundling films market report is segmented based on material type, application, and region to provide a comprehensive analysis of industry dynamics. Material type segmentation includes polyvinyl chloride, polyolefin, polyethylene terephthalate glycol, and others, each examined for their market share, growth potential, and application suitability. Application segmentation covers food and beverages, pharmaceuticals, consumer goods, industrial products, and others, highlighting demand patterns and specific requirements within each sector. Regional segmentation divides the market into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, offering insights into geographical trends, regulatory influences, and competitive landscapes. This structured approach allows stakeholders to identify key growth areas, understand regional variations, and make informed decisions based on detailed, categorized data. The segmentation also facilitates benchmarking against industry standards and assessing the impact of macroeconomic factors on different market segments, providing a holistic view of opportunities and challenges.

FAQs

What are the different types of shrink bundling films available? Shrink bundling films are primarily made from materials such as polyvinyl chloride, polyolefin, and polyethylene terephthalate glycol. Polyolefin films are increasingly popular due to their environmental benefits and performance characteristics.

How do shrink bundling films enhance product packaging? These films provide stability, protection, and tamper-evidence for bundled products, improving shelf appeal and ensuring integrity during transport and storage.

What industries commonly use shrink bundling films? Key industries include food and beverages, pharmaceuticals, consumer goods, and industrial sectors, where secure and efficient packaging is essential.

What are the benefits of using polyolefin shrink films? Polyolefin films offer excellent clarity, strength, and recyclability, making them suitable for sustainable packaging solutions and a wide range of applications.

How is the shrink bundling films market evolving with sustainability trends? The market is shifting towards eco-friendly materials, such as biodegradable and recyclable films, driven by regulatory pressures and consumer demand for greener packaging options.

Which regions show the highest growth potential for shrink bundling films? The Asia-Pacific region exhibits significant growth potential due to expanding manufacturing, rising consumer spending, and increasing adoption of modern packaging solutions.

Citius Research has developed a research report titled “Shrink Bundling Films Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Shrink Bundling Films Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Shrink Bundling Films Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Shrink Bundling Films Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Shrink Bundling Films Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Shrink Bundling Films Market
• Research Methodology
• Executive Summary
• Market Dynamics of Shrink Bundling Films Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Shrink Bundling Films Market
• Cost and Gross Margin Analysis of Shrink Bundling Films Market
• Shrink Bundling Films Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Shrink Bundling Films Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Shrink Bundling Films Market Key Stakeholders

Below are the key stakeholders for the Shrink Bundling Films Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Shrink Bundling Films Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Shrink Bundling Films Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Shrink Bundling Films Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Shrink Bundling Films Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Shrink Bundling Films Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Shrink Bundling Films Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Shrink Bundling Films Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Shrink Bundling Films Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Shrink Bundling Films Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Shrink Bundling Films Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Shrink Bundling Films Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Shrink Bundling Films Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Shrink Bundling Films Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Shrink Bundling Films Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Shrink Bundling Films Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Shrink Bundling Films Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Shrink Bundling Films Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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