Clip Band Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209723
  • Format: Electronic (PDF)
  • Number of Pages: 194
  • Author(s): Joshi, Madhavi

Report Overview

The Clip Band Market size was estimated at USD 650 million in 2023 and is projected to reach USD 1.15 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.60% during the forecast period (2024-2030).

Clip Band Market

(Market Size)
$650 million
$1.15 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.60%
2023 Market Size USD 650 million
2030 Market Size USD 1.15 billion
Key Players Polyclip, Kwik Lok, Schutte Bagclosures, Plas-Ties, Bedford Industries

Market Summary

The clip band market is an integral segment within the broader industrial packaging sector, specializing in the manufacturing and distribution of robust strapping solutions. These bands, typically crafted from materials like steel or polymer, are engineered to secure and unitize heavy loads across diverse industries, ensuring safe transportation and storage. The market is characterized by a consistent demand driven by the fundamental need for load stability in logistics and warehousing. Growth is sustained by the expansion of e-commerce, manufacturing output, and international trade, which necessitate reliable packaging systems. The market features a competitive landscape with several established global players and regional manufacturers, all striving to enhance product durability and application efficiency. Innovation remains a key focus, with developments aimed at producing lighter, stronger, and more environmentally sustainable clip band solutions. The market's dynamics are influenced by raw material price fluctuations, technological advancements in application tools, and evolving end-user requirements for safety and efficiency.

Key Highlights

The clip band market is distinguished by several critical attributes that underscore its importance. A primary highlight is the product's exceptional tensile strength and durability, which are essential for securing heavy and palletized goods in transit, thereby minimizing load shift and product damage. The market has seen significant technological evolution, with modern clip bands often being part of integrated, automated strapping systems that boost packaging line speed and operational efficiency. Another key feature is the material versatility; while steel remains a staple for its high strength, the adoption of plastic and composite materials is growing due to their corrosion resistance and lighter weight. The market is also responsive to sustainability trends, with increased recycling of metal bands and development of bio-based polymers. Furthermore, the presence of stringent international safety standards for cargo transport compels industries to adopt high-quality clip band solutions, reinforcing market stability and demand from sectors like construction, food and beverage, and logistics.

Drivers, Opportunities & Restraints

The growth of the clip band market is propelled by several powerful drivers. The relentless expansion of global trade and e-commerce generates substantial demand for secure packaging to protect goods during long-distance shipping and handling. The rise in manufacturing activities, particularly in emerging economies, directly increases the need for effective unitizing solutions. Additionally, the ongoing automation of warehouses and packaging lines creates opportunities for integrating advanced clip band application machinery, enhancing throughput. However, the market faces notable restraints, including volatility in the prices of raw materials like steel and polypropylene, which can squeeze manufacturer margins and lead to price instability for end-users. Environmental regulations concerning packaging waste also present a challenge, pushing companies toward developing more sustainable and recyclable products. An significant opportunity lies in technological innovation, such as creating smart bands with RFID tags for inventory tracking and developing new alloy compositions or polymer blends that offer superior performance at a lower environmental footprint.

Concentration Insights

The competitive concentration in the clip band market reveals a landscape with a mix of large multinational corporations and specialized regional manufacturers. The market is moderately concentrated, with leading players like Signode Industrial Group, M.J.Maillis Group, and Samuel Strapping Systems holding significant global market shares due to their extensive product portfolios, strong distribution networks, and continuous investment in research and development. These companies compete on factors including product quality, price, technical support, and the ability to provide complete strapping system solutions. Alongside these giants, numerous smaller and medium-sized enterprises cater to specific regional demands or niche applications, often competing effectively through personalized service and cost-effectiveness. This structure fosters a competitive environment that drives innovation, particularly in automation and material science, while also ensuring that a wide range of customer needs and budget considerations are met across different geographic markets and industry verticals.

Type Insights

The clip band market is segmented primarily by the material type, which defines the product's characteristics and suitable applications. Steel clip bands represent the traditional and most robust option, prized for their exceptionally high tensile strength and resistance to abrasion. They are the preferred choice for securing very heavy loads, such as metal coils, construction materials, and heavy machinery, where failure is not an option. Polypropylene clip bands offer a lightweight and cost-effective alternative. They are resistant to chemicals and moisture, making them suitable for applications in the food, beverage, and chemical industries. Polyester bands provide a middle ground, offering good tensile strength and minimal stretch under tension, which is ideal for stabilizing loads that might settle or compress during transit. The selection of band type is a critical decision for businesses, balancing factors such as load weight, environmental conditions, cost constraints, and desired equipment compatibility.

Application Insights

Clip bands find essential applications across a multitude of industries where load security is paramount. In the logistics and transportation sector, they are ubiquitously used to unitize palletized goods, from consumer products to industrial parts, ensuring stability throughout the supply chain and reducing the risk of in-transit damage. The construction industry relies heavily on steel clip bands to bundle materials like rebar, lumber, and piping, facilitating easier handling and storage on often challenging job sites. Within manufacturing, clip bands are instrumental in securing finished products like appliances, automotive components, and paper rolls for shipment. The food and beverage industry utilizes primarily plastic bands to secure cases and packages, valuing their hygiene and resistance to corrosion. Each application sector imposes specific requirements on band strength, material compatibility, and application methods, driving continuous diversification and specialization within the clip band product offerings.

