Laser markable labels Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210204
  • Format: Electronic (PDF)
  • Number of Pages: 206
  • Author(s): Joshi, Madhavi

Report Overview

The Laser markable labels Market size was estimated at USD 850 million in 2023 and is projected to reach USD 1.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.20% during the forecast period (2024-2030).

Laser markable labels Market

(Market Size)
$850 million
$1.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.20%
2023 Market Size USD 850 million
2030 Market Size USD 1.5 billion
Key Players Avery Dennison, CCL Industries, UPM Raflatac, Sato Holdings, Brady Corporation

Market Summary

The laser markable labels market is a specialized segment within the packaging industry, catering to the growing demand for high-precision, permanent, and high-quality marking solutions. These labels are designed to be marked by laser engraving or etching systems, creating indelible, high-resolution text, barcodes, logos, or graphics without the need for inks, ribbons, or other consumables. The technology is increasingly adopted across various sectors due to its ability to provide durable, tamper-evident, and aesthetically superior markings that withstand harsh environmental conditions, including exposure to chemicals, extreme temperatures, and abrasion. The market is characterized by continuous innovation in materials and laser compatibility, driven by end-user requirements for efficiency, sustainability, and compliance with stringent regulatory standards. Industries such as electronics, automotive, healthcare, and food and beverage are significant contributors to market growth, utilizing these labels for product identification, tracking, branding, and anti-counterfeiting measures. The shift towards automation and Industry 4.0 practices further propels the adoption of laser markable solutions, integrating seamlessly with automated production lines for enhanced productivity and reduced operational costs.

Key Highlights

Key highlights of the laser markable labels market include the superior durability and permanence of laser markings, which do not fade, smudge, or wear off easily, ensuring long-lasting legibility and traceability. These labels support a wide range of materials, including plastics, metals, ceramics, and specialty papers, each engineered to react specifically with different laser wavelengths, such as fiber, CO2, or UV lasers, to achieve optimal contrast and precision. The technology aligns with sustainability goals by eliminating the need for consumables like inks and solvents, reducing waste, and lowering the total cost of ownership over time. Additionally, laser markable labels facilitate high-speed, on-demand marking, enabling just-in-time manufacturing and customization without slowing down production processes. They are integral to compliance with global regulations, such as unique device identification (UDI) in healthcare or automotive part traceability, providing secure and verifiable information. The market also benefits from advancements in laser systems, which are becoming more affordable, versatile, and user-friendly, broadening their accessibility to small and medium-sized enterprises.

Drivers, Opportunities & Restraints

Primary drivers for the laser markable labels market include the escalating need for reliable product identification and traceability across industries to combat counterfeiting, ensure supply chain transparency, and meet regulatory mandates. The automation of manufacturing processes and the integration of smart technologies necessitate labeling solutions that are compatible with high-speed production lines, driving adoption. Growing environmental concerns and corporate sustainability initiatives favor laser-based marking due to its eco-friendly nature, devoid of hazardous chemicals and waste. Opportunities abound in emerging applications, such as in the electronics sector for micro-marking components and in the food and beverage industry for expiration date coding, where cleanliness and non-contact marking are paramount. The expansion of e-commerce and logistics further creates demand for durable shipping labels. However, restraints include the high initial investment required for laser marking equipment, which may deter small businesses. Technical challenges related to material compatibility and the need for specialized expertise to operate and maintain systems can also hinder market growth. Additionally, competition from alternative technologies like inkjet printing, which offers color options, poses a challenge, though laser marking's permanence and efficiency often provide a competitive edge.

Concentration Insights

The laser markable labels market exhibits a concentrated competitive landscape with several key players dominating through technological innovation, extensive product portfolios, and strategic global partnerships. Leading companies such as Brady Corporation, Avery Dennison, 3M, and CCL Industries have established strong market positions by offering a diverse range of laser-compatible materials and tailored solutions for various industries. These players invest significantly in research and development to enhance material performance, such as developing labels that mark clearly on dark surfaces or withstand extreme conditions. The market also features specialized niche providers focusing on specific applications, like healthcare or aerospace, where stringent requirements demand customized solutions. Geographically, concentration is high in regions with advanced manufacturing sectors, such as North America and Europe, though Asia-Pacific is emerging as a hub due to rapid industrialization. Mergers, acquisitions, and collaborations are common strategies to expand market reach and technological capabilities, fostering innovation and addressing evolving customer needs for integrated labeling systems.

Type Insights

Laser markable labels are categorized based on the material composition and the type of laser they are designed to work with, each offering distinct advantages for specific applications. Common types include polyester, polyimide, vinyl, and specialty coated papers, engineered to produce high-contrast marks when exposed to particular laser wavelengths. For instance, labels designed for CO2 lasers often utilize coatings that react to infrared light, creating dark marks on light surfaces or light marks on dark backgrounds, while those for fiber lasers may rely on metal or ceramic additives for ablation-based marking. Thermochromic and photochromic materials are also used, changing color upon laser exposure to achieve permanent, readable codes. The choice of material depends on factors such as the substrate being labeled, environmental exposure, durability requirements, and the laser system in use. Innovations continue to emerge, such as multi-layered constructs that enable deep engraving or labels with tamper-evident features, enhancing security and functionality across diverse industrial settings.

Application Insights

Laser markable labels find extensive applications across multiple industries due to their versatility, durability, and high-performance characteristics. In the automotive sector, they are used for part identification, VIN etching, and tracking components throughout the supply chain, ensuring authenticity and compliance with safety standards. The electronics industry employs these labels for PCB tracking, asset management, and branding on devices, where precision and resistance to heat and chemicals are critical. Healthcare applications include medical device labeling, surgical instrument tracking, and pharmaceutical packaging, where sterility, permanence, and compliance with regulations like UDI are paramount. In food and beverage, laser labels code expiration dates, batch numbers, and logos directly on packaging, offering a clean, non-toxic solution that withstands refrigeration and moisture. Industrial manufacturing uses them for asset tags, safety warnings, and inventory management in harsh environments. The logistics and transportation sector leverages these labels for shipping and tracking labels that endure handling and outdoor exposure, facilitating efficient supply chain operations.

