Cold Chain Packaging Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209738
  • Format: Electronic (PDF)
  • Number of Pages: 203
  • Author(s): Joshi, Madhavi

Report Overview

The Cold Chain Packaging Market size was estimated at USD 12 billion in 2023 and is projected to reach USD 21 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.60% during the forecast period (2024-2030).

Cold Chain Packaging Market

(Market Size)
$12 billion
$21 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.60%
2023 Market Size USD 12 billion
2030 Market Size USD 21 billion
Key Players Sonoco Products, Cold Chain Technologies, Softbox, Tempack, va-Q-tec

Market Summary

The cold chain packaging market is an essential segment within the broader packaging industry, focused on the development and provision of solutions that maintain a consistent, controlled temperature environment for temperature-sensitive products during storage and transportation. This market is critical for ensuring the integrity, safety, and efficacy of a wide array of perishable goods, including pharmaceuticals, biologics, fresh food, and certain chemicals. The demand for these specialized packaging systems is intrinsically linked to global supply chains and the expansion of industries that rely on precise thermal management. Companies operating in this space are continually innovating to offer more efficient, sustainable, and cost-effective packaging options that meet stringent regulatory standards and customer requirements. The market is characterized by a high degree of technical expertise and a focus on reliability, as product spoilage can result in significant financial losses and health risks. As global trade and the demand for temperature-sensitive products grow, the cold chain packaging market is poised for ongoing development and increased adoption across various end-use sectors.

Key Highlights

The cold chain packaging market is distinguished by several key factors that underscore its importance and trajectory. A primary highlight is the critical role these solutions play in the global distribution of vaccines and biopharmaceuticals, requiring unwavering temperature control to ensure patient safety and drug efficacy. The market has seen a significant push towards sustainability, with increased development and adoption of recyclable and reusable packaging materials to reduce environmental impact. Technological innovation is another cornerstone, with advancements in phase change materials, insulated containers, and real-time temperature monitoring devices enhancing product security and supply chain visibility. The market is also highly responsive to regulatory landscapes, with compliance to standards from agencies like the FDA and EMA being a non-negotiable aspect of product design and validation. Furthermore, the rise of e-commerce and direct-to-consumer delivery models for groceries and meals has created a substantial new avenue for growth, demanding robust and scalable cold chain packaging solutions for the last mile of delivery.

Drivers, Opportunities & Restraints

The growth of the cold chain packaging market is propelled by several powerful drivers. The expansion of the global pharmaceutical and biotech industry, particularly for biologics and specialty drugs that are highly temperature-sensitive, creates sustained demand for advanced packaging. Increasing consumer demand for fresh, high-quality, and exotic food products year-round also fuels market growth, necessitating reliable cold chains from farm to fork. Growing international trade in perishable goods and stricter food safety regulations further act as significant drivers for market adoption. Opportunities within this market are abundant, particularly in the development of smart and connected packaging solutions that offer real-time tracking and data logging. The exploration of eco-friendly insulating materials and designs presents a major opportunity for innovation and market differentiation. However, the market also faces notable restraints. The high cost associated with advanced active packaging systems can be a barrier to adoption for some businesses, particularly smaller operators. Complexities in packaging design and the need for rigorous validation testing can lengthen development cycles and increase costs. Furthermore, a lack of standardization in packaging formats and thermal performance metrics across different regions and carriers can create logistical challenges and inefficiencies within the supply chain.

Concentration Insights

The cold chain packaging market features a competitive landscape with a mix of large multinational corporations and specialized niche players. Prominent companies such as Sonoco Products Company, Cold Chain Technologies, and Pelican BioThermal LLC hold significant market shares due to their extensive product portfolios, global distribution networks, and strong R&D capabilities. These established players often compete on the basis of brand reputation, technological innovation, and the ability to provide comprehensive, validated solutions. The market also includes a concentration of specialized manufacturers that focus on specific materials, such as expanded polystyrene (EPS) or polyurethane (PUR) foam, or particular application niches like clinical trials or air freight. Geographically, manufacturing and innovation activities are concentrated in regions with strong pharmaceutical and food production industries, such as North America and Europe, though Asia-Pacific is emerging as a major hub for both production and consumption. This concentration of expertise and manufacturing capability in certain areas influences global supply dynamics and competitive strategies.

