Container Liner Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209768
  • Format: Electronic (PDF)
  • Number of Pages: 214
  • Author(s): Joshi, Madhavi

Report Overview

The Container Liner Market size was estimated at USD 2.5 billion in 2023 and is projected to reach USD 4.4 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.50% during the forecast period (2024-2030).

Container Liner Market

(Market Size)
$2.5 billion
$4.4 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.50%
2023 Market Size USD 2.5 billion
2030 Market Size USD 4.4 billion
Key Players Mondi Group, Sealed Air, Smurfit Kappa, DS Smith, International Paper

Market Summary

The container liner market is an integral segment within the broader packaging industry, specializing in the manufacturing and distribution of flexible liners designed for the interior of shipping containers, bulk containers, and intermediate bulk containers (IBCs). These products are critical for protecting cargo from moisture, contamination, and other environmental factors during transit and storage. The market caters to a diverse range of sectors including food and beverage, chemicals, pharmaceuticals, and agriculture, where product integrity is paramount. The demand is closely tied to global trade volumes and the logistics sector's efficiency, with manufacturers continuously innovating to enhance liner performance, durability, and sustainability. The competitive landscape is characterized by the presence of both global players and regional manufacturers striving to meet stringent industry standards and customer-specific requirements.

Key Highlights

A key highlight of the container liner market is its essential role in ensuring the safe and secure transportation of bulk goods across global supply chains. The liners effectively prevent spoilage, leakage, and cross-contamination, which is vital for high-value and sensitive products. Another significant aspect is the ongoing advancement in material science, leading to the development of multi-layer films and co-extruded liners that offer superior barrier properties against gases, moisture, and odors. Furthermore, the market is witnessing a growing emphasis on sustainability, with increased production of recyclable and biodegradable liner options to meet corporate environmental goals and regulatory pressures. The adaptability of liners to various container sizes and types, coupled with their cost-effectiveness compared to alternative packaging methods, solidifies their position as a preferred solution in logistics and shipping operations worldwide.

Drivers, Opportunities & Restraints

The growth of the container liner market is primarily driven by the expansion of international trade and the increasing need for efficient and protective packaging solutions for bulk commodities. The rise in demand for processed food, chemicals, and pharmaceuticals further propels the market, as these industries require high levels of product protection. A significant opportunity lies in technological innovations, such as the development of smart liners with integrated sensors for real-time monitoring of conditions like temperature and humidity during transit. Additionally, the growing focus on sustainable packaging presents a substantial avenue for growth, with potential for new bio-based materials. However, the market faces restraints including volatility in raw material prices, particularly for polymers like polyethylene and polypropylene, which can impact production costs and profit margins. Stringent regulations concerning plastic usage and waste management also pose challenges, compelling manufacturers to invest in research and development for compliant and eco-friendly products.

Concentration Insights

The container liner market exhibits a moderately concentrated landscape with a mix of large multinational corporations and specialized regional manufacturers. Leading companies such as Nefab Group, CDF Corporation, and Sealed Air Corporation hold significant market shares due to their extensive product portfolios, global distribution networks, and strong research and development capabilities. These players often engage in strategic initiatives like mergers, acquisitions, and partnerships to expand their geographic presence and enhance their technological offerings. Meanwhile, numerous smaller and medium-sized enterprises compete by focusing on niche applications, customized solutions, and competitive pricing. The concentration is higher in developed regions like North America and Europe, where advanced manufacturing technologies and stringent quality standards prevail, while emerging markets in Asia-Pacific and Latin America show a more fragmented structure with local players catering to domestic demand.

Type Insights

Container liners are available in various types, each designed to meet specific operational requirements and cargo characteristics. The primary segmentation includes single-trip liners and multi-trip liners. Single-trip liners are designed for one-time use and are typically employed for transporting non-hazardous dry bulk goods such as grains, powders, and fertilizers. They are cost-effective and eliminate the need for cleaning between uses. Multi-trip liners are constructed from more durable materials to withstand multiple journeys and are often used for products that require a higher level of protection or for hazardous materials. Another key differentiation is based on material composition, with polyethylene being the most prevalent due to its flexibility, strength, and moisture resistance. Other materials include polypropylene and specialized barrier films that provide enhanced protection against oxygen, UV light, and other environmental factors, catering to the precise needs of different industries.

Application Insights

The application of container liners spans a wide array of industries, underscoring their versatility and critical function in logistics. In the food and beverage sector, liners are indispensable for transporting bulk ingredients like flour, sugar, grains, and liquids, ensuring they remain free from contamination and moisture. The chemical industry relies heavily on specialized liners for the safe shipment of powders, granules, and hazardous materials, requiring liners with high chemical resistance and durability. The pharmaceutical sector utilizes liners that meet strict hygiene and safety standards to protect active ingredients and other sensitive compounds. Additionally, the agricultural industry uses liners for fertilizers and seeds, while the mining and construction sectors employ them for minerals and cement. Each application demands specific liner properties, driving continuous innovation in material design and manufacturing processes to address unique challenges such as static dissipation, product compatibility, and compliance with international shipping regulations.