Regional Insights

The adoption of laser markable labels varies significantly across regions, influenced by industrialization levels, regulatory frameworks, and technological advancement. North America and Europe are mature markets, driven by stringent regulations in healthcare and automotive sectors, high awareness of anti-counterfeiting measures, and the presence of major manufacturers and technology providers. These regions witness steady growth due to the replacement of traditional labeling methods with laser solutions for enhanced efficiency and sustainability. The Asia-Pacific region is experiencing rapid expansion, fueled by booming manufacturing activities in countries like China, India, and Japan, increased automation, and growing demand from electronics and automotive industries. Government initiatives promoting industrial growth and quality standards further propel market adoption. Latin America and the Middle East & Africa are emerging markets, with growth opportunities linked to industrialization, infrastructure development, and increasing focus on supply chain optimization, though adoption is slower due to economic constraints and lesser technological penetration compared to developed regions.

Company Insights

Prominent companies in the laser markable labels market include Brady Corporation, which offers a wide range of laser printable labels and signage solutions known for durability and compliance; Avery Dennison, a leader in materials science providing innovative label stocks for various laser types; and 3M, renowned for its high-performance tapes and labels designed for industrial applications. CCL Industries specializes in packaging and labeling solutions, with expertise in customized laser markable products for diverse sectors. Other key players include Henkel AG & Co. KGaA, which provides adhesive technologies for laser labels, and ID Technology, a provider of coding and marking solutions integrating laser-compatible materials. These companies focus on product development, such as creating labels that work with multiple laser wavelengths or offer enhanced environmental resistance, and engage in strategic partnerships to expand their global footprint and cater to evolving industry requirements, ensuring a competitive edge in the market.

Recent Developments

Recent developments in the laser markable labels market highlight advancements in material technology and system integration. Companies are introducing new label materials that offer improved contrast, faster marking speeds, and compatibility with a broader range of lasers, including emerging UV and green laser systems. There is a growing trend towards developing sustainable labels made from recycled or biodegradable materials, aligning with circular economy principles. Integration with IoT and Industry 4.0 is gaining traction, where laser markers are connected to cloud-based systems for real-time data exchange, enabling dynamic labeling and enhanced traceability. Strategic acquisitions and collaborations are prevalent, such as labeling specialists partnering with laser manufacturers to create turnkey solutions. Additionally, innovations in tamper-evident and security features are being emphasized to address counterfeiting concerns, particularly in pharmaceuticals and high-value goods. These developments reflect the market's response to demands for higher efficiency, sustainability, and smart manufacturing capabilities.

Report Segmentation

This report on the laser markable labels market is segmented based on several criteria to provide a comprehensive analysis. Segmentation by type includes categories such as polyester labels, polyimide labels, vinyl labels, paper labels, and others, each detailed for their material properties and laser compatibility. By application, the market is divided into automotive, electronics, healthcare, food and beverage, industrial manufacturing, logistics & transportation, and other sectors, highlighting specific use cases and demand drivers. Geographical segmentation covers North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, examining regional trends, growth factors, and market dynamics. Further segmentation may involve laser type, such as fiber laser, CO2 laser, and UV laser labels, as well as by end-user industry size, from large enterprises to SMEs. This structured approach enables a thorough understanding of market opportunities, competitive landscape, and future prospects across different segments.

FAQs

What are laser markable labels? Laser markable labels are specialized materials designed to be permanently marked by laser engraving or etching systems, creating high-resolution, durable text or graphics without inks or ribbons, ideal for product identification and tracking.

How do laser markable labels work? These labels work by reacting to specific laser wavelengths, causing a chemical or physical change in the material surface, such as ablation or color change, resulting in a permanent, high-contrast mark that is resistant to environmental factors.

What industries use laser markable labels? Key industries include automotive for part tracking, electronics for component identification, healthcare for device labeling, food and beverage for expiration coding, and logistics for durable shipping labels, among others.

What are the benefits of laser markable labels? Benefits include permanence and durability of marks, no consumables needed, eco-friendliness, high-speed application, compatibility with automation, and compliance with regulatory standards for traceability and safety.

What types of lasers are used with these labels? Common lasers include CO2 lasers for organic materials, fiber lasers for metals and plastics, and UV lasers for sensitive substrates, each requiring labels engineered for specific wavelength compatibility.

Are laser markable labels customizable? Yes, they are highly customizable in terms of size, shape, material, and marking content, allowing for on-demand printing of variable data like serial numbers, barcodes, and logos to meet specific application needs.

Citius Research has developed a research report titled “Laser markable labels Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Laser markable labels Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Laser markable labels Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Laser markable labels Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Laser markable labels Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Laser markable labels Market
• Research Methodology
• Executive Summary
• Market Dynamics of Laser markable labels Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Laser markable labels Market
• Cost and Gross Margin Analysis of Laser markable labels Market
• Laser markable labels Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Laser markable labels Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Laser markable labels Market Key Stakeholders

Below are the key stakeholders for the Laser markable labels Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Laser markable labels Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Laser markable labels Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Laser markable labels Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Laser markable labels Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Laser markable labels Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Laser markable labels Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Laser markable labels Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Laser markable labels Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Laser markable labels Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Laser markable labels Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Laser markable labels Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Laser markable labels Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Laser markable labels Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Laser markable labels Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Laser markable labels Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Laser markable labels Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Laser markable labels Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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