Cast Stretch Films Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209684
  • Format: Electronic (PDF)
  • Number of Pages: 199
  • Author(s): Joshi, Madhavi

Report Overview

The Cast Stretch Films Market size was estimated at USD 4.2 billion in 2023 and is projected to reach USD 7.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.00% during the forecast period (2024-2030).

Cast Stretch Films Market

(Market Size)
$4.2 billion
$7.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.00%
2023 Market Size USD 4.2 billion
2030 Market Size USD 7.5 billion
Key Players Berry Global, Sigma Plastics, Inteplast Group, Paragon Films, Scientex

Market Summary

The cast stretch films market is a vital segment within the global packaging industry, primarily utilized for securing and unitizing palletized goods during storage and transportation. These films are manufactured using a cast extrusion process, which results in a clear, high-clarity film with excellent load retention properties and quiet unwinding characteristics. The market caters to a diverse range of end-use sectors including food and beverage, pharmaceuticals, consumer goods, and industrial packaging. The consistent demand is driven by the fundamental need for efficient and cost-effective packaging solutions that ensure product safety and integrity throughout the supply chain. Key market participants are continuously engaged in research and development activities to enhance film performance, focusing on aspects like downgauging, which reduces material usage without compromising strength, and developing sustainable alternatives to meet evolving environmental regulations and corporate sustainability goals. The competitive landscape is characterized by the presence of both global giants and regional players, all striving to expand their product portfolios and geographic reach.

Key Highlights

The cast stretch films market is distinguished by several key attributes that underscore its importance. A significant highlight is the material's superior load stability, which prevents load shifting and potential damage to goods, thereby reducing losses for shippers and receivers. The market has seen a pronounced shift towards the development and adoption of pre-stretched films, which offer users enhanced efficiency by reducing the physical effort required during application and minimizing film waste. Another critical aspect is the ongoing innovation in resin blends and additive technologies, which are engineered to improve puncture resistance, tear strength, and cling performance. Furthermore, the industry is increasingly responsive to the circular economy model, with a growing emphasis on creating recyclable and mono-material film structures to address end-of-life concerns. The versatility of cast stretch films, available in various widths, thicknesses, and core sizes, allows for customization to meet specific application requirements across different industrial verticals, making it an indispensable packaging component.

Drivers, Opportunities & Restraints

Market growth is propelled by several powerful drivers. The expansion of the e-commerce sector and the consequent rise in parcel shipments create a sustained demand for effective protective packaging. The growth of organized retail and the need for efficient inventory management and palletization in warehouses further stimulate market uptake. Additionally, the constant pursuit of cost reduction through supply chain optimization leads businesses to adopt high-performance stretch films that minimize product damage and associated costs. Significant opportunities lie in the development of bio-based and compostable films to cater to the environmentally conscious consumer and corporate mandates. The integration of smart technologies, such as films with embedded RFID tags for tracking, presents a futuristic growth avenue. However, the market faces restraints including volatility in raw material prices, primarily derived from petroleum, which can impact profit margins. Stringent government regulations concerning plastic usage and waste management also pose challenges, compelling manufacturers to invest heavily in sustainable innovation and recycling infrastructure.

Concentration Insights

The cast stretch films market exhibits a moderately concentrated landscape with a mix of large multinational corporations and numerous regional manufacturers. Leading players such as Berry Global Inc., Sigma Stretch Film Corp., and Intertape Polymer Group command significant market share due to their extensive product portfolios, strong technical expertise, and global distribution networks. These companies often compete on the basis of product quality, technological innovation, and value-added services. The market also features a substantial number of smaller, specialized producers that compete effectively on a regional level by offering customized solutions and competitive pricing. This structure fosters a competitive environment that drives continuous improvement and innovation. Mergers and acquisitions are a common strategy employed by top-tier companies to consolidate their market position, acquire new technologies, and enter emerging geographic markets, further influencing the concentration dynamics of the industry.

Type Insights

Cast stretch films are primarily categorized based on their manufacturing process and material composition. The most fundamental segmentation is between hand wrap films and machine wrap films. Hand wrap films are designed for manual application and are typically used in low-volume settings, offering ease of use and good cling. Machine wrap films are engineered for high-speed automated equipment and are characterized by their consistent gauge and high-performance properties, such as superior tensile strength and elongation. Furthermore, films can be differentiated as pre-stretched or non-pre-stretched. Pre-stretched films are elongated at the manufacturing stage, allowing end-users to apply them with less force and achieve greater yield per roll. Another key distinction is between standard films and specialty films, which include offerings like UV-resistant films for outdoor storage, vented films for agricultural produce, and high-performance films with enhanced puncture resistance for heavy or sharp-edged loads.

Application Insights

The application of cast stretch films is pervasive across numerous industries, each with unique requirements. In the food and beverage sector, these films are indispensable for palletizing and protecting a vast array of products, from canned goods to bottled beverages, ensuring hygiene and preventing contamination during logistics. The pharmaceutical industry relies on high-clarity, high-performance films to secure pallets of medical supplies and boxes of medicine, where product integrity is paramount. The consumer goods sector, encompassing electronics, paper products, and household items, utilizes these films for safe distribution from manufacturing plants to retail outlets. Industrial applications involve securing heavy loads of construction materials, automotive parts, and chemicals, often requiring films with exceptional strength and durability. The versatility of cast stretch films makes them a universal solution for unitizing diverse products, underscoring their critical role in modern logistics and warehousing operations.

