Steel Drums and IBCs Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210759
  • Format: Electronic (PDF)
  • Number of Pages: 223
  • Author(s): Joshi, Madhavi

Report Overview

The Steel Drums and IBCs Market size was estimated at USD 6.2 billion in 2023 and is projected to reach USD 10.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.60% during the forecast period (2024-2030).

Steel Drums and IBCs Market

(Market Size)
$6.2 billion
$10.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.60%
2023 Market Size USD 6.2 billion
2030 Market Size USD 10.5 billion
Key Players Mauser Group, SCHÜTZ, Greif, Time Technoplast, Hoover Ferguson

Market Summary

The steel drums and IBCs market represents a critical segment within the global packaging industry, providing robust and reusable solutions for the storage and transportation of a wide array of materials. These containers are indispensable for industries dealing with hazardous and non-hazardous liquids, semi-solids, and solids, ensuring safety, compliance, and efficiency throughout the supply chain. The market is characterized by a steady demand driven by the need for secure and reliable industrial packaging. Manufacturers are continuously innovating to enhance the durability, safety features, and sustainability of these containers. The market operates within a stringent regulatory framework, with standards set by organizations like the UN and DOT governing the design and use of these packages for dangerous goods. The competitive landscape includes both global players and regional manufacturers, all vying for market share through product differentiation, strategic expansions, and a focus on developing eco-friendly and cost-effective solutions for end-users.

Key Highlights

A prominent highlight of the steel drums and IBCs market is the ongoing shift towards sustainable and circular economy practices. There is a significant industry focus on the reconditioning, remanufacturing, and recycling of these containers to extend their lifecycle and minimize environmental impact. The adoption of advanced materials and coatings to improve corrosion resistance and product compatibility is another key trend, enhancing the performance and safety of the packaging. Furthermore, the integration of smart technologies, such as RFID tags and IoT sensors, is gaining traction, enabling better tracking, monitoring of contents, and supply chain visibility. The market is also witnessing consolidation through mergers and acquisitions as leading companies aim to expand their geographic footprint and product portfolios. The consistent demand from the chemical and petroleum sectors, coupled with growing applications in the food and pharmaceutical industries, underscores the market's resilience and adaptability to evolving industrial needs.

Drivers, Opportunities & Restraints

Market growth is primarily driven by the expanding chemical manufacturing sector worldwide, which requires safe and compliant packaging for its diverse product range. Stringent international regulations mandating the use of certified containers for hazardous materials further propel the demand for high-quality steel drums and IBCs. The growth of international trade and logistics also acts as a significant driver, as these containers are essential for the secure global transport of goods. A key opportunity lies in the development of lightweight and more durable designs that reduce transportation costs and environmental footprint. The increasing preference for reusable packaging solutions presents another substantial growth avenue. However, the market faces restraints, including the volatility in raw material prices, particularly steel, which can impact manufacturing costs and profit margins. The high initial investment required for setting up manufacturing and reconditioning facilities can also be a barrier to entry. Additionally, the growing popularity of flexible intermediate bulk containers (FIBCs) for certain dry applications poses a competitive challenge to traditional rigid IBCs.

Concentration Insights

The global market for steel drums and IBCs features a concentration of key players who hold significant market share and influence. These established companies possess extensive distribution networks, advanced manufacturing capabilities, and strong brand recognition. The market concentration is particularly notable in North America and Europe, where a few major corporations dominate. However, the Asia-Pacific region presents a more fragmented landscape with numerous local and regional manufacturers competing on price and service. The competitive intensity is high, with companies focusing on strategic initiatives such as capacity expansion, geographic diversification, and portfolio enhancement through both organic growth and acquisitions. The presence of a well-organized reconditioning industry also adds a layer of competition, offering cost-effective alternatives to new containers. This dynamic creates a market environment where innovation, customer service, and global reach are critical differentiators for maintaining a competitive edge.

