Case Erectors Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209681
  • Format: Electronic (PDF)
  • Number of Pages: 214
  • Author(s): Joshi, Madhavi

Report Overview

The Case Erectors Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 2.1 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.50% during the forecast period (2024-2030).

Case Erectors Market

(Market Size)
$1.2 billion
$2.1 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.50%
2023 Market Size USD 1.2 billion
2030 Market Size USD 2.1 billion
Key Players Lantech, Combi Packaging Systems, BestPack, Packsize, Panotec

Market Summary

The case erectors market is an integral segment within the broader packaging machinery industry, focusing on automated systems that assemble cardboard cases swiftly and efficiently. These machines are vital for streamlining packaging lines across diverse sectors such as food and beverage, pharmaceuticals, consumer goods, and logistics. The market is characterized by continuous technological evolution, with manufacturers increasingly integrating robotics, IoT connectivity, and advanced software to enhance precision, speed, and operational efficiency. Demand is primarily driven by the need for labor cost reduction, higher throughput requirements, and the growing emphasis on sustainable packaging solutions. Companies are investing in modular and customizable case erectors that can handle various box sizes and styles, catering to the trend towards low-volume, high-mix production runs. The competitive landscape includes both global machinery giants and specialized regional players, all striving to offer robust, reliable, and cost-effective solutions to end-users.

Key Highlights

Key highlights of the case erectors market include the accelerated adoption of automation and smart factory principles within packaging operations. Leading manufacturers are incorporating features such as touch-screen HMIs, predictive maintenance capabilities, and seamless integration with upstream and downstream equipment like case packers and sealers. Energy efficiency has become a critical focus, with new models designed to minimize power consumption and reduce the overall carbon footprint of packaging operations. Another significant trend is the rise of flexible and adjustable machines that can quickly switch between different case dimensions and styles without extensive downtime, addressing the needs of e-commerce and just-in-time manufacturing. Additionally, there is growing demand for hygienic design features, particularly in food and pharmaceutical applications, where easy cleaning and compliance with strict sanitation standards are paramount. These advancements are reshaping packaging lines, making them more agile, efficient, and responsive to dynamic market demands.

Drivers, Opportunities & Restraints

Primary drivers propelling the case erectors market include the relentless push for operational efficiency and cost reduction in manufacturing and distribution environments. The expansion of e-commerce and the corresponding need for faster, more reliable order fulfillment are significantly boosting demand for automated case erection solutions. Labor shortages in many regions further accelerate the adoption of machinery that reduces dependency on manual labor. Opportunities abound in the development of integrated systems that combine case erecting, packing, and sealing into a single, cohesive unit, offering end-to-end automation. Emerging markets present substantial growth potential as industries there modernize their packaging infrastructure. However, the market faces restraints such as the high initial capital investment required for advanced case erectors, which can be a barrier for small and medium-sized enterprises. Additionally, the complexity of integrating new machinery into existing production lines and the need for specialized maintenance and operational expertise can pose challenges. Economic volatility and fluctuations in industrial investment also impact market growth.

Concentration Insights

The global case erectors market exhibits a concentration of key players in North America and Europe, where large multinational corporations have established strong manufacturing bases and extensive distribution networks. Companies like WestRock Company, Bemis Company, Inc., and Barry-Wehmiller are prominent in these regions, leveraging their technological expertise and broad product portfolios. The Asia-Pacific region is experiencing rapid market growth, becoming a focal point for both consumption and manufacturing, which attracts significant investment from international players. The competitive landscape is a mix of well-established, diversified industrial conglomerates and smaller, niche manufacturers that specialize in specific types of case erectors or serve particular end-use industries. This concentration is influenced by the presence of major end-user industries, such as food processing and pharmaceuticals, which are clustered in certain geographic areas, driving localized demand for packaging machinery.

Type Insights

The case erectors market is segmented by machine type, primarily into automatic and semi-automatic models. Automatic case erectors dominate the market due to their high-speed operation, minimal manual intervention, and superior efficiency, making them ideal for high-volume production environments. These machines often feature robotic arms for precise handling and can be seamlessly integrated into fully automated packaging lines. Semi-automatic models, while slower, offer a lower cost alternative and are suitable for operations with lower throughput requirements or those needing flexibility for frequent product changeovers. Within these categories, further differentiation exists based on the case style they handle, such as regular slotted containers (RSC), die-cut cases, or trays. Technological advancements are blurring the lines between these types, with many new semi-automatic machines incorporating features previously found only on fully automatic systems.

Application Insights

Case erectors find critical application across a multitude of industries. The food and beverage sector is the largest end-user, utilizing these machines for packaging everything from canned goods and bottles to frozen food packages and fresh produce, often requiring wash-down designs for hygiene. The pharmaceutical industry employs case erectors for bundling and shipping medicines, medical devices, and healthcare products, with a strong emphasis on precision and contamination control. Consumer goods, including personal care products, household items, and electronics, rely on case erectors for efficient and protective shipping packaging. The logistics and warehousing sector uses them for order fulfillment and creating ready-to-ship boxes for e-commerce. Each application has unique requirements, influencing machine specifications regarding speed, case size range, material compatibility, and integration with other packaging line equipment like labelers and weigh scales.

