Retort Films Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210590
  • Format: Electronic (PDF)
  • Number of Pages: 223
  • Author(s): Joshi, Madhavi

Report Overview

The Retort Films Market size was estimated at USD 3.2 billion in 2023 and is projected to reach USD 5.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.90% during the forecast period (2024-2030).

Retort Films Market

(Market Size)
$3.2 billion
$5.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.90%
2023 Market Size USD 3.2 billion
2030 Market Size USD 5.5 billion
Key Players Amcor, Berry Global, Sealed Air, Coveris, Constantia Flexibles

Market Summary

The retort films market is a specialized segment within the broader packaging industry, primarily focused on materials designed to withstand high-temperature sterilization processes. These films are critical components in the packaging of food, beverages, pharmaceuticals, and pet food products that require retort processing to ensure shelf stability and microbial safety. The market is characterized by the development of multi-layer laminated structures that provide excellent barrier properties against moisture, oxygen, and light, thereby preserving product quality and extending shelf life. Key materials employed include polypropylene, polyester, polyethylene, and nylon, often combined through co-extrusion or lamination technologies. The demand is largely driven by the growing consumption of convenience foods, ready-to-eat meals, and the expanding pharmaceutical sector's need for sterile packaging solutions. Manufacturers are continuously innovating to enhance the durability, seal integrity, and sustainability credentials of these films, responding to both industry requirements and evolving consumer preferences for safe and reliable packaging.

Key Highlights

The retort films market is distinguished by several key factors that underscore its importance and growth trajectory. A primary highlight is the exceptional barrier performance these films offer, which is non-negotiable for maintaining product sterility and preventing spoilage in challenging retort conditions. The market is also marked by significant technological advancements in material science, leading to the development of thinner, stronger, and more cost-effective film structures without compromising on performance. Another critical aspect is the stringent regulatory landscape governing food and pharmaceutical packaging, which compels manufacturers to adhere to high safety and quality standards, thereby fostering innovation and quality assurance. The versatility of retort films is evident in their wide range of applications, from pouches and lids to stand-up pouches and trays, catering to diverse product formats. Furthermore, the push towards sustainable packaging is influencing material choices, with increased research into recyclable and bio-based polymer options. Leading players like Amcor, Mondi, and Berry Global are actively engaged in product development and strategic expansions to strengthen their market positions.

Drivers, Opportunities & Restraints

The growth of the retort films market is propelled by several powerful drivers. The rising global demand for convenience food products, particularly ready-to-eat meals and processed foods, is a fundamental driver, as these products rely heavily on retort packaging for preservation and safety. The expansion of the pharmaceutical industry, especially for sterile medical and nutritional products, further augments demand. Increasing health consciousness among consumers is leading to a preference for packaged foods with no preservatives, a need effectively met by retort processing and packaging. Significant opportunities exist in the development of sustainable retort films, including mono-material structures and bio-based polymers, aligning with circular economy goals and reducing environmental impact. Emerging economies present substantial growth opportunities due to rising disposable incomes, urbanization, and changing lifestyles. However, the market faces restraints, including the high cost of high-performance barrier materials and the complex manufacturing processes involved. Fluctuations in raw material prices can also impact profitability. Additionally, the need for specialized equipment for retort processing can be a barrier for smaller manufacturers, potentially limiting market penetration in certain regions.

Concentration Insights

The competitive landscape of the retort films market is moderately concentrated, featuring a mix of large multinational corporations and specialized regional players. The market is dominated by established packaging giants who possess extensive R&D capabilities, global distribution networks, and strong relationships with major end-users in the food and pharmaceutical sectors. These leading companies often compete on the basis of technological innovation, product quality, and the ability to provide customized solutions. There is a noticeable trend of strategic consolidation through mergers and acquisitions, allowing companies to expand their product portfolios and geographic reach. Simultaneously, several niche players compete effectively by focusing on specific applications, superior customer service, or specialized material expertise. The Asia-Pacific region, with its booming food processing industry, has become a hotbed for both local manufacturers and international companies establishing production facilities. This concentration dynamic ensures a competitive environment that drives continuous improvement and innovation in film performance, sustainability, and cost-effectiveness.

