Lidding Foil Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210220
  • Format: Electronic (PDF)
  • Number of Pages: 224
  • Author(s): Joshi, Madhavi

Report Overview

The Lidding Foil Market size was estimated at USD 2.5 billion in 2023 and is projected to reach USD 4.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.60% during the forecast period (2024-2030).

Lidding Foil Market

(Market Size)
$2.5 billion
$4.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.60%
2023 Market Size USD 2.5 billion
2030 Market Size USD 4.2 billion
Key Players Amcor, Berry Global, Sealed Air, Coveris, Constantia Flexibles

Market Summary

The lidding foil market is a critical and expanding segment within the global packaging industry, primarily serving the food, beverage, and pharmaceutical sectors. This market revolves around the production and supply of thin, flexible materials, typically laminates of aluminum and various polymers, used to hermetically seal containers like cups, trays, and pots. The primary function of lidding foil is to provide an impermeable barrier against oxygen, moisture, and light, thereby significantly extending the shelf life of perishable goods and ensuring product integrity. The demand is heavily driven by the growing consumer preference for convenience foods, ready-to-eat meals, and on-the-go packaging solutions. Technological advancements are continuously improving material properties, leading to the development of easy-peel, resealable, and high-barrier films that enhance user experience and product safety. The market is characterized by intense competition and a strong focus on innovation to meet evolving regulatory standards and sustainability goals from brands and consumers alike.

Key Highlights

The lidding foil market is distinguished by several key factors that underscore its importance. A major highlight is the material's unparalleled ability to provide a complete barrier against external contaminants, which is non-negotiable for sensitive products like dairy, pharmaceuticals, and premium coffee. The innovation in sealants and film structures has led to specialized products such as pressure-sensitive lidding for easy opening and resealing, which greatly improves consumer convenience. Sustainability is becoming a paramount concern, prompting manufacturers to invest in developing recyclable and mono-material lidding solutions that align with circular economy principles without compromising on performance. The market is also witnessing a significant trend towards customization, where lidding foils are tailored with specific printing, branding, and functional properties to meet the unique needs of diverse end-users. Furthermore, the stringent food safety regulations imposed by bodies globally ensure that product quality and manufacturing processes adhere to the highest standards, fostering trust and reliability in the supply chain.

Drivers, Opportunities & Restraints

The growth of the lidding foil market is propelled by several powerful drivers. The rising global consumption of packaged food and beverages, fueled by urbanization, busier lifestyles, and growing disposable incomes, creates a sustained demand for effective sealing solutions. The expansion of the pharmaceutical industry, particularly for blister packaging and sterile medical device packaging, provides another robust growth pillar. Additionally, increasing health consciousness among consumers is driving the need for packaging that preserves nutritional value and freshness, a key strength of high-barrier lidding foils. Significant opportunities lie in the development of sustainable packaging materials. There is a substantial market opportunity for companies that can successfully commercialize bio-based, compostable, or easily recyclable lidding films. The growth of e-commerce and online grocery delivery also presents an opportunity for lidding solutions that ensure product integrity throughout the logistics chain. However, the market faces restraints, primarily from the volatility in raw material prices, particularly for aluminum and specialty polymers, which can squeeze profit margins. Furthermore, the complexity of recycling multi-material laminates poses a significant environmental challenge and attracts scrutiny from regulators and environmentally conscious consumers, acting as a restraint on the market.

Concentration Insights

The global lidding foil market features a landscape with a mix of large multinational corporations and specialized regional players, indicating a moderately concentrated industry. Leading companies such as Amcor, Sonoco Products Company, and Constantia Flexibles hold significant market share due to their extensive global production networks, vast research and development capabilities, and strong relationships with major consumer packaged goods brands. These giants compete on the basis of technological innovation, product quality, and the ability to offer integrated packaging solutions. Alongside them, numerous smaller and medium-sized enterprises thrive by focusing on niche applications, regional markets, or providing highly customized products. This concentration dynamic means that while the top players set technology and pricing trends, there is ample room for competition based on specialization, agility, and cost-effectiveness. The market's competitive intensity ensures a continuous flow of product improvements and keeps pricing competitive for end-users.

Type Insights

Lidding foils are categorized based on their material composition and structure, each designed for specific applications and performance requirements. Aluminum foil lidding is the most traditional and widely used type, prized for its excellent barrier properties against moisture, oxygen, and light. It is often laminated with heat-seal coatings to enable secure sealing to various containers. Plastic lidding films, made from polymers like PET, PP, and PS, are gaining popularity due to their microwaveability, clarity for product visibility, and potential for better recyclability in certain streams. High-barrier films represent the technological forefront, incorporating layers of EVOH or metallization to achieve protection levels comparable to aluminum but with different functional benefits. Another key segmentation is by seal type, including heat-seal, pressure-sensitive, and peelable/recloseable lids. The choice of type is a critical decision for packagers, balancing factors such as product compatibility, required shelf life, machinery compatibility, and end-consumer convenience.

Application Insights

The application of lidding foil is diverse, spanning multiple industries where product protection and preservation are critical. The food and beverage sector is the largest application segment. Within this, dairy products like yogurt and pudding, ready meals, coffee, fresh produce, and bakery goods extensively use lidding foils for sealing cups and trays. The pharmaceutical industry is another major application area, where lidding foils are essential for blister packs that protect tablets and capsules from moisture and contamination, ensuring drug efficacy and patient safety. The medical device industry uses specialized sterile lidding for packaging surgical instruments and kits. Other applications include packaging for personal care products, pet food, and industrial goods. Each application has distinct requirements; for instance, pharmaceutical lidding demands ultra-high barrier properties and compliance with strict regulatory standards, while food lidding often prioritizes consumer-friendly features like easy peeling and microwave safety.

