Natural Sack Kraft Papers Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210311
  • Format: Electronic (PDF)
  • Number of Pages: 212
  • Author(s): Joshi, Madhavi

Report Overview

The Natural Sack Kraft Papers Market size was estimated at USD 3.2 billion in 2023 and is projected to reach USD 5.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.90% during the forecast period (2024-2030).

Natural Sack Kraft Papers Market

(Market Size)
$3.2 billion
$5.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.90%
2023 Market Size USD 3.2 billion
2030 Market Size USD 5.5 billion
Key Players Mondi, WestRock, International Paper, BillerudKorsnäs, Stora Enso

Market Summary

The natural sack kraft papers market is a vital segment within the global packaging industry, primarily focused on producing durable and eco-friendly paper packaging solutions. These unbleached papers are manufactured from virgin wood pulp, retaining their natural brown color and high tear resistance, making them ideal for heavy-duty applications. The market serves a diverse range of sectors, including building and construction, agriculture, food and beverages, and chemicals. The inherent strength, biodegradability, and recyclability of natural sack kraft paper align with the growing global emphasis on sustainable packaging, driving its adoption as an alternative to plastic-based materials. Key manufacturers are continuously investing in research and development to enhance product properties such as moisture resistance and printability, catering to evolving consumer and industrial demands. The market is characterized by a robust supply chain, from pulp production to paper conversion and end-use application, with a strong presence in both developed and emerging economies.

Key Highlights

The natural sack kraft papers market is distinguished by several key attributes that underscore its importance. The material's high tensile strength and porosity make it exceptionally suitable for packaging goods that require breathability, such as cement, flour, and animal feed. Furthermore, its natural and unbleached appearance is often associated with an eco-friendly and premium product image, which brands leverage for marketing purposes. The production process for sack kraft paper is well-established, allowing for high-volume manufacturing and cost-effectiveness. A significant trend is the development of multi-wall sack papers, which combine layers of kraft paper to provide extra strength and barrier properties for demanding applications. The market is also witnessing innovations in coatings and treatments that enhance functionality without compromising the paper's compostable and recyclable nature. These factors collectively contribute to the sustained demand and strategic relevance of natural sack kraft papers in the packaging landscape.

Drivers, Opportunities & Restraints

Several powerful drivers are propelling the natural sack kraft papers market forward. The most significant is the global shift towards sustainable packaging solutions, driven by stringent environmental regulations and increasing consumer awareness regarding plastic pollution. This has led to a surge in demand for biodegradable and recyclable materials like natural kraft paper. The growth of end-use industries, particularly construction and agriculture in developing regions, directly fuels the need for robust packaging. Opportunities abound in the development of advanced functional papers with improved barriers against moisture, grease, and gases, expanding their use into new applications like premium food packaging. The e-commerce boom also presents a substantial opportunity for protective packaging solutions. However, the market faces restraints, including volatility in the prices of raw materials, primarily wood pulp, which can impact production costs and profit margins. Additionally, competition from alternative materials, such as woven plastics and bulk containers, which may offer lower weight or cost advantages in certain applications, poses a challenge to market growth.

Concentration Insights

The competitive landscape of the natural sack kraft papers market is moderately concentrated, featuring a mix of large multinational corporations and regional players. Leading companies such as Mondi Group, BillerudKorsn?s, WestRock Company, and International Paper hold significant market shares due to their extensive production capacities, integrated operations from pulp to paper, and strong global distribution networks. These industry giants compete on factors like product quality, consistency, technological innovation, and the ability to serve multinational clients across various regions. Alongside them, numerous specialized and regional manufacturers compete by offering customized solutions, focusing on specific end-use applications, or catering to local markets with cost-effective products. This structure creates a dynamic environment where scale, innovation, and niche expertise are all critical for success. Mergers, acquisitions, and strategic partnerships are common as companies seek to expand their geographic footprint and product portfolios.

Type Insights

Natural sack kraft papers are primarily categorized based on their weight, grade, and the number of piles. The most common distinction is between bleached and unbleached kraft papers, with the natural (unbleached) variant dominating the sack paper segment due to its superior strength and environmental credentials. Within unbleached papers, they are further classified by basis weight, typically ranging from 70 to 125 grams per square meter (gsm), with heavier weights used for more demanding applications. Another critical classification is between extensible and non-extensible papers. Extensible kraft papers are manufactured to have high stretchability, which enhances their durability and resistance to punctures and impacts during filling, transportation, and handling. This makes them ideal for packaging sharp or heavy materials like construction aggregates and chemicals. The choice of paper type is directly influenced by the specific requirements of the product being packaged, including its weight, abrasiveness, and need for breathability.

Application Insights

The application spectrum for natural sack kraft papers is broad and essential to numerous industries. In the building and construction sector, they are predominantly used for packaging cement, plaster, and other dry mix products, valued for their strength and ability to prevent moisture ingress. The agriculture industry relies heavily on these papers for packaging animal feed, fertilizer, seeds, and grain, as the material allows for necessary gas exchange, preventing spoilage. Within the food and beverage industry, natural sack kraft paper is used for packaging flour, sugar, rice, and other dry foodstuffs, often favored for its natural and safe properties. The chemical industry utilizes specially treated kraft papers for packaging powders, granules, and other industrial chemicals that require robust and safe containment. Additionally, there is growing application in consumer goods and retail for creating branded shopping bags and specialty packaging that conveys an eco-conscious image.