Type Insights

Retort films are categorized based on their material composition and structure, each type offering distinct properties suited for specific applications. Polypropylene retort films are widely utilized due to their excellent clarity, good moisture barrier, and high heat resistance, making them ideal for transparent pouches and lidding applications. Polyester films are valued for their superior mechanical strength, dimensional stability, and excellent barrier properties against gases and aromas, often used as a outer layer in laminates. Polyethylene films, particularly linear low-density polyethylene, are commonly employed as sealing layers because of their strong heat-seal integrity and flexibility. Nylon films provide outstanding toughness, puncture resistance, and gas barrier properties, frequently used in middle layers of multi-layer structures to enhance durability. Aluminum foil-based laminates offer an almost absolute barrier to moisture, oxygen, and light but are increasingly being replaced by high-barrier transparent films for product visibility and potential recyclability. The choice of film type is a critical decision for packagers, balancing performance requirements with cost considerations and sustainability goals.

Application Insights

The application spectrum for retort films is diverse, spanning several key industries where product sterilization and long shelf life are paramount. The food and beverage sector represents the largest application segment, utilizing these films for packaging a vast array of products including ready-to-eat meals, sauces, soups, curries, seafood, meat products, and baby food. The ability of retort packaging to preserve taste, texture, and nutritional value without refrigeration is a significant advantage. In the pharmaceutical industry, retort films are critical for packaging sterile medical devices, surgical kits, and liquid nutritional supplements that must remain uncontaminated. The pet food industry is another major consumer, employing sturdy retort pouches for wet food products, offering convenience and portion control for pet owners. Furthermore, these films find use in other areas such as packaging for military rations and emergency food supplies, where durability and long-term stability under various environmental conditions are essential. The choice of packaging format?be it pouches, trays, or lids?is tailored to the specific product requirements and consumer convenience.

Regional Insights

The demand for retort films exhibits distinct regional patterns influenced by economic development, dietary habits, and industrial growth. The Asia-Pacific region is recognized as the largest and fastest-growing market, driven by rapidly expanding populations, rising disposable incomes, and the increasing adoption of Western-style convenience foods in countries like China, India, and Japan. The region's strong food processing industry and growing pharmaceutical sector are key demand generators. North America and Europe represent mature markets characterized by high consumption of processed foods and stringent food safety regulations. These regions are at the forefront of innovation, focusing on sustainable packaging solutions and advanced material technologies. Latin America shows promising growth potential, fueled by urbanization and the growing retail sector, particularly in Brazil and Mexico. The Middle East and Africa region, while smaller in market size, is experiencing gradual growth due to increasing investments in food processing infrastructure and a growing focus on reducing food waste through better packaging. Each region presents a unique set of opportunities and challenges for retort film manufacturers.

Company Insights

The retort films market is served by a roster of prominent global packaging companies known for their innovation, scale, and technical expertise. Amcor is a leading player, offering a wide range of high-performance flexible packaging solutions, including retort pouches and films, with a strong focus on sustainability. Berry Global is another major competitor, providing engineered materials and flexible packaging products that cater to the rigorous demands of retort applications. Mondi Group is recognized for its innovative barrier films and sustainable packaging options, serving a global clientele. Sealed Air Corporation offers specialized packaging solutions, including those designed for sterilization processes. Sonoco Products Company and Constantia Flexibles are also significant contributors to the market, providing tailored packaging films and laminates. Winpak Ltd. is known for its high-quality packaging materials, including structures suitable for retort processing. These companies compete intensely through continuous research and development, strategic acquisitions, and a commitment to meeting evolving customer needs for safety, convenience, and environmental responsibility.

