Cement Sacks Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209689
  • Format: Electronic (PDF)
  • Number of Pages: 186
  • Author(s): Joshi, Madhavi

Report Overview

The Cement Sacks Market size was estimated at USD 3.5 billion in 2023 and is projected to reach USD 6.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.80% during the forecast period (2024-2030).

Cement Sacks Market

(Market Size)
$3.5 billion
$6.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.80%
2023 Market Size USD 3.5 billion
2030 Market Size USD 6.2 billion
Key Players Mondi Group, BillerudKorsnäs, Segezha Group, Smurfit Kappa, Klabin

Market Summary

The cement sacks market is a critical segment within the broader packaging industry, primarily serving the construction and building materials sectors. These sacks are designed to provide robust protection, ease of handling, and efficient transportation for cement, which is a hygroscopic material sensitive to moisture and environmental factors. The market encompasses various types of sacks, including paper, plastic, and woven polypropylene, each offering distinct advantages in terms of durability, cost-effectiveness, and sustainability. With the global construction industry witnessing steady growth, particularly in emerging economies, the demand for cement sacks remains strong. Manufacturers are increasingly focusing on developing innovative solutions that enhance product integrity while addressing environmental concerns through the use of recyclable and biodegradable materials. The market is characterized by intense competition, with key players striving to expand their product portfolios and geographic presence through strategic initiatives such as mergers, acquisitions, and partnerships.

Key Highlights

The cement sacks market is distinguished by several key highlights that underscore its dynamic nature and growth potential. One significant aspect is the shift towards sustainable packaging solutions, driven by stringent environmental regulations and growing consumer awareness. This has led to increased adoption of paper-based sacks and bio-based plastics, which offer reduced environmental impact compared to traditional materials. Another highlight is the integration of advanced technologies in manufacturing processes, such as automation and IoT, which enhance production efficiency, reduce waste, and improve product quality. Additionally, the market is witnessing a trend towards customization, with manufacturers offering tailored solutions to meet specific client requirements, including print quality, sack size, and functional features like UV resistance and anti-static properties. The rising emphasis on supply chain optimization and logistics efficiency further amplifies the importance of high-performance cement sacks in ensuring product safety and reducing transportation costs.

Drivers, Opportunities & Restraints

The cement sacks market is propelled by several drivers, including the robust growth of the construction industry, particularly in developing regions where urbanization and infrastructure development are accelerating. This surge in construction activities directly fuels the demand for cement, thereby boosting the need for reliable packaging solutions. Additionally, increasing investments in residential and commercial projects, coupled with government initiatives promoting affordable housing, contribute significantly to market expansion. Opportunities abound in the development of eco-friendly and lightweight sacks that align with sustainability goals and reduce carbon footprint. However, the market faces restraints such as volatility in raw material prices, which can impact production costs and profit margins. Environmental concerns regarding plastic waste also pose challenges, prompting regulatory pressures and shifting consumer preferences towards alternative materials. Despite these restraints, innovation in recyclable and biodegradable materials presents lucrative growth avenues for market players.

Concentration Insights

The cement sacks market exhibits a moderately concentrated landscape, with a mix of global and regional players competing for market share. Leading companies such as Mondi Group, BillerudKorsn?s, and Bemis Company have established strong footholds through extensive product portfolios and widespread distribution networks. These players focus on strategic expansions, capacity enhancements, and technological advancements to maintain their competitive edge. Regional manufacturers also play a crucial role, particularly in Asia-Pacific and Latin America, where local expertise and cost advantages enable them to cater to specific market needs. The concentration is influenced by factors such as production capabilities, innovation capacity, and adherence to quality standards. Collaborations and partnerships between key players and cement producers are common, aimed at developing customized solutions and strengthening supply chain integration. This competitive dynamics drive continuous improvement and innovation across the market.

Type Insights

The cement sacks market is segmented based on material type, with paper, plastic, and woven polypropylene being the primary categories. Paper sacks, often multi-layered with kraft paper, are valued for their biodegradability, recyclability, and excellent printability, making them a preferred choice in environmentally conscious regions. Plastic sacks, typically made from polyethylene or polypropylene, offer superior moisture resistance, durability, and cost-effectiveness, which are critical for protecting cement during storage and transit. Woven polypropylene sacks combine strength, flexibility, and reusability, making them ideal for heavy-duty applications and bulk packaging. Each material type caters to distinct market needs, with selection influenced by factors such as climate conditions, transportation logistics, and end-user preferences. Innovations in material science are leading to the development of hybrid sacks that leverage the benefits of multiple materials, enhancing performance and sustainability.

Application Insights

Cement sacks are predominantly used in the packaging of cement for various applications within the construction sector. These include residential construction, where cement is essential for foundations, walls, and structural components; commercial construction, involving offices, retail spaces, and institutional buildings; and infrastructure projects such as roads, bridges, and dams. The sacks ensure that cement remains free from moisture contamination and physical damage during handling, storage, and transportation. Specialized applications also exist, such as in pre-mixed concrete and mortar products, where packaging integrity is crucial to maintain product quality and consistency. The choice of sack type often depends on the specific application requirements, with factors like sack capacity, durability, and environmental conditions playing a pivotal role. Emerging trends include the use of smart packaging with QR codes and RFID tags for tracking and authentication, adding value to traditional packaging solutions.

