Open Mouth Sacks Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210337
  • Format: Electronic (PDF)
  • Number of Pages: 193
  • Author(s): Joshi, Madhavi

Report Overview

The Open Mouth Sacks Market size was estimated at USD 4.2 billion in 2023 and is projected to reach USD 7.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.80% during the forecast period (2024-2030).

Open Mouth Sacks Market

(Market Size)
$4.2 billion
$7.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.80%
2023 Market Size USD 4.2 billion
2030 Market Size USD 7.2 billion
Key Players Mondi, Smurfit Kappa, International Paper, WestRock, Georgia-Pacific

Market Summary

The open mouth sacks market is a significant segment within the global packaging industry, catering to a diverse range of sectors requiring efficient bulk packaging solutions. These sacks are characterized by their open top design, which facilitates easy filling and are typically sealed after the filling process is complete. The market is driven by the robust demand from end-use industries such as agriculture, chemicals, building materials, and food products, where the need for cost-effective, durable, and high-capacity packaging is paramount. Manufacturers are continuously innovating in terms of material composition and structural design to enhance product performance, focusing on attributes like strength, moisture resistance, and sustainability. The market is highly competitive with the presence of numerous global and regional players striving to expand their product portfolios and geographic reach. The evolution of production technologies and the increasing adoption of automated filling and handling systems are further shaping market dynamics, promoting efficiency and reducing operational costs for end-users.

Key Highlights

The open mouth sacks market is distinguished by several key factors that underscore its importance and growth trajectory. A primary highlight is the critical role these sacks play in the supply chain logistics of bulk commodities, ensuring product integrity during storage and transportation. The market is witnessing a pronounced shift towards the use of sustainable and recyclable materials, such as woven polypropylene and paper, in response to growing environmental concerns and stringent regulatory frameworks. Product innovation is another significant highlight, with developments focusing on multi-layer laminations and coatings that provide enhanced barrier properties against moisture, UV radiation, and contaminants. The integration of advanced printing technologies allows for high-quality branding and essential information display, which is crucial for product identification and marketing. Furthermore, the market is characterized by its adaptability to various filling methods, including manual, semi-automatic, and fully automatic systems, making it versatile for different operational scales and requirements across diverse industrial applications.

Drivers, Opportunities & Restraints

Growth in the open mouth sacks market is propelled by several powerful drivers. The expanding agricultural sector globally, necessitating efficient packaging for fertilizers, animal feed, and seeds, is a fundamental driver. Similarly, the construction industry's growth fuels demand for packaging cement, sand, and other building materials. The increasing consumption of chemicals and polymers across various manufacturing processes further augments market expansion. A significant opportunity lies in the development and commercialization of bio-based and biodegradable sack materials, aligning with the circular economy model and attracting environmentally conscious consumers and businesses. The advent of smart packaging technologies, incorporating features like RFID tags for tracking, presents another lucrative avenue for market players. However, the market faces restraints, including volatility in the prices of raw materials like polypropylene and polyethylene, which can impact production costs and profit margins. Stringent environmental regulations regarding plastic usage and waste management also pose challenges, compelling manufacturers to invest in research and development for sustainable alternatives. Additionally, the high initial investment required for advanced manufacturing machinery can be a barrier for new entrants into the market.

Concentration Insights

The global open mouth sacks market exhibits a varied concentration landscape, with a mix of large multinational corporations and numerous small to medium-sized regional manufacturers. The market is moderately consolidated, with leading players such as Mondi Group, Berry Global Group, Inc., and LC Packaging International BV holding significant shares due to their extensive product portfolios, strong distribution networks, and global operational presence. These companies compete on factors including product quality, innovation, price, and service. Asia-Pacific represents a highly concentrated region for production, with countries like China and India being major hubs due to the availability of raw materials and cost-effective labor. Conversely, consumption is more distributed, with high demand emanating from North America and Europe, driven by well-established industrial and agricultural sectors. The competitive intensity is high, prompting companies to engage in strategic initiatives like mergers and acquisitions, capacity expansions, and partnerships to strengthen their market position and cater to the specific demands of different regional markets.

