Leno Bags Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210213
  • Format: Electronic (PDF)
  • Number of Pages: 211
  • Author(s): Joshi, Madhavi

Report Overview

The Leno Bags Market size was estimated at USD 320 million in 2023 and is projected to reach USD 600 million by 2030, exhibiting a compound annual growth rate (CAGR) of 9.00% during the forecast period (2024-2030).

Leno Bags Market

(Market Size)
$320 million
$600 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.00%
2023 Market Size USD 320 million
2030 Market Size USD 600 million
Key Players Amcor, Berry Global, Sealed Air, Mondi, Huhtamaki

Market Summary

The Leno bags market is a specialized segment within the global packaging industry, characterized by its focus on mesh-based packaging solutions primarily manufactured from polyethylene or polypropylene materials. These bags are distinguished by their open-weave design, which facilitates optimal air circulation, making them exceptionally suitable for packaging perishable goods such as fruits and vegetables. The market caters to a diverse range of end-use sectors including agriculture, food retail, and industrial packaging. Demand is largely driven by the essential need for breathable packaging that extends the shelf life of fresh produce by reducing moisture accumulation and preventing rot. The market landscape is competitive, with numerous regional and international players striving to innovate in material composition and bag design to meet evolving consumer preferences for sustainability and product visibility. The production processes involve advanced extrusion and weaving technologies to ensure durability and functionality. Growth is sustained by the consistent requirements of the global food supply chain and the expansion of supermarket retail formats that prioritize attractive and functional produce presentation.

Key Highlights

The Leno bags market is defined by several key attributes that underscore its importance. A primary highlight is the bag's unique construction, which provides an unparalleled combination of product protection, ventilation, and visibility, which is not commonly achieved with solid plastic packaging alternatives. This makes them the packaging of choice for a vast array of fresh agricultural products. Another significant aspect is the ongoing innovation in material science, with manufacturers increasingly exploring recycled polyethylene and biodegradable polymer alternatives to align with stringent environmental regulations and corporate sustainability goals. The market also demonstrates strong resilience to economic fluctuations, as the demand for food packaging remains largely inelastic. Furthermore, the supply chain for Leno bags is well-established, with robust distribution networks ensuring product availability across agricultural hubs and urban centers globally. The competitive intensity is high, prompting continuous improvements in manufacturing efficiency and cost-effectiveness, which benefits bulk buyers. The versatility of application, extending beyond food to sectors like construction for holding aggregates, further solidifies its market position.

Drivers, Opportunities & Restraints

Market growth is propelled by several powerful drivers. The most prominent is the rising global consumption of fresh fruits and vegetables, coupled with increasing urbanization which expands the distance between farms and consumers, necessitating effective packaging solutions for transportation and storage. Heightened consumer awareness regarding food freshness and quality acts as a significant demand driver, encouraging retailers to adopt superior packaging like Leno bags. The expansion of organized retail and supermarket chains, which require standardized and presentable packaging for produce sections, provides a steady stream of demand. Opportunities within the market are abundant, particularly in the development of sustainable and eco-friendly product variants. The integration of smart packaging technologies, such as QR codes for traceability, presents a forward-looking opportunity for value addition. However, the market faces notable restraints. Stringent government regulations aimed at reducing plastic waste and promoting alternatives challenge the dominance of conventional polypropylene bags. Volatility in the prices of raw materials, namely polymer resins, directly impacts production costs and profit margins for manufacturers. Furthermore, the growing consumer preference for loose, unpackaged produce in some regions acts as a minor but notable restraint on market expansion.

Concentration Insights

The global Leno bags market features a fragmented competitive landscape with a mix of large multinational corporations and numerous small to medium-sized regional manufacturers. Key players such as Mondi Group, Amcor plc, and Berry Global Inc. hold significant market share due to their extensive product portfolios, global distribution capabilities, and strong investment in research and development. These industry leaders compete on factors including product innovation, price, and the ability to offer customized solutions for large retail clients. The market concentration is higher in developed regions like North America and Europe, where a few major players dominate the supply to large supermarket chains. In contrast, the Asia-Pacific region exhibits a much more fragmented structure, characterized by a high number of local manufacturers catering to domestic and regional demand. This regional disparity influences pricing strategies and product standardization. The competitive intensity ensures continuous advancement in product features, such as enhanced UV resistance for outdoor storage and improved load-bearing capacity, as companies vie for a larger portion of the market.

Type Insights

Leno bags are primarily categorized based on the material used in their construction, with polyethylene and polypropylene being the two dominant types. Polypropylene Leno bags are widely favored for their exceptional strength, durability, and resistance to tearing, making them ideal for packaging heavier produce like potatoes and onions. They offer excellent clarity and printability, allowing for high-quality branding and labeling. Polyethylene Leno bags, on the other hand, are known for their superior flexibility and moisture resistance. They are often chosen for applications requiring a softer handle and for products that are less abrasive. Beyond material, differentiation occurs based on mesh size or weave density. A finer mesh is typically used for smaller items like garlic or shallots to prevent spillage, while a larger, more open weave is employed for bulkier items like coconuts or large melons to maximize airflow. Some specialized types include anti-fog coatings to maintain visibility in cold storage environments and bags treated with antimicrobial agents to further enhance food safety.

Application Insights

The application spectrum for Leno bags is vast, though it is predominantly anchored in the agricultural and food packaging sectors. The foremost application is the packaging of fresh fruits and vegetables. Items such as citrus fruits, potatoes, onions, and cabbages are routinely packaged in these bags for shipment to grocery stores and wholesale markets. The breathable nature of the mesh is critical for maintaining product quality during transit and on display shelves. Beyond produce, Leno bags find application in the packaging of seafood, where drainage is a necessary function. In non-food sectors, these bags are utilized in the construction industry for packaging and transporting sand, gravel, and other aggregates, leveraging their strength and ability to allow fine dust to sift out. The industrial sector uses them for parts packaging where visibility and dust protection are required. The versatility of the product ensures its relevance across multiple industries, each with specific requirements for strength, mesh size, and material properties.