Type Insights

The market is segmented primarily into steel drums and intermediate bulk containers (IBCs). Steel drums are traditionally used for a vast range of products, from chemicals and lubricants to food items and paints. They are valued for their strength, stackability, and ability to be reconditioned multiple times. Common types include tight-head drums and open-head drums, each suited for different filling and dispensing methods. Intermediate bulk containers, or IBCs, represent a more modern solution, offering a larger capacity that is more efficient for storage and transport. IBCs are typically categorized into rigid and flexible types. Rigid IBCs, often constructed with a steel cage and a plastic inner bottle (composite IBCs) or made entirely of stainless steel, are the focus of this market. They are designed for easy handling by forklift and are ideal for storing and transporting liquids, pharmaceuticals, and food-grade products. The choice between a drum and an IBC is largely determined by the volume of product, the nature of the contents, and the specific requirements of the supply chain.

Application Insights

Steel drums and IBCs serve a multitude of critical applications across various industries. The chemical and petrochemical industry is the largest end-user, relying on these containers for the safe handling of aggressive, hazardous, and high-purity substances. The petroleum and lubricants sector utilizes them extensively for the storage and distribution of oils, fuels, and greases. In the food and beverage industry, specially lined and certified containers are used for transporting ingredients like syrups, concentrates, and edible oils. The pharmaceutical industry demands high-integrity packaging for raw materials and intermediates, often requiring aseptic conditions. Furthermore, these containers find applications in the paints, dyes, and inks industry, as well as in the agricultural sector for chemicals and fertilizers. The versatility and safety offered by steel drums and IBCs make them a fundamental component of modern industrial operations, ensuring product integrity from production to end-use.

Regional Insights

The demand for steel drums and IBCs exhibits distinct regional patterns influenced by industrial activity and economic development. The Asia-Pacific region is a dominant and rapidly growing market, fueled by robust industrialization, expanding chemical production, and thriving manufacturing sectors in countries like China and India. North America and Europe represent mature markets characterized by stringent regulatory standards and a strong emphasis on container reconditioning and recycling. These regions have well-established manufacturing bases and are home to several leading global companies. The Middle East and Africa show steady demand, primarily driven by the petroleum and chemical industries. Latin America presents emerging opportunities with growth in agricultural and industrial sectors. Each region has its own specific regulatory environment and customer preferences, influencing the types of containers demanded and the competitive strategies employed by manufacturers and suppliers operating in these geographies.

Company Insights

The competitive landscape of the steel drums and IBCs market includes several prominent players that have established a strong global presence. Key companies such as Greif, Inc., Mauser Packaging Solutions, and Schutz Container Systems are recognized for their extensive product portfolios and international reach. Greif is a leading producer of industrial packaging with a comprehensive range of steel and plastic containers. Mauser Packaging Solutions offers a wide array of packaging products, including steel drums and IBCs, focusing on sustainability and innovation. Schutz Container Systems, now part of Mauser, was renowned for its IBC solutions. Other significant players include Time Technoplast Ltd., Thielmann US LLC, and Hoover Ferguson Group. These companies compete on factors such as product quality, technological innovation, price, and the ability to provide a global supply chain solution. Their strategies often involve vertical integration, strategic partnerships, and a focus on developing value-added services for customers.

Recent Developments

The steel drums and IBCs market has been active with strategic movements aimed at growth and innovation. A notable trend has been the increased investment in sustainability initiatives, with companies expanding their reconditioning and recycling facilities to promote a circular economy. There has been a wave of mergers and acquisitions as larger entities seek to consolidate their market position and expand their geographic and product offerings. For instance, the acquisition of smaller, specialized manufacturers by major players is a common strategy to gain access to new technologies or markets. Product innovation remains a key focus, with developments in smart packaging that incorporates tracking technology to provide real-time data on location and condition. Furthermore, companies are investing in advanced manufacturing technologies to improve production efficiency and container performance, ensuring they meet the evolving demands of industries like pharmaceuticals and specialty chemicals for higher purity and safety standards.