Regional Insights

Geographically, the demand for natural sack kraft papers is global, with varying dynamics across regions. The Asia Pacific region represents the largest and fastest-growing market, driven by rapid industrialization, booming construction activities, and a large agricultural sector in countries like China and India. Government initiatives promoting sustainable packaging further accelerate adoption in this region. North America and Europe are mature markets characterized by high environmental consciousness and strict regulations on plastic packaging, sustaining steady demand for eco-friendly alternatives like kraft paper. These regions are also hubs for technological innovation in paper manufacturing and coating technologies. Latin America and the Middle East & Africa are emerging markets with significant growth potential, linked to infrastructural development and the expansion of their agricultural and industrial bases. Regional production is often concentrated near sources of raw materials and key end-use industries to optimize logistics and costs.

Company Insights

The natural sack kraft papers market is served by several key players who define its competitive and innovative edge. Mondi Group is a global leader known for its extensive range of packaging and paper solutions, including high-performance sack kraft papers. BillerudKorsn?s is renowned for its focus on sustainable and high-quality packaging materials, often pushing the boundaries with strong and lightweight paper products. WestRock Company, a major packaging giant, offers a comprehensive portfolio that includes kraft papers for various industrial and consumer applications. International Paper is another significant player with a strong presence in packaging and pulp production. Other notable companies include Nordic Paper, KapStone Paper and Packaging Corp (now part of WestRock), and Canfor Corporation. These companies compete through continuous investment in production technology, development of value-added products, and strategic expansions to strengthen their market positions and cater to the evolving needs of a sustainability-focused global clientele.

Recent Developments

The natural sack kraft papers market is dynamic, with recent developments focusing on sustainability, capacity expansion, and product innovation. Leading producers are increasingly investing in initiatives to enhance the circular economy, such as promoting the recyclability of their products and utilizing certified sustainable wood sources. There has been a notable push towards developing papers with even higher recycled content without compromising on strength. Technological advancements have led to the introduction of new barrier coatings that are compostable or recyclable, further improving the environmental profile of kraft paper packaging. Several companies have announced capital investments to expand their production capacities, particularly in growing regions like Asia, to meet rising demand. Furthermore, strategic collaborations and partnerships between paper manufacturers and brand owners are becoming more common, aimed at co-developing customized packaging solutions that address specific performance and sustainability targets.

Report Segmentation

This comprehensive market research report on the natural sack kraft papers market provides a detailed analysis segmented across multiple dimensions to offer granular insights. The segmentation allows for a thorough understanding of specific market dynamics. The report is segmented by type, distinguishing between key varieties such as bleached and unbleached kraft papers, with further breakdowns by basis weight and extensibility. It is segmented by application, providing in-depth analysis for major end-use industries including building & construction, agriculture, food & beverages, chemicals, and others. Furthermore, the report offers a detailed geographical segmentation, covering key regions and major countries within North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. This multi-faceted segmentation enables stakeholders to identify precise growth opportunities, understand competitive landscapes in specific segments, and make informed strategic decisions based on targeted market intelligence.

FAQs

What are natural sack kraft papers made from? Natural sack kraft papers are primarily manufactured from softwood virgin pulp, which provides high strength and durability. The pulp is produced through the kraft process, which involves cooking wood chips in a mixture of chemicals to break down the lignin and separate the cellulose fibers, resulting in a strong, unbleached paper.

What are the main advantages of using natural sack kraft paper? The main advantages include high tensile and tear strength, excellent porosity and breathability, full biodegradability and recyclability, a natural and eco-friendly aesthetic, and good printability for branding purposes. It is a sustainable alternative to plastic packaging.

Which industries are the largest users of natural sack kraft paper? The largest consuming industries are building and construction for packaging cement and dry mixes, agriculture for animal feed and fertilizer, food and beverage for products like flour and sugar, and the chemical industry for packaging various powders and granules.

How does natural sack kraft paper contribute to sustainability? It contributes to sustainability as it is made from a renewable resource (wood), is fully biodegradable and compostable under the right conditions, and is highly recyclable. Its production and end-of-life have a lower environmental impact compared to many plastic alternatives.

What is the difference between bleached and natural sack kraft paper? The primary difference is the processing. Natural sack kraft paper is unbleached, retaining its characteristic brown color and offering maximum strength. Bleached kraft paper is treated with chemicals to achieve a white color, which is often preferred for aesthetic reasons in consumer-facing applications, but it can be slightly less strong.

Can natural sack kraft paper be used for food packaging? Yes, it is widely and safely used for packaging dry food products such as flour, grains, sugar, and seeds. For direct food contact, it must meet specific purity and safety standards set by regulatory bodies like the FDA in the U.S. to ensure no harmful substances migrate into the food.

Citius Research has developed a research report titled “Natural Sack Kraft Papers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Natural Sack Kraft Papers Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Natural Sack Kraft Papers Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Natural Sack Kraft Papers Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Natural Sack Kraft Papers Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Natural Sack Kraft Papers Market
• Research Methodology
• Executive Summary
• Market Dynamics of Natural Sack Kraft Papers Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Natural Sack Kraft Papers Market
• Cost and Gross Margin Analysis of Natural Sack Kraft Papers Market
• Natural Sack Kraft Papers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Natural Sack Kraft Papers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Natural Sack Kraft Papers Market Key Stakeholders

Below are the key stakeholders for the Natural Sack Kraft Papers Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Natural Sack Kraft Papers Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Natural Sack Kraft Papers Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Natural Sack Kraft Papers Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Natural Sack Kraft Papers Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Natural Sack Kraft Papers Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Natural Sack Kraft Papers Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Natural Sack Kraft Papers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Natural Sack Kraft Papers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Natural Sack Kraft Papers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Natural Sack Kraft Papers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Natural Sack Kraft Papers Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Natural Sack Kraft Papers Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Natural Sack Kraft Papers Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Natural Sack Kraft Papers Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Natural Sack Kraft Papers Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Natural Sack Kraft Papers Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Natural Sack Kraft Papers Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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