Regional Insights

The demand for clip bands exhibits distinct regional patterns influenced by industrial and economic development. The Asia Pacific region stands as the largest and fastest-growing market, fueled by massive manufacturing output, booming e-commerce sectors in countries like China and India, and extensive infrastructure development projects. North America and Europe represent mature markets characterized by high adoption of automated packaging systems and a strong focus on technological upgrades and sustainable packaging solutions. Their demand is steady, driven by advanced logistics networks and strict safety regulations for cargo transport. The Middle East and Africa show growing potential, linked to construction activities and economic diversification efforts in the Gulf Cooperation Council countries. Latin America's market growth is tied to industrial and agricultural exports. Each region presents a unique set of opportunities and challenges, influenced by local economic conditions, trade policies, and industrial focus.

Company Insights

The clip band market is served by a roster of key players who have established strong reputations through innovation and reliability. Signode Industrial Group, a global leader, offers a comprehensive range of strapping products and systems, known for their durability and advanced technology. M.J.Maillis Group is another major competitor, providing robust steel and plastic strapping solutions alongside application tools. Samuel Strapping Systems is recognized for its high-quality polypropylene and polyester bands, serving diverse industrial needs. Other significant contributors include Cyklop International, which focuses on polypropylene strapping, and Mosca GmbH, which provides complete strapping systems. These companies compete intensely through strategies such as product innovation, strategic mergers and acquisitions, and expansion of their distribution and service networks to strengthen their global and regional presence. Their ongoing research efforts are crucial in developing next-generation products that meet evolving market demands for efficiency and sustainability.

Recent Developments

The clip band market is continuously evolving, with recent developments focusing on enhancing product performance and sustainability. A prominent trend is the increased integration of automation, with companies launching new generations of strapping machines that offer higher speed, improved energy efficiency, and easier integration with existing packaging lines. There is a significant push towards material innovation, including the development of high-performance recycled-content steels and bio-based polymers to reduce the environmental impact of packaging waste. Furthermore, leading players have been actively engaged in strategic acquisitions to expand their geographic footprint and product portfolios, consolidating the market. Another key development is the introduction of "smart" strapping solutions that incorporate tracking technology, providing companies with valuable data on their shipments throughout the logistics chain. These advancements reflect the industry's response to the dual pressures of operational efficiency and environmental responsibility.

Report Segmentation

This comprehensive market research report on the clip band industry is meticulously segmented to provide a detailed and granular analysis. The segmentation begins by type, categorizing the market into steel clip bands, polypropylene clip bands, polyester clip bands, and other composite materials, analyzing the demand dynamics and growth prospects for each material category. The report is further segmented by application, delving into the specific usage patterns and requirements within key industries such as food and beverage, construction, logistics and transportation, manufacturing, and other end-user sectors. Geographically, the analysis is broken down into key regions and major countries within each region, including North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. This multi-dimensional segmentation allows for a thorough examination of market trends, competitive analysis, and growth opportunities within each distinct segment, providing stakeholders with actionable intelligence tailored to their specific interests.

FAQs

What are clip bands made of? Clip bands are primarily manufactured from high-tensile steel, polypropylene, or polyester. The material selection depends on the required strength, application environment, and cost considerations, with steel offering maximum strength and plastics providing corrosion resistance and lighter weight.

How are clip bands applied? Clip bands are applied using specialized strapping tools or automated machines. The process involves wrapping the band around the load, tensioning it to the desired tightness, and then sealing the ends with a metal or plastic seal, often called a clip, using a sealer tool.

What industries use clip bands? Clip bands are used across a wide spectrum of industries including logistics and transportation for palletizing, construction for bundling materials, manufacturing for securing finished goods, and the food and beverage industry for securing packages and containers.

What is the difference between steel and plastic clip bands? The primary difference lies in their material properties. Steel bands offer superior tensile strength and are used for very heavy-duty applications, while plastic bands (polypropylene/polyester) are lighter, corrosion-resistant, and are typically used for medium-duty loads and in moist environments.

Who are the leading players in the clip band market? The market is led by established global companies such as Signode Industrial Group, M.J.Maillis Group, and Samuel Strapping Systems. These players are known for their extensive product portfolios and strong technological capabilities in strapping solutions.

Which region has the highest demand for clip bands? The Asia Pacific region currently demonstrates the highest demand for clip bands, driven by its massive manufacturing base, rapid infrastructure development, and expanding export-oriented economies, particularly in China and India.

Citius Research has developed a research report titled “Clip Band Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Clip Band Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Clip Band Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Clip Band Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Clip Band Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Clip Band Market
• Research Methodology
• Executive Summary
• Market Dynamics of Clip Band Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Clip Band Market
• Cost and Gross Margin Analysis of Clip Band Market
• Clip Band Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Clip Band Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Clip Band Market Key Stakeholders

Below are the key stakeholders for the Clip Band Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Clip Band Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Clip Band Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Clip Band Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Clip Band Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Clip Band Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Clip Band Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Clip Band Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Clip Band Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Clip Band Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Clip Band Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Clip Band Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Clip Band Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Clip Band Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Clip Band Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Clip Band Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Clip Band Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Clip Band Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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