Screw Top Jar Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210641
  • Format: Electronic (PDF)
  • Number of Pages: 207
  • Author(s): Joshi, Madhavi

Report Overview

The Screw Top Jar Market size was estimated at USD 2.5 billion in 2023 and is projected to reach USD 4.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.60% during the forecast period (2024-2030).

Screw Top Jar Market

(Market Size)
$2.5 billion
$4.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.60%
2023 Market Size USD 2.5 billion
2030 Market Size USD 4.2 billion
Key Players Owens-Illinois, Ardagh Group, Verallia, Vidrala, BA Glass

Market Summary

The screw top jar market is a significant segment within the global packaging industry, characterized by its widespread use across various sectors such as food and beverage, cosmetics, pharmaceuticals, and home care products. These jars are favored for their ability to provide an airtight seal, which is crucial for preserving the freshness and extending the shelf life of contents. The market has seen consistent demand due to the convenience, reusability, and consumer preference for sustainable packaging solutions. Manufacturers are increasingly focusing on using materials like glass and plastic, with innovations aimed at enhancing durability and aesthetic appeal. The growth of e-commerce and retail sectors has further propelled the demand for screw top jars, as they offer secure packaging for shipping and handling. Additionally, the trend towards DIY and homemade products has spurred interest in these jars for storage and decorative purposes. The market is competitive, with numerous players striving to meet the evolving needs of consumers and industries through product differentiation and technological advancements.

Key Highlights

The screw top jar market is distinguished by several key highlights that underscore its importance and growth trajectory. One notable aspect is the increasing adoption of sustainable materials, such as recycled glass and biodegradable plastics, aligning with global environmental regulations and consumer preferences. Another highlight is the versatility of screw top jars, which are used in diverse applications from food preservation to luxury cosmetic packaging, demonstrating their adaptability to various industry requirements. The market also benefits from advancements in manufacturing technologies, which have improved the efficiency and cost-effectiveness of production processes. Furthermore, the rise of customization options allows brands to enhance their product visibility and consumer engagement through personalized jar designs. The robust supply chain and distribution networks ensure widespread availability, catering to both domestic and international markets. These factors collectively contribute to the market's resilience and potential for future expansion.

Drivers, Opportunities & Restraints

The screw top jar market is driven by several factors, including the growing demand for convenient and reusable packaging solutions among consumers. The increasing awareness about food waste and the need for effective preservation methods further propel the adoption of screw top jars. Opportunities in this market are abundant, particularly in emerging economies where rising disposable incomes and urbanization are boosting the consumption of packaged goods. The expansion of the cosmetics and personal care industry also presents significant growth prospects, as screw top jars are ideal for packaging creams, lotions, and other products. However, the market faces restraints such as fluctuating raw material prices, which can impact production costs and profitability. Additionally, stringent regulations regarding plastic usage and recycling pose challenges for manufacturers. Despite these restraints, innovation in materials and design, along with the trend towards eco-friendly packaging, offers avenues for overcoming these obstacles and sustaining market growth.

Concentration Insights

The screw top jar market exhibits a concentrated landscape with key players dominating significant market shares. Companies such as O.Berk Company, Berlin Packaging, and Berry Global Inc. are prominent due to their extensive product portfolios and strong distribution networks. These players focus on strategic initiatives like mergers, acquisitions, and partnerships to enhance their market presence and cater to diverse consumer needs. The market concentration is also influenced by regional dynamics, with North America and Europe being mature markets characterized by high consumer awareness and stringent packaging standards. In contrast, the Asia-Pacific region shows a fragmented market with numerous local manufacturers competing on price and customization. The concentration of innovation and R&D activities among top companies drives technological advancements and product differentiation. This competitive environment encourages continuous improvement and adaptation to market trends, ensuring sustained growth and development.

Type Insights

The screw top jar market is segmented based on material type, with glass and plastic being the primary categories. Glass screw top jars are highly preferred for their aesthetic appeal, recyclability, and ability to preserve product integrity without contamination. They are extensively used in the food and beverage industry for packaging items like jams, sauces, and beverages, as well as in the cosmetics sector for premium products. Plastic screw top jars, made from materials such as PET, PP, and HDPE, offer advantages like lightweight, durability, and cost-effectiveness. They are commonly used for packaging household products, pharmaceuticals, and personal care items. Within these categories, variations in size, shape, and cap design cater to specific application requirements. Recent trends indicate a growing inclination towards sustainable materials, including recycled glass and biodegradable plastics, driven by environmental concerns and regulatory pressures. This diversity in types allows manufacturers to address a broad spectrum of consumer preferences and industry needs.

Application Insights

Screw top jars find applications across multiple industries, highlighting their versatility and functional benefits. In the food and beverage sector, they are used for packaging products such as spices, condiments, dry foods, and beverages, ensuring freshness and preventing spillage. The cosmetics and personal care industry utilizes these jars for creams, lotions, scrubs, and other products, where airtight seals are essential to maintain efficacy and prevent contamination. In the pharmaceutical sector, screw top jars provide secure packaging for tablets, capsules, and ointments, adhering to safety and hygiene standards. The home care segment employs these jars for storing cleaning powders, DIY materials, and other household items. Additionally, the growing trend of homemade and artisanal products has increased the demand for screw top jars in small-scale and craft applications. Each application sector drives specific requirements for jar design, material, and functionality, influencing market dynamics and innovation trends.