Type Insights

Open mouth sacks are primarily categorized based on the material used in their construction, with each type offering distinct properties suited for specific applications. Woven polypropylene sacks dominate the market segment due to their exceptional tensile strength, durability, and resistance to tearing, making them ideal for packaging heavy and abrasive materials like cement, fertilizers, and chemicals. These sacks are often laminated or coated to enhance their barrier properties against moisture and contaminants. Paper open mouth sacks represent another significant category, valued for their biodegradability, recyclability, and excellent printability. They are widely used in the food industry for packaging products like flour, sugar, and grains, where product safety and sustainability are key concerns. Additionally, there are sacks made from polyethylene and other polymer blends, which offer flexibility and specific protective qualities. The choice of sack type is heavily influenced by the nature of the product being packaged, the required shelf life, transportation conditions, and end-user preferences regarding environmental impact.

Application Insights

The application spectrum for open mouth sacks is broad and integral to numerous industries. In the agriculture sector, they are indispensable for packaging fertilizers, animal feed, seeds, and grains, protecting these vital commodities from spoilage and ensuring efficient handling and distribution. The building and construction industry is a major consumer, utilizing these sacks for cement, plaster, sand, and other aggregates, where their strength and durability prevent breakage and material loss. The chemical industry relies on specially designed open mouth sacks for packaging various chemicals, pigments, and polymers, often requiring sacks with specific liners or coatings to prevent reaction with the contents. The food industry employs food-grade open mouth sacks for a range of products including flour, sugar, salt, and pulses, prioritizing safety, hygiene, and preservation qualities. Other applications include packaging of minerals, pharmaceuticals, and waste products, demonstrating the versatility and essential role of open mouth sacks in global trade and logistics.

Regional Insights

The demand and production dynamics for open mouth sacks vary significantly across different geographic regions. The Asia-Pacific region stands as the largest and fastest-growing market, driven by its massive agricultural output, booming construction activities, and expanding industrial base in countries like China, India, and Southeast Asian nations. This region is also a major production hub, benefiting from lower manufacturing costs. North America and Europe represent mature markets characterized by stringent environmental regulations and a strong emphasis on sustainable packaging solutions. Demand in these regions is steady, driven by the well-established food and beverage, chemical, and construction industries, with a noticeable shift towards recycled and bio-based materials. Latin America and the Middle East & Africa are emerging markets with growth potential linked to developments in their agricultural and infrastructure sectors. Regional preferences, regulatory policies, and economic conditions play a crucial role in shaping the market strategies of key players operating in these diverse geographies.

Company Insights

The competitive landscape of the open mouth sacks market features a blend of globally recognized players and strong regional manufacturers. Leading companies such as Mondi Group, Berry Global Group, Inc., and LC Packaging International BV have established a formidable presence through their extensive product offerings, commitment to innovation, and robust global distribution channels. These industry giants often focus on developing sustainable solutions and investing in advanced manufacturing technologies to maintain their competitive edge. Other significant players include Al-Tawfiq LLC, Muscat Polymers, and Palagan International, which have strong footholds in specific regional markets. These companies compete intensely on parameters such as product quality, customization capabilities, price competitiveness, and customer service. The market also sees participation from numerous local manufacturers who cater to domestic demands with cost-effective solutions. Strategic activities such as capacity expansion, new product launches, and mergers and acquisitions are commonplace as companies strive to enhance their market share and operational efficiency.

