Capillary Underfill Material Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209656
  • Format: Electronic (PDF)
  • Number of Pages: 185
  • Author(s): Joshi, Madhavi

Report Overview

The Capillary Underfill Material Market size was estimated at USD 850 million in 2023 and is projected to reach USD 1.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.60% during the forecast period (2024-2030).

Capillary Underfill Material Market

(Market Size)
$850 million
$1.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.60%
2023 Market Size USD 850 million
2030 Market Size USD 1.5 billion
Key Players Henkel, Namics, Shin-Etsu Chemical, Hitachi Chemical, Panasonic

Market Summary

The capillary underfill material market is a critical segment within the advanced packaging industry, primarily serving to enhance the reliability and performance of semiconductor devices. These materials are essential for filling the gaps between a flip chip and its substrate, protecting delicate interconnects from thermal and mechanical stresses. The demand is heavily driven by the proliferation of consumer electronics, automotive electronics, and the ongoing miniaturization of electronic components. Key players are continuously innovating to develop materials with improved flow characteristics, lower curing temperatures, and enhanced thermal stability. The market is characterized by a high degree of technical expertise and strong relationships between material suppliers and packaging foundries. Regional manufacturing hubs in Asia Pacific, particularly in countries like China, South Korea, and Taiwan, play a dominant role in both consumption and production. The evolution towards more complex packaging architectures, such as 2.5D and 3D ICs, is further propelling the need for advanced underfill solutions that can accommodate finer pitches and higher density interconnects.

Key Highlights

The capillary underfill material market is distinguished by several pivotal factors. A primary highlight is the material's indispensable role in ensuring the long-term reliability of flip-chip packages in demanding applications, from smartphones to automotive control units. The technological landscape is marked by intense research and development efforts focused on creating halogen-free and environmentally friendly formulations to comply with stringent international regulations. Another significant aspect is the critical performance parameters these materials must meet, including low alpha particle emission for high-performance computing applications and excellent adhesion to various substrate surfaces. The market is also witnessing a trend towards the development of fast-flowing underfills to increase manufacturing throughput and reduce production costs. Furthermore, the competitive environment is shaped by the ability of companies to provide comprehensive technical support and customization options to meet the specific requirements of leading semiconductor packaging and testing houses.

Drivers, Opportunities & Restraints

The growth of the capillary underfill material market is propelled by several powerful drivers. The relentless advancement in the consumer electronics sector, demanding smaller, faster, and more powerful devices, creates a consistent need for reliable packaging solutions. The automotive industry's rapid electrification and adoption of advanced driver-assistance systems (ADAS) represent another significant driver, as these applications require components that can withstand harsh operating conditions and extreme temperature fluctuations. A key opportunity lies in the emerging Internet of Things (IoT) ecosystem, where billions of connected devices will necessitate robust and miniaturized semiconductor packaging. The expansion of 5G infrastructure also presents a substantial growth avenue, requiring high-frequency components with superior thermal management. However, the market faces notable restraints, including the high cost of advanced material formulations and the complex application process which requires precise dispensing equipment and expertise. Fluctuations in the prices of raw materials can also impact profit margins for manufacturers, posing a challenge to market stability.

Concentration Insights

The competitive landscape of the capillary underfill material market is relatively concentrated, with a mix of large multinational chemical conglomerates and specialized material science firms holding significant market share. These leading companies possess extensive intellectual property portfolios and have established long-standing relationships with major semiconductor packaging and assembly players. The market concentration is influenced by the high barriers to entry, which include substantial capital investment for R&D, stringent quality certification processes, and the need for global supply chain and technical support capabilities. Collaboration and partnerships between material suppliers and OEMs are common, fostering co-development of tailored solutions for next-generation applications. While the top-tier companies command a lion's share, several regional players compete effectively by focusing on niche applications or offering cost-competitive alternatives, creating a multi-layered competitive environment.

Type Insights

Capillary underfill materials are segmented based on their chemistry and properties, with epoxy resins being the most prevalent type due to their excellent adhesion, mechanical strength, and overall reliability. Within this category, there are further distinctions such as standard epoxy underfills and more advanced variants like no-flow underfills and molded underfills, each designed for specific assembly processes and performance requirements. Another important category includes silica-filled underfills, where the addition of fillers enhances the material's coefficient of thermal expansion (CTE) matching capability with the silicon chip and substrate, thereby reducing stress on the solder bumps. There is also a growing segment of underfills formulated with novel chemistries to achieve ultra-low curing temperatures for heat-sensitive components or to meet specific environmental and regulatory standards. The selection of the appropriate material type is a critical decision for packaging engineers, directly impacting product yield, performance, and long-term reliability in the field.

Application Insights

The application of capillary underfill materials is fundamental across a wide spectrum of electronic packaging, with flip-chip technology being the cornerstone. This application is ubiquitous in high-performance computing CPUs, GPUs, and application processors found in servers, PCs, and mobile devices, where it safeguards the intricate solder bump connections from fatigue and failure. Another major application is in chip-scale packages (CSP) and ball grid array (BGA) packages, which are extensively used in memory modules, networking equipment, and various consumer electronics. The automotive sector represents a rapidly growing application area, particularly for engine control units (ECUs), infotainment systems, and sensors, where underfills must provide exceptional protection against vibration and thermal cycling. Furthermore, these materials are increasingly critical in the packaging of devices for telecommunications infrastructure, including 5G base stations, and in medical electronics, where device integrity is paramount.

