Low Melt Point Bags Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210238
  • Format: Electronic (PDF)
  • Number of Pages: 224
  • Author(s): Joshi, Madhavi

Report Overview

The Low Melt Point Bags Market size was estimated at USD 1.1 billion in 2023 and is projected to reach USD 2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.50% during the forecast period (2024-2030).

Low Melt Point Bags Market

(Market Size)
$1.1 billion
$2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.50%
2023 Market Size USD 1.1 billion
2030 Market Size USD 2 billion
Key Players Amcor, Berry Global, Sealed Air, Mondi, Huhtamaki

Market Summary

The low melt point bags market represents a specialized segment within the broader packaging industry, characterized by its utilization of polyethylene resins that possess a lower melting temperature. These bags are engineered to seal at reduced heat levels, making them particularly suitable for heat-sensitive applications and for use with standard impulse sealers without requiring excessive energy input. The market is primarily driven by demand from sectors requiring efficient, cost-effective, and safe packaging solutions for a diverse range of products. Manufacturers focus on producing bags that offer reliable seals, durability, and product protection, often leveraging materials like low-density polyethylene (LDPE) and linear low-density polyethylene (LLDPE) which exhibit the desired thermal properties. The market operates within a competitive landscape where innovation in material science and sustainability considerations are becoming increasingly paramount. End-users across food packaging, pharmaceutical packaging, and industrial goods packaging rely on these specialized bags for their operational efficiency and product integrity.

Key Highlights

Key highlights of the low melt point bags market include the critical role these products play in enhancing packaging line efficiency and reducing energy consumption during the sealing process. A significant trend is the growing integration of recycled content into resin formulations, aligning with global sustainability initiatives and corporate environmental goals. The versatility of these bags is another highlight, as they are adaptable to various sealing equipment and can be customized in terms of size, thickness, and opacity to meet specific client requirements. The market is also witnessing advancements in additive technologies that improve clarity, strength, and puncture resistance without compromising the low melt characteristic. Furthermore, the demand for high-performance packaging from the e-commerce sector, which requires durable yet easily sealable bags for shipping, presents a substantial growth vector. The emphasis on food safety and compliance with regulatory standards for direct food contact applications remains a cornerstone of product development and marketing strategies within this niche.

Drivers, Opportunities & Restraints

The primary drivers for the low melt point bags market are the expanding food and beverage sector, which requires safe and efficient packaging for perishable goods, and the growth of e-commerce, necessitating robust and sealable packaging for shipment. The pharmaceutical industry's need for secure and tamper-evident packaging for sensitive products further propels market demand. A significant opportunity lies in the development of bio-based and compostable low melt point films, catering to the escalating consumer and regulatory pressure for sustainable packaging solutions. Innovations in multi-layer co-extrusion technologies also present opportunities for creating bags with enhanced barrier properties for specialized applications. However, the market faces restraints, including volatility in raw material prices, particularly for polyethylene resins derived from petrochemicals, which can impact production costs and profit margins. Additionally, intense competition from alternative packaging formats like rigid containers and the challenges associated with recycling multi-material laminated films pose obstacles to unchecked market expansion. Regulatory complexities concerning plastic usage and waste management in different regions also act as a moderating factor on growth.

Concentration Insights

The competitive landscape of the low melt point bags market is characterized by the presence of several established global players and a multitude of regional manufacturers. Market concentration varies by region, with North America and Europe being relatively consolidated, dominated by large multinational corporations with extensive product portfolios and significant R&D capabilities. In contrast, the Asia-Pacific region exhibits a more fragmented landscape, with numerous local and regional companies competing on the basis of price and customized solutions. Key players such as Amcor plc, Berry Global Inc., and Sealed Air Corporation maintain a strong global presence through diverse product offerings and strategic acquisitions. These leading companies focus on vertical integration, controlling everything from resin production to bag fabrication, which provides them with a competitive edge in terms of cost control and supply chain stability. Smaller, niche players often compete by specializing in specific applications or by offering highly customized products with quick turnaround times, catering to local or specialized market segments.

