Retort grade BOPET Films Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210591
  • Format: Electronic (PDF)
  • Number of Pages: 184
  • Author(s): Joshi, Madhavi

Report Overview

The Retort grade BOPET Films Market size was estimated at USD 1.8 billion in 2023 and is projected to reach USD 3.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.30% during the forecast period (2024-2030).

Retort grade BOPET Films Market

(Market Size)
$1.8 billion
$3.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.30%
2023 Market Size USD 1.8 billion
2030 Market Size USD 3.2 billion
Key Players Toray Industries, Mitsubishi Chemical, SKC, DuPont Teijin Films, Kolon Industries

Market Summary

The retort grade BOPET films market represents a critical segment within the global packaging industry, specifically engineered to withstand the rigorous conditions of retort sterilization processes. These biaxially oriented polyethylene terephthalate films are characterized by their exceptional thermal stability, high barrier properties against moisture and oxygen, and superior mechanical strength. The primary demand driver is the extensive utilization of these films in the packaging of ready-to-eat meals, pet food, and various other food products that require sterilization to ensure long shelf life and food safety. The market is intrinsically linked to the broader trends in the food and beverage sector, where convenience and safety are paramount. Manufacturers are continuously innovating to enhance the performance characteristics of these films, including improving seal integrity and developing more sustainable variants. The competitive landscape is defined by the presence of established global players and specialized film producers who cater to a diverse and growing client base. The evolution of this market is a direct response to the changing consumption patterns and the increasing globalization of food supply chains, necessitating robust and reliable packaging solutions.

Key Highlights

A key highlight of the retort grade BOPET films market is its indispensable role in enabling the production of shelf-stable food products. The material's ability to maintain its structural integrity and barrier properties even after exposure to high temperatures and pressures during the retort process is its defining feature. This performance is crucial for preventing spoilage and ensuring product quality from manufacture to consumption. Another significant highlight is the ongoing technological advancement in film manufacturing, leading to the development of thinner gauges that offer equal or superior performance compared to traditional thicker films, thereby contributing to material reduction and cost savings. The market is also witnessing a growing emphasis on sustainability, with increased research and development into recyclable and mono-material structures that incorporate retort grade BOPET layers, aligning with global circular economy goals. Furthermore, the versatility of these films allows for high-quality printing and metallization, enhancing brand appeal and product differentiation on retail shelves, which is a critical factor for consumer packaged goods companies.

Drivers, Opportunities & Restraints

The growth of the retort grade BOPET films market is propelled by several powerful drivers. The rising global demand for convenient, ready-to-eat food products, fueled by urbanization, busier lifestyles, and increasing disposable incomes, stands as the primary growth engine. The need for extended shelf life without refrigeration is a critical factor for manufacturers and retailers, making retort packaging a preferred choice. Stringent government regulations and heightened consumer awareness regarding food safety further necessitate the use of high-barrier, reliable packaging materials like retort grade BOPET. Significant opportunities lie in expanding into emerging economies across Asia-Pacific and Latin America, where the middle class is burgeoning and modern retail formats are gaining traction. The development of new applications beyond food, such as in the packaging of medical devices and pharmaceuticals that require sterilization, presents another promising avenue for market expansion. However, the market faces restraints, including volatility in the prices of raw materials derived from petrochemicals, which can impact production costs and profit margins. Additionally, the growing environmental concerns over plastic waste and the subsequent regulatory push towards alternative packaging materials could pose a long-term challenge to market growth.

Concentration Insights

The global market for retort grade BOPET films exhibits a concentration of production and technological expertise among a select group of international players. Companies such as Toray Industries, Inc., Mitsubishi Polyester Film GmbH, and SKC Inc. are recognized as leaders, holding significant market shares due to their extensive product portfolios, strong research and development capabilities, and established global distribution networks. These corporations have a pronounced presence across key regions, including North America, Europe, and Asia-Pacific. The market concentration is also evident in the Asia-Pacific region, which serves as both a major production hub and the largest consumer market, driven by countries like China, India, and Japan. This concentration is a result of high capital investment requirements for setting up advanced manufacturing facilities and the need for continuous innovation to meet evolving customer and regulatory demands. While the market is consolidated at the top, there are numerous regional and local manufacturers that compete on the basis of cost and service, catering to specific domestic or niche application needs.