Recent Developments

The retort films market is dynamic, with recent developments focusing on innovation, sustainability, and capacity expansion. A prominent trend is the intensified research and development into creating mono-material retort films that are fully recyclable, addressing one of the key challenges of traditional multi-layer laminates. Companies are launching new film grades with enhanced barrier properties using advanced coating technologies or incorporating nanomaterials to allow for thinner gauges and reduced material usage. There is a growing emphasis on developing bio-based and compostable film options to meet the rising demand for sustainable packaging. Strategic mergers and acquisitions continue to shape the competitive landscape, as larger entities seek to bolster their technological portfolios and market reach. Investments in expanding production capacities, particularly in the high-growth Asia-Pacific region, are frequently announced to meet rising demand. Furthermore, collaborations between film manufacturers, packaging converters, and brand owners are becoming more common to co-develop innovative solutions that improve shelf appeal, functionality, and environmental performance of retort packaging.

Report Segmentation

This comprehensive market research report on the retort films market provides a detailed analysis segmented across multiple dimensions to offer a granular understanding of the industry. The segmentation is primarily based on material type, which includes polypropylene, polyester, polyethylene, nylon, and other specialized polymers, analyzing the consumption and growth prospects of each material category. The report further segments the market by application, delving into the specific needs and trends within the food and beverage, pharmaceutical, pet food, and other industrial sectors. A crucial segmentation is by product structure, such as pouches, lids, and trays, examining the demand dynamics for different packaging formats. Geographically, the report provides an in-depth regional analysis covering North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, highlighting regional production, consumption patterns, and key growth drivers. This multi-faceted segmentation allows stakeholders to identify precise growth opportunities, understand competitive dynamics in specific niches, and make informed strategic decisions based on robust, categorized market intelligence.

FAQs

What are retort films used for?

Retort films are specialized packaging materials designed to withstand the high temperatures and pressures of retort sterilization processes. They are primarily used for packaging food products like ready-to-eat meals, sauces, and pet food, as well as pharmaceutical products requiring sterility, ensuring a long shelf life without refrigeration.

What materials are commonly used in retort films?

Common materials include polypropylene, polyester, polyethylene, and nylon. These are often used in multi-layer laminated structures to combine the beneficial properties of each material, such as strength, clarity, moisture barrier, and sealability, to meet the rigorous demands of retort processing.

How does retort packaging work?

Retort packaging involves filling a pouch or tray with the product, hermetically sealing it with a retort film, and then subjecting the sealed package to high heat and pressure in a retort vessel. This process effectively sterilizes the contents inside the package, destroying harmful microorganisms and enzymes to ensure safety and stability at ambient temperatures.

What are the advantages of retort pouches?

Retort pouches offer numerous advantages including reduced packaging weight and volume compared to cans or jars, excellent product protection and long shelf life, faster heating times due to their thin profile, convenience for consumers, and often a lower environmental footprint throughout the product lifecycle.

Which companies are the leading players in the retort films market?

Leading companies in this market include global packaging giants such as Amcor, Berry Global, Mondi Group, Sealed Air, and Constantia Flexibles. These companies are known for their extensive product portfolios, significant research and development capabilities, and strong global presence.

Are retort pouches recyclable?

Traditional multi-material retort pouches have historically been challenging to recycle due to their complex layered structure. However, the industry is actively developing new mono-material retort film solutions, particularly based on polypropylene, which are designed to be fully recyclable within existing plastic recycling streams, addressing sustainability concerns.

Citius Research has developed a research report titled “Retort Films Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Retort Films Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Retort Films Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Retort Films Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Retort Films Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Retort Films Market
• Research Methodology
• Executive Summary
• Market Dynamics of Retort Films Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Retort Films Market
• Cost and Gross Margin Analysis of Retort Films Market
• Retort Films Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Retort Films Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Retort Films Market Key Stakeholders

Below are the key stakeholders for the Retort Films Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Retort Films Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Retort Films Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Retort Films Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Retort Films Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Retort Films Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Retort Films Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Retort Films Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Retort Films Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Retort Films Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Retort Films Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Retort Films Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Retort Films Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Retort Films Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Retort Films Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Retort Films Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Retort Films Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Retort Films Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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