Regional Insights

The cement sacks market demonstrates varied dynamics across different regions, influenced by local construction activities, regulatory frameworks, and economic conditions. Asia-Pacific dominates the market, driven by rapid urbanization, industrialization, and extensive infrastructure development in countries like China, India, and Southeast Asian nations. North America and Europe exhibit steady demand, supported by renovation projects and sustainable building practices, with a strong emphasis on eco-friendly packaging solutions. Latin America and the Middle East & Africa are emerging as significant markets, fueled by investments in construction and infrastructure, though challenges such as economic instability and raw material availability persist. Regional preferences also vary; for instance, paper sacks are more popular in Europe due to environmental regulations, while plastic and woven sacks are favored in Asia-Pacific for their cost efficiency and durability. Understanding these regional nuances is essential for market players to tailor their strategies effectively.

Company Insights

Prominent companies in the cement sacks market include Mondi Group, BillerudKorsn?s, Bemis Company, Berry Global Group, and Sonoco Products Company. These players leverage their extensive expertise in packaging solutions to offer a diverse range of cement sacks that meet industry standards and customer specifications. Mondi Group is known for its innovative and sustainable paper-based packaging, while BillerudKorsn?s focuses on high-performance kraft paper solutions. Bemis Company and Berry Global Group excel in plastic and flexible packaging, providing durable and moisture-resistant options. Sonoco Products Company offers a mix of paper and plastic sacks, emphasizing recyclability and customer customization. These companies invest heavily in research and development to introduce advanced materials and manufacturing technologies, ensuring product superiority and environmental compliance. Strategic initiatives such as mergers, acquisitions, and geographic expansions are common, aimed at enhancing market presence and capturing growth opportunities in emerging economies.

Recent Developments

Recent developments in the cement sacks market reflect a strong focus on sustainability, innovation, and strategic growth. Key players have launched new product lines incorporating recycled materials and biodegradable polymers to reduce environmental impact. For instance, advancements in bio-based plastics and compostable sacks are gaining traction, aligning with global sustainability trends. Technological integrations, such as the use of digital printing for enhanced branding and anti-counterfeiting features, are also emerging. On the strategic front, companies are engaging in partnerships with cement manufacturers to develop co-branded and customized packaging solutions. Capacity expansions and facility modernizations are underway to meet rising demand, particularly in high-growth regions. Additionally, regulatory compliance and certifications for environmental standards are becoming increasingly important, driving investments in eco-friendly production processes and materials. These developments underscore the market's evolution towards more sustainable and efficient packaging solutions.

Report Segmentation

The cement sacks market report is segmented to provide detailed insights into various aspects influencing market dynamics. Segmentation by material type includes paper, plastic, and woven polypropylene sacks, each analyzed for their market share, growth potential, and application suitability. By product type, the market is divided into open-mouth and valve sacks, catering to different filling and dispensing requirements. Application segmentation covers residential, commercial, and infrastructure construction, highlighting specific needs and trends within each sector. Geographically, the report examines regions such as North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, offering regional analysis of demand patterns, regulatory impacts, and competitive landscapes. Additionally, the report delves into end-user preferences, distribution channels, and pricing analysis, providing a comprehensive view of the market structure and opportunities. This multifaceted segmentation enables stakeholders to identify niche segments and make informed strategic decisions.

FAQs

What are the common materials used in cement sacks? Cement sacks are typically made from paper, plastic, or woven polypropylene. Paper sacks are biodegradable and recyclable, plastic sacks offer moisture resistance and durability, and woven polypropylene sacks provide strength and reusability for heavy-duty applications.

How does the cement sacks market address environmental concerns? The market is increasingly adopting sustainable practices, such as using recycled materials, developing biodegradable and compostable sacks, and enhancing recyclability. Innovations in eco-friendly materials and production processes help reduce environmental impact.

Which regions are leading in the cement sacks market? Asia-Pacific leads due to rapid construction and infrastructure development, particularly in China and India. North America and Europe follow, driven by renovation projects and sustainable packaging demand, while Latin America and the Middle East & Africa show growing potential.

What are the key applications of cement sacks? Cement sacks are primarily used in residential, commercial, and infrastructure construction for packaging cement. They ensure protection against moisture, contamination, and physical damage during storage and transportation, maintaining product quality.

Who are the major players in the cement sacks market? Major players include Mondi Group, BillerudKorsn?s, Bemis Company, Berry Global Group, and Sonoco Products Company. These companies focus on innovation, sustainability, and strategic expansions to maintain competitive advantage.

What trends are shaping the future of the cement sacks market? Key trends include the shift towards sustainable materials, integration of smart packaging technologies, customization for specific client needs, and advancements in manufacturing efficiency through automation and IoT. These trends drive innovation and market growth.

Citius Research has developed a research report titled “Cement Sacks Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Cement Sacks Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Cement Sacks Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Cement Sacks Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Cement Sacks Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Cement Sacks Market
• Research Methodology
• Executive Summary
• Market Dynamics of Cement Sacks Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Cement Sacks Market
• Cost and Gross Margin Analysis of Cement Sacks Market
• Cement Sacks Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Cement Sacks Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Cement Sacks Market Key Stakeholders

Below are the key stakeholders for the Cement Sacks Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Cement Sacks Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Cement Sacks Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Cement Sacks Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Cement Sacks Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Cement Sacks Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Cement Sacks Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Cement Sacks Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Cement Sacks Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Cement Sacks Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Cement Sacks Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Cement Sacks Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Cement Sacks Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Cement Sacks Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Cement Sacks Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Cement Sacks Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Cement Sacks Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Cement Sacks Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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