Foam Cups Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209985
  • Format: Electronic (PDF)
  • Number of Pages: 221
  • Author(s): Joshi, Madhavi

Report Overview

The Foam Cups Market size was estimated at USD 3.5 billion in 2023 and is projected to reach USD 6.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.80% during the forecast period (2024-2030).

Foam Cups Market

(Market Size)
$3.5 billion
$6.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.80%
2023 Market Size USD 3.5 billion
2030 Market Size USD 6.2 billion
Key Players Dart Container, Pactiv Evergreen, Huhtamaki, Berry Global, Genpak

Market Summary

The foam cups market is a significant segment within the global packaging industry, primarily serving the foodservice, hospitality, and beverage sectors. These cups are manufactured from expanded polystyrene (EPS) or other foam materials, prized for their excellent insulation properties that keep hot beverages hot and cold drinks cold. The market is characterized by high demand from quick-service restaurants, coffee shops, and institutional food providers due to the product's cost-effectiveness and functional performance. Despite facing environmental scrutiny and regulatory challenges, foam cups remain a popular choice for many businesses because of their lightweight nature and ability to reduce transportation costs. The industry is witnessing a gradual shift with increasing investments in recycling technologies and the development of more sustainable foam alternatives. Key manufacturers are focusing on enhancing product offerings to meet evolving consumer preferences and stringent environmental regulations, ensuring the market's ongoing relevance and adaptation.

Key Highlights

The foam cups market is defined by several critical aspects that underscore its current state and future trajectory. A primary highlight is the persistent demand from the food and beverage industry, where foam cups are extensively used for serving coffee, tea, soups, and cold beverages due to their superior thermal retention and affordability. The market is also marked by intense competition among established players like Dart Container Corporation, Genpak, and Pactiv Evergreen, who dominate through extensive distribution networks and diverse product portfolios. Another significant highlight is the growing innovation in material science, leading to the development of bio-based and recycled content foam cups to address environmental concerns. Furthermore, the market is highly responsive to regional regulatory frameworks, particularly in North America and Europe, where bans on certain single-use plastics are influencing product development and market strategies. The expansion of food delivery and takeaway services globally has further solidified the demand for reliable and cost-effective packaging solutions like foam cups.

Drivers, Opportunities & Restraints

The growth of the foam cups market is propelled by several key drivers, including the expanding global foodservice industry, rising consumer preference for convenience and on-the-go consumption, and the cost advantages of foam compared to alternative materials. The excellent insulation properties of foam, which ensure product temperature maintenance, are a fundamental driver for its adoption in hot and cold beverage applications. Significant opportunities exist in the development and commercialization of recyclable and compostable foam cup variants, catering to the increasing environmental consciousness among consumers and businesses. The rising demand in emerging economies, coupled with the growth of online food delivery platforms, presents substantial growth avenues for market players. However, the market faces considerable restraints, primarily stringent government regulations and bans on polystyrene products in various regions due to environmental pollution concerns. Negative consumer perception regarding the sustainability of foam products and the growing popularity of alternative materials like paper, PLA, and polypropylene also act as major challenges hindering market expansion.

Concentration Insights

The global foam cups market exhibits a moderately concentrated landscape, with a handful of major players holding significant market share. North America is a hub for key manufacturers, including industry leaders such as Dart Container Corporation, which was acquired by Novolex, and Pactiv Evergreen Inc. These companies benefit from strong brand recognition, extensive manufacturing capabilities, and established relationships with large national foodservice chains and distributors. The market concentration is further characterized by these players' efforts towards vertical integration, controlling aspects from raw material production to final cup manufacturing. While large multinational corporations dominate, numerous regional and local manufacturers also operate, often competing on price and serving specific local or niche markets. The competitive dynamics are influenced by continuous product innovation, particularly in sustainable offerings, and strategic mergers and acquisitions aimed at expanding geographic reach and product lines to consolidate market position.

Type Insights

Within the foam cups market, products are primarily segmented based on their material composition and intended use. Expanded Polystyrene (EPS) foam cups represent the traditional and most widely used type, known for their rigidity, excellent insulation, and low cost. These are predominantly used for hot beverages like coffee and tea. An emerging category includes cups made from alternative foams, such as extruded polystyrene (XPS) or bio-based polymers, which are being developed to improve environmental profiles, often touted as compostable or made from renewable resources. Another distinction is made between hot drink cups and cold drink cups, with variations in wall thickness and design to optimize thermal performance for each application. The market is also seeing a trend towards value-added types, including printed and branded cups for promotional purposes, as well as cups with improved lids and sleeves for enhanced consumer convenience and leak resistance.

Application Insights

The application of foam cups is predominantly concentrated in the foodservice and hospitality sectors. The largest application segment is quick-service restaurants (QSRs) and coffee shops, where foam cups are the container of choice for a vast majority of hot takeaway beverages due to their heat retention and low cost. Institutional settings such as schools, hospitals, and corporate cafeterias also represent a significant application area, often utilizing foam cups for their practicality in high-volume service. Furthermore, foam cups are extensively used for serving cold beverages, including soft drinks and slushies, at convenience stores, sports venues, and movie theaters. The rapid growth of the online food delivery economy has further cemented the application of foam cups for takeaway orders, as their insulating properties help maintain food temperature during transit. Each application demands specific cup characteristics, influencing design, size, and material innovations within the market.