Type Insights

The low melt point bags market is segmented by the type of material used, with low-density polyethylene (LDPE) and linear low-density polyethylene (LLDPE) being the most prevalent. LDPE bags are prized for their high clarity, flexibility, and excellent sealing properties, making them ideal for retail packaging applications where product visibility is important. LLDPE bags, often used in blends, offer superior tensile strength, puncture resistance, and durability, which is critical for heavier-duty applications such as industrial parts packaging or e-commerce shipping. Another segment includes blends and co-extruded films that combine layers of different polyethylenes or other polymers to achieve a balance of properties, such as enhanced barrier protection against moisture or gases. The choice of material type is directly influenced by the end-use application's specific requirements regarding strength, clarity, seal integrity, and cost-effectiveness. Manufacturers continually innovate in material composition to improve performance characteristics while maintaining the essential low melt property that defines this market.

Application Insights

Application insights reveal a diverse end-user base for low melt point bags. The food and beverage industry represents the largest application segment, utilizing these bags for packaging baked goods, fresh produce, frozen foods, and snacks, where easy sealing and product protection are paramount. The pharmaceutical and healthcare sector employs them for packaging medical devices, sterile components, and over-the-counter products, valuing the consistent seal integrity and cleanliness. In industrial packaging, these bags are used to protect hardware, automotive parts, and electronic components from dust, moisture, and damage during storage and transit. The growth of e-commerce has created a substantial new application, with low melt point bags being widely used as shipping mailers and poly mailers due to their lightweight nature and ease of sealing on packing lines. Each application sector imposes its own set of requirements, driving demand for bags with specific features such as anti-static properties for electronics, high clarity for retail, or extra durability for logistics.

Regional Insights

Regional insights indicate that the Asia-Pacific region is a dominant and high-growth market for low melt point bags, fueled by rapid industrialization, expanding manufacturing activities, a booming e-commerce sector, and growing consumption of packaged foods in countries like China and India. North America and Europe represent mature markets characterized by stringent regulatory standards for packaging materials, particularly for food and pharmaceutical contact, which drives demand for high-quality, compliant products. These regions also show a strong trend towards sustainable packaging, prompting innovation in recyclable and bio-based materials. The Middle East and Africa region is experiencing steady growth, supported by economic diversification efforts and development in the retail sector. Latin America presents emerging opportunities, though market growth can be influenced by regional economic fluctuations. Each region's market dynamics are shaped by local regulatory frameworks, industrial base, consumer preferences, and environmental policies, necessitating tailored strategies from manufacturers and suppliers.

Company Insights

Company insights highlight the strategies of key players shaping the low melt point bags market. Prominent companies such as Amcor plc, Berry Global Group Inc., Sealed Air Corporation, and Sonoco Products Company leverage their extensive research and development capabilities to innovate in film technology and bag design. These industry leaders often pursue a strategy of vertical integration, controlling polymer production and film extrusion processes to ensure quality and cost efficiency. They maintain a strong focus on sustainability, investing in developing products with recycled content and promoting recyclability. Other significant players like Polypak America, International Plastics Inc., and Bulldog Bag Ltd. compete by offering specialized products and excellent customer service, often catering to niche applications or specific geographic regions. The competitive environment compels companies to continuously enhance their product offerings, optimize manufacturing processes for efficiency, and expand their global distribution networks to serve a diverse and international client base effectively.

Recent Developments

Recent developments in the low melt point bags market are largely centered on sustainability and technological innovation. Leading companies are increasingly launching products made with post-consumer recycled (PCR) content, responding to brand owner commitments and regulatory demands for reduced plastic waste. There is a noticeable uptick in investments towards advanced recycling technologies that can handle flexible polyethylene films, aiming to create a more circular economy for packaging. Development efforts are also focused on creating mono-material structures that are fully recyclable, moving away from complex multi-layer laminates that are difficult to process. On the technological front, advancements in extrusion and sealing technologies allow for the production of thinner gauge films that maintain performance while reducing material usage, contributing to source reduction. Furthermore, strategic mergers and acquisitions continue to occur as companies seek to bolster their market position, expand their geographic footprint, and acquire new technologies or product lines that complement their existing portfolios.

