Printing Plate Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210535
  • Format: Electronic (PDF)
  • Number of Pages: 203
  • Author(s): Joshi, Madhavi

Report Overview

The Printing Plate Market size was estimated at USD 4.2 billion in 2023 and is projected to reach USD 7.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.80% during the forecast period (2024-2030).

Printing Plate Market

(Market Size)
$4.2 billion
$7.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.80%
2023 Market Size USD 4.2 billion
2030 Market Size USD 7.2 billion
Key Players Fujifilm, Kodak, Agfa, Toray, Lucky Huaguang

Market Summary

The printing plate market is an essential segment within the packaging industry, providing the foundational components necessary for high-volume printing processes. These plates are used extensively in flexography and offset lithography to transfer images and text onto various packaging materials such as corrugated board, flexible plastics, and labels. The market is characterized by steady demand driven by the ubiquitous need for packaged goods across consumer sectors. Technological advancements have led to the development of more durable and efficient plates, including photopolymer and digital plates, which offer superior print quality and longer run lengths. The industry serves a global clientele, with significant activity in regions boasting strong manufacturing and consumer goods sectors. Key end-users include food and beverage, pharmaceutical, and personal care companies, all requiring high-quality packaging for product differentiation and brand communication. The market's evolution is closely tied to sustainability trends, with a growing emphasis on environmentally friendly plate materials and processing methods that reduce waste and chemical usage.

Key Highlights

The printing plate market for packaging is distinguished by several critical factors. A primary highlight is the ongoing transition from analog to digital plate-making technologies, which enhances precision, reduces preparation time, and minimizes material waste. This shift is particularly evident in the adoption of computer-to-plate (CTP) systems that streamline the production process. Another significant aspect is the innovation in plate materials, such as the development of thermally stable and chemically resistant polymers that extend plate life and improve print consistency on challenging substrates. The market is also seeing increased integration of automation and robotics in plate manufacturing and handling, boosting operational efficiency for large-scale packaging printers. Furthermore, the rise of customized and short-run packaging solutions, driven by e-commerce and personalized marketing, is creating new opportunities for versatile and quickly producible plates. Leading companies are investing in research to develop plates that support high-definition graphics and specialty inks, meeting brand owners' demands for vibrant and durable packaging.

Drivers, Opportunities & Restraints

Growth in the printing plate market is propelled by several drivers, including the expanding global packaging industry, fueled by rising consumer spending, urbanization, and the proliferation of retail-ready packaging. The increasing demand for flexible packaging, due to its lightweight and convenience properties, directly boosts the need for advanced printing plates capable of handling these materials. Opportunities abound in the development of sustainable plating solutions, such as water-washable plates that eliminate solvent processing, aligning with corporate environmental goals and regulatory pressures. The growth of digital print technologies also presents opportunities for new plate types compatible with hybrid printing systems. However, the market faces restraints, including the high initial investment required for modern plate-setting equipment, which can be a barrier for small printers. Additionally, the volatility in raw material prices, particularly for polymers and aluminum, can impact manufacturing costs and profitability. The industry must also contend with the gradual decline in certain traditional printing methods, necessitating continuous innovation and adaptation to maintain relevance.

Concentration Insights

The printing plate market exhibits a moderate level of concentration, with a mix of large multinational corporations and specialized regional players dominating the landscape. Key global entities such as Fujifilm Holdings Corporation, Eastman Kodak Company, and Agfa-Gevaert Group hold significant market shares due to their extensive product portfolios, strong R&D capabilities, and established distribution networks. These companies often compete on technological innovation, offering integrated solutions that include plates, processing equipment, and consumables. Regional manufacturers also play a crucial role, particularly in emerging economies, by providing cost-effective alternatives and catering to local specificities. The competitive environment is intensified by mergers and acquisitions, as companies seek to expand their geographic reach and technological expertise. Collaboration with packaging converters and brand owners is common, leading to co-developed products tailored to specific application needs. The market's structure encourages continuous improvement and customer-centric approaches to maintain competitive advantage.

Type Insights

Printing plates are categorized primarily by technology and material composition, with flexographic and lithographic plates being the most prevalent in packaging applications. Flexographic plates, typically made from photopolymer resins, are favored for their flexibility and suitability for printing on uneven surfaces like corrugated board. They are further divided into analog and digital types; digital plates offer finer detail and faster turnaround times. Lithographic plates, often made from aluminum, are used in offset printing for high-quality graphics on paper and board packaging. Within lithography, there are distinctions between positive and negative working plates, as well as conventional and processless variants that reduce chemical usage. Emerging types include sleeve plates for seamless printing and thermal plates that provide enhanced durability for long runs. The choice of plate type depends on factors such as print volume, substrate material, desired image quality, and environmental considerations, driving manufacturers to offer a diverse range to meet varied customer requirements.

Application Insights

In the packaging industry, printing plates are applied across multiple segments, each with distinct demands. Corrugated packaging represents a major application, requiring robust plates that can withstand the abrasive nature of board surfaces and deliver clear graphics for shipping and retail boxes. Flexible packaging, including pouches and films, utilizes plates that offer high resolution and resistance to stretching during printing. Label printing demands plates capable of producing intricate designs and fine text for product identification and branding. Folding cartons, used in food, cosmetics, and pharmaceuticals, rely on plates that ensure precise color registration and sharp images to enhance shelf appeal. Each application influences plate design; for instance, plates for food packaging must comply with safety regulations regarding material composition. The trend towards shorter print runs and customization is leading to increased use of digital plates that facilitate quick changes and cost-effective small batches.

