Schrenz Paper Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210638
  • Format: Electronic (PDF)
  • Number of Pages: 207
  • Author(s): Joshi, Madhavi

Report Overview

The Schrenz Paper Market size was estimated at USD 850 million in 2023 and is projected to reach USD 1.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.20% during the forecast period (2024-2030).

Schrenz Paper Market

(Market Size)
$850 million
$1.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.20%
2023 Market Size USD 850 million
2030 Market Size USD 1.5 billion
Key Players Mondi, Ahlstrom-Munksjö, Nordic Paper, Glatfelter, Pudumjee Paper

Market Summary

The Schrenz paper market represents a specialized segment within the broader packaging industry, focusing on a type of paper known for its specific functional properties. This market caters to the demand for durable, cost-effective, and often sustainable paper solutions used in various protective and secondary packaging applications. Schrenz paper is typically characterized by its strength and ability to cushion products, making it a preferred material for wrapping, void fill, and blocking and bracing within shipping containers. The production and consumption of this paper are intrinsically linked to the performance of end-use industries such as e-commerce, consumer goods, and logistics, which require reliable packaging to ensure product safety during transit. The market operates within a global framework, with supply chains and manufacturing bases spread across key paper-producing regions. Innovation in this space often revolves around enhancing the paper's recycled content and improving its performance characteristics without significantly increasing its environmental footprint. The competitive landscape is defined by paper manufacturers and converters who supply both standardized and custom solutions to meet the diverse needs of industrial and retail clients.

Key Highlights

The Schrenz paper market is distinguished by several key attributes that underscore its importance in the packaging value chain. A primary highlight is the material's inherent sustainability profile, as it is often manufactured using high percentages of recycled fibers and is itself fully recyclable and biodegradable, aligning with the growing corporate emphasis on circular economy principles. Furthermore, its versatility is a significant advantage; Schrenz paper can be easily converted into different forms such as sheets, rolls, or die-cut shapes to accommodate a vast array of product sizes and geometries. The paper's excellent compression strength and tear resistance provide superior protection against abrasion and impact, which is critical for reducing damage rates in shipping and handling. The market is also noted for its responsiveness to trends in automation, with manufacturers developing papers that are compatible with high-speed packing machinery, thereby enhancing operational efficiency for end-users. This combination of eco-friendliness, protective performance, and adaptability to automated systems positions Schrenz paper as a strategically vital material for modern packaging operations.

Drivers, Opportunities & Restraints

The growth trajectory of the Schrenz paper market is influenced by a confluence of driving forces, potential opportunities, and notable restraints. A powerful driver is the sustained expansion of the e-commerce sector globally, which generates immense demand for protective packaging materials to secure goods for last-mile delivery. Concurrently, stringent regulations and shifting consumer preferences are pressuring brands to adopt sustainable packaging, directly benefiting paper-based solutions like Schrenz paper over plastics. This creates a significant opportunity for market players to innovate with advanced recycled grades and closed-loop systems, potentially capturing market share from less sustainable alternatives. However, the market also faces considerable restraints. Volatility in the pricing and availability of recycled pulp, a key raw material, can impact production costs and profit margins. Furthermore, the market contends with competition from alternative cushioning materials, including molded pulp and air pillows, which may offer different performance or cost benefits for specific applications. Navigating these dynamics requires strategic investment in supply chain resilience and continuous product development.

Concentration Insights

The competitive concentration within the Schrenz paper market reveals a landscape with a mix of large international paper conglomerates and specialized regional manufacturers. Leading global players such as Mondi Group, Smurfit Kappa Group, and International Paper Company hold substantial market share due to their extensive production capacities, integrated supply chains, and broad geographic reach. These corporations often serve multinational clients with consistent, high-volume requirements. Alongside these giants, a layer of specialized and regional producers thrives by focusing on niche applications, custom solutions, or superior customer service, often leveraging local sourcing to minimize logistics costs. The market's concentration is also evident in certain geographic regions that are hubs for paper production, where clusters of manufacturers benefit from proximity to raw materials and end-users. This structure creates a competitive environment where scale, innovation, and customer intimacy are all critical factors for success, with mergers and acquisitions occasionally reshaping the competitive hierarchy.

