Polyolefin Films Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210491
  • Format: Electronic (PDF)
  • Number of Pages: 175
  • Author(s): Joshi, Madhavi

Report Overview

The Polyolefin Films Market size was estimated at USD 15.2 billion in 2023 and is projected to reach USD 22 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.20% during the forecast period (2024-2030).

Polyolefin Films Market

(Market Size)
$15.2 billion
$22 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.20%
2023 Market Size USD 15.2 billion
2030 Market Size USD 22 billion
Key Players Berry Global, Amcor, Sealed Air, Uflex, Mondi

Market Summary

The polyolefin films market is a critical segment within the global packaging industry, characterized by the widespread use of versatile plastic films derived from polymers like polyethylene and polypropylene. These materials are favored for their exceptional properties, including high tensile strength, excellent clarity, moisture barrier capabilities, and chemical resistance. The market serves a multitude of packaging applications across various end-use sectors such as food and beverage, pharmaceuticals, personal care, and consumer goods. The demand is primarily driven by the growing need for flexible, lightweight, and sustainable packaging solutions that extend product shelf life and enhance convenience for consumers. Continuous advancements in manufacturing technologies and material science have further expanded the functional applications of these films, making them indispensable in both food and non-food packaging. The industry is also witnessing a significant shift towards the development and adoption of recyclable and bio-based polyolefin films, aligning with global sustainability initiatives and changing regulatory landscapes. This evolution underscores the market's dynamic nature and its critical role in modern packaging ecosystems.

Key Highlights

The polyolefin films market is distinguished by several pivotal factors that underscore its importance and growth trajectory. A primary highlight is the material's unparalleled versatility, which allows for its use in a vast array of packaging formats, from simple pouches and bags to sophisticated multilayer laminates used in aseptic packaging. The superior protective qualities of these films, such as their ability to act as barriers against oxygen, moisture, and contaminants, are fundamental to preserving product integrity and safety, particularly in the food and pharmaceutical industries. Another significant aspect is the ongoing innovation in product development, with leading companies investing heavily in research to create enhanced films with improved sealability, durability, and optical properties. The market is also characterized by intense competition among key global players like Dow Inc., Berry Global Inc., and Amcor PLC, who are constantly expanding their production capacities and geographic reach through strategic mergers and acquisitions. Furthermore, the increasing consumer preference for convenient, on-the-go packaging formats and the robust growth of e-commerce are providing substantial impetus to market expansion, creating new opportunities for innovative packaging solutions.

Drivers, Opportunities & Restraints

The growth of the polyolefin films market is propelled by a combination of powerful drivers, promising opportunities, and notable restraints. A primary driver is the escalating demand from the food and beverage industry, where these films are extensively used for packaging perishable goods, snacks, and beverages due to their excellent barrier properties and cost-effectiveness. The rapid expansion of the e-commerce sector globally is another significant driver, as it necessitates durable, lightweight, and protective packaging materials for safe product delivery. Furthermore, increasing health consciousness and stringent government regulations regarding food safety are pushing manufacturers towards high-performance packaging solutions that polyolefin films provide. Key opportunities lie in the development of sustainable and bio-based polyolefin films, catering to the growing environmental concerns and the circular economy agenda. Innovations in recyclable materials and advanced recycling technologies present a substantial growth avenue. However, the market faces restraints such as volatility in raw material prices, particularly for ethylene and propylene, which are derived from crude oil and natural gas. Environmental challenges associated with plastic waste and increasing regulatory pressures on single-use plastics also pose significant hurdles to unchecked market growth, compelling the industry to innovate towards more eco-friendly alternatives.

Concentration Insights

The competitive landscape of the polyolefin films market is moderately concentrated, with a mix of large multinational corporations and several regional players. Dominant entities such as Amcor PLC, Berry Global Inc., and Sealed Air Corporation hold significant market shares due to their extensive product portfolios, global distribution networks, and strong technological capabilities. These industry leaders often engage in strategic activities like mergers, acquisitions, and partnerships to consolidate their market position and expand into emerging economies. There is also a notable presence of specialized manufacturers who focus on niche applications or advanced technological films, creating a diverse competitive environment. The Asia-Pacific region, in particular, hosts a large number of local manufacturers, contributing to a more fragmented landscape in that geographic area. This concentration dynamic fosters a competitive atmosphere driven by continuous product innovation, capacity expansion, and a focus on developing sustainable solutions to meet evolving consumer and regulatory demands.