Regional Insights

The demand for lidding foil exhibits distinct regional patterns influenced by economic development, consumer habits, and industrial activity. The Asia-Pacific region is recognized as the fastest-growing market, driven by its rapidly expanding population, rising middle class, increasing urbanization, and the consequent surge in demand for packaged food and pharmaceuticals. Countries like China and India are major contributors to this growth. North America and Europe represent mature and highly developed markets characterized by stringent regulations and a strong consumer focus on product quality, convenience, and sustainability. These regions are hubs for innovation, often pioneering advanced and eco-friendly lidding solutions. The Middle East and Africa and Latin America are emerging markets with growing potential, as economic development leads to greater adoption of modern retail and packaged goods, thereby increasing the demand for high-performance packaging like lidding foils.

Company Insights

The competitive landscape of the lidding foil market includes several key players renowned for their innovation and global reach. Amcor is a global leader offering a wide portfolio of flexible packaging, including high-performance lidding solutions for food and healthcare. Sonoco Products Company is another major player with a strong focus on developing sustainable and consumer-centric packaging. Constantia Flexibles is recognized for its expertise in producing high-barrier laminates and customized lidding foils. Other significant contributors include Winpak Ltd., known for its high-quality packaging films and lidding, and Uflex Ltd., a prominent flexible packaging company. These companies compete intensely through strategies focused on research and development to create novel products with enhanced functionality, investments in expanding production capacity, and strategic mergers and acquisitions to consolidate market position and expand their geographic and application reach.

Recent Developments

The lidding foil market is dynamic, with recent developments focused heavily on sustainability and enhanced functionality. A prominent trend is the industry-wide push towards creating mono-material and polyolefin-based lidding structures that are designed for full recyclability in existing polyethylene or polypropylene streams, addressing a major environmental concern. Companies are also launching new high-barrier films that use less material without compromising performance, contributing to source reduction. There is increased investment in developing compostable lidding materials derived from bio-based sources to cater to the organic and environmentally conscious product segments. On the technological front, advancements in digital printing are enabling shorter runs of customized and brightly branded lidding, allowing for greater marketing flexibility for brands. Furthermore, collaborations between material suppliers, converters, and brand owners are becoming more common to co-develop next-generation solutions that meet specific performance and sustainability targets.

Report Segmentation

This comprehensive market research report on the global lidding foil market provides a detailed analysis segmented across multiple dimensions to offer granular insights. The segmentation by type covers key categories such as aluminum foil, plastic films, paper, and other high-barrier materials, analyzing the demand and growth prospects for each. The application segmentation provides an in-depth look at the usage across major end-use industries including dairy products, ready meals, pharmaceuticals, medical devices, and other applications like pet food and coffee. Furthermore, the report offers a thorough geographical segmentation, breaking down the market dynamics and trends in key regions and countries such as North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. This multi-faceted segmentation allows stakeholders to understand specific niche markets, identify growth pockets, and make informed strategic decisions based on precise and actionable data.

FAQs

What is lidding foil made of?

Lidding foil is typically a multi-layer laminate. It often features a central layer of aluminum foil that provides an excellent barrier against oxygen, light, and moisture. This is coated with food-grade sealants like polyethylene on one side to enable heat sealing to containers, and the top side may have a printable polymer film for branding and information.

What are the different types of lidding foil?

The main types include aluminum foil lidding, known for its superior barrier properties; plastic lidding films made from materials like PET or PP, which offer clarity and microwaveability; and advanced high-barrier films that may use EVOH or metallization. They are also differentiated by seal type, such as heat-seal, pressure-sensitive, or peelable.

How is lidding foil used in food packaging?

In food packaging, lidding foil is heat-sealed onto rigid containers like yogurt cups, dessert pots, trayed ready meals, and coffee cans. Its primary function is to create an airtight and tamper-evident seal that locks in freshness, prevents contamination, and significantly extends the product's shelf life.

What are the benefits of using lidding foil?

The key benefits are exceptional product protection from oxygen, moisture, and light, leading to extended shelf life. It provides tamper evidence, ensures product safety and integrity, and allows for high-quality printing for branding. Modern lidding also offers consumer convenience through easy-open and resealable features.

Which industries use lidding foil the most?

The food and beverage industry is the largest consumer, particularly for dairy, ready meals, and coffee. The pharmaceutical industry is a very significant user for blister packaging of pills and capsules. Other key industries include medical device packaging and personal care products.

Who are the leading players in the lidding foil market?

The market is served by several global leaders including Amcor, Sonoco Products Company, and Constantia Flexibles. Other prominent players are Winpak Ltd., Uflex Ltd., and numerous regional specialists who compete on innovation, quality, and the ability to provide customized solutions.

Citius Research has developed a research report titled “Lidding Foil Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Lidding Foil Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Lidding Foil Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Lidding Foil Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Lidding Foil Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Lidding Foil Market
• Research Methodology
• Executive Summary
• Market Dynamics of Lidding Foil Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Lidding Foil Market
• Cost and Gross Margin Analysis of Lidding Foil Market
• Lidding Foil Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Lidding Foil Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Lidding Foil Market Key Stakeholders

Below are the key stakeholders for the Lidding Foil Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Lidding Foil Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Lidding Foil Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Lidding Foil Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Lidding Foil Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Lidding Foil Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Lidding Foil Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Lidding Foil Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Lidding Foil Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Lidding Foil Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Lidding Foil Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Lidding Foil Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Lidding Foil Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Lidding Foil Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Lidding Foil Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Lidding Foil Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Lidding Foil Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Lidding Foil Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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