North America Silo Bags Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210324
  • Format: Electronic (PDF)
  • Number of Pages: 176
  • Author(s): Joshi, Madhavi

Report Overview

The North America Silo Bags Market size was estimated at USD 850 million in 2023 and is projected to reach USD 1.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.20% during the forecast period (2024-2030).

North America Silo Bags Market

(Market Size)
$850 million
$1.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.20%
2023 Market Size USD 850 million
2030 Market Size USD 1.5 billion
Key Players GrainPro, Storezo, Silo Bag India, FlexiTuff, Save Grain

Market Summary

The North America silo bags market is a specialized segment within the packaging industry, primarily serving the agricultural sector for bulk storage of grains, fertilizers, and other commodities. These large, flexible polyethylene bags provide an economical and versatile alternative to traditional rigid silos, offering advantages in terms of mobility, installation ease, and reduced initial capital investment. The market is characterized by its strong presence across the agricultural heartlands of the United States and Canada, where large-scale farming operations are prevalent. Demand is intrinsically linked to agricultural output, harvesting cycles, and the need for efficient post-harvest management solutions to prevent spoilage and preserve grain quality. The market features a mix of international players and regional manufacturers competing on factors such as bag durability, UV protection, and oxygen barrier properties. The adoption of silo bags is also influenced by their role in facilitating grain marketing strategies, allowing producers to store harvests on-farm and sell based on favorable market conditions rather than immediate post-harvest necessity.

Key Highlights

The North America silo bags market is distinguished by several key attributes that underscore its importance. A primary highlight is the product's critical role in enhancing grain storage management, effectively reducing losses from pests, moisture, and mold through advanced hermetic sealing technologies. The market demonstrates significant innovation in material science, with leading manufacturers developing multi-layer co-extruded films that offer superior tensile strength, puncture resistance, and enhanced barrier properties against oxygen and moisture. Another notable highlight is the growing emphasis on sustainability; silo bags are recognized for generating less waste and having a lower carbon footprint compared to the construction and maintenance of permanent storage infrastructure. The market is also responsive to the needs of modern farming, with bag capacities and dimensions evolving to accommodate the massive output of contemporary combines and handling equipment. Furthermore, the market benefits from a well-established distribution and service network, including specialized machinery providers for bagging and extraction, which supports widespread adoption and customer confidence.

Drivers, Opportunities & Restraints

The growth of the North America silo bags market is propelled by several key drivers. The foremost driver is the consistent high volume of grain production in the region, which creates a perpetual and substantial demand for efficient and scalable storage solutions. The cost-effectiveness of silo bags compared to constructing permanent silos makes them an attractive option for farmers seeking to manage capital expenditure, especially for seasonal or overflow storage. Furthermore, the flexibility they offer in terms of storage location?directly in the field or on any flat surface?provides significant logistical advantages. A major opportunity lies in technological advancements, such as the integration of smart sensors for real-time monitoring of temperature and gas levels inside the bag, which can greatly enhance quality control and loss prevention. There is also an opportunity to expand into storing a wider variety of commodities beyond grains, including forage, wood chips, and industrial minerals. However, the market faces restraints, including a susceptibility to damage from wildlife, machinery, or adverse weather if not properly installed and managed. The requirement for specific equipment for filling and emptying the bags also represents an additional investment for some users, potentially acting as a barrier to entry for smaller operations.

Concentration Insights

The competitive landscape of the North America silo bags market is moderately concentrated, featuring a blend of a few dominant international corporations and several smaller regional manufacturers. Key global players such as Silo Bag India Pvt. Ltd. and GrainPro, Inc. have a strong presence, leveraging their extensive product portfolios and international distribution networks. These companies compete intensely on brand reputation, product quality, and technological innovation, often introducing bags with advanced features like reinforced seams and high-grade UV stabilizers. Alongside these giants, regional manufacturers and suppliers have carved out significant market share by offering competitive pricing, responsive customer service, and products tailored to local climatic conditions and farming practices. This structure ensures a dynamic market environment where competition fosters continuous product improvement. The concentration is also evident in the distribution channel, which is consolidated around agricultural cooperatives, large farm supply stores, and specialized dealers who provide not just the product but also the necessary application machinery and technical support, creating a bundled service ecosystem that is crucial for market penetration.

