Deblistering Machines Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209838
  • Format: Electronic (PDF)
  • Number of Pages: 184
  • Author(s): Joshi, Madhavi

Report Overview

The Deblistering Machines Market size was estimated at USD 420 million in 2023 and is projected to reach USD 730 million by 2030, exhibiting a compound annual growth rate (CAGR) of 8.30% during the forecast period (2024-2030).

Deblistering Machines Market

(Market Size)
$420 million
$730 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.30%
2023 Market Size USD 420 million
2030 Market Size USD 730 million
Key Players Uhlmann, Marchesini Group, IMA, Romaco, Mediseal

Market Summary

The deblistering machines market is a specialized segment within the packaging machinery industry, focused on equipment designed to efficiently and safely remove pharmaceutical products, such as tablets and capsules, from blister packs. These machines are critical for pharmaceutical companies, repackagers, and reverse distributors aiming to recover valuable products, manage returns, or handle expired goods for disposal. The process is vital for ensuring product integrity, minimizing waste, and adhering to strict regulatory standards, particularly those set by health authorities like the FDA and EMA. The market is characterized by a blend of semi-automatic and fully automatic systems, catering to operations of varying scales and throughput requirements. Technological advancements are increasingly integrating features like vision inspection systems and precision handling mechanisms to prevent product damage and cross-contamination. The demand is largely driven by the robust pharmaceutical sector's need for efficient and compliant reverse logistics and waste management solutions. As sustainability and cost-recovery become more prominent in corporate strategies, the role of deblistering machinery in the supply chain is gaining significant importance.

Key Highlights

The deblistering machines market is defined by several key attributes that underscore its importance. A primary highlight is the stringent regulatory compliance required, as these machines must operate in accordance with Good Manufacturing Practices (GMP) to ensure the safety and integrity of pharmaceutical products during the deblistering process. Another significant aspect is the technological evolution towards automation and integration with other packaging line systems, enhancing operational efficiency, reducing labor costs, and minimizing human error. Leading manufacturers, including Sepha Limited, ACG Worldwide, and Marchesini Group, are at the forefront of innovation, developing machines with advanced features such as gentle product handling, high-speed processing, and sophisticated control systems. The market also highlights a strong emphasis on product quality, with machines designed to meticulously separate tablets or capsules from foil or plastic blisters without causing any damage. This focus on non-destructive recovery is crucial for cost-saving and sustainability initiatives within the pharmaceutical industry, making deblistering machines a vital investment for modern pharmaceutical operations.

Drivers, Opportunities & Restraints

The growth of the deblistering machines market is propelled by several powerful drivers. The expanding global pharmaceutical industry, with its continuous output of products in blister packs, generates a consistent need for efficient deblistering solutions for product recalls, returns, and expiry management. Stringent government regulations concerning pharmaceutical waste disposal and product recycling are compelling companies to adopt compliant and efficient machinery. Furthermore, the growing focus on sustainability and the economic incentive to recover valuable products are significant drivers encouraging investment in this equipment. The market presents substantial opportunities, particularly in the development of smarter, more connected machines leveraging Industry 4.0 principles like IoT for predictive maintenance and data analytics. Emerging markets with growing pharmaceutical sectors also offer new avenues for expansion. However, the market faces notable restraints, including the high initial capital investment required for advanced automated systems, which can be a barrier for small and medium-sized enterprises. Additionally, the technical complexity of handling diverse blister pack designs and the ongoing need for strict adherence to evolving regulatory standards present continuous challenges for manufacturers and end-users alike.

Concentration Insights

The competitive landscape of the deblistering machines market is characterized by a concentration of expertise and innovation among a group of established players. The market is not overly fragmented, with a few key companies holding significant technological expertise and market share. These leading firms, such as Sepha Limited, ACG Worldwide, and Marchesini Group, have built strong reputations based on reliability, compliance, and advanced engineering. Their concentration is often around regions with strong pharmaceutical manufacturing bases, particularly in Europe and North America. These companies compete intensely on factors like machine speed, precision, gentleness of product handling, and the level of automation and integration offered. While these major players dominate the high-end automated segment, there is also a presence of smaller regional manufacturers that often cater to niche demands or offer more cost-effective semi-automatic solutions. This dynamic creates a market where innovation from top-tier companies pushes the entire industry forward, while smaller players address specific, often localized, needs within the global pharmaceutical packaging ecosystem.