Report Segmentation

This comprehensive market report on steel drums and IBCs provides a detailed analysis segmented across multiple dimensions to offer a granular view of the industry. The segmentation is structured to analyze the market by type, distinguishing between various kinds of steel drums such as tight-head and open-head, and different IBC types including composite and metal. The application segmentation delves into the key end-use industries that drive demand, namely chemicals & petrochemicals, petroleum & lubricants, food & beverage, pharmaceuticals, and others. Furthermore, the report offers a thorough geographical segmentation, breaking down the market into key regions and major countries within North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. This multi-faceted approach allows for a precise understanding of market dynamics, trends, and growth patterns within each segment, providing stakeholders with actionable intelligence for strategic decision-making.

FAQs

What are the different types of IBCs? Intermediate bulk containers primarily come in two forms: rigid IBCs and flexible IBCs (FIBCs). Rigid IBCs, the focus of this market, include composite IBCs, which feature a plastic bottle housed within a galvanized steel cage, and all-metal stainless steel IBCs designed for demanding applications.

How are steel drums manufactured? The manufacturing process for steel drums typically involves several steps. It begins with the cutting and forming of steel sheets into a cylindrical body. The ends are then attached through a double-seaming process to ensure a leak-proof seal. Finally, the drum undergoes testing, cleaning, and often receives an interior coating or exterior painting before being prepared for shipment.

What industries use steel drums the most? The chemical and petrochemical industry is the largest consumer of steel drums due to their requirement for safe and compliant packaging of hazardous and non-hazardous materials. The petroleum and lubricants industry is another major user, followed by the food and beverage, paint, and pharmaceutical sectors.

What is the capacity of a standard IBC? A standard intermediate bulk container typically has a capacity of 1,000 liters, which is equivalent to approximately 264 US gallons. This size is chosen for its optimal balance between handling efficiency and volume, making it a popular unit for industrial shipping and storage.

Are IBCs reusable? Yes, a significant advantage of rigid IBCs is their reusability. They are designed to be durable and can be professionally cleaned, inspected, and reconditioned after use. This allows them to be used for multiple trips, making them a cost-effective and environmentally friendly packaging solution compared to single-use alternatives.

What regulations govern the transport of goods in steel drums? The transport of goods, especially hazardous materials, in steel drums is strictly regulated. International standards are set by organizations like the United Nations, which provides recommendations. Region-specific regulations are enforced by bodies such as the Department of Transportation in the US and the European Agreement concerning the International Carriage of Dangerous Goods by Road in Europe. These regulations dictate design, construction, testing, and labeling requirements.

The Global Steel Drums & IBCs Market size was valued at $XX billion in 2023, and is anticipated to reach $XX billion by 2030, growing at a CAGR of XX% during the forecast period. Citius Research has developed a research report titled “Steel Drums & IBCs Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Steel Drums and IBCs Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Steel Drums & IBCs Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Steel Drums and IBCs Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Steel Drums and IBCs Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Steel Drums & IBCs Market
• Research Methodology
• Executive Summary
• Market Dynamics of Steel Drums & IBCs Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Steel Drums & IBCs Market
• Cost and Gross Margin Analysis of Steel Drums & IBCs Market
• Steel Drums & IBCs Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Steel Drums & IBCs Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Steel Drums and IBCs Market Key Stakeholders

Below are the key stakeholders for the Steel Drums & IBCs Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Steel Drums & IBCs Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Steel Drums & IBCs Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Steel Drums & IBCs Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Steel Drums & IBCs Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Steel Drums & IBCs Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Steel Drums and IBCs Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Steel Drums and IBCs Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Steel Drums and IBCs Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Steel Drums and IBCs Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Steel Drums and IBCs Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Steel Drums and IBCs Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Steel Drums and IBCs Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Steel Drums and IBCs Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Steel Drums and IBCs Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Steel Drums and IBCs Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Steel Drums and IBCs Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Steel Drums and IBCs Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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