Regional Insights

The printing plate market demonstrates varied dynamics across different regions, influenced by local industrial activity and economic conditions. Asia Pacific is a prominent region, driven by strong growth in packaging production from countries like China and India, where expanding manufacturing sectors and rising consumer markets fuel demand. North America and Europe are mature markets characterized by high adoption of advanced technologies and a focus on sustainable practices; here, innovation in eco-friendly plates is particularly significant. These regions also see demand from well-established food and beverage and pharmaceutical industries. Latin America and the Middle East & Africa are emerging as growth areas, with increasing investment in packaging infrastructure and rising disposable incomes stimulating market expansion. Regional regulatory frameworks, such as environmental laws in Europe, also shape market trends by encouraging the development of greener plate technologies. Overall, global trade and supply chain networks ensure that regional developments have worldwide implications.

Company Insights

Prominent companies in the printing plate market include Fujifilm Holdings Corporation, which offers a wide range of digital and analog plates under brands like Brillia, and is known for its strong focus on R&D. Eastman Kodak Company provides both flexographic and offset solutions, emphasizing productivity and quality with products such as the Kodak Flexcel NX System. Agfa-Gevaert Group is another key player, recognized for its Azura and Amigo plate lines that cater to various packaging needs. DuPont de Nemours, Inc. specializes in flexographic plates with its Cyrel series, offering innovations for high-performance printing. Other significant participants include Flint Group, with its nyloflex plates, and Toray Industries, Inc., which supplies premium plates for precision applications. These companies compete through technological advancements, customer support services, and global supply chain management. Strategic partnerships with packaging manufacturers and ongoing investments in sustainable technologies are common practices to strengthen market position and address evolving industry requirements.

Recent Developments

Recent developments in the printing plate market reflect a strong trend towards digitalization and sustainability. Major players have launched new digital plate series that reduce energy consumption and processing steps, enhancing operational efficiency for printers. For instance, introductions of processless lithographic plates that eliminate the need for chemical development have gained traction, aligning with environmental regulations. In flexography, there have been advancements in plate surface technology to improve ink transfer and reduce dot gain, resulting in higher print quality. Companies are also expanding their production capacities in emerging markets to better serve local demand and reduce logistics costs. Collaborations between plate manufacturers and ink companies have led to optimized systems that deliver superior performance on specific substrates. Additionally, the integration of AI and IoT in plate-making equipment for predictive maintenance and quality control represents a forward-looking development, aiming to minimize downtime and ensure consistency in plate production.

Report Segmentation

This report on the printing plate market for packaging is segmented to provide a comprehensive analysis across multiple dimensions. The segmentation by type includes flexographic plates, lithographic plates, and other specialty plates, detailing material compositions and technological differences. Application segmentation covers key areas such as corrugated packaging, flexible packaging, labels, and folding cartons, highlighting specific requirements and growth prospects for each. Geographically, the market is divided into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa, with analysis of regional trends, key countries, and market drivers. Further segmentation may consider plate characteristics like hardness, thickness, and compatibility with different printing presses. This structured approach allows stakeholders to identify niche opportunities, understand demand patterns, and make informed decisions based on detailed, categorized insights into the market's composition and dynamics.

FAQs

What are the different types of printing plates used in packaging? The primary types include flexographic plates, made from photopolymer for flexible and corrugated materials, and lithographic plates, typically aluminum-based for high-quality paper and board printing. Specialty plates like digital and sleeve plates are also gaining prominence.

How does the printing process affect plate selection? The printing process dictates plate choice; flexography requires flexible plates for uneven surfaces, while offset lithography uses rigid plates for precise graphics. Factors like run length, substrate, and desired quality influence the decision.

What are the key trends in printing plate technology? Key trends include the shift to digital plate-making for faster turnaround, development of eco-friendly processless plates, and innovations enhancing durability and print resolution to meet advanced packaging demands.

Which regions are leading in the printing plate market? Asia Pacific leads due to robust packaging production, followed by North America and Europe, where technological adoption and sustainability focus are high. Emerging regions are showing rapid growth.

What are the environmental concerns associated with printing plates? Concerns include chemical usage in plate processing and waste generation. The industry is addressing these with water-washable plates, reduced solvent systems, and recycling programs for used plates.

Who are the major companies in the printing plate market? Major companies include Fujifilm, Kodak, Agfa-Gevaert, DuPont, Flint Group, and Toray Industries, known for their innovative products and global presence in serving packaging printers.

Citius Research has developed a research report titled “Printing Plate Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Printing Plate Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Printing Plate Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Printing Plate Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Printing Plate Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Printing Plate Market
• Research Methodology
• Executive Summary
• Market Dynamics of Printing Plate Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Printing Plate Market
• Cost and Gross Margin Analysis of Printing Plate Market
• Printing Plate Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Printing Plate Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Printing Plate Market Key Stakeholders

Below are the key stakeholders for the Printing Plate Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Printing Plate Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Printing Plate Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Printing Plate Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Printing Plate Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Printing Plate Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Printing Plate Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Printing Plate Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Printing Plate Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Printing Plate Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Printing Plate Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Printing Plate Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Printing Plate Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Printing Plate Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Printing Plate Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Printing Plate Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Printing Plate Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Printing Plate Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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