Type Insights

The deblistering machines market is segmented by type, primarily into semi-automatic and fully automatic systems, each serving distinct operational needs. Semi-automatic deblistering machines require a degree of manual intervention, such as feeding the blister packs into the machine. These systems are generally more affordable and are well-suited for lower-volume operations, pilot plants, or facilities with budget constraints. They offer flexibility but operate at a slower throughput compared to their automated counterparts. Fully automatic deblistering machines represent the high-efficiency end of the spectrum. These systems are integrated into packaging lines and can automatically feed, deblister, and eject materials at high speeds with minimal human oversight. They are equipped with sophisticated mechanisms like servo-driven actuators and vision systems to ensure precise operation and are ideal for large-scale pharmaceutical manufacturers and reverse logistics specialists who require high-volume processing, superior efficiency, and consistent output. The choice between types is a critical decision based on production volume, available budget, and desired level of operational integration.

Application Insights

Deblistering machines find their primary application within the pharmaceutical industry, serving several critical functions. The most prominent application is in product recovery for reverse distribution. This involves carefully removing unexpired, salable medications from blister packs for credit processing or redistribution, which is a significant cost-saving measure for pharmacies and distributors. Another crucial application is in the handling of expired or recalled products. Instead of disposing of entire blister packs, companies use these machines to extract the active pharmaceutical ingredients (APIs) for safe and compliant disposal or, in some cases, for recycling purposes, aligning with environmental sustainability goals. Furthermore, these machines are used in clinical trials and research settings where specific quantities of tablets need to be repackaged from commercial blisters into trial kits. The application is fundamentally tied to value recovery, waste reduction, and regulatory compliance, making the machinery indispensable for efficient and responsible pharmaceutical supply chain management.

Regional Insights

The demand for deblistering machines exhibits distinct regional patterns influenced by the concentration of pharmaceutical manufacturing and the strength of regulatory frameworks. North America and Europe are established dominant regions in this market. This leadership is attributed to their large, advanced pharmaceutical sectors, the presence of major machine manufacturers, and very strict regulations governing drug returns, recalls, and waste management. Countries like the United States, Germany, and the United Kingdom are particularly significant markets due to their high volumes of pharmaceutical sales and returns. The Asia Pacific region is identified as a rapidly growing market, fueled by the expansion of pharmaceutical production in countries like India and China. Increasing adoption of automated packaging solutions and growing awareness about efficient reverse logistics practices are driving growth in this region. Other regions, including Latin America and the Middle East and Africa, are anticipated to experience gradual growth as their pharmaceutical industries develop and modernize their packaging and logistics infrastructure.

Company Insights

The deblistering machines market features several prominent companies that are recognized for their engineering excellence and industry expertise. Sepha Limited, a Northern Ireland-based company, is a globally recognized leader specializing specifically in deblistering and blister inspection machines, known for their reliable and gentle product handling. ACG Worldwide, an integrated solutions provider from India, offers a range of packaging equipment, including deblistering machines, leveraging its strong presence in the global pharmaceutical market. The Marchesini Group, an Italian powerhouse in packaging machinery, provides advanced automated deblistering solutions as part of its comprehensive product portfolio. Other notable players include RBP Bauer GmbH, which offers machinery for processing pharmaceutical packaging, and Omega Design Corporation, known for its packaging automation solutions. These companies compete by continuously innovating, focusing on enhancing machine speed, accuracy, and integration capabilities to meet the evolving demands of pharmaceutical manufacturers and distributors worldwide.