Recent Developments

The open mouth sacks market is dynamic, with recent developments reflecting the industry's response to evolving customer demands and global trends. A prominent trend is the increased investment in research and development to create sacks from recycled and compostable materials, addressing environmental sustainability concerns. Several key players have launched new product lines featuring enhanced barrier properties and improved durability for demanding applications. There has been a noticeable uptick in strategic collaborations and joint ventures between sack manufacturers and material science companies to develop innovative solutions. Furthermore, advancements in printing technology have enabled more sophisticated and vibrant branding options on sacks, adding value for customers seeking to enhance their product visibility. Automation in the sack filling and handling processes has also been a focus area, with companies developing sacks that are compatible with high-speed automated packaging lines to improve efficiency for end-users. These developments collectively indicate a market that is innovating and adapting to meet the future needs of a diverse industrial clientele.

Report Segmentation

This comprehensive report on the open mouth sacks market provides a detailed analysis segmented across multiple dimensions to offer a granular understanding of the industry. The segmentation is primarily based on material type, which includes categories such as woven polypropylene, paper, polyethylene, and others, each analyzed for their market share, growth potential, and application suitability. The report further segments the market by end-use industry, delving into the specific requirements and consumption patterns of sectors including agriculture, building & construction, chemicals, food & beverages, and others. Geographic segmentation covers key regions and major countries within North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, highlighting regional production capacities, demand centers, and regulatory landscapes. An additional layer of segmentation may consider capacity range or closure type. This multi-faceted approach allows stakeholders to identify niche opportunities, understand competitive dynamics in specific segments, and make informed strategic decisions based on precise and actionable market intelligence.

FAQs

What are open mouth sacks made from? Open mouth sacks are commonly manufactured from materials such as woven polypropylene, paper, and polyethylene. Woven polypropylene is favored for its high strength and durability, paper for its biodegradability and printability, and polyethylene for its flexibility and moisture resistance.

What industries use open mouth sacks? These sacks are extensively used across a variety of industries. Major end-users include the agriculture industry for packaging fertilizers and feed, the construction industry for cement and aggregates, the chemical industry for various powders and granules, and the food industry for products like flour and sugar.

How are open mouth sacks filled? Open mouth sacks can be filled using manual, semi-automatic, or fully automatic filling machines. The open top design allows for efficient filling, after which the sack is typically sewn, heat-sealed, or glued shut to secure the contents.

What are the advantages of using paper open mouth sacks? Paper open mouth sacks offer several advantages, including being biodegradable, recyclable, and compostable. They provide excellent breathability for certain products and offer a superior surface for printing high-quality graphics and branding.

Are there sustainable options for open mouth sacks? Yes, the market is increasingly offering sustainable options. These include sacks made from recycled materials, bio-based plastics, and compostable papers. Manufacturers are innovating to reduce the environmental footprint of their products in response to regulatory and consumer pressures.

Which region is the largest producer of open mouth sacks? The Asia-Pacific region is the largest producer of open mouth sacks globally. This is largely due to the presence of major manufacturing hubs in countries like China and India, which benefit from available raw materials and cost-effective production capabilities.

Citius Research has developed a research report titled “Open Mouth Sacks Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Open Mouth Sacks Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Open Mouth Sacks Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Open Mouth Sacks Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Open Mouth Sacks Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Open Mouth Sacks Market
• Research Methodology
• Executive Summary
• Market Dynamics of Open Mouth Sacks Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Open Mouth Sacks Market
• Cost and Gross Margin Analysis of Open Mouth Sacks Market
• Open Mouth Sacks Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Open Mouth Sacks Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Open Mouth Sacks Market Key Stakeholders

Below are the key stakeholders for the Open Mouth Sacks Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Open Mouth Sacks Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Open Mouth Sacks Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Open Mouth Sacks Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Open Mouth Sacks Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Open Mouth Sacks Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Open Mouth Sacks Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Open Mouth Sacks Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Open Mouth Sacks Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Open Mouth Sacks Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Open Mouth Sacks Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Open Mouth Sacks Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Open Mouth Sacks Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Open Mouth Sacks Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Open Mouth Sacks Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Open Mouth Sacks Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Open Mouth Sacks Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Open Mouth Sacks Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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