Type Insights

Polyolefin films are primarily categorized based on the type of polymer used, with polyethylene (PE) and polypropylene (PP) being the two major segments. Polyethylene films, which include low-density polyethylene (LDPE), linear low-density polyethylene (LLDPE), and high-density polyethylene (HDPE), are the most widely consumed. LDPE and LLDPE films are highly favored for their exceptional flexibility, clarity, and sealability, making them ideal for applications like food packaging, stretch and shrink wraps, and heavy-duty sacks. HDPE films offer higher strength and stiffness and are commonly used in retail bags and moisture barriers. Polypropylene films, particularly biaxially oriented polypropylene (BOPP) and cast polypropylene (CPP), are renowned for their high tensile strength, excellent clarity, and superior moisture barrier properties. BOPP films are extensively used in snack packaging, labels, and adhesive tapes, while CPP films are often employed as sealant layers in multilayer flexible packaging structures. Each type offers a unique set of properties that cater to specific packaging requirements, driving innovation and specialization within the market.

Application Insights

The application spectrum for polyolefin films within the packaging industry is vast and multifaceted. The food and beverage sector represents the largest application segment, utilizing these films for packaging a wide range of products including fresh produce, baked goods, meat, snacks, and beverages. Their excellent barrier properties help in preserving freshness, preventing spoilage, and extending shelf life. The pharmaceutical industry is another critical application area, where polyolefin films are used for blister packs, pouches, and sterile medical packaging due to their chemical inertness and ability to maintain product sterility. In the personal care and cosmetics sector, these films are used for packaging items like shampoo sachets, lotion tubes, and cosmetic product wrappers, leveraging their printability and aesthetic appeal. Furthermore, the growth of e-commerce has spurred the use of polyolefin films in protective packaging applications, such as bubble wrap and air pillows, to ensure the safe transit of goods. Industrial applications also include the use of these films as liners and protective layers. The versatility of polyolefin films allows them to meet the stringent and diverse requirements of these various applications effectively.

Regional Insights

The demand for polyolefin films exhibits distinct regional patterns influenced by economic development, industrial growth, and consumer behavior. The Asia-Pacific region dominates the global market, driven by rapidly expanding economies, a massive population base, and a burgeoning packaging industry, particularly in countries like China and India. The region's strong manufacturing base, coupled with growing retail and e-commerce sectors, fuels significant consumption of flexible packaging films. North America and Europe represent mature markets characterized by high demand for advanced and sustainable packaging solutions. Strict regulations regarding packaging waste and recycling in Europe are pushing innovation towards circular economy models. The North American market is bolstered by a well-established food processing industry and a high adoption rate of convenient packaging formats. Latin America and the Middle East & Africa are emerging as promising markets with growing investments in packaging infrastructure and rising disposable incomes, although they currently hold smaller shares. Each region presents a unique set of opportunities and challenges, shaping the strategies of key market players.

Company Insights

The polyolefin films market features a competitive arena with several key players exerting considerable influence. Prominent companies such as Amcor PLC, Berry Global Inc., and Sealed Air Corporation are recognized for their extensive global presence, diverse product portfolios, and strong focus on research and development. These industry giants often lead in technological innovations, introducing advanced films with enhanced properties like improved barrier performance, sustainability, and functionality. Other significant players include Dow Inc., which is a major supplier of raw materials and specialty films, and Mitsui Chemicals Tohcello Inc., known for its high-performance polyolefin films. Companies like Huhtamaki Oyj and Uflex Ltd. also hold important positions, particularly in specific regional markets and application segments. The competitive strategy among these players frequently involves capacity expansion, strategic mergers and acquisitions to enhance market reach, and a heightened emphasis on developing sustainable product lines to align with environmental regulations and consumer preferences for eco-friendly packaging.