Recent Developments

The deblistering machines market is experiencing notable advancements driven by technology and evolving industry needs. A significant trend is the increased integration of sophisticated vision inspection systems. These systems can now not only guide the precision punching of blisters but also inspect individual tablets for defects, ensuring only intact products are recovered. Furthermore, there is a strong movement towards greater automation and connectivity, aligning with Industry 4.0 trends. Modern machines are being equipped with IoT sensors for real-time monitoring of performance parameters, predictive maintenance alerts, and data collection for operational analytics. Manufacturers are also focusing on developing more flexible machines capable of handling a wider array of blister pack sizes and materials with minimal changeover time, responding to the pharmaceutical industry's need for agility. Enhanced user interfaces with touchscreen controls and simpler software are making these advanced machines more accessible and easier to operate, reducing training time and potential for error.

Report Segmentation

This comprehensive market research report on the deblistering machines market provides a detailed analysis segmented across multiple dimensions to offer a granular view of the industry. The segmentation is primarily based on machine type, distinguishing between semi-automatic and fully automatic systems to cater to different operational scales and investment levels. The report further segments the market by application, highlighting key areas such as product recovery for reverse logistics, handling of expired or recalled drugs, and clinical trial repackaging. A crucial component of the segmentation is the geographical analysis, which breaks down the market into key regions and major countries within North America, Europe, Asia Pacific, and the rest of the world, identifying regional growth patterns and opportunities. Additionally, the report includes a competitive landscape section that profiles leading and emerging players, analyzing their market strategies, product portfolios, and recent developments. This multi-faceted segmentation provides stakeholders with actionable insights tailored to specific aspects of the market.

FAQs

What is a deblistering machine used for?

A deblistering machine is a specialized piece of equipment used primarily in the pharmaceutical industry to remove tablets, capsules, or other solid dosage forms from their blister packs. This process is essential for product recovery from returned goods, safe disposal of expired medications, and repackaging for clinical trials.

How does an automatic deblistering machine work?

An automatic deblistering machine works by automatically feeding blister cards into the system. Using a precision punching mechanism, it pierces the blister pockets, pushing the tablets out from the bottom while leaving the empty blister shell and lidding foil to be separated and discarded, all with minimal human intervention.

Who are the leading manufacturers of deblistering machines?

Leading manufacturers in this market include established companies such as Sepha Limited, which specializes in these systems, ACG Worldwide, and the Marchesini Group. These companies are renowned for their engineering innovation, reliability, and compliance with international pharmaceutical standards.

What are the benefits of using a deblistering machine?

The key benefits include significant cost recovery by salvaging saleable products, enhanced compliance with strict pharmaceutical waste disposal regulations, improved operational efficiency through automation, reduction of manual labor, and supporting sustainability efforts by minimizing overall waste.

What types of blister packs can be processed?

Modern deblistering machines are designed to process a variety of blister pack types, including those made from different materials such as PVC, PCTFE, Aclar, and aluminum foil. They can often be adjusted to handle various standard card sizes and pocket configurations.

What industries use deblistering machines?

While the pharmaceutical industry is the primary user, deblistering machines can also be relevant in other sectors that use blister packaging for products like electronics components, hardware items, or consumer goods where product recovery or pack disassembly is required, though pharmaceutical applications dominate the market.

Citius Research has developed a research report titled “Deblistering Machines Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Deblistering Machines Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Deblistering Machines Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Deblistering Machines Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Deblistering Machines Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Deblistering Machines Market
• Research Methodology
• Executive Summary
• Market Dynamics of Deblistering Machines Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Deblistering Machines Market
• Cost and Gross Margin Analysis of Deblistering Machines Market
• Deblistering Machines Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Deblistering Machines Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Deblistering Machines Market Key Stakeholders

Below are the key stakeholders for the Deblistering Machines Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Deblistering Machines Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Deblistering Machines Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Deblistering Machines Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Deblistering Machines Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Deblistering Machines Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Deblistering Machines Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Deblistering Machines Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Deblistering Machines Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Deblistering Machines Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Deblistering Machines Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Deblistering Machines Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Deblistering Machines Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Deblistering Machines Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Deblistering Machines Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Deblistering Machines Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Deblistering Machines Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Deblistering Machines Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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