Type Insights

Retort grade BOPET films are available in different types, primarily distinguished by their layer structure and specific enhanced properties to meet diverse application requirements. A fundamental segmentation is between plain films and metallized films. Plain retort grade BOPET films offer excellent clarity and are often used as a base substrate in multi-layer laminates where the barrier properties are achieved through combination with other materials like polyethylene or polypropylene. Metallized retort grade BOPET films, where a thin layer of aluminum is vacuum-deposited onto the film surface, provide a significantly higher barrier against moisture, oxygen, and light. This makes them ideal for packaging products that are highly sensitive to degradation from these elements. Another emerging type includes co-extruded films engineered with specific sealant layers or designed for easier recycling. The choice of film type is a critical decision for converters and brand owners, dictated by the specific sensitivity of the product being packaged, the desired shelf life, and the overall cost-performance equation of the final packaging structure.

Application Insights

The application landscape for retort grade BOPET films is dominated by the food and beverage industry, where they are a critical component in flexible packaging solutions. The most prominent application is in pouches and lids for ready-to-eat meals, including curries, stews, rice dishes, and pasta. These films provide the necessary robustness for the retort process and the barrier properties to maintain freshness. Another significant application is in the packaging of pet food, which similarly requires sterilization and long-term stability. Beyond these, retort grade BOPET films are increasingly used in the packaging of sauces, soups, and baby food. The non-food segment, though smaller, is growing and includes applications in the medical and pharmaceutical sectors for packaging surgical instruments and kits that require sterilization. In all these applications, the film typically functions as the outer or middle layer in a laminate structure, contributing strength, printability, and barrier properties, while other layers provide sealing capabilities.

Regional Insights

The demand and production of retort grade BOPET films are unevenly distributed across the globe, with clear regional leaders. The Asia-Pacific region stands as the largest and fastest-growing market, a status driven by its massive population, rapidly expanding food processing industry, and the widespread adoption of convenient eating habits. Countries like China, Japan, and India are major contributors to both consumption and production. North America and Europe represent mature markets characterized by stringent food safety regulations and a high degree of innovation in packaging formats. These regions have a steady demand for high-performance films for premium food products and are at the forefront of developing sustainable packaging solutions. The Middle East and Africa, and Latin America are emerging regions showing promising growth potential. This growth is fueled by economic development, the penetration of modern retail, and an increasing preference for packaged and processed foods, which is subsequently driving the need for reliable retort packaging materials in these areas.

Company Insights

The competitive environment in the retort grade BOPET films market is defined by the strategic activities of several key global corporations. Toray Industries, Inc. is a prominent player known for its advanced polymer technology and diverse product offerings. Mitsubishi Polyester Film GmbH, part of the Mitsubishi Chemical Holdings Group, is another leader with a strong focus on high-performance polyester films for demanding applications. SKC Inc. is recognized for its significant production capacity and innovation in film technologies. Other notable companies include Polyplex Corporation Limited, Jindal Poly Films Limited, and Terphane LLC. These companies compete intensely on factors such as product quality, consistency, technological innovation, product development, and global supply chain efficiency. Their strategies often involve expanding production capacities, forming strategic partnerships with converters and brand owners, and investing heavily in research and development to create films with enhanced properties, such as improved sustainability profiles or functionality for new applications.

Recent Developments

The retort grade BOPET films market has been active with recent developments focused on innovation and sustainability. Leading manufacturers are investing in the development of new film grades that offer enhanced performance, such as even higher temperature resistance or improved optical properties for better product visibility. A significant trend is the push towards more sustainable solutions. This includes innovations in creating recyclable mono-material packaging structures that incorporate specially designed retort grade BOPET layers, moving away from traditional multi-material laminates that are difficult to recycle. There is also increased activity in the realm of production capacity expansion, particularly in the Asia-Pacific region, to meet the rising global demand. Furthermore, companies are engaging in collaborations and partnerships with packaging converters and food brands to co-develop tailored solutions for specific products, demonstrating a shift towards a more application-centric and customer-focused approach in the industry.

