Bag in Drum Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209531
  • Format: Electronic (PDF)
  • Number of Pages: 207
  • Author(s): Joshi, Madhavi

Report Overview

The Bag in Drum Market size was estimated at USD 850 million in 2023 and is projected to reach USD 1.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.60% during the forecast period (2024-2030).

Bag in Drum Market

(Market Size)
$850 million
$1.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.60%
2023 Market Size USD 850 million
2030 Market Size USD 1.5 billion
Key Players SCHÜTZ, Mauser Packaging Solutions, Greif, Time Technoplast, Hoover Ferguson

Market Summary

The bag in drum market represents a specialized segment within the industrial packaging sector, designed for the safe and efficient handling of a diverse range of products. This packaging solution integrates a flexible inner bag, typically constructed from multi-layered plastics, within a rigid outer drum, usually made of steel or plastic. This hybrid design is engineered to offer superior protection against moisture, contamination, and chemical degradation, making it indispensable for industries dealing with sensitive materials. The market is characterized by its critical role in the supply chains of sectors such as chemicals, food and beverages, and pharmaceuticals, where product integrity from production to end-use is paramount. The demand for bag in drum packaging is largely driven by its reusability and recyclability attributes, aligning with the global shift towards sustainable packaging practices. Manufacturers continuously innovate in material science to enhance barrier properties and mechanical strength, responding to the evolving needs of end-users for reliable and cost-effective containment solutions.

Key Highlights

The bag in drum market is distinguished by several key attributes that underscore its value proposition. A primary highlight is the exceptional level of product protection it affords, effectively shielding contents from external environmental factors, oxidation, and potential leakage, which is crucial for high-value and hazardous materials. The design significantly minimizes product retention and waste, allowing for near-complete evacuation of the contents, which enhances operational efficiency and reduces costs for end-users. Another significant aspect is the compliance with stringent international safety and transportation regulations, including those from organizations like the UN and DOT, providing assurance for the global logistics of dangerous goods. The market is also witnessing a trend towards customization, where solutions are tailored to specific viscosity, chemical compatibility, and filling/dispensing requirements of different products. Furthermore, the outer drum's robustness allows for multiple trips and handling, contributing to a lower total cost of ownership over its lifecycle compared to some single-use alternatives.

Drivers, Opportunities & Restraints

Market growth is propelled by several powerful drivers. The expansion of the chemical industry, particularly in the production of specialty chemicals, adhesives, and sealants, creates sustained demand for secure and compliant packaging. Increasingly rigorous global safety standards for the transportation of hazardous materials mandate the use of certified packaging like bag in drum systems. The overarching trend towards sustainability acts as a significant driver, as the reusability of the outer drum resonates with corporate environmental responsibility goals. A key opportunity lies in technological advancements, such as the development of advanced polymer films with enhanced barrier properties and the integration of smart technologies for tracking and monitoring contents. The pharmaceutical and food sectors present fertile ground for growth, requiring ultra-high levels of purity and protection. However, the market faces restraints, including the higher initial investment cost compared to single-use packaging options, which can be a barrier for small and medium-sized enterprises. Fluctuations in the prices of raw materials, such as resins and steel, can also impact production costs and profitability for manufacturers.

Concentration Insights

The competitive landscape of the bag in drum market is moderately concentrated, featuring a mix of large multinational corporations and specialized regional players. Leading companies such as Greif, Schutz, and Mauser Group maintain a significant global presence, leveraging extensive distribution networks and broad product portfolios that cater to a wide array of industries. These established players compete on the basis of product innovation, quality assurance, and the ability to provide comprehensive global supply chain solutions. Alongside them, numerous specialized manufacturers focus on niche applications, offering customized solutions and expertise in handling specific chemical compatibilities or meeting unique customer specifications. This structure fosters a competitive environment where continuous innovation in material science, design efficiency, and value-added services is critical for maintaining and growing market share. The concentration is also influenced by regional regulatory landscapes, with manufacturers needing to obtain certifications for their products in different markets, which can influence competitive dynamics.

Type Insights

The bag in drum market is segmented based on the material composition of the inner bag and the outer drum, each catering to specific performance requirements. Inner bags are predominantly manufactured from various plastic films, with low-density polyethylene (LDPE) being widely used for its flexibility and chemical resistance. For more demanding applications, multi-layer films incorporating ethylene vinyl alcohol (EVOH) or nylon are employed to provide superior barrier properties against oxygen and moisture permeation. The outer drums are primarily constructed from materials like carbon steel, stainless steel, or high-density polyethylene (HDPE). Carbon steel drums offer high strength and durability for heavy-duty applications and are often used for hazardous materials. Stainless steel drums are selected for applications requiring extreme corrosion resistance and purity, such as in the food and pharmaceutical industries. HDPE plastic drums provide a lightweight, corrosion-resistant alternative, often chosen for their cost-effectiveness and suitability for a range of non-hazardous chemicals.

Application Insights

The application of bag in drum packaging is extensive across several key industries, each with distinct requirements. The chemical industry is the largest end-user, utilizing these systems for the safe storage and transportation of a vast array of products including polymers, resins, adhesives, sealants, and hazardous chemicals. The design prevents cross-contamination and ensures product integrity. In the food and beverage industry, bag in drum packaging is critical for handling sensitive ingredients like flavors, concentrates, fruit purees, and edible oils, where protection from oxidation and preservation of freshness are essential. The pharmaceutical industry employs this packaging for intermediate bulk ingredients and raw materials that must be protected from microbial contamination and moisture to maintain efficacy. Other significant application areas include the paint and coatings industry, the lubricants sector, and the agriculture industry for certain liquid fertilizers and agrochemicals, highlighting the solution's versatility.