Type Insights

The Schrenz paper market can be segmented by the type of paper, primarily distinguished by its weight, grade, and specific manufacturing process. Common types include standard kraft grades, which are renowned for their high strength and durability, making them suitable for heavy-duty packaging applications. Another significant category is recycled Schrenz paper, which is produced from post-consumer or post-industrial waste and is increasingly demanded for its environmental credentials. This type often undergoes processes to ensure it maintains sufficient strength and performance despite its recycled content. Furthermore, there are specialized grades treated or coated to enhance certain properties; for instance, some papers may have increased resistance to moisture or oils for specific industrial applications. The choice of paper type is a critical decision for end-users, balancing factors such as cost, required protective performance, sustainability goals, and compatibility with existing packaging machinery. Manufacturers continually refine their portfolios to offer a spectrum of types that meet these varied and evolving demands.

Application Insights

Schrenz paper finds its primary application in the protective packaging segment, serving a multitude of functions across diverse industries. A predominant use is as a wrapping material, where it is used to envelop individual items to prevent surface scratches and abrasions during transit. It is also extensively employed as void fill, crumpled or shredded to occupy empty spaces in shipping boxes, thereby preventing product movement and minimizing the risk of impact damage. In heavier industrial settings, Schrenz paper is used for blocking and bracing, where its strength helps to secure large items on pallets or within crates. Beyond these core protective roles, it is used in retail packaging as a aesthetically pleasing stuffing for gift boxes and bags. The automotive industry utilizes it for wrapping delicate components, while the electronics sector relies on it for its static-inert properties in certain grades to protect sensitive devices. The breadth of these applications underscores the paper's fundamental role in securing the integrity of products throughout the supply chain.

Regional Insights

The demand and production patterns for Schrenz paper exhibit distinct regional characteristics influenced by industrial activity, environmental policies, and economic development. Europe and North America represent mature markets with well-established recycling infrastructures and strong regulatory frameworks favoring sustainable packaging, which sustains steady demand for high-quality recycled Schrenz paper. These regions are also home to many of the leading global manufacturers. The Asia-Pacific region, conversely, is a high-growth market driven by rapid industrialization, the explosive expansion of e-commerce, particularly in China and India, and the relocation of manufacturing bases. This region shows growing demand for both standard and recycled grades. Latin America and the Middle East and Africa are emerging markets where demand is linked to economic growth and the gradual modernization of retail and logistics sectors. Each region presents a unique set of opportunities and challenges, from advanced recycling capabilities in the West to burgeoning demand and production capacity in the East, shaping a complex global market dynamic.

Company Insights

The Schrenz paper market is served by a roster of key companies that range from diversified paper giants to focused packaging specialists. Prominent players include Mondi Group, which offers a wide array of sustainable paper packaging solutions globally. Smurfit Kappa Group is another major force, known for its extensive portfolio of paper-based packaging. International Paper Company, one of the world's largest paper producers, is also a significant supplier of kraft and packaging papers. DS Smith Plc leverages its strong European footprint to provide recycled packaging solutions, including papers suitable for protective applications. Beyond these leaders, companies like BillerudKorsn?s are recognized for their high-performance and innovative paper products. These companies compete on factors such as product quality, consistency, supply chain reliability, sustainability certifications, and the ability to provide technical support and custom solutions. Their strategic focus often includes investments in recycling technology and developing lighter-weight yet stronger papers to meet evolving customer and environmental standards.