Type Insights

The North America silo bags market is segmented by type, primarily based on the length, diameter, and storage capacity of the bags, which are engineered to meet diverse storage requirements. Standard capacities typically range from approximately 150 to 250 tons, with dimensions designed to be compatible with universal bagging machines. A critical differentiator among types is the number of layers and the specific material composition used in the manufacturing process. Standard options often feature a three-layer co-extrusion, providing a balance of strength and barrier properties. Premium variants may incorporate five or more layers, integrating specialized resins that offer exceptional resistance to punctures, extreme temperatures, and prolonged UV exposure, thereby extending the bag's usable life and protecting the stored commodity more effectively. The choice of bag type is heavily influenced by the specific grain being stored, the intended storage duration, and the local environmental conditions, with customers increasingly opting for higher-specification products for long-term storage of high-value crops.

Application Insights

The application of silo bags in North America is overwhelmingly dominated by the agricultural sector, where they are indispensable for the storage of a wide array of grains. Major applications include the storage of corn, wheat, soybeans, barley, and oats, protecting these commodities from spoilage and allowing farmers to strategically time their market sales. Beyond these primary grains, there is a growing application in storing oilseeds like canola and sunflower, as well as pulses such as lentils and peas. An important and expanding application is the storage of high-moisture grains and forage, including corn silage and haylage, for livestock feed, which requires bags with specific oxygen barrier properties to facilitate proper fermentation. While agriculture is the core, non-agricultural applications are emerging, albeit on a smaller scale. These include the storage of fertilizers, sand, salt for road de-icing, and even wood chips and biomass for energy production, indicating the product's versatility and potential for market diversification beyond its traditional roots.

Regional Insights

The North America silo bags market exhibits distinct regional patterns directly correlated with agricultural intensity. The United States constitutes the largest share of the market, with demand heavily concentrated in the Midwest Corn Belt states such as Iowa, Illinois, Nebraska, and Minnesota. These regions, characterized by vast expanses of grain production, generate immense demand for temporary and supplemental storage solutions during the harvest period. Canada represents the second major market, with the prairie provinces of Saskatchewan, Alberta, and Manitoba being the key demand centers due to their massive output of wheat, canola, and pulses. Climatic variations between these regions influence product preferences; for instance, areas with higher rodent pressure or more intense sunlight see higher demand for bags with enhanced protective features. The market in Mexico, while smaller, is developing, particularly in the northern grain-growing states. Regional distribution networks are robust in the core agricultural areas, ensuring product availability and support services are readily accessible to the farming community.

Company Insights

The North America silo bags market is served by a roster of prominent companies that drive innovation and competition. International leaders such as Silo Bag India Pvt. Ltd. have established a strong foothold through their extensive product lines and global supply chains. GrainPro, Inc. is recognized for its focus on hermetic storage technologies, offering solutions that extend beyond silo bags to include cocoons and flexible containers. North American-based manufacturers like The Panama Group and Ipesa - Rio Segundo also hold significant market positions, often benefiting from their regional proximity, which allows for faster delivery and a deeper understanding of local farmer needs. These companies compete not only on the quality and technological features of their bags but also on the strength of their partnerships with distributors and their ability to provide comprehensive solutions that include bagging equipment, technical training, and responsive customer service. The competitive strategies often involve continuous research and development to improve material durability and storage efficacy, ensuring product offerings remain aligned with the evolving demands of modern agriculture.