Regional Insights

Demand for bag in drum packaging exhibits distinct regional patterns influenced by industrial activity and regulatory frameworks. The Asia Pacific region is a dominant and rapidly growing market, driven by the robust expansion of its chemical, pharmaceutical, and food processing industries, particularly in China and India. North America and Europe represent mature markets characterized by stringent environmental and safety regulations that mandate the use of high-performance packaging solutions. These regions also show a strong focus on sustainability and the circular economy, supporting the demand for reusable packaging like drums. The presence of major chemical manufacturing hubs in Western Europe and the Gulf Cooperation Council (GCC) countries further fuels demand in these areas. Latin America and the Middle East and Africa are emerging markets where growth is linked to industrial development and increasing adoption of international standards for chemical handling and transportation.

Company Insights

The market is served by several prominent companies that have established strong reputations for quality and reliability. Greif Inc. is a global leader in industrial packaging, offering a comprehensive range of steel and plastic drums alongside their bag-in-drum solutions. Schutz GmbH, known for its IBCs, also provides robust bag in drum systems, often emphasizing German engineering and safety. Mauser Group, another key player, supplies a wide array of packaging products including nitrogen-injected blow-molded HDPE drums used in these systems. Companies like CDF Corporation and Holmen IML America specialize in flexible packaging components, including the inner liners, and often work in partnership with drum manufacturers. These companies compete through continuous investment in research and development to improve product performance, reduce environmental impact, and expand their global manufacturing and distribution footprints to serve multinational clients effectively.

Recent Developments

The bag in drum market is dynamic, with recent developments focusing on innovation and sustainability. A significant trend is the advancement in material technology for inner bags, with manufacturers introducing new multi-layer film structures that offer enhanced barrier properties against gases and vapors, extending the shelf life of sensitive products. There is a growing emphasis on designing solutions that incorporate a higher percentage of recycled materials, particularly in the production of HDPE outer drums, to improve the environmental profile of the packaging. Companies are also investing in lightweighting initiatives, creating drums that maintain strength and compliance while using less material, which reduces transportation costs and carbon emissions. Furthermore, the integration of smart packaging features, such as RFID tags and QR codes, is gaining traction. These technologies enable improved supply chain visibility, authentication, and provide end-users with easy access to safety data sheets and usage instructions.

Report Segmentation

This comprehensive market research report on the bag in drum market provides a detailed analysis structured through methodical segmentation. The analysis is broken down by type, delving into the different materials used for both inner liners, such as LDPE and multi-layer films, and outer drums, including carbon steel, stainless steel, and HDPE. The application segmentation offers an in-depth examination of end-use industries, highlighting specific usage in chemicals, food and beverages, pharmaceuticals, paints, and other sectors. Furthermore, the report provides a thorough regional analysis, covering key geographies including North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. Each segment is evaluated in terms of market dynamics, key trends, and growth patterns, providing stakeholders with a granular understanding of the opportunities and challenges within each specific category and region.

FAQs

What is a bag in drum container? A bag in drum container is an industrial packaging system consisting of a flexible inner liner, or bag, placed inside a rigid outer drum. This design provides a protective barrier for the contents against contamination, moisture, and leakage during storage and transportation.

What are bag in drum liners made of? The liners are typically manufactured from flexible plastic materials, most commonly low-density polyethylene (LDPE). For applications requiring higher barrier properties, multi-layer films that may include materials like ethylene vinyl alcohol (EVOH) or nylon are used.

What industries use bag in drum packaging? This packaging is extensively used in the chemical industry for products like resins and adhesives, the food and beverage industry for concentrates and oils, the pharmaceutical industry for raw materials, and the paints and coatings industry.

What are the benefits of using a bag in drum? Key benefits include superior product protection from external elements, reduced product waste due to near-complete evacuation, compliance with hazardous goods shipping regulations, and the reusability of the outer drum, which supports sustainability goals.

How does a bag in drum work? The inner liner is inserted into the empty outer drum. The product is then filled into the liner. For dispensing, the product is poured out through a fitment on the liner, while the drum provides structural support and protection throughout its lifecycle.

Are bag in drum packages reusable? The outer drum is designed to be reusable and can be returned, cleaned, and refitted with a new inner liner for multiple trips. The inner liner is typically a single-use component replaced with each new fill.

Citius Research has developed a research report titled “Bag in Drum Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Bag in Drum Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Bag in Drum Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Bag in Drum Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Bag in Drum Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Bag in Drum Market
• Research Methodology
• Executive Summary
• Market Dynamics of Bag in Drum Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Bag in Drum Market
• Cost and Gross Margin Analysis of Bag in Drum Market
• Bag in Drum Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Bag in Drum Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Bag in Drum Market Key Stakeholders

Below are the key stakeholders for the Bag in Drum Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Bag in Drum Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Bag in Drum Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Bag in Drum Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Bag in Drum Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Bag in Drum Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Bag in Drum Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Bag in Drum Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Bag in Drum Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Bag in Drum Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Bag in Drum Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Bag in Drum Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Bag in Drum Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Bag in Drum Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Bag in Drum Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Bag in Drum Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Bag in Drum Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Bag in Drum Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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