Report Segmentation

This market report on low melt point bags offers a detailed segmentation to provide a comprehensive analysis of the industry landscape. The segmentation is structured to analyze the market from multiple perspectives, enabling a granular understanding of trends and opportunities. The report is segmented by material type, distinguishing between key polyethylene variants such as LDPE, LLDPE, and HDPE, along with analyses of blended and co-extruded films. It is further segmented by application, providing deep dives into the demands and specifications of the food packaging, pharmaceutical packaging, industrial packaging, and e-commerce packaging sectors. A crucial geographic segmentation breaks down the market into key regions and major countries within North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, highlighting regional specific drivers and challenges. Additionally, the report includes a competitive landscape segmentation, profiling key players and analyzing their market share, product portfolios, and strategic initiatives. This multi-faceted segmentation provides stakeholders with actionable intelligence tailored to specific interests and investment areas.

FAQs

What are low melt point bags? Low melt point bags are a type of flexible packaging made from polyethylene resins designed to seal at lower temperatures than standard plastic bags. This characteristic makes them energy-efficient and ideal for packaging heat-sensitive products and for use with common impulse sealing equipment.

What materials are used to make low melt point bags? These bags are primarily manufactured using polyethylene materials, specifically low-density polyethylene (LDPE) and linear low-density polyethylene (LLDPE). These polymers are chosen for their inherent properties that allow for effective sealing at reduced heat levels while providing necessary durability and clarity.

What are the primary applications for low melt point bags? The primary applications span across several industries. They are extensively used in food packaging for items like bread and produce, in pharmaceutical packaging for medical devices and drugs, in industrial packaging for parts and components, and increasingly in e-commerce as shipping envelopes and poly mailers.

What are the advantages of using low melt point bags? Key advantages include reduced energy consumption during the sealing process due to lower heat requirements, which can lead to cost savings. They also minimize the risk of heat damage to sensitive products, offer reliable seal integrity, and are compatible with a wide range of standard packaging equipment, enhancing operational efficiency.

Which regions show the highest demand for low melt point bags? The Asia-Pacific region demonstrates the highest and fastest-growing demand, driven by robust manufacturing, a expanding food and beverage sector, and the rapid growth of e-commerce. North America and Europe are also significant, mature markets with strong demand driven by advanced retail and pharmaceutical sectors.

Who are the key players in the low melt point bags market? The market features several key global players, including Amcor plc, Berry Global Inc., Sealed Air Corporation, and Sonoco Products Company. These companies are recognized for their extensive product portfolios, significant research and development investments, and strong global distribution networks.

Citius Research has developed a research report titled “Low Melt Point Bags Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Low Melt Point Bags Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Low Melt Point Bags Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Low Melt Point Bags Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Low Melt Point Bags Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Low Melt Point Bags Market
• Research Methodology
• Executive Summary
• Market Dynamics of Low Melt Point Bags Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Low Melt Point Bags Market
• Cost and Gross Margin Analysis of Low Melt Point Bags Market
• Low Melt Point Bags Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Low Melt Point Bags Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Low Melt Point Bags Market Key Stakeholders

Below are the key stakeholders for the Low Melt Point Bags Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Low Melt Point Bags Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Low Melt Point Bags Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Low Melt Point Bags Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Low Melt Point Bags Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Low Melt Point Bags Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Low Melt Point Bags Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Low Melt Point Bags Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Low Melt Point Bags Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Low Melt Point Bags Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Low Melt Point Bags Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Low Melt Point Bags Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Low Melt Point Bags Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Low Melt Point Bags Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Low Melt Point Bags Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Low Melt Point Bags Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Low Melt Point Bags Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Low Melt Point Bags Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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