Collapsible Aluminium Tube Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209740
  • Format: Electronic (PDF)
  • Number of Pages: 204
  • Author(s): Joshi, Madhavi

Report Overview

The Collapsible Aluminium Tube Market size was estimated at USD 950 million in 2023 and is projected to reach USD 1.65 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.50% during the forecast period (2024-2030).

Collapsible Aluminium Tube Market

(Market Size)
$950 million
$1.65 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.50%
2023 Market Size USD 950 million
2030 Market Size USD 1.65 billion
Key Players Albea Group, Essel Propack, CCL Industries, Montebello Packaging, Linhardt

Market Summary

The collapsible aluminium tube market is a significant segment within the global packaging industry, primarily utilized for packaging a diverse range of products from pharmaceuticals and cosmetics to industrial adhesives and food. These tubes are valued for their excellent barrier properties, which effectively protect contents from moisture, light, and air, thereby preserving product integrity and extending shelf life. The market is characterized by consistent demand driven by end-use industries that require reliable, durable, and user-friendly packaging solutions. Manufacturers are continuously innovating in terms of tube design, closure systems, and printing technologies to enhance brand appeal and functionality. The production process involves extrusion and impact extrusion techniques, ensuring the tubes are seamless and leak-proof. Sustainability trends are also influencing the market, with a growing emphasis on recyclability and the use of recycled aluminium. The competitive landscape is fragmented with numerous global and regional players striving to capture market share through product differentiation and strategic expansions.

Key Highlights

The collapsible aluminium tube market is distinguished by several key attributes that underscore its importance. A primary highlight is the material's inherent superiority, offering an impermeable barrier that is crucial for sensitive formulations, particularly in the pharmaceutical and personal care sectors, preventing contamination and ensuring product efficacy. The malleability of aluminium allows for intricate designs and custom shapes, facilitating brand differentiation on retail shelves. Furthermore, these tubes are compatible with high-speed automated filling lines, making them a cost-effective choice for large-scale production. The resealable nature of the caps maintains product hygiene after initial use, a critical factor for consumer goods. The industry is also witnessing a surge in technological advancements, such as the development of laminated tubes that combine the benefits of aluminium with other materials, although pure aluminium tubes remain dominant for many applications due to their proven performance and high consumer trust.

Drivers, Opportunities & Restraints

Market growth is propelled by several powerful drivers. The expanding pharmaceutical industry, with its stringent packaging requirements for ointments, creams, and gels, is a major contributor to demand. Similarly, the robust growth of the cosmetics and personal care industry, fueled by rising disposable incomes and beauty consciousness, continues to generate substantial need for aesthetically pleasing and functional packaging like collapsible tubes. An emerging opportunity lies in the food sector, particularly for packaging products like condiments, where aluminium tubes offer precision dispensing and superior preservation. However, the market faces notable restraints. The volatility in raw material prices, specifically aluminium, can impact production costs and profit margins for manufacturers. Furthermore, the growing environmental concerns and stringent regulations regarding packaging waste are pushing brands to explore alternative sustainable materials, posing a challenge to traditional aluminium tubes, although the high recyclability of aluminium presents a counteracting positive factor.

Concentration Insights

The global market for collapsible aluminium tubes exhibits a varied concentration landscape. The industry is not dominated by a single entity but is rather a competitive field with a mix of large multinational corporations and specialized regional manufacturers. Key players such as Albea Group, Montebello Packaging, and Linhardt GmbH & Co. KG hold significant market shares due to their extensive product portfolios, global distribution networks, and strong relationships with major brands in pharmaceuticals and cosmetics. These companies often compete on the basis of technological innovation, quality consistency, and value-added services like custom printing and design. Meanwhile, numerous smaller and medium-sized enterprises cater to local or niche markets, often competing on price and flexibility. The concentration is higher in regions with well-established manufacturing bases and strong end-user industries, leading to intense competition and continuous efforts toward consolidation through mergers and acquisitions to achieve economies of scale.

Type Insights

Collapsible aluminium tubes are primarily categorized based on their production process and specific features. The two main types are extruded tubes and impact extruded tubes. Extruded tubes are manufactured by forcing a heated aluminium billet through a die, resulting in a seamless tube body that is then annealed and printed. This type is widely used for standard applications across various industries. Impact extruded tubes are created by striking a slug of aluminium with a punch in a die, which forms the tube in a single operation. This method often produces tubes with thicker walls and is preferred for products requiring higher barrier properties or for more viscous contents. Beyond this, tubes can also be differentiated by their closure types, such as screw caps, flip-top caps, or nozzle caps, each designed for specific dispensing needs. The choice of tube type is a critical decision for brands, balancing factors like cost, product compatibility, and desired consumer experience.

Application Insights

The application spectrum for collapsible aluminium tubes is broad and diverse, underpinning their utility across multiple sectors. The pharmaceutical industry is a cornerstone application, utilizing these tubes for packaging topical medications, antiseptic creams, and analgesic ointments where product protection and precise dosage are paramount. In the cosmetics and personal care industry, they are extensively used for creams, lotions, hair gels, and toothpaste, valued for their ability to maintain formula integrity and for their premium feel that enhances brand image. The adhesive and sealant industry represents another significant application area, where tubes package products that require protection from air to prevent curing or drying out. A smaller but growing application is in the food industry, for packaging items like mustard, mayonnaise, and tomato puree, leveraging the tube's ability to keep oxygen out and flavors in, though this segment is still developing compared to others.