Recent Developments

The Schrenz paper market has been active with recent developments reflecting the industry's strategic priorities. A prominent trend is the increased investment in recycling infrastructure and technology by major manufacturers. Companies are commissioning new facilities or upgrading existing ones to enhance their ability to produce high-quality recycled paper, thereby strengthening their sustainability offerings and securing raw material supply. There is also a marked focus on product innovation, with launches of new paper grades that offer improved performance characteristics, such as enhanced strength-to-weight ratios or specific functional properties like increased moisture resistance, without compromising recyclability. Furthermore, the market has seen strategic partnerships and acquisitions aimed at expanding geographic reach or adding specialized capabilities to a company's portfolio. Another significant development is the heightened collaboration with brand owners and retailers to design packaging systems that optimize material usage, reduce waste, and improve supply chain efficiency, demonstrating a shift towards integrated solution provision rather than merely selling a material.

Report Segmentation

This comprehensive market report on the Schrenz paper industry is meticulously segmented to provide a detailed and granular analysis of the market landscape. The segmentation is designed to allow stakeholders to pinpoint specific areas of interest and opportunity. The report is first segmented by type, analyzing distinct paper varieties such as standard kraft and recycled grades, detailing the production, demand, and innovation trends within each category. The application segmentation provides an in-depth examination of the various end-uses, including wrapping, void fill, blocking and bracing, and retail packaging, assessing the specific requirements and growth prospects for each sector. Furthermore, the report offers a thorough regional analysis, breaking down the market into key geographical areas including North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. Each regional analysis covers local market dynamics, key players, regulatory influences, and demand drivers. This multi-faceted segmentation ensures the report delivers actionable intelligence across all critical dimensions of the Schrenz paper market.

FAQs

What is Schrenz paper used for? Schrenz paper is primarily used in protective packaging applications. Its common uses include wrapping fragile items to prevent surface damage, crumpling it for void fill to stop products from shifting in boxes, and employing its strength for blocking and bracing heavier goods on pallets during shipping.

Is Schrenz paper recyclable? Yes, Schrenz paper is generally fully recyclable. As a paper product, it can be placed in standard paper recycling streams. Many grades are also biodegradable and compostable, making them an environmentally preferable option compared to plastic-based cushioning materials.

How does Schrenz paper compare to bubble wrap? Schrenz paper offers a more sustainable alternative to plastic bubble wrap as it is recyclable and biodegradable. While bubble wrap may provide excellent cushioning for very fragile items, Schrenz paper is highly effective for general protection, is often more cost-effective, and aligns better with corporate sustainability goals.

What are the different types of Schrenz paper? The main types of Schrenz paper include standard kraft paper, known for its high strength, and recycled paper, made from post-consumer or post-industrial waste. There are also specialized grades that may be treated for moisture resistance or engineered for specific performance characteristics like enhanced tear resistance.

Who are the leading manufacturers of Schrenz paper? The market features several leading global manufacturers, including Mondi Group, Smurfit Kappa Group, and International Paper Company. Other significant players are DS Smith Plc and BillerudKorsn?s, all of which produce a range of packaging papers suitable for protective applications.

Can Schrenz paper be used for food packaging? While Schrenz paper itself is not typically designed for direct food contact, certain certified grades that are unbleached and free from contaminants can be used for secondary or tertiary food packaging, such as wrapping outer containers or for blocking and bracing within shipping crates for food products.

Citius Research has developed a research report titled “Schrenz Paper Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Schrenz Paper Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Schrenz Paper Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Schrenz Paper Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Schrenz Paper Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Schrenz Paper Market
• Research Methodology
• Executive Summary
• Market Dynamics of Schrenz Paper Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Schrenz Paper Market
• Cost and Gross Margin Analysis of Schrenz Paper Market
• Schrenz Paper Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Schrenz Paper Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Schrenz Paper Market Key Stakeholders

Below are the key stakeholders for the Schrenz Paper Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Schrenz Paper Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Schrenz Paper Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Schrenz Paper Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Schrenz Paper Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Schrenz Paper Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Schrenz Paper Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Schrenz Paper Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Schrenz Paper Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Schrenz Paper Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Schrenz Paper Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Schrenz Paper Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Schrenz Paper Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Schrenz Paper Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Schrenz Paper Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Schrenz Paper Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Schrenz Paper Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Schrenz Paper Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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