Regional Insights

Geographically, the container liner market demonstrates distinct dynamics across different regions. Asia-Pacific stands as a dominant force, fueled by robust manufacturing activities, expanding export volumes from countries like China and India, and a well-established shipping and logistics infrastructure. North America and Europe are mature markets characterized by high adoption of advanced packaging technologies, stringent regulatory frameworks, and a strong presence of key market players. These regions exhibit significant demand from the food, chemical, and pharmaceutical industries. Latin America and the Middle East & Africa are emerging as promising markets, driven by growing industrialization, increasing agricultural exports, and investments in port and logistics development. Regional variations in trade policies, environmental regulations, and economic conditions significantly influence market growth patterns, with each region presenting unique opportunities and challenges for manufacturers and suppliers.

Company Insights

The competitive environment of the container liner market features several prominent companies that leverage innovation, quality, and global reach to maintain their positions. Key players such as Nefab Group, CDF Corporation, Sealed Air Corporation, and BAG Corp are recognized for their comprehensive product lines and strong customer relationships. These companies invest heavily in research and development to introduce liners with improved performance characteristics, such as enhanced tensile strength, better seal integrity, and eco-friendly attributes. Other significant contributors include Bulk Lift International, LLC and Arena Products, Inc., which often focus on specific applications or regional markets. The strategies employed by these entities encompass expanding production capacities, pursuing certifications for international standards, and engaging in collaborative ventures to tap into new application areas. The emphasis on providing value-added services, including technical support and customized solutions, is a common thread among leading companies aiming to differentiate themselves in a competitive marketplace.

Recent Developments

The container liner market has experienced notable recent developments focused on technological innovation and sustainability. Many leading manufacturers have launched new product lines featuring advanced materials that offer reduced environmental impact, such as liners made from recycled content or biodegradable polymers. There has been a surge in the development of smart packaging solutions, with liners incorporating IoT-enabled sensors to provide shippers with real-time data on location, temperature, and humidity, enhancing supply chain visibility and cargo security. Furthermore, strategic expansions through mergers and acquisitions have been observed, allowing companies to broaden their geographic footprint and technological capabilities. Investments in automation and advanced manufacturing processes are also increasing to improve production efficiency and product consistency. These developments reflect the industry's response to evolving customer demands for smarter, safer, and more sustainable packaging solutions in a dynamically changing global trade environment.

Report Segmentation

This comprehensive market report on container liners provides a detailed analysis segmented across multiple dimensions to offer a holistic view of the industry. The segmentation is meticulously crafted to aid stakeholders in understanding specific market dynamics. The report is divided by type, categorizing products into single-trip and multi-trip liners, as well as by material type such as polyethylene, polypropylene, and others. Application-based segmentation covers crucial end-use industries including food and beverage, chemicals, pharmaceuticals, agriculture, and others. Furthermore, the report offers a geographical breakdown, analyzing market trends and forecasts across key regions: North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. This multi-faceted approach ensures that readers can gain insights into the nuances of each segment, identify growth opportunities, and make informed strategic decisions based on granular data and analysis.

FAQs

What is a container liner? A container liner is a large flexible bag inserted into shipping containers, bulk containers, or trailers to protect dry bulk goods from moisture, contamination, and damage during transportation and storage.

What are container liners made of? Container liners are predominantly manufactured from plastic polymers, with polyethylene being the most common material due to its durability, flexibility, and excellent moisture barrier properties. Other materials include polypropylene and multi-layer co-extruded films for enhanced protection.

How are container liners used? The liner is unfolded and placed inside the empty container. The top of the liner is then secured around the container's opening. After filling with the bulk product, the liner is sealed shut to create an airtight and protective environment for the cargo throughout its journey.

What is the difference between a container liner and a flexibag? The terms are often used interchangeably. However, a flexibag typically refers specifically to a liner used for transporting liquids in containers, while a container liner is a broader term that can encompass bags for both dry and liquid bulk goods.

Who are the leading container liner manufacturers? The market includes several established players such as Nefab Group, CDF Corporation, Sealed Air Corporation, BAG Corp, and Bulk Lift International, LLC, among others, who provide a wide range of standard and customized liner solutions.

What industries use container liners? Container liners are utilized by a diverse set of industries including food and beverage, chemicals, pharmaceuticals, agriculture, mining, and construction for the safe and efficient transport of their bulk products.

Citius Research has developed a research report titled “Container Liner Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Container Liner Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Container Liner Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Container Liner Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Container Liner Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Container Liner Market
• Research Methodology
• Executive Summary
• Market Dynamics of Container Liner Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Container Liner Market
• Cost and Gross Margin Analysis of Container Liner Market
• Container Liner Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Container Liner Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Container Liner Market Key Stakeholders

Below are the key stakeholders for the Container Liner Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Container Liner Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Container Liner Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Container Liner Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Container Liner Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Container Liner Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Container Liner Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Container Liner Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Container Liner Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Container Liner Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Container Liner Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Container Liner Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Container Liner Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Container Liner Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Container Liner Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Container Liner Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Container Liner Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Container Liner Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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