Regional Insights

The demand and regulatory landscape for foam cups vary significantly across different global regions. North America represents a major market, characterized by high consumption rates driven by a strong culture of coffee consumption and a vast QSR industry. However, this region also faces the most stringent regulations, with numerous local and state-level bans on polystyrene products, pushing innovation towards alternative materials. Europe exhibits a similar pattern of high environmental awareness and regulatory pressure, leading to a faster adoption of recyclable and biodegradable foam alternatives. The Asia-Pacific region is identified as a high-growth market, fueled by expanding urbanization, a growing middle class, and the proliferation of international food and beverage chains, particularly in countries like China and India. Latin America and the Middle East & Africa show steady demand, often with less regulatory pressure compared to Western markets, though awareness of environmental issues is gradually increasing, influencing future market dynamics.

Company Insights

The competitive environment of the foam cups market is shaped by the strategies of its leading players. Dart Container Corporation, now part of Novolex, is a historically dominant force with a comprehensive portfolio of foam foodservice products and a extensive distribution network. Pactiv Evergreen Inc. is another major competitor, offering a wide range of food packaging solutions, including foam cups, and focusing on sustainability initiatives. Genpak, a member of the Great Pacific Industries group, is also a key player known for its innovation in foodservice packaging. Other notable companies include Dopla, which has a strong presence in the European market, and Huhtamaki, a global packaging specialist that produces foam cups among its diverse offerings. These companies compete on factors such as product quality, price, innovation?especially in eco-friendly products?and the ability to provide consistent supply to large multinational chains. Their strategies often involve investing in recycling infrastructure and developing new materials to align with changing regulatory and consumer demands.

Recent Developments

The foam cups market has been active with several recent developments focused on sustainability and market adaptation. A prominent trend is the increased investment by major manufacturers in advanced recycling technologies for polystyrene, aiming to create a circular economy for foam products. Companies like Dart Container have supported initiatives to expand foam recycling collection points across various regions. There has been a surge in the introduction of new product lines featuring cups made with recycled content or alternative, compostable biomaterials to meet regulatory requirements and consumer preferences. Furthermore, strategic acquisitions and partnerships have been observed, such as Novolex's acquisition of Dart, which consolidated market share and expanded product offerings. Many companies are also enhancing their manufacturing processes to improve efficiency and reduce the environmental footprint of production, responding to the increasing pressure from legislation aimed at reducing single-use plastic waste.

Report Segmentation

This comprehensive market research report on the foam cups industry provides a detailed analysis segmented across multiple dimensions to offer a granular view of the market. The segmentation is structured to analyze the market by type, distinguishing between hot drink cups, cold drink cups, and by material type such as expanded polystyrene and alternative foams. The report further segments the market by application, covering key sectors including quick-service restaurants, full-service restaurants, institutional foodservice, and others like convenience stores and entertainment venues. A critical component of the segmentation is the regional analysis, which breaks down the market into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, examining the unique drivers, restraints, and opportunities in each geography. This multi-faceted segmentation allows stakeholders to identify specific growth pockets, understand competitive landscapes in different segments, and make informed strategic decisions based on targeted market intelligence.

FAQs

What are foam cups made of? Foam cups are primarily manufactured from expanded polystyrene (EPS), a lightweight plastic material derived from styrene monomer. EPS is expanded using steam to create a cellular structure that provides excellent insulation properties, making it ideal for hot and cold beverages.

Are foam cups recyclable? Yes, foam cups are technically recyclable. Expanded polystyrene can be processed and reformed into new products. However, practical recycling rates are often low due to challenges in collection, contamination, and the need for specialized recycling facilities, which are not universally available.

Why are foam cups being banned? Foam cups are being banned in numerous jurisdictions primarily due to environmental concerns. They are difficult to recycle economically on a wide scale, often end up as litter, and can persist in the environment for a long time. Their lightweight nature also makes them prone to becoming wind-blown debris.

What are the alternatives to foam cups? Common alternatives to traditional polystyrene foam cups include cups made from paper with a plastic or bioplastic lining, polypropylene (PP) plastic cups, and cups made from compostable polymers like polylactic acid (PLA). Each alternative offers different trade-offs in terms of cost, insulation, and environmental impact.

Who are the major manufacturers of foam cups? The global foam cups market is dominated by a few key players. Major manufacturers include Dart Container Corporation (now part of Novolex), Pactiv Evergreen Inc., and Genpak. These companies have extensive production capabilities and distribution networks serving the global foodservice industry.

How do foam cups keep drinks hot? Foam cups keep drinks hot through their excellent thermal insulation properties. The expanded polystyrene material contains trapped air pockets within its cellular structure. This air acts as a effective barrier, significantly reducing heat transfer through conduction and convection, thereby maintaining the beverage's temperature for a longer duration.

Citius Research has developed a research report titled “Foam Cups Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Foam Cups Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Foam Cups Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Foam Cups Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Foam Cups Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Foam Cups Market
• Research Methodology
• Executive Summary
• Market Dynamics of Foam Cups Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Foam Cups Market
• Cost and Gross Margin Analysis of Foam Cups Market
• Foam Cups Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Foam Cups Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Foam Cups Market Key Stakeholders

Below are the key stakeholders for the Foam Cups Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Foam Cups Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Foam Cups Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Foam Cups Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Foam Cups Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Foam Cups Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Foam Cups Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Foam Cups Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Foam Cups Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Foam Cups Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Foam Cups Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Foam Cups Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Foam Cups Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Foam Cups Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Foam Cups Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Foam Cups Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Foam Cups Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Foam Cups Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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