Regional Insights

The demand for capillary underfill materials exhibits strong regional patterns, closely aligned with global electronics manufacturing and consumption centers. The Asia Pacific region stands as the undisputed leader, accounting for the largest share of both production and consumption. This dominance is anchored by the presence of major semiconductor foundries, packaging and assembly facilities, and OEMs in countries such as China, Taiwan, South Korea, and Japan. North America remains a significant market, driven by robust demand from the aerospace, defense, and high-performance computing sectors, alongside the presence of leading fabless semiconductor companies and IDMs. Europe holds a notable position, with strength in the automotive and industrial electronics segments, demanding high-reliability underfill solutions. Other regions, including parts of Southeast Asia, are emerging as important manufacturing hubs, contributing to the gradual geographical diversification of the supply chain.

Company Insights

The capillary underfill material market features a competitive roster of established global players and innovative specialists. Leading companies such as Henkel AG & Co. KGaA and Namics Corporation are recognized for their comprehensive product portfolios and strong technological expertise. Shin-Etsu Chemical Co., Ltd. is another major participant, known for its high-purity materials. Companies like AIM Solder and Indium Corporation also play significant roles, often focusing on synergistic soldering and packaging material solutions. These corporations compete on factors including product performance, reliability data, technical service and support, and global supply chain efficiency. Their strategies often involve continuous investment in R&D to develop next-generation materials for emerging packaging architectures, as well as strategic acquisitions to broaden their technological capabilities and market reach. The ability to collaborate closely with customers on material selection and process optimization is a key differentiator in this market.

Recent Developments

The capillary underfill material market is dynamic, with recent developments focusing on overcoming the challenges posed by advanced packaging trends. A prominent trend is the introduction of underfills formulated for extremely fine-pitch interconnects found in 2.5D and 3D integrated circuits, requiring materials with superior flow properties and minimal voiding. There is a significant industry push towards developing low-temperature cure underfills to accommodate heat-sensitive components and substrates, such as those containing organic materials or certain types of memory. Environmental sustainability is also a key focus area, leading to increased R&D in green chemistry, including the creation of bio-based epoxy alternatives and materials with reduced environmental impact. Furthermore, companies are enhancing their product lines with underfills that offer faster processing times to improve manufacturing efficiency and reduce overall production costs for their customers.

Report Segmentation

This market research report on the capillary underfill material market provides a detailed and structured analysis segmented to offer granular insights. The segmentation is typically structured along several key axes. The type segmentation categorizes materials based on their chemical composition, such as epoxy resins, silica-filled, and other advanced chemistries, detailing the properties and applications of each. Application segmentation breaks down the market by end-use, including flip-chips, ball grid arrays (BGA), chip-scale packages (CSP), and others, analyzing the specific demands of each packaging type. Furthermore, the report includes a thorough regional segmentation, examining market dynamics and growth patterns across key geographies like North America, Europe, Asia Pacific, and the Rest of the World. This multi-faceted segmentation allows for a comprehensive understanding of the market, identifying specific growth pockets and trends within each sub-segment.

FAQs

What are the key drivers of the capillary underfill material market? The primary drivers include the growing demand for consumer electronics, the miniaturization of semiconductor devices, and the increasing adoption of advanced packaging solutions in the automotive and telecommunications industries.

Which regions are the largest markets for capillary underfill materials? The Asia Pacific region is the largest market, driven by its concentration of electronics manufacturing, followed by North America and Europe which have strong automotive and industrial sectors.

Who are the leading companies in the capillary underfill material market? Prominent companies include Henkel AG & Co. KGaA, Namics Corporation, Shin-Etsu Chemical Co., Ltd., AIM Solder, and Indium Corporation, among others.

What are the different types of capillary underfill materials? The main types are categorized by chemistry, such as standard epoxy underfills, silica-filled underfills, and specialized formulations like no-flow underfills, each suited for specific applications.

What are the main applications of capillary underfill? The primary applications are in flip-chip packaging, ball grid arrays (BGA), and chip-scale packages (CSP) used across computing, consumer electronics, automotive, and telecom industries.

What recent trends are influencing this market? Key trends include the development of materials for finer-pitch interconnects, formulations with lower curing temperatures, and a greater focus on environmentally sustainable and green chemistry solutions.

Citius Research has developed a research report titled “Capillary Underfill Material Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Capillary Underfill Material Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Capillary Underfill Material Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Capillary Underfill Material Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Capillary Underfill Material Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Capillary Underfill Material Market
• Research Methodology
• Executive Summary
• Market Dynamics of Capillary Underfill Material Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Capillary Underfill Material Market
• Cost and Gross Margin Analysis of Capillary Underfill Material Market
• Capillary Underfill Material Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Capillary Underfill Material Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Capillary Underfill Material Market Key Stakeholders

Below are the key stakeholders for the Capillary Underfill Material Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Capillary Underfill Material Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Capillary Underfill Material Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Capillary Underfill Material Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Capillary Underfill Material Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Capillary Underfill Material Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Capillary Underfill Material Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Capillary Underfill Material Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Capillary Underfill Material Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Capillary Underfill Material Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Capillary Underfill Material Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Capillary Underfill Material Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Capillary Underfill Material Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Capillary Underfill Material Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Capillary Underfill Material Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Capillary Underfill Material Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Capillary Underfill Material Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Capillary Underfill Material Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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