Report Segmentation

This comprehensive market report on retort grade BOPET films provides a detailed analysis segmented across multiple dimensions to offer a granular view of the industry. The segmentation is meticulously designed to help stakeholders identify precise growth pockets and market dynamics. The report is segmented by type, distinguishing between key variants such as plain films and metallized films, analyzing the demand and innovation trends for each. It is further segmented by application, providing deep insights into the usage patterns across major end-uses like ready-to-eat food packaging, pet food packaging, and other emerging segments. A crucial geographical segmentation breaks down the market size and forecast for key regions and countries, including North America, Europe, Asia-Pacific, and the Rest of the World. This multi-faceted segmentation allows for a comparative analysis of growth rates, market drivers, and competitive landscapes across different film types, their applications, and regional markets, providing an invaluable tool for strategic decision-making.

FAQs

What are retort grade BOPET films used for?

Retort grade BOPET films are primarily used in the packaging of food and other products that require sterilization through a retort process. Their high heat resistance and excellent barrier properties make them ideal for pouches and lidding applications for ready-to-eat meals, pet food, sauces, and soups, ensuring product safety and extended shelf life.

What is the difference between standard and retort grade BOPET films?

The key difference lies in their thermal stability and performance under pressure. Retort grade BOPET films are specially engineered to withstand the high temperatures and pressures of retort sterilization without delaminating, shrinking, or losing their barrier properties, whereas standard BOPET films are not designed for such extreme conditions.

Who are the leading players in the retort grade BOPET films market?

The market is led by global material science companies with advanced capabilities in polyester film production. Prominent players include Toray Industries, Inc., Mitsubishi Polyester Film GmbH, SKC Inc., Polyplex Corporation Limited, and Jindal Poly Films Limited, among others.

What are the key properties of retort grade BOPET films?

Key properties include exceptional thermal stability, high mechanical strength, excellent barrier resistance to moisture and oxygen, good dimensional stability, and strong seal integrity. These properties are essential for surviving the retort process and protecting the packaged product afterwards.

Which region has the highest demand for retort grade BOPET films?

The Asia-Pacific region currently represents the area with the highest demand for retort grade BOPET films. This is driven by a large population, rapid urbanization, growing disposable incomes, and the increasing popularity of convenient, packaged ready-to-eat foods in countries like China, India, and Japan.

How is sustainability impacting the retort grade BOPET films market?

Sustainability is becoming a major focus, driving innovation towards developing recyclable mono-material structures that incorporate retort grade BOPET layers. Manufacturers are investing in research to create films that maintain high performance while being more environmentally friendly and compatible with emerging recycling streams.

Citius Research has developed a research report titled “Retort grade BOPET Films Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Retort grade BOPET Films Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Retort grade BOPET Films Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Retort grade BOPET Films Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Retort grade BOPET Films Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Retort grade BOPET Films Market
• Research Methodology
• Executive Summary
• Market Dynamics of Retort grade BOPET Films Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Retort grade BOPET Films Market
• Cost and Gross Margin Analysis of Retort grade BOPET Films Market
• Retort grade BOPET Films Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Retort grade BOPET Films Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Retort grade BOPET Films Market Key Stakeholders

Below are the key stakeholders for the Retort grade BOPET Films Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Retort grade BOPET Films Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Retort grade BOPET Films Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Retort grade BOPET Films Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Retort grade BOPET Films Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Retort grade BOPET Films Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Retort grade BOPET Films Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Retort grade BOPET Films Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Retort grade BOPET Films Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Retort grade BOPET Films Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Retort grade BOPET Films Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Retort grade BOPET Films Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Retort grade BOPET Films Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Retort grade BOPET Films Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Retort grade BOPET Films Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Retort grade BOPET Films Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Retort grade BOPET Films Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Retort grade BOPET Films Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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