Type Insights

Cold chain packaging products are broadly categorized based on their functionality into active and passive systems. Active packaging systems utilize an external power source to actively control the internal temperature of the shipping container. Examples include refrigerated containers and quilted blankets with electric cooling units, which are typically used for long-distance or long-duration shipments of high-value products. Passive packaging systems, which represent a large portion of the market, do not require an external power source. Instead, they rely on insulated materials and phase change materials (PCMs) like gel packs, dry ice, or eutectic plates to maintain the desired temperature range for a finite period. These are often configured as shippers, chests, or boxes and are ideal for parcel shipments. The choice between active and passive systems is determined by factors such as shipment duration, external ambient conditions, the required temperature range, product sensitivity, and overall cost considerations. Each type continues to see material and design innovations aimed at improving thermal efficiency, durability, and sustainability.

Application Insights

The application of cold chain packaging is vital across several key industries. The pharmaceutical and healthcare sector is a dominant end-user, relying on these solutions to transport vaccines, insulin, blood products, clinical trial materials, and other temperature-sensitive drugs. The integrity of these products is paramount for patient health, making reliability a critical factor. The food and beverage industry is another major application area, ensuring the freshness and quality of products like fresh produce, dairy, meat, poultry, seafood, and frozen meals from processing plants to retail outlets and consumers. The horticulture and floriculture industry uses cold chain packaging to preserve the vitality of cut flowers, plants, and seeds during distribution. Furthermore, the chemical industry utilizes these solutions for certain temperature-sensitive reagents and samples. Within each application, specific requirements dictate the packaging choice, such as the need for frozen, refrigerated, or controlled room temperature conditions, and the level of protection needed against temperature excursions.

Regional Insights

Demand and innovation in the cold chain packaging market exhibit distinct regional characteristics influenced by economic development, industry presence, and climatic conditions. North America and Europe are mature and highly regulated markets, characterized by advanced healthcare infrastructure, high per capita consumption of pharmaceuticals and processed foods, and stringent regulatory standards that drive the adoption of sophisticated packaging solutions. The Asia-Pacific region is identified as the fastest-growing market, fueled by a rapidly expanding pharmaceutical sector, growing middle-class population, increasing imports and exports of perishable food, and government investments in cold chain infrastructure to reduce food spoilage. Latin America and the Middle East and Africa are emerging markets where growth is driven by increasing healthcare access, modernization of food supply chains, and economic development. However, these regions may face challenges related to infrastructure gaps and cost sensitivity. Each region presents a unique set of opportunities and challenges for cold chain packaging providers.

Company Insights

The competitive environment in the cold chain packaging market includes a diverse array of companies ranging from global packaging giants to specialized thermal packaging firms. Leading players such as Sonoco Products Company, Sealed Air Corporation, and Va-Q-Tec AG have a strong presence, offering a wide range of products and often providing complementary services like thermal consulting and validation. Specialized innovators like Cold Chain Technologies, Pelican BioThermal LLC (a part of Pelican Products, Inc.), and Sofrigam SA focus intensely on temperature-controlled logistics, developing advanced shippers and reusable container systems. Other significant contributors include Envirocooler Pty Ltd., American Aerogel Corporation, and Tempack Packaging Solutions. These companies compete on various factors including product performance and reliability, material innovation, global service and support network, price, and sustainability credentials. Strategic activities often involve mergers and acquisitions to expand product lines and geographic reach, as well as heavy investment in research and development to create next-generation packaging solutions.