Regional Insights

Geographically, the demand for cast stretch films is a global phenomenon, with varying growth dynamics across different regions. North America and Europe represent mature markets characterized by high adoption rates of advanced packaging technologies and stringent regulations promoting sustainable packaging solutions. The presence of a robust manufacturing and logistics sector in these regions ensures consistent demand. The Asia-Pacific region is identified as the fastest-growing market, fueled by rapid industrialization, the expansion of the manufacturing sector, and the booming e-commerce industry in countries like China and India. Increasing investments in infrastructure and the growth of organized retail are key contributors to market expansion in this region. Latin America and the Middle East & Africa are emerging markets where growth is linked to economic development, increasing foreign investments, and the gradual modernization of the retail and logistics sectors, presenting new opportunities for market players.

Company Insights

The competitive fabric of the cast stretch films market is woven by several prominent companies that drive innovation and set industry standards. Berry Global Inc. is a foremost player known for its extensive range of packaging products and a strong focus on sustainability initiatives. Sigma Stretch Film Corp. has carved a significant niche with its high-performance films and a reputation for quality. Intertape Polymer Group is another key competitor, offering a diverse portfolio of woven and films products for various industrial applications. Other notable participants include Paragon Films, Mima Film, and M.J. Maillis Group, each contributing to the market with specialized products and strategic expansions. These companies compete intensely through strategies such as capacity expansion, new product launches with enhanced features, and strategic mergers and acquisitions to bolster their market presence and cater to the evolving needs of a global clientele.

Recent Developments

The cast stretch films market is dynamic, with recent developments focusing heavily on sustainability and technological enhancement. A prominent trend is the increased production and promotion of recyclable polyethylene films designed for a circular economy, aligning with global efforts to reduce plastic waste. Companies are investing in advanced recycling technologies to incorporate post-consumer recycled content into new films without sacrificing performance. There is also a noticeable surge in the development of bio-based stretch films derived from renewable resources like sugarcane, aimed at reducing the carbon footprint of packaging. On the technological front, innovations continue in resin technology and extrusion processes to produce thinner, stronger films (downgauging) that use less material. Furthermore, market players are expanding their manufacturing capacities in high-growth regions, particularly in Asia-Pacific, to capitalize on the increasing local demand and optimize their global supply chain logistics.

Report Segmentation

This comprehensive market report on cast stretch films provides a detailed analysis segmented across multiple dimensions to offer a granular view of the industry. The segmentation is structured to analyze the market by type, distinguishing between key categories such as hand wrap and machine wrap films, as well as pre-stretched and non-pre-stretched variants. It is further segmented by application, delving into the specific usage across major end-use industries including food & beverage, pharmaceuticals, consumer goods, and industrial packaging. A crucial component of the segmentation is the regional analysis, which breaks down the market size and forecast for key geographic regions including North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. This multi-faceted segmentation allows stakeholders to identify precise growth pockets, understand application-specific trends, and formulate targeted strategies based on regional dynamics and product type preferences.

FAQs

What is the difference between cast and blown stretch film? Cast stretch film is produced using a cast extrusion process, resulting in a film that is clear, quiet to unwind, and has high cling. Blown stretch film is made through a blown extrusion process, yielding a film that is hazier, louder when unwound, and generally has higher puncture resistance and elongation.

What are the benefits of using pre-stretched stretch film? Pre-stretched film offers several benefits including reduced physical effort during application, less film waste, and a higher yield per roll because it is already stretched at the factory. This can lead to increased operational efficiency and cost savings.

How is stretch film recycled? Stretch film, typically made from linear low-density polyethylene, can be recycled. The process involves collecting used film, cleaning it, melting it down, and reforming it into new pellets that can be used to manufacture new plastic products, including new stretch film, contributing to a circular economy.

What gauge stretch film should I use? The appropriate gauge depends on the load's weight, stability, and type. Lighter, stable loads may only require a lighter gauge film, while heavy, unstable, or sharp-edged loads need a heavier gauge film with higher puncture resistance to ensure load integrity.

Can stretch film be used for food products? Yes, specific grades of cast stretch film are manufactured to be food-safe. These films are produced using FDA-compliant materials and additives, ensuring they do not contaminate food products and are suitable for palletizing and transporting food items.

What is the future of sustainable stretch film? The future is focused on developing fully recyclable mono-material films, increasing the use of post-consumer recycled content, and innovating with bio-based and compostable alternatives derived from renewable resources to reduce environmental impact without compromising on performance.

Citius Research has developed a research report titled “Cast Stretch Films Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Cast Stretch Films Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Cast Stretch Films Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Cast Stretch Films Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Cast Stretch Films Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Cast Stretch Films Market
• Research Methodology
• Executive Summary
• Market Dynamics of Cast Stretch Films Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Cast Stretch Films Market
• Cost and Gross Margin Analysis of Cast Stretch Films Market
• Cast Stretch Films Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Cast Stretch Films Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Cast Stretch Films Market Key Stakeholders

Below are the key stakeholders for the Cast Stretch Films Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Cast Stretch Films Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Cast Stretch Films Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Cast Stretch Films Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Cast Stretch Films Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Cast Stretch Films Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Cast Stretch Films Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Cast Stretch Films Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Cast Stretch Films Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Cast Stretch Films Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Cast Stretch Films Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Cast Stretch Films Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Cast Stretch Films Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Cast Stretch Films Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Cast Stretch Films Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Cast Stretch Films Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Cast Stretch Films Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Cast Stretch Films Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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