Regional Insights

Geographically, the demand for collapsible aluminium tubes is not uniform and reflects regional industrial development and consumer trends. The Asia Pacific region is a dominant and rapidly growing market, driven by the expanding pharmaceutical and personal care industries in countries like China and India, coupled with rising population and urbanization. North America and Europe represent mature markets characterized by high demand for premium and innovative packaging solutions, particularly in the cosmetics and healthcare sectors. Strict regulatory frameworks in these regions concerning product safety and packaging waste also significantly influence market dynamics, pushing manufacturers toward sustainable practices. The Middle East and Africa and Latin American regions show promising growth potential, albeit from a smaller base, driven by increasing industrialization and growing consumer spending on personal care and pharmaceutical products. Each region presents a unique set of opportunities and challenges for market players.

Company Insights

The competitive environment features several prominent companies that have established a strong foothold. Albea Group is a global leader offering a comprehensive range of packaging solutions, including innovative aluminium tubes. Montebello Packaging, another key player, is recognized for its high-quality tubes and a strong focus on the cosmetic and pharmaceutical markets. Linhardt GmbH & Co. KG is noted for its expertise in manufacturing tubes for technical and industrial applications, such as adhesives and sealants. Other significant contributors include Perfect Containers Group, which has a strong presence, and Antilla Propack, focusing on customized solutions. These companies compete intensely on factors such as production technology, material quality, printing capabilities, customization options, and global supply chain efficiency. Strategic initiatives often include capacity expansion, technological upgrades, and forming strategic partnerships with major brands to secure long-term contracts.

Recent Developments

The collapsible aluminium tube market is dynamic, with recent developments focusing on innovation and sustainability. A prominent trend is the increased investment in advanced printing technologies, such as digital printing, which allows for high-resolution graphics, small batch runs, and greater customization for brands seeking standout packaging. There is also a noticeable push towards enhancing the sustainability profile of these tubes. Companies are actively promoting the use of recycled aluminium and improving the overall recyclability of the tube, including the cap, to align with circular economy principles. Furthermore, development efforts are geared towards creating lighter-weight tubes without compromising on barrier properties or durability, thereby reducing material usage and transportation costs. Some manufacturers are also exploring hybrid laminate structures that incorporate aluminium layers to offer specific performance benefits while addressing certain environmental concerns associated with pure metal packaging.

Report Segmentation

This market research report on the collapsible aluminium tube market provides a detailed and structured analysis segmented to offer granular insights. The segmentation is typically based on several crucial criteria to cater to the specific information needs of various stakeholders. The primary segments include type, distinguishing between extruded and impact extruded tubes, each with its distinct characteristics and application suitability. The application segment is thoroughly analyzed, covering key end-use industries such as pharmaceuticals, cosmetics & personal care, food, and industrial products like adhesives. Furthermore, the report offers a geographical segmentation, providing a regional breakdown of the market across North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. This multi-dimensional segmentation allows for a comprehensive understanding of market size, growth patterns, trends, and competitive dynamics within each specific segment, enabling informed strategic decision-making.

FAQs

What are collapsible aluminium tubes used for? Collapsible aluminium tubes are predominantly used for packaging a wide array of products including pharmaceutical ointments, cosmetic creams, toothpastes, industrial adhesives, and certain food items like condiments.

What are the advantages of aluminium tubes over plastic tubes? Aluminium tubes offer superior barrier properties against moisture, oxygen, and light, ensuring better product preservation. They are also more rigid, providing a premium feel, and are highly recyclable, which is a significant environmental advantage.

Who are the key players in the aluminium tube market? The market features several established players such as Albea Group, Montebello Packaging, Linhardt GmbH & Co. KG, Perfect Containers Group, and Antilla Propack, among others.

How are collapsible aluminium tubes made? They are primarily manufactured through extrusion or impact extrusion processes, where aluminium is formed into a seamless tube body, which is then annealed, internally coated, printed, and fitted with a closure.

Which region has the highest demand for collapsible aluminium tubes? The Asia Pacific region currently exhibits the highest growth and significant demand, driven by its booming pharmaceutical and personal care industries, particularly in China and India.

Are aluminium tubes recyclable? Yes, aluminium tubes are highly recyclable. Aluminium is a permanent material that can be recycled infinitely without loss of quality, making it an environmentally responsible packaging choice.

Citius Research has developed a research report titled “Collapsible Aluminium Tube Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Collapsible Aluminium Tube Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Collapsible Aluminium Tube Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Collapsible Aluminium Tube Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Collapsible Aluminium Tube Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Collapsible Aluminium Tube Market
• Research Methodology
• Executive Summary
• Market Dynamics of Collapsible Aluminium Tube Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Collapsible Aluminium Tube Market
• Cost and Gross Margin Analysis of Collapsible Aluminium Tube Market
• Collapsible Aluminium Tube Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Collapsible Aluminium Tube Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Collapsible Aluminium Tube Market Key Stakeholders

Below are the key stakeholders for the Collapsible Aluminium Tube Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Collapsible Aluminium Tube Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Collapsible Aluminium Tube Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Collapsible Aluminium Tube Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Collapsible Aluminium Tube Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Collapsible Aluminium Tube Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Collapsible Aluminium Tube Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Collapsible Aluminium Tube Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Collapsible Aluminium Tube Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Collapsible Aluminium Tube Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Collapsible Aluminium Tube Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Collapsible Aluminium Tube Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Collapsible Aluminium Tube Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Collapsible Aluminium Tube Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Collapsible Aluminium Tube Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Collapsible Aluminium Tube Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Collapsible Aluminium Tube Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Collapsible Aluminium Tube Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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