Recent Developments

The cold chain packaging market is dynamic, with recent developments reflecting trends in sustainability, technology, and capacity expansion. A prominent trend is the intensified focus on developing environmentally responsible solutions, leading to increased introduction of shippers made from recycled content, biodegradable fibers, and designs optimized for reusability. Technological integration is another key area of development, with more companies embedding IoT sensors and data loggers directly into packaging to provide customers with real-time visibility into shipment conditions throughout transit. There has been significant activity in expanding manufacturing capacities to meet the surge in demand, particularly from the pharmaceutical sector. Furthermore, strategic partnerships and collaborations between packaging manufacturers, logistics providers, and material science companies are becoming more common, aiming to create integrated and more efficient cold chain ecosystems. These developments collectively aim to enhance performance, reduce environmental impact, and improve the overall reliability and intelligence of cold chain logistics.

Report Segmentation

This comprehensive market report on the cold chain packaging industry is meticulously segmented to provide a detailed and granular analysis. The segmentation allows for a focused examination of specific market dynamics and trends. The report is typically divided by product type, distinguishing between active and passive packaging systems, with further breakdowns by specific product forms like insulated shippers, chests, and containers. It is segmented by material, analyzing the use of expanded polystyrene (EPS), polyurethane (PUR), vacuum insulated panels (VIP), and others. The application segmentation covers crucial end-use industries including pharmaceuticals & healthcare, food & beverages, and others like chemicals and horticulture. Furthermore, the report provides a thorough geographical segmentation, offering analysis of regional markets such as North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. This multi-faceted segmentation enables stakeholders to identify precise growth opportunities, understand competitive landscapes, and make informed strategic decisions tailored to specific segments of interest.

FAQs

What are the different types of cold chain packaging? Cold chain packaging is primarily categorized into two types: active and passive. Active systems use an external power source to actively control temperature, like electrically powered units. Passive systems use insulated materials and phase change materials (e.g., gel packs, dry ice) to maintain temperature without external power.

What materials are commonly used in cold chain packaging? Common materials include expanded polystyrene (EPS) for its excellent insulation and lightweight properties, polyurethane (PUR) foam for high-performance applications, vacuum insulated panels (VIPs) for superior thermal efficiency in thin profiles, and various biodegradable and recycled fibers for sustainable options.

How does cold chain packaging work? It works by creating a thermally buffered environment using insulating materials to slow down heat transfer. Phase change materials (PCMs) inside the package absorb or release thermal energy at specific temperatures, maintaining the desired internal climate for the product's safe transit duration.

What industries rely on cold chain packaging? Key reliant industries are pharmaceuticals and healthcare for drugs and vaccines, food and beverage for perishable items like meat and produce, and the chemical industry for certain sensitive materials. Horticulture for flowers and plants is also a significant user.

What are the biggest challenges in cold chain logistics? Major challenges include preventing temperature excursions that can spoil products, the high cost of advanced packaging and monitoring systems, navigating complex international regulations, and managing logistics across sometimes underdeveloped infrastructure, particularly in emerging markets.

What is the future of cold chain packaging? The future is directed towards smarter, more sustainable solutions. This includes wider adoption of IoT-enabled packaging for real-time tracking, development of advanced eco-friendly insulating materials, greater design standardization, and increased use of reusable container systems to support a circular economy.

Citius Research has developed a research report titled “Cold Chain Packaging Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Cold Chain Packaging Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Cold Chain Packaging Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Cold Chain Packaging Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Cold Chain Packaging Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Cold Chain Packaging Market
• Research Methodology
• Executive Summary
• Market Dynamics of Cold Chain Packaging Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Cold Chain Packaging Market
• Cost and Gross Margin Analysis of Cold Chain Packaging Market
• Cold Chain Packaging Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Cold Chain Packaging Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Cold Chain Packaging Market Key Stakeholders

Below are the key stakeholders for the Cold Chain Packaging Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Cold Chain Packaging Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Cold Chain Packaging Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Cold Chain Packaging Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Cold Chain Packaging Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Cold Chain Packaging Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Cold Chain Packaging Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Cold Chain Packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Cold Chain Packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Cold Chain Packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Cold Chain Packaging Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Cold Chain Packaging Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Cold Chain Packaging Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Cold Chain Packaging Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Cold Chain Packaging Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Cold Chain Packaging Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Cold Chain Packaging Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Cold Chain Packaging Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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