Regional Insights

The screw top jar market demonstrates varied growth patterns across different regions, influenced by economic, cultural, and regulatory factors. North America holds a significant market share, driven by high consumer awareness, advanced retail infrastructure, and strong demand for convenient packaging solutions. Europe follows closely, with stringent environmental regulations promoting the use of recyclable and sustainable materials like glass. The Asia-Pacific region is experiencing rapid growth due to increasing urbanization, rising disposable incomes, and expanding retail and e-commerce sectors. Countries like China and India are key contributors, with growing domestic consumption and manufacturing capabilities. Latin America and the Middle East & Africa regions show potential for growth, supported by developing economies and increasing investment in packaging industries. Regional preferences also play a role; for instance, glass jars are more popular in Europe and North America for premium products, while plastic jars are favored in Asia-Pacific for their affordability and durability. These regional insights help stakeholders tailor strategies to local market conditions.

Company Insights

The screw top jar market features several leading companies that play a pivotal role in shaping industry trends and standards. O.Berk Company is renowned for its extensive range of glass and plastic packaging solutions, focusing on innovation and customer-specific designs. Berlin Packaging offers a diverse portfolio of screw top jars, emphasizing sustainability and aesthetic appeal. Berry Global Inc. is a key player known for its plastic packaging expertise, providing durable and cost-effective solutions. Other notable companies include Gerresheimer AG, which specializes in high-quality glass packaging for pharmaceuticals and cosmetics, and Amcor plc, offering versatile packaging options across various industries. These companies invest heavily in research and development to introduce advanced materials and manufacturing techniques. They also engage in strategic acquisitions and partnerships to expand their market reach and enhance product offerings. The competitive landscape is characterized by a focus on sustainability, customization, and technological innovation, driving continuous improvement and market growth.

Recent Developments

Recent developments in the screw top jar market reflect ongoing innovation and adaptation to changing consumer and regulatory demands. There has been a significant shift towards sustainable packaging, with companies introducing jars made from recycled materials and biodegradable plastics. For instance, many manufacturers are now offering glass jars with recycled content and plastic jars derived from plant-based materials. Technological advancements have led to improvements in production efficiency, such as the adoption of lightweighting techniques to reduce material usage without compromising strength. The integration of smart packaging features, such as QR codes and NFC tags, is also emerging, enhancing consumer engagement and product traceability. Additionally, collaborations between packaging companies and brands have resulted in customized jar designs that align with marketing strategies and consumer preferences. These developments are driven by the need to meet environmental goals, comply with regulations, and address evolving market trends, ensuring the continued relevance and growth of the screw top jar market.

Report Segmentation

This report on the screw top jar market provides a comprehensive analysis segmented by various parameters to offer detailed insights. The segmentation by material type includes glass and plastic, with further breakdowns into subtypes such as PET, PP, and HDPE for plastic, and clear, amber, and colored glass. Application-based segmentation covers food and beverage, cosmetics and personal care, pharmaceuticals, home care, and others. Geographical segmentation encompasses North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, with country-level analysis for key markets. Additionally, the report segments the market by capacity, distinguishing between small, medium, and large jars to address different usage needs. Each segment is analyzed in terms of market trends, growth drivers, challenges, and opportunities. This structured approach enables a thorough understanding of market dynamics, helping stakeholders identify key areas for investment and strategy formulation. The segmentation also facilitates benchmarking and competitive analysis, providing valuable insights for decision-making.

FAQs

What materials are commonly used for screw top jars? Screw top jars are primarily made from glass and plastic. Glass is favored for its recyclability and premium appeal, while plastic options like PET, PP, and HDPE offer durability and cost-effectiveness.

How do screw top jars enhance product preservation? Screw top jars provide an airtight seal that prevents exposure to air, moisture, and contaminants, thereby extending the shelf life and maintaining the freshness of contents.

What are the main applications of screw top jars? They are widely used in food and beverage, cosmetics, pharmaceuticals, and home care industries for packaging items ranging from foods and creams to tablets and household products.

Why are screw top jars popular in the cosmetics industry? Their ability to offer secure, leak-proof packaging and aesthetic versatility makes them ideal for creams, lotions, and other personal care products, enhancing brand presentation.

What is the significance of sustainable materials in screw top jars? Sustainable materials, such as recycled glass and biodegradable plastics, address environmental concerns and regulatory requirements, appealing to eco-conscious consumers and brands.

How is the screw top jar market evolving with technology? Advancements include lightweight designs, smart packaging features like QR codes, and improved manufacturing processes for better efficiency and customization.

Citius Research has developed a research report titled “Screw Top Jar Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Screw Top Jar Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Screw Top Jar Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Screw Top Jar Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Screw Top Jar Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Screw Top Jar Market
• Research Methodology
• Executive Summary
• Market Dynamics of Screw Top Jar Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Screw Top Jar Market
• Cost and Gross Margin Analysis of Screw Top Jar Market
• Screw Top Jar Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Screw Top Jar Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Screw Top Jar Market Key Stakeholders

Below are the key stakeholders for the Screw Top Jar Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Screw Top Jar Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Screw Top Jar Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Screw Top Jar Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Screw Top Jar Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Screw Top Jar Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Screw Top Jar Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Screw Top Jar Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Screw Top Jar Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Screw Top Jar Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Screw Top Jar Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Screw Top Jar Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Screw Top Jar Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Screw Top Jar Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Screw Top Jar Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Screw Top Jar Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Screw Top Jar Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Screw Top Jar Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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