Recent Developments

The polyolefin films market is continuously evolving, with recent developments highlighting a strong trend towards sustainability and technological innovation. Major industry players are increasingly investing in the development and commercialization of recyclable and mono-material polyolefin films designed to enhance the recyclability of packaging and support a circular economy. There has been a surge in announcements regarding new production facilities and capacity expansions, particularly in the Asia-Pacific region, to meet the growing global demand. Strategic acquisitions and partnerships have been prevalent, as companies seek to broaden their technological expertise and geographic footprint. For instance, several leading firms have acquired smaller, innovative companies specializing in bio-based or advanced barrier films. Furthermore, there is a noticeable push towards incorporating post-consumer recycled (PCR) content into new film products. Advancements in digital printing technologies for polyolefin films are also gaining traction, allowing for more customized and short-run packaging solutions. These developments reflect the industry's proactive response to environmental concerns and changing market dynamics.

Report Segmentation

This comprehensive market research report on the polyolefin films market provides a detailed analysis segmented across multiple dimensions to offer a granular understanding of the industry landscape. The segmentation is primarily based on type, distinguishing between key polymer categories such as polyethylene and polypropylene films, with further breakdown into sub-types like LDPE, LLDPE, HDPE, BOPP, and CPP. The report further segments the market by application, covering critical areas including food packaging, pharmaceutical packaging, consumer goods packaging, industrial packaging, and other specialized uses. A geographical segmentation delivers insights into regional markets across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, analyzing trends, growth patterns, and key players in each region. Additional segmentation may include analysis by manufacturing process and by end-use industry. This multi-faceted segmentation allows stakeholders to identify specific growth pockets, understand application-specific demands, and formulate targeted strategies based on precise and actionable intelligence.

FAQs

What are polyolefin films? Polyolefin films are thin, flexible sheets of plastic primarily made from polymers like polyethylene (PE) and polypropylene (PP). They are widely used in packaging for their excellent barrier properties, durability, and versatility.

What are the different types of polyolefin films? The main types are polyethylene films, including LDPE, LLDPE, and HDPE, and polypropylene films, such as BOPP and CPP. Each type offers distinct properties suited for different packaging applications.

Which industries use polyolefin films? Key industries utilizing these films include food and beverage, pharmaceuticals, personal care and cosmetics, consumer goods, and industrial packaging for their protective and preservation qualities.

What are the advantages of using polyolefin films in packaging? Advantages include high tensile strength, excellent moisture and chemical resistance, good clarity, light weight, sealability, and cost-effectiveness, making them ideal for protecting and preserving a wide range of products.

How is the polyolefin films market evolving towards sustainability? The market is evolving through the development of recyclable mono-material structures, incorporation of post-consumer recycled (PCR) content, and innovation in bio-based polyolefins to reduce environmental impact and support circular economy goals.

Which companies are the key players in the polyolefin films market? Prominent companies leading the market include Amcor PLC, Berry Global Inc., Sealed Air Corporation, Dow Inc., and Mitsui Chemicals Tohcello Inc., among others, known for their innovation and global reach.

Citius Research has developed a research report titled “Polyolefin Films Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Polyolefin Films Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Polyolefin Films Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Polyolefin Films Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Polyolefin Films Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Polyolefin Films Market
• Research Methodology
• Executive Summary
• Market Dynamics of Polyolefin Films Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Polyolefin Films Market
• Cost and Gross Margin Analysis of Polyolefin Films Market
• Polyolefin Films Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Polyolefin Films Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Polyolefin Films Market Key Stakeholders

Below are the key stakeholders for the Polyolefin Films Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Polyolefin Films Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Polyolefin Films Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Polyolefin Films Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Polyolefin Films Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Polyolefin Films Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Polyolefin Films Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Polyolefin Films Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Polyolefin Films Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Polyolefin Films Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Polyolefin Films Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Polyolefin Films Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Polyolefin Films Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Polyolefin Films Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Polyolefin Films Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Polyolefin Films Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Polyolefin Films Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Polyolefin Films Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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