Gel Packs Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0210038
  • Format: Electronic (PDF)
  • Number of Pages: 192
  • Author(s): Joshi, Madhavi

Report Overview

The Gel Packs Market size was estimated at USD 420 million in 2023 and is projected to reach USD 780 million by 2030, exhibiting a compound annual growth rate (CAGR) of 8.50% during the forecast period (2024-2030).

Gel Packs Market

(Market Size)
$420 million
$780 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.50%
2023 Market Size USD 420 million
2030 Market Size USD 780 million
Key Players Cold Chain Technologies, Sonoco Products Company, Sorbent Systems, Cryopak, Pelton Shepherd

Market Summary

The gel packs market represents a critical segment within the packaging industry, specifically serving temperature-controlled logistics and product protection needs. These packs are filled with a non-toxic gel substance that can be frozen or heated to maintain a desired temperature range for extended periods. The market is primarily driven by the expansive growth of the cold chain logistics sector, which is essential for perishable goods, pharmaceuticals, and certain chemicals. As global trade and e-commerce continue to flourish, the demand for reliable temperature assurance packaging solutions like gel packs has seen a substantial increase. Manufacturers are continuously innovating to improve the thermal efficiency, durability, and environmental profile of their products. The market is characterized by a diverse range of products tailored to various temperature requirements and durations, catering to a broad spectrum of industrial applications. Key players are engaged in strategic initiatives to expand their geographical footprint and enhance their product portfolios to capture a larger market share.

Key Highlights

The gel packs market is distinguished by several key factors that underscore its importance and growth trajectory. A primary highlight is the product's versatility, with gel packs being deployable for both hot and cold temperature retention applications across numerous industries. The non-toxic and often water-based composition of the gel makes these packs a safer alternative to other cooling or heating mediums, aligning with stringent health and safety regulations, particularly in food and pharmaceutical packaging. The reusable nature of many gel pack products offers a cost-effective and sustainable solution for businesses, reducing long-term operational expenses and environmental impact. Advancements in material science have led to the development of gels with superior phase change properties, enabling more precise temperature control and extended duration of thermal protection. The market is also witnessing a growing trend towards the use of biodegradable and recyclable materials in gel pack construction, responding to increasing corporate sustainability mandates and consumer environmental awareness.

Drivers, Opportunities & Restraints

The expansion of the gel packs market is propelled by several powerful drivers. The relentless growth of the global pharmaceutical industry, particularly for biologics and vaccines that require strict cold chain compliance, is a fundamental driver. Concurrently, the exponential rise in online grocery shopping and meal kit delivery services has created unprecedented demand for effective cold shipping solutions. The increasing globalization of food supply chains also necessitates reliable temperature-controlled packaging to ensure product integrity and safety from origin to destination. Significant opportunities exist in the development of smart gel packs integrated with IoT sensors for real-time temperature monitoring, providing data integrity and enhancing supply chain visibility. The push towards sustainable packaging presents an opportunity for innovation in bio-based and compostable gel materials. However, the market faces restraints, including the fluctuating costs of raw materials used in gel and outer shell production. Environmental concerns regarding the disposal of single-use plastic encasements and the gel itself, if not biodegradable, pose a challenge and can lead to stricter regulatory pressures. Competition from alternative temperature control methods, such as dry ice and phase change materials (PCMs) in other forms, also presents a market restraint.

Concentration Insights

The competitive landscape of the gel packs market features a mix of large multinational corporations and specialized niche players. Prominent companies such as Cold Chain Technologies, Sonoco Products Company, and Pelican BioThermal LLC hold significant market shares due to their extensive product portfolios, global distribution networks, and strong relationships with major clients in the pharmaceutical and food sectors. These established players often compete on the basis of technological innovation, reliability, and comprehensive service offerings, including package design and validation. The market also comprises a considerable number of regional and local manufacturers who compete primarily on price and cater to specific local or application-based demands. This concentration creates a moderately fragmented market environment where innovation and specialization are key to maintaining a competitive edge. Strategic activities such as mergers and acquisitions are common as companies seek to enhance their technological capabilities and expand their geographical presence to serve global clients more effectively.