Regional Insights

The demand and production of Leno bags exhibit distinct regional patterns influenced by agricultural output, retail practices, and regulatory frameworks. The Asia-Pacific region stands as the largest and fastest-growing market, driven by massive agricultural production in countries like China and India, and the rapid expansion of modern retail infrastructure. North America and Europe represent mature markets characterized by high demand for premium and sustainable packaging solutions. In these regions, strict regulations on plastics are shaping innovation towards recycled content and end-of-life recyclability. The Middle East and Africa show promising growth potential, fueled by increasing agricultural exports and investments in cold chain logistics. Latin America, a major exporter of fruits and vegetables, maintains a consistent demand for high-quality Leno bags for export packaging. Each region presents a unique set of challenges and opportunities, from raw material availability in producing regions to consumer preferences and environmental policies in consuming regions, all of which manufacturers must navigate.

Company Insights

The competitive environment includes a roster of established packaging giants and specialized producers. Leading companies such as Mondi Group, Amcor plc, and Berry Global Inc. leverage their global scale, extensive R&D departments, and comprehensive product lines to serve multinational clients. These players often focus on providing integrated packaging solutions and value-added services. Other significant contributors include Inteplast Group, Inc., which has a strong presence in North America, and AEP Industries, known for its flexible packaging products. Numerous regional players, such as many manufacturers in India and China, compete effectively on the basis of cost and localized service, catering to domestic and neighboring markets. The strategic focus for most companies involves capacity expansion, mergers and acquisitions to enhance geographic reach, and continuous product development to introduce more sustainable and functional bags that meet the evolving needs of retailers and consumers alike.

Recent Developments

The Leno bags market is dynamic, with recent activities centered on sustainability and innovation. A prominent trend among leading manufacturers is the launch of new product lines made from a high percentage of post-consumer recycled (PCR) materials, directly addressing plastic waste concerns. There has been a noticeable increase in investments towards enhancing manufacturing technologies to improve production efficiency and reduce the overall carbon footprint of the bags. Strategic mergers and acquisitions have continued, as larger entities seek to consolidate their market position and acquire niche technologies or regional market access. Furthermore, collaborations between bag manufacturers and recycling firms have been formed to develop closed-loop systems for collecting and repurposing used Leno bags. The development of bio-based and compostable polymer alternatives has also gained significant traction, with several companies announcing pilot programs and new product launches in this segment, reflecting the industry's commitment to a circular economy.

Report Segmentation

This comprehensive market report on Leno bags provides a detailed analysis segmented across multiple dimensions to offer a granular view of the industry. The segmentation is primarily based on material type, distinguishing between polyethylene and polypropylene bags, with further breakdowns by mesh size and weight capacity. The application segmentation covers key end-use sectors including agriculture (further split into fruits, vegetables, and other produce), seafood, industrial, and others. Geographically, the report provides an in-depth analysis of major regions: North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. Each regional analysis covers key countries and assesses demand patterns, regulatory landscapes, and competitive scenarios. Furthermore, the report includes a dedicated segment on the competitive landscape, profiling major players, their market shares, product portfolios, and strategic initiatives. This multi-faceted segmentation allows stakeholders to identify specific growth pockets, understand application-specific demands, and formulate targeted strategies.

FAQs

What are Leno bags made from? Leno bags are predominantly manufactured from polypropylene or polyethylene polymers. These materials are chosen for their strength, durability, and flexibility, which are essential for holding produce and other items while allowing for necessary air flow through the mesh design.

What are Leno bags used for? The primary use of Leno bags is in the packaging of fresh fruits and vegetables to provide ventilation and extend shelf life. They are also used for packaging seafood, industrial parts, and in the construction industry for aggregates like sand and gravel.

What are the benefits of using Leno bags? The key benefits include excellent ventilation that reduces moisture and prevents spoilage, high strength-to-weight ratio, product visibility for easy identification, and their lightweight nature which helps reduce transportation costs.

Are Leno bags recyclable? Yes, Leno bags made from pure polypropylene or polyethylene are recyclable. However, the actual recycling rates depend on local waste management infrastructure. Many manufacturers are now producing bags with recycled content to support circular economy goals.

How are Leno bags different from regular plastic bags? Unlike solid plastic bags, Leno bags have an open mesh or net-like construction. This design allows for air circulation, which is crucial for perishable goods, whereas regular plastic bags can trap moisture and accelerate decay.

Who are the leading manufacturers of Leno bags? The market includes several leading global players such as Mondi Group, Amcor plc, and Berry Global Inc. There are also many strong regional manufacturers operating in key agricultural hubs around the world.

Citius Research has developed a research report titled “Leno Bags Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Leno Bags Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Leno Bags Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Leno Bags Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Leno Bags Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Leno Bags Market
• Research Methodology
• Executive Summary
• Market Dynamics of Leno Bags Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Leno Bags Market
• Cost and Gross Margin Analysis of Leno Bags Market
• Leno Bags Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Leno Bags Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Leno Bags Market Key Stakeholders

Below are the key stakeholders for the Leno Bags Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Leno Bags Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Leno Bags Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Leno Bags Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Leno Bags Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Leno Bags Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Leno Bags Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Leno Bags Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Leno Bags Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Leno Bags Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Leno Bags Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Leno Bags Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Leno Bags Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Leno Bags Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Leno Bags Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Leno Bags Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Leno Bags Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Leno Bags Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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