Recent Developments

The North America silo bags market has witnessed notable recent developments focused on product enhancement and sustainability. A significant trend is the increased investment in research and development by leading manufacturers to produce bags with higher recycled polymer content without compromising on strength or barrier properties, addressing growing environmental concerns. There has been a marked introduction of smart silo bag solutions, where manufacturers are collaborating with technology firms to embed wireless sensor systems that can monitor internal temperature and CO2 levels, sending alerts to farmers' smartphones to prevent spoilage. Furthermore, companies are expanding their product portfolios to include a wider range of sizes and specially formulated bags for niche applications, such as storing organic grains or particularly abrasive materials. On the strategic front, key players have been focusing on strengthening their distribution agreements with national agricultural retail chains to improve market penetration and brand visibility, ensuring products are available at the point of need for farmers across the continent.

Report Segmentation

This comprehensive report on the North America silo bags market provides a detailed analysis segmented across multiple dimensions to offer a granular view of the industry landscape. The segmentation is structured to dissect the market by bag type, categorizing products based on their storage capacity, layer construction, and material specifications, which are critical for understanding product differentiation and application suitability. The report further breaks down the market by application, providing dedicated analysis for the storage of various grains, oilseeds, forage, and emerging non-agricultural uses, highlighting demand patterns and growth prospects for each segment. A crucial component of the segmentation is the regional analysis, which delivers insights into market size, trends, and key drivers within the United States, Canada, and Mexico, identifying state-level and provincial hotspots of demand. Additionally, the report includes a competitive landscape segmentation, profiling leading companies, their market shares, product portfolios, and strategic initiatives, providing a clear view of the market's competitive intensity and the positioning of various players.

FAQs

What are silo bags used for? Silo bags are large, flexible storage systems primarily used in agriculture for the bulk storage of grains like corn, wheat, and soybeans. They are also used for storing forage, fertilizers, and other dry bulk materials, providing an airtight environment that protects contents from moisture, pests, and spoilage.

How long can grain be stored in a silo bag? When properly installed and managed, grain can be effectively stored in a silo bag for periods ranging from several months up to over a year. The exact duration depends on factors such as the initial quality of the grain, the barrier properties of the bag, and environmental conditions.

What are the advantages of using silo bags? Key advantages include a lower initial investment compared to permanent storage structures, flexibility in storage location, reduced grain loss from pests and weather, and the ability to manage marketing by allowing farmers to store grain and sell when prices are favorable.

How are silo bags filled and emptied? Silo bags are filled using a specialized machine that packs the grain tightly into the bag as it is unrolled. Emptying requires a different machine, often a front-end loader with a special attachment or a dedicated extractor, which removes the grain from the bag.

Are silo bags reusable? Generally, silo bags are designed for single-use due to the stress and potential damage incurred during the filling, storage, and emptying processes. Reuse is not recommended as it can compromise the bag's structural integrity and protective barriers.

What are the key factors when choosing a silo bag? Important selection criteria include the storage capacity needed, the type of material to be stored, the thickness and number of layers in the bag's construction (for durability and UV resistance), and the reputation of the manufacturer for quality and reliability.

Citius Research has developed a research report titled “North America Silo Bags Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• North America Silo Bags Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The North America Silo Bags Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

North America Silo Bags Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

North America Silo Bags Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of North America Silo Bags Market
• Research Methodology
• Executive Summary
• Market Dynamics of North America Silo Bags Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of North America Silo Bags Market
• Cost and Gross Margin Analysis of North America Silo Bags Market
• North America Silo Bags Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “North America Silo Bags Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

North America Silo Bags Market Key Stakeholders

Below are the key stakeholders for the North America Silo Bags Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

North America Silo Bags Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the North America Silo Bags Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the North America Silo Bags Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in North America Silo Bags Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global North America Silo Bags Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global North America Silo Bags Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global North America Silo Bags Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global North America Silo Bags Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global North America Silo Bags Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global North America Silo Bags Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America North America Silo Bags Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America North America Silo Bags Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe North America Silo Bags Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA North America Silo Bags Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific North America Silo Bags Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa North America Silo Bags Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia North America Silo Bags Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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