Regional Insights

Geographically, North America holds a significant share of the case erectors market, driven by a strong manufacturing base, high labor costs, and advanced adoption of automation technologies in the United States and Canada. Europe follows closely, with countries like Germany, Italy, and the UK being key markets due to their robust automotive, food, and pharmaceutical industries. The Asia-Pacific region is anticipated to witness the fastest growth, fueled by rapid industrialization, expanding manufacturing sectors, and the booming e-commerce market in China, India, and Southeast Asian nations. Government initiatives promoting industrial automation and foreign direct investment in these countries are further stimulating market expansion. Latin America and the Middle East & Africa are emerging regions with growing potential, as local industries gradually modernize their packaging operations to compete in the global marketplace.

Company Insights

The competitive landscape of the case erectors market features a blend of multinational corporations and specialized equipment manufacturers. Leading players such as WestRock Company, DS Smith plc, and International Paper Company have a strong presence, often providing packaging solutions that include machinery as part of a broader offering. Pure-play packaging machinery specialists like Barry-Wehmiller, Schneider Packaging Equipment Co. Inc., and A-B-C Packaging Machine Corporation are renowned for their innovative and reliable case erecting systems. These companies compete on factors including machine reliability, speed, customization capabilities, after-sales service, and total cost of ownership. Many are focusing on strategic acquisitions and partnerships to expand their geographic reach and technological portfolios. The market also includes numerous regional players that cater to local demands with cost-effective solutions.

Recent Developments

Recent developments in the case erectors market are heavily centered on technological innovation and strategic corporate movements. There is a marked trend towards the development of smart, connected machines equipped with Industry 4.0 capabilities, such as real-time data monitoring, remote diagnostics, and integration with factory-wide management systems. Manufacturers are launching new models with enhanced flexibility to handle a wider array of corrugated materials and case styles, responding to the demand for customization. Sustainability is another key focus area, with companies designing energy-efficient motors and systems that reduce material waste. On the corporate front, key players have been engaged in mergers and acquisitions to consolidate market position and expand their product offerings. For instance, several major acquisitions have been aimed at enhancing robotics and automation expertise within product lines.

Report Segmentation

This comprehensive market report on case erectors provides a detailed analysis segmented along multiple dimensions to offer granular insights. The segmentation includes machine type, categorizing the market into automatic and semi-automatic case erectors. It is further broken down by technology, distinguishing between robotic and traditional mechanical systems. The application segmentation covers key end-use industries such as food & beverage, pharmaceuticals & healthcare, consumer goods, logistics & warehousing, and others. Additionally, the report offers a regional analysis, dividing the global market into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. Each segment is analyzed in terms of market dynamics, trends, and growth patterns, providing stakeholders with a thorough understanding of specific niches and opportunities within the broader case erectors landscape.

FAQs

What are the benefits of automated case erectors? Automated case erectors significantly increase packaging line speed and efficiency, reduce labor costs and reliance on manual labor, minimize errors and product damage, ensure consistent and precise case formation, and can be integrated into larger automated systems for end-to-end packaging solutions.

Which industries use case erectors the most? The food and beverage industry is the largest user of case erectors, followed closely by the pharmaceutical and consumer goods sectors. Logistics and e-commerce fulfillment centers are also rapidly adopting this technology to handle high volumes of shipments.

What is the difference between automatic and semi-automatic case erectors? Automatic case erectors operate with minimal human intervention, are designed for high-speed, high-volume production, and are often integrated into full packaging lines. Semi-automatic models require an operator to initiate each cycle or feed cases, are slower, but offer a lower initial investment and greater flexibility for changeovers.

How do case erectors contribute to sustainability? Modern case erectors contribute to sustainability by optimizing material usage to reduce corrugated waste, incorporating energy-efficient motors and drives, and enabling the use of recycled and recyclable packaging materials. Their efficiency also leads to a lower overall carbon footprint per packaged unit.

What should be considered when choosing a case erector? Key considerations include production volume and speed requirements, the range of case sizes and styles needed, the type of corrugated material used, available factory floor space, integration capabilities with existing packaging line equipment, and the total cost of ownership including maintenance and operational costs.

Are there case erectors designed for easy cleaning? Yes, many manufacturers offer case erectors with hygienic designs, often featuring stainless steel surfaces, rounded corners, and sealed components. These are particularly important for industries like food, beverage, and pharmaceuticals where sanitation and ease of cleaning are critical regulatory requirements.

Citius Research has developed a research report titled “Case Erectors Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Case Erectors Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Case Erectors Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Case Erectors Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Case Erectors Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Case Erectors Market
• Research Methodology
• Executive Summary
• Market Dynamics of Case Erectors Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Case Erectors Market
• Cost and Gross Margin Analysis of Case Erectors Market
• Case Erectors Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Case Erectors Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Case Erectors Market Key Stakeholders

Below are the key stakeholders for the Case Erectors Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Case Erectors Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Case Erectors Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Case Erectors Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Case Erectors Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Case Erectors Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Case Erectors Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Case Erectors Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Case Erectors Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Case Erectors Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Case Erectors Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Case Erectors Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Case Erectors Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Case Erectors Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Case Erectors Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Case Erectors Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Case Erectors Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Case Erectors Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

Request a detailed Research Methodology for the market.

Request Customization or Sample Report

To request a sample report or for any inquiry regarding this report, please fill out the form below

Yes, I have read the Privacy Policy.

Related Reports






latest reports