Type Insights

The gel packs market is segmented by type, primarily distinguished by their physical state and composition. The most common types include instant ice packs, which use an endothermic reaction upon activation to rapidly drop in temperature without pre-freezing, making them ideal for emergency first-aid and on-the-go use. Reusable gel packs represent the largest segment, consisting of a sealed plastic pouch filled with a water-based gel or a phase change material (PCM). These packs require pre-conditioning in a freezer or heater and are valued for their multiple-use lifecycle. Phase change material (PCM) packs are a technologically advanced category designed to maintain a very specific, consistent temperature for prolonged periods, which is critical for high-value pharmaceuticals and sensitive diagnostic materials. Another emerging type includes bio-based gel packs, which utilize gels derived from natural sources and are housed in biodegradable films to address environmental concerns. The selection of gel pack type is a critical decision for businesses, dependent on the required temperature profile, duration of thermal protection, cost considerations, and sustainability goals.

Application Insights

Gel packs serve a wide array of applications, making them indispensable in modern supply chains. The food and beverage industry is a major consumer, utilizing these packs to maintain the freshness and safety of perishable items like meat, seafood, dairy products, and prepared meals during transit from producers to retailers and directly to consumers. The pharmaceutical and healthcare sector represents a high-value application area, where gel packs are critical for shipping temperature-sensitive medications, vaccines, blood samples, and clinical trial materials. Even slight deviations in temperature can render these products ineffective, making reliable thermal packaging a non-negotiable requirement. Other significant applications include the shipping of floral and horticultural products, which often require cool temperatures to prevent wilting, and certain industrial chemicals that must be kept within a specific thermal range to maintain stability. The e-commerce boom has further broadened the application scope, with companies across all these sectors relying on gel packs to fulfill direct-to-consumer orders safely and reliably.

Regional Insights

The demand for gel packs exhibits distinct regional patterns influenced by economic development, regulatory frameworks, and industrial activity. North America and Europe are established, mature markets characterized by stringent regulations for food and pharmaceutical safety, advanced cold chain infrastructure, and high consumer adoption of online grocery and pharmaceutical services. These regions see strong demand for high-performance, often reusable and sustainable gel pack solutions. The Asia-Pacific region is identified as the fastest-growing market, driven by rapid economic expansion, a burgeoning middle class, increasing penetration of e-commerce platforms, and significant investments in healthcare and cold chain logistics infrastructure, particularly in China and India. Latin America and the Middle East & Africa are emerging markets where growth is fueled by gradual improvements in cold chain capabilities and rising imports of perishable goods and pharmaceuticals. However, market maturity and adoption rates vary significantly within these regions based on local economic conditions and logistical capabilities.

Company Insights

The gel packs market is served by a roster of key players who have established strong positions through product innovation and strategic market expansion. Cold Chain Technologies is a leader known for its comprehensive portfolio of temperature assurance packaging, including a wide variety of gel packs and blankets for the pharmaceutical and life sciences industries. Sonoco Products Company, a global packaging giant, offers gel packs as part of its broader protective packaging solutions, leveraging its vast manufacturing and distribution network. Pelican BioThermal LLC is renowned for its advanced Credo and PolarBrand gel packs and reusable shipping systems designed for critical healthcare logistics. Other notable companies include Cryopak Industries Inc., which provides a range of temperature-controlled packaging products, and TechniIce, known for its high-performance gel sheets and packs. These companies compete intensely on factors such as thermal performance, product reliability, sustainability credentials, and the ability to provide validated solutions that meet regulatory standards across different regions.

Recent Developments

The gel packs market is dynamic, with recent developments focusing heavily on sustainability and technological integration. A prominent trend is the industry-wide shift towards environmentally responsible solutions, leading to the launch of gel packs made with plant-based or biodegradable gels and films derived from renewable resources. Companies are investing in R&D to create gels with enhanced phase change properties that offer longer hold times and more precise temperature control, thereby improving efficiency and reducing the number of packs required per shipment. There is a growing interest in developing connected packaging solutions, where gel packs are equipped with embedded sensors and data loggers that provide shippers and recipients with real-time visibility into the temperature conditions throughout the journey. Furthermore, strategic partnerships and acquisitions continue to shape the market landscape, as larger firms acquire specialized technology companies to bolster their innovative capabilities and expand their service offerings to meet the evolving demands of a global client base.

Report Segmentation

This market research report on the gel packs market provides a detailed and structured analysis through a methodical segmentation approach. The report is segmented by type to analyze the distinct characteristics and demand patterns of instant ice packs, reusable gel packs, phase change material (PCM) packs, and bio-based gel packs. It is further segmented by application to deliver insights into the specific usage, requirements, and growth metrics within key end-use sectors including food and beverage, pharmaceutical and healthcare, and other industrial applications. A crucial geographical segmentation delivers a regional analysis, examining market dynamics, growth drivers, and competitive landscapes across North America, Europe, Asia-Pacific, and the rest of the world. This multi-dimensional segmentation allows for a granular understanding of the market, enabling businesses to identify niche opportunities, understand regional regulatory and demand differences, and tailor their strategies to specific product types and application areas for maximum competitive advantage.

FAQs

What are gel packs made of?

Gel packs are typically composed of a non-toxic, water-based gel substance contained within a durable, leak-proof plastic pouch. The gel is often a mixture of water and a polymer like sodium polyacrylate, which allows it to remain in a semi-solid state and possess high heat capacity. For more advanced phase change material packs, the gel formulation may include salts or other compounds to achieve a specific melting or freezing point.

How long do gel packs stay frozen?

The duration a gel pack remains frozen is dependent on several factors including its size, the specific formulation of the gel, the insulation quality of the shipping container, and the ambient external temperature. Standard gel packs can typically maintain a frozen state for 24 to 36 hours inside a well-insulated shipping box. High-performance phase change material packs are engineered to last significantly longer, often for 48 hours or more.

Can you reuse gel packs?

Yes, a vast majority of gel packs designed for shipping and logistics are explicitly made for multiple uses. These reusable packs can be re-frozen or re-heated after each use. Their durability allows them to undergo numerous thermal cycles before the packaging integrity or the gel's performance degrades, making them a cost-effective and sustainable choice for businesses with frequent shipping needs.

What is the difference between gel packs and dry ice?

The primary difference lies in the temperature range and handling requirements. Dry ice (solid carbon dioxide) sublimates at -78.5?C (-109.3?F) and is used for ultra-cold applications, but it requires special handling due to its potential to cause frostbite and asphyxiation in confined spaces. Gel packs are safer and easier to handle, can be designed for specific temperature ranges (both hot and cold), and are reusable, whereas dry ice is a consumable product that cannot be reused.

Are gel packs toxic?

The gel substance inside commercially produced packs for packaging is generally non-toxic and non-hazardous. Manufacturers formulate the gel to be safe in case the pack ruptures, especially those used for food and pharmaceutical products. However, it is always imperative to check the manufacturer's safety data sheet for the specific product, as compositions can vary, and the gels are not intended for consumption.

What industries use gel packs the most?

The industries that are the most prolific users of gel packs are the food and beverage industry and the pharmaceutical and healthcare industry. The food sector uses them to transport perishable goods, while the pharmaceutical sector relies on them for the vital distribution of temperature-sensitive drugs, vaccines, and biological samples. Other significant users include the floral industry and companies shipping certain chemicals and biological materials.

Citius Research has developed a research report titled “Gel Packs Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Gel Packs Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Gel Packs Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Gel Packs Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Gel Packs Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Gel Packs Market
• Research Methodology
• Executive Summary
• Market Dynamics of Gel Packs Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Gel Packs Market
• Cost and Gross Margin Analysis of Gel Packs Market
• Gel Packs Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Gel Packs Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Gel Packs Market Key Stakeholders

Below are the key stakeholders for the Gel Packs Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Gel Packs Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Gel Packs Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Gel Packs Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Gel Packs Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Gel Packs Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Gel Packs Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Gel Packs Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Gel Packs Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Gel Packs Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Gel Packs Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Gel Packs Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Gel Packs Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Gel Packs Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Gel Packs Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Gel Packs